Citizens' Community Enhancement Commission

MINUTES MEETING OF THE CITIZENS’ COMMUNITY ENHANCEMENT COMMISSION CITY OF DEKALB December 19, 2011 The Citizens’ Community Enhancement Commission of the City of DeKalb, Illinois held a regular meeting on Monday, December 19, 2011 in the Large Conference Room #212 of the DeKalb Municipal Building, 200 South 4th Street, DeKalb, Illinois. Chair Johnson called the meeting to order at 4:00 p.m. ROLL CALL: Roll was recorded and the following members of the Citizens’ Community Enhancement Commission were present: Cohen Barnes, Susan Johnson, Brad Pietens, Paul Rasmussen, Brad Hoey, Lisa Small and Bob Boey. Absent were Mike Mooney and Camyle Tate. Also present were Rudy Espiritu, Assistant City Manager; Kris Povlsen, Mayor; Roger Hopkins, City Consultant; and Patti McAdams, Executive Secretary. APPROVAL OF AGENDA MOTION Mr. Barnes moved to approve the Agenda; seconded by Ms. Small. Motion carried unanimously on voice vote. Chair Johnson declared the motion passed. APPROVAL OF MINUTES Chair Johnson noted a correction in the November 21, 2011 minutes in that she could not have called the meeting to order since she was absent from the meeting. The minutes will be changed to reflect that Vice Chair Barnes convened and closed the meeting in Chair Johnson’s absence. MOTION Mr. Pietens moved to approve the Minutes of November 21, 2011 as corrected; seconded by Mr. Barnes. Motion carried unanimously on voice vote. Chair Johnson declared the motion passed. BUSINESS: 1. Sycamore Road and Airport Marketing Plan Mr. Hopkins presented an overview of the DeKalb Taylor Municipal Airport Marketing Plan that had been distributed to Commission members at an earlier date. He informed the group that the full Marketing Plan will be presented to the City Council in January.  Citizens’ Community Enhancement Commission Minutes December 19, 2011 Page 2 of 3 Mr. Hopkins noted that part of the marketing approach is to distribute Airport promotional materials at commercial and aviation trade shows. He is stressing the development opportunities and is interested in recruiting such businesses as a restaurant and a convenient store in that area. Mr. Hopkins stated that a major focus of the Marketing Plan is to improve signage and promote business opportunities at the Airport. He also noted that private hanger capacity is nearly full and that the City may want to prepare to build additional hangers in the future. Mr. Barnes asked if fiber optic had been extended to the Airport in the summer of 2011. Mr. Espiritu replied that this has not yet happened, but it will be a very expensive venture when it does. He stated that the City continues to negotiate for this to occur. Mr. Boey asked if DTMA is an all-weather airport; Mr. Hopkins replied that it is. Mr. Barnes commented that what Mr. Hopkins is presenting seems to be more of a marketing idea than a plan. He also asked if there had been any thought to marketing DTMA to the community to help DeKalb citizens understand and appreciate what they actually get out of the Airport. Much discussion took place about the Marketing Plan and how to really market the Airport. Mayor Povlsen stated that the City Council sees a real value in the Airport and that the Marketing Plan is a process that we need to pursue; however, in some ways it is a very tough sell to get it recognized. Mr. Barnes noted that he thinks there is a lack of an overall marketing plan for the City in general. The discussion then turned to how the City of DeKalb plans to identify and market itself. Mr. Barnes stated that DeKalb doesn’t seem to have an overall vision and he wonders how the City can identify itself without one. Mr. Barnes also stated that he feels it is beyond the scope of City staff to address that issue. Mr. Barnes then questioned where the CCEC stands with the City Council and what can be done for the Commission to feel of value. Mr. Boey asked what the City Council expects of the CCEC. Mayor Povlsen stated he doesn’t believe the City Council has expectations of the Commission. He then asked Commission members what the Council can do to make them feel valued. Mr. Barnes stated that the Commission needs specific direction to make them feel valued. Chair Johnson and Mr. Espiritu thanked Mr. Hopkins for his presentation and the Mayor for attending as well. 2. Logo on new City truck Mr. Espiritu shared four examples of how the new City logo may look on the City’s new dump truck. Mr. Hoey interjected that before proceeding with painting the new logo on the truck that it would be very important for a Standards Guide of the logo to be developed. The Standards Guide should include everything necessary about the logo; and once created, some variation would be permitted but very little would be allowed. Also, once the Standards Guide is created, discussions such as this would not be necessary. Mr. Hoey explained how NIU determined their Standards Guide and will forward that information to Mr. Espiritu when he returns to his NIU office.  Citizens’ Community Enhancement Commission Minutes December 19, 2011 Page 3 of 3 3. American in Bloom This item was postponed until the January 17, 2012 meeting. Other Business Mr. Espiritu informed the Commissioners that the January and February meetings both fall on City holidays. He suggested that the meetings be moved to the Tuesday following each Monday. Commission members agreed to reschedule the January meeting to Tuesday, January 17, 2012; and the February meeting to Tuesday, February 21, 2012. ADJOURNMENT: MOTION Mr. Rasmussen moved to adjourn the meeting; seconded by Mr. Hoey. Motion carried unanimously on voice vote. Chair Johnson declared the meeting adjourned at 5:30 p.m. Patti McAdams Executive Secretary Recorder Minutes Approved: March 19, 2012