Economic Development Commission
Regular MeetingDeKalb, IL · May 5, 2017
Agenda
DeKalb Municipal Building
PLEASE NOTE LOCATION
Council Chamber, Second Floor
200 South Fourth Street
DeKalb, Illinois 60115
AGENDA
Economic Development Commission
May 5, 2017
8:00 a.m.
A. Roll Call
B. Approval of Agenda – Additions / Deletions
C. Approval of Minutes – April 7, 2017 Meeting
D. Public Participation
E. New Business
1. Preliminary Review of Report / Project Matrix
F. Adjournment
MINUTES
MEETING OF THE
ECONOMIC DEVELOPMENT COMMISSION
CITY OF DEKALB
APRIL 7, 2017
The Economic Development Commission (EDC) of the City of DeKalb, Illinois held a
regular meeting on Friday, APRIL 7, 2017 in the Council Chambers of the DeKalb
Municipal Building, 200 South Fourth Street, DeKalb, Illinois.
The meeting was called to order at 8:09 a.m.
ROLL CALL
Trixie O’Flaherty, Mark Sawyer, Mohammad Labadi, David Barrow.
Also present were City Manager, Anne Marie Gaura, Jason Michnick (City Planner), Matt Duffy (DeKalb
Area Chamber of Commerce), Mim Evans (NIU Center for Governmental Studies, and Melissa Henriksen
(NIU Center for Governmental Studies), Paul Borek (DCEDC).
Trixie called meeting to order.
APPROVAL OF AGENDA
Motion to approve agenda by Barrow with Labadi seconding the motion. Passed on a voice vote.
MOTION TO APPROVE MINUTES
Motion to approval minutes from last meeting by Barrow with Labadi seconding the motion. Passed on a
voice vote.
BUSINESS
1. Summary of Sessions One & Two (February 3 & March 3, 2017)
Mim reviewed the discussions and survey results from previous meetings completed by the
commissioners regarding the prioritization of projects from the 2025 Strategic Plan.
2. Review Prioritizing Projects
Previous projects were discussed with a general trend towards focus on strategies the link the City with
NIU. Matt Duffy spoke about Proudly DeKalb goals and accomplishments within this conversation. This
lead into item 3 on the agenda and the prioritization of various aspects of the work to date.
3. Discussion of Community/University Relations
Continuing discussion focused on some of the projects that Proudly DeKalb has worked on and their
impact on the goal of increasing enrollment at NIU. CGS presented research done since the last meeting
regarding what other universities and towns have done to improve economic development in their
respective towns. David Barrow related what happened in Denton, TX where he is from. Denton
revitalized their downtown around being a “university town” and has seen population growth and
increase in enrollment. The following discussion focused on what might be the best type of project to
focus on for the city in regards to accomplishing goal of strengthening NIU.
4. Discussion of Project Implementation as group
Discussion at this point evolved more towards what can/should we do as a group? What will the
document that we create for the city entail? How much detail, or lack of detail and more general
direction is desired from the group? CGS stated that they would provide a rough outline of the
document for the next meeting, so the commission can have an understanding of what to expect in the
first draft. The first draft will be reviewed at the June meeting. It was also recognized that the City will
need to come forward and state more clearly what they want from the commission to be able to form
this document.
5. Next steps
The city will work towards answering the above question as they work with CGS on a draft of the report.
This working document will then be discussed and worked on by the commission with a goal of having it
finalized after the June meeting.
Adjournment
Barrow moved to adjourn, as Sawyer had to leave and this left the group without a quorum, and it was
seconded by Mohammed and the meeting was adjourned. Motion passed on a voice vote. The meeting
was adjourned at 10:12.
Draft 5-3-17
n
CITY OF DEKALB
2025 STRATEGIC PLAN:
ECONOMIC DEVELOPMENT COMMISSION
IMPLEMENTATION STRATEGIES
2017
PREPARED BY
NORTHERN ILLINOIS UNIVERSITY
CENTER FOR GOVERNMENTAL STUDIES
Draft-Not for Distribution 5-3-17
Overview
In December 2017 DeKalb launched an economic development strategic planning process as
a follow-up to the City of DeKalb’s 2025 Strategic Plan (released February 2016). The 2025
plan outlined five distinct visions each with goals and strategies to guide policy, budgeting,
and programming across the organization for the next decade. One vision in the 2025
Strategic Plan is directly related to economic development and states “Community Vitality
and a Vibrant Downtown: DeKalb’s neighborhoods, the downtown, and NIU’s campus are
interconnected in a dynamic interplay of energy and creativity that retains and attracts
businesses with living-wage jobs.
Following adoption of the 2025 Plan, a newly comprised Economic Development
Commission (EDC) representing business and industry in DeKalb such as real estate and
development, retail, tourism, hospitality, and education, was reconstituted in October 2016.
It also includes ex-officio commissioners that represent civic organizations and community
development partners. The Commission is asked to ascertain and distill opinions from
community leaders and provide recommendations to the Council on business climate
policies, assist in business retention and recruitment strategies. As a part of this process, they
will be tasked with the creation of an implementation strategy to achieve economic
development elements of the 2025 Plan. The EDC currently includes:
• Trixy O’Flaherty- Chair (Gordon Hardware)
• Vernese Edghill-Walden (NIU)
• Dr. Steven Glasgow (Midwest Orthopedic Institute)
• David Barrow (OC Imageworks)
• Tom DeVries (Nestle)
• Mohammed Labadi (The Huddle)
• Mark Sawyer (RVG Commercial)
In order to prioritize the economic development components of the 2025 plan, operationalize
many of the strategies identified, as well as discuss any new opportunities that have surfaced
since the plan was released, the City has asked Northern Illinois University’s (NIU) Center
for Governmental Studies (CGS) to assist them in creating an economic development
implementation plan. Several important steps are involved including data collection related
to DeKalb’s economic development climate, a survey of EDC members to gather their input
on economic development related actives in the city, and facilitation of 3 EDC planning
sessions to ultimately prioritize strategies/projects for the city over the next 12-24 months.
Session One
Research associates Mel Henriksen and Mim Evans from the Center facilitated the first
strategic planning session for the DeKalb EDC at the City of DeKalb Council Chambers on
Friday February 3, 2017. The first part of the session was aimed at sharing data related to the
economic development climate of the City (Appendix A: City of DeKalb Economic
1
Draft-Not for Distribution 5-3-17
Development Data). This was followed by a discussion of the EDC members’ reactions to the
data including: information that surprised them, additional resources or data needed to
understand the climate better, and assets/challenges/opportunities arising from the data.
Several thoughts were captured and are presented below:
Concern about inclusion including undocumented workers not included in data, a
demographic that is very hard to capture and are not part of the U.S Census. How can
the social service needs, policy needs, employer issues, etc. of undocumented workers
be captured?
Need to evaluate underperforming sectors in the city of DeKalb.
Need to evaluate workforce development and job creation. Where can employers find
talent? WorkNet and other resources available in city and county. Need to strengthen
the connection between employers, educators, and workers.
DeKalb need to be a “one stop shop for businesses,” and “do the work for them
(businesses).” Need to overcome the idea that DeKalb is a city where it is hard to do
business. The EDC agreed this perception has improved a lot over the last year, but
still room for improvement especially in the areas of subcontracting.
Access to transportation is an issue.
o This includes within the city via bus routes, walkability, and NIU connection
to downtown and to stores (grocery, Wal-Mart, activities) and to outside
locations via train access (Metra and Amtrak), bus routes, and others.
Need to increase enrollment at NIU; it is the largest employer and declines in
enrollment affect all aspects of the local and regional economy. The students are a
huge asset to the community and also represent potential educated workforce.
Students, as well as other residents, want to see quality of life activities (arts and
culture activities, retail and niche stores, variety of entertainment and restaurants,
etc.).
The data showing those who both live and work in DeKalb seems low-this could be
an opportunity to capture those living elsewhere. DeKalb may need to evaluate
housing options for those commuting from other areas for work.
o Property taxes are an issue in the attraction of residents.
o Residential growth is a need in the area. Some of the largest employers such
as Kish at Northwestern and NIU have employees that live outside of the city
and often the county. This may be that the spouse has a job elsewhere and they
have to split the commute, but it is something to explore. NIU is researching
this topic as well.
The second part of the session included an update on the progress of economic development
projects/strategies from the 2025 Plan. Updates were also provided to the EDC via online
documentation provided by the city via quarterly progress reports. The EDC suggested that
2
Draft-Not for Distribution 5-3-17
in order to advise city staff on which strategies and projects should be their top priorities
they needed additional resources and information to review over the next month between
meetings including:
STEAM Center report;
Power Point with economic development data and sources;
Merchant meeting notes or summary if available or this may be a potential need for
the city to survey or meet with businesses to determine needs;
Egyptian Theater study;
Update on the Annie Glidden Corridor study;
ABC project updates;
Cornerstone project updates;
Examples of business incubators and co-networking spaces;
Complete Streets Design report;
Downtown Redevelopment Plan;
Update from meetings with NIU students regarding development in DeKalb when
available; and
A map of vacant city-owned properties.
In between the first session and the second session held on Friday March 3, 2017, CGS
provided the EDC with all available requested materials and asked them to review the
additional resources, and score the projects/strategies based on several criteria including
economic impact, cost (relative), and city and community support) (Appendix B: Example
Scoring Sheets). The scores were shared at the second session and discussed as a group.
Session Two
Research associates Mel Henriksen and Mim Evans facilitated the second planning
session for the EDC at the City of DeKalb council chambers on Friday, March 3, 2017. The
first part of the session focused on the preliminary project prioritization completed
individually by each commissioner between sessions one and two. This prioritization was
designed to generate discussion among the commissioners during session two and lead
to a group prioritization activity. Commissioners shared their thoughts on which factors
should be considered in scoring the projects and why they scored certain projects high
or low. This gave all commissioners a chance to contemplate the projects in a new light
and either reaffirm or reconsider the ranking of the projects.
Three topics were discussed in detail and included: NIU enrollment and the relationship
of the City and the University as an economic driver, the recently released crime report
for the City of DeKalb, and any additional projects that have surfaced since the original
2025 Strategic Plan. It was suggested that the EDC listen to President Baker’s
presentation on enrollment and view Chief Lowery’s presentation to council on crime
3
Draft-Not for Distribution 5-3-17
statistics. The following are summary notes of the commissioners’ comments and the
outcome of their prioritization process.
Uniquely NIU
One of the discussions focused on how the city and NIU can work together to understand
and promote what makes NIU unique as an economic driver. Comments made by the group
are listed below.
We are a university town, but we are not like any other university town. What makes us
Uniquely NIU? There is some resistance to “admitting” that DeKalb is innately tied to NIU,
but it is not a question of whether the city is or is not, but how to make the relationship
better and economically beneficial to both the city and NIU.
The City of DeKalb’s identity is tied to NIU, so it is in the best interest of the city to
embrace the relationship and make it strong. Are the right people at the table for
discussions on collaboration?
We are a university town and this can be a positive by tying into the arts, culture,
innovation, and research happening at NIU.
There needs to be a connection, not just physically but collaboratively. While several
initiatives have been undertaken in the last few years, there needs to be a regular
meeting between the city and NIU leaders about economic and community
development. CGS shared that several best practices in community university
relations may address this issue.
DeKalb and NIU should be marketing each other, having joint ventures in the arts
and other areas that benefit students, businesses, residents, and visitors, and
developing downtown opportunities through the connections.
CGS agreed to share articles and ideas on university and community relations with regards
to economic and community development.
Additional Projects/Ideas
Some additional ideas were shared by members of the group. The improvement of the
North Annie Glidden corridor was not on the original list because it was not identified as
an economic development project in the Strategic Plan. However, the group felt that it
should be added as a project to be considered in the prioritization process. In addition,
the subject of light industrial was discussed including:
Is there room from small industrial incubation?
Companies such as 3M benefitted from fast-tracking of industrial expansion, does
this need to happen more often?
The NIU High Tech Park is a city collaboration with NIU and could tie students,
programs, and businesses.
Prioritization
4
Draft-Not for Distribution 5-3-17
The discussion of the preliminary prioritization (Appendix C: Preliminary Prioritization
Scoring) was followed by a group activity that gave commissioners an opportunity to
reorder the projects. Before rearranging the projects on a large board, the commissioners
decided which of the projects were closely related and could be combined. The combined
list of projects is shown below (in no particular order) and includes some projects added
to the original list by individual commissioners (Green represents added projects since
the 2025 report).
Market city owned property; market the airport; more events etc. with marketing,
inventory and market DeKalb assets
NIU/DeKalb technology initiative
Residential growth
Develop living wage jobs; develop pipeline of skilled employees
NIU/DeKalb collaboration; Streetscape/NIU Connector
New commercial development; identify retail, commercial and service needs; food
beverage and entertainment focused on students
Develop DeKalb food systems
Recruitment and retention strategies; support business owner initiatives
Arts, culture and entertainment Corridor (ACE); Egyptian Theatre
Virtual incubator; co-working space; Traditional small business incubator
Hotel/conference center
Revitalize S. 4th St. and E. Lincoln corridors
STEAM Center
Developing, beautifying downtown and adding attractions; developing west of
downtown to Annie Glidden
Long term vision for Peace Rd.
Communication channels using social media
Annie Glidden N. corridor
After arriving at this new combined list, commissioners again prioritized the projects by
individually placing colored dots on the projects they felt should be scored highest. The
combined reprioritized list is shown below along with the number of dots received.
NIU/DeKalb collaboration; Streetscape/NIU Connector (8)
Arts, culture and entertainment Corridor (ACE); Egyptian Theatre (8)
Developing, beautifying downtown and adding attractions; developing
west of downtown to Annie Glidden (7)
5
Draft-Not for Distribution 5-3-17
Market city owned property; market the airport; more events etc. with
marketing, inventory and market DeKalb assets (6)
New commercial development; identify retail, commercial and service
needs; food beverage and entertainment focused on students (3)
Annie Glidden N. corridor (3)
NIU/DeKalb technology initiative (2)
Virtual incubator; co-working space; Traditional small business incubator
(2)
STEAM Center (1)
Develop living wage jobs; develop pipeline of skilled employees (1)
Communication channels using social media (1)
Residential growth (0)
Develop DeKalb food systems (0)
Recruitment and retention strategies; support business owner initiatives (0)
Hotel/conference center (0)
Revitalize S. 4th St. and E. Lincoln corridors (0)
Long term vision for Peace Rd. (0)
It should be noted that the above scoring was based on which projects the EDC felt the
City should focus on in the near-term and were likely to realize significant progress and
impact. Projects scored lower are not necessarily viewed as less important in the long
run. Also, the EDC decided that “Communication channels using social media “is a
necessary component of all projects and therefore not a stand-alone project.
After completing the reprioritization, the group began working on implementation
strategies based on the top four scoring projects:
1. NIU/DeKalb collaboration; Streetscape/NIU Connector (8)
2. Arts, culture and entertainment Corridor (ACE); Egyptian Theatre (8)
3. Developing, beautifying downtown and adding attractions; developing west of
downtown to Annie Glidden (7)
4. Market city owned property; market the airport; more events etc. with marketing,
inventory and market DeKalb assets (6)
It was noted that several of the top scoring projects were related to NIU and its
relationship to the downtown. The groups started brainstorming implementation
strategies starting with NIU/DeKalb collaboration and Streetscape/NIU Connector. They
will continue working on implementation strategies at the next meeting, scheduled for
April 7, 2017.
6
Draft-Not for Distribution 5-3-17
Session Three
Research associates Mel Henriksen and Mim Evans facilitated the third, and final,
planning session for the EDC at the City of DeKalb council chambers on Friday, April 7,
2017. Because previous sessions generated much interest in innovative approaches to
collaboration between cities and universities, CGS researched and shared best practices
on collaboration between cities and universities. A summary of those best practices
follows.
General Findings
Increasing communication between city and university leaders was considered key to
strengthening collaboration. This might entail regular formal meetings or less formal
gatherings, information exchanges, and the use of a variety of media. There was a need
for leaders from both institutions to learn what was important to the other and come to
an understanding of the terms each used (which in some cases were very different). The
relationship may be different in smaller towns than in large cities because of the relative
reliance on the university, or conversely a small school may not have the influence of a
large public university. Many positive traits often found in college towns, such as low
crime, strong public schools, and an entrepreneurial atmosphere, enable the town to
attract jobs and residents and the university to attract students and staff. Cities should
be aware of the changing demographics of the student body and the shift to
nontraditional delivery of educational services which may result in fewer students living
near the school. University facilities and talents can be used to offer services and
opportunities to city residents.
Collaboration involving Specific City/University Partnerships
Bethlehem, PA and Lehigh University: Bethlehem, Pa (population 75,000) and
Lehigh University (enrollment 6,000) have achieved economic growth through a
focus on education and health services and population growth through
immigration. The city and university have targeted downtown as an area for
collaboration. Lehigh funds a downtown coordinator position. The University
also funds the majority of the cost of the South Side Ambassadors Program,
providing $200,000 of the $270,000 annual budget. This program puts a uniformed
team of residents on targeted neighborhood streets between the hours of 7:00 a.m.
and 11:30 p.m. to welcome people and provide information, maintain the
cleanliness of the area, and increase safety.
Binghamton, NY and Binghamton University: Binghamton, NY (population
46,000) and Binghamton University (enrollment 16,000) are jointly tackling a
difficult economic environment in upstate New York. The goal is to recover from
7
Draft-Not for Distribution 5-3-17
the loss of manufacturing jobs by focusing on healthcare and education. University
enrollment has been increasing while job growth has been negative. The City and
University have established a joint economic development center as a one stop
shop for entrepreneurs, bringing together all the resources of the university and
city. The University is also building student housing downtown and is focusing
recruitment at the graduate level which will generate more off campus housing
needs. The campus and downtown are separated by a river.
Denton, TX and University of North Texas: Denton, TX (population 123,000) and
the University of North Texas (enrollment 38,000), are both growing as a result of
a strong state economy, and domestic migration and international immigration.
The University has established an off campus housing office to oversee rentals for
students.
Kalamazoo, MI and Western Michigan University (Kalamazoo, MI (population
74,000) and Western Michigan University (enrollment 25,000) have both
benefitted from the Kalamazoo Promise, a guaranteed tuition program for
graduates of Kalamazoo high schools. The city’s image has improved and the
program has been an asset in attracting employers. In addition, the number of
WMU graduates remaining in the city after graduating has increased. WMU’s
enrollment has grown as 2/3 of Kalamazoo high school graduates enroll in WMU
directly or after attending the local community college.
After the session was complete, the EDC asked CGS to compile priorities and an action
plan based on the EDC discussions, rankings, and review of additional research. The
action plan would then be shared with the City and City staff would begin to create action
plans around each of the top priority areas:
1. Improve both the physical connection and collaborative spirit between NIU and
DeKalb.
2. Encourage growth in Arts, Culture, and Entertainment to celebrate community
and promote economic development.
3. Strengthen downtown including creating an attractive climate for current and
prospective businesses.
4. Identify and market DeKalb’s assets.
8
Draft-Not for Distribution 5-3-17
Proposed Strategies (Add action plan when complete)
9
Draft-Not for Distribution 5-3-17
Appendix A: City of DeKalb Economic Data
10
Draft-Not for Distribution 5-3-17
11
Draft-Not for Distribution 5-3-17
12
Draft-Not for Distribution 5-3-17
13
Draft-Not for Distribution 5-3-17
14
Draft-Not for Distribution 5-3-17
15
Draft-Not for Distribution 5-3-17
Appendix B: Example Scoring Criteria
CRITERIA SCORE VALUE
0 points: none are reasonably attainable
What will it cost? 3 points: one or two are reasonably attainable
Can it be funded? 6 points: three or four are reasonably attainable
How long will it take? 9 points: all are reasonably attainable
Is the talent available?
Do regulations allow it?
What is the economic impact? 0: not measurable or impact assessable
Is it measurable? 3: non-quantifiable impact can be determined
How will we measure it? 6: somewhat quantifiable
If not measurable, how will we know if 9: clearly quantifiable
we succeeded?
Is there City and community support? 0: weak support from City and community
Are leaders willing to actively 3: moderate to strong support from either City or
support the project/program? community
Is there leadership to take 6: moderate support from both City and
ownership of it? community
Is there significant opposition? 9:strong support from both City and community
Is it inclusive?
16
Draft-Not for Distribution 5-3-17
Appendix C: Prioritization Preliminary Scoring
17
DRAFT 5/3/2017
Priority 1: Improve both the physical connection and collaborative spirit between NIU and DeKalb.
Primary/Lead Dept. 2ndry/Coop. Person, Dept. or Role of the Lead Other Participants or Outside Potential Funding Action/duration
Action Items or Person Committee Person or Dept. Expertise/Research Needed Source(s) Schedule Initiation Date Key Status Date #1 Key Status Date #2 Metrics
NIU Downtown Connector project-Embrace the “Complete Streets”
philosophy in future transportation and
planning initiatives, i.e. Long-Range Transportation Plan
Streetscape including lighting, signs, etc. from the eastern edge of
downtown to Annie Glidden
Engage students to understand what they need/want in the
downtown
"One-channel" for communication to students about events in
DeKalb. May include social media and should be evaluated yearly for
updating
Monthly meetings with leaders of the University and City to discuss
and implement collaborative efforts. This could include having and
economic development designee for both "teams"
Evaluate transportation options such as the Huskie pups, trolley
transportation, bus routes including cost, accessibility, interest
Work with businesses from campus to the downtown to help create
a place students "want to be"
Work with Proudly DeKalb to market the city and the university as
a"UniverCity" (or other terminology) community
Improve the Annie Glidden North corridor
Develop an NIU/DeKalb technology initiative including the feasibility
of a jointly developed research park.
Work to attract businesses that meet student needs and desires
Develop connections between NIU students and DeKalb businesses
that encourage graduate retention to grow the local workforce, such
as an internship fair focused on DeKalb Co businesses
Co-sponsor events with NIU to introduce and attract students to
downtown DeKalb.
Develop off-campus housing options for young professionals and
graduate students who want to stay in DeKalb.
Create places in the downtown and throughout the City where
students are welcome to study.
DRAFT 5/3/2017
Priority 2: Encourage growth in arts, culture and entertainment to celebrate community and promote economic development
Other Participants or
2ndry/Coop. Outside Key Key
Primary/Lead Dept. Person, Dept. or Role of the Lead Expertise/Research Potential Funding Action/duration Status Status
Action Items or Person Committee Person or Dept. Needed Source(s) Schedule Initiation Date Date #1 Date #2 Metrics Completed
Implement the ACE Corridor
Resolution passed X
Identifying signage
Inventory and identify businesses and sites
Marketing strategy
Events calendar
Renovate and expand the Egyptian Theatre
Complete feasibility study
Council adoption
Implementation plan
Develop entertainment venues of interest to
Student input
Discussions with existing businesses
Develop materials to attract new businesses
Develop marketing plan
Increase the number of restaurants
Encourage new businesses related to the arts
Promote events to encourage collaboration between
the arts and business community
Collaborate with NIU and Kishwaukee College for
cultural events throughout the community.
Explore the feasibility of reinventing the DeKalb
Farmer’s Market as an accessible, potentially year-
round regional destination.
DRAFT 5/3/2017
Priority 3: Strengthen downtown including creating an attractive climate for current and prospective businesses.
Other Participants
2ndry/Coop. or Outside Key Key
Primary/Lead Dept. or Person, Dept. or Role of the Lead Expertise/Researc Potential Funding Action/duration Status Status
Action Items Person Committee Person or Dept. h Needed Source(s) Schedule Initiation Date Date #1 Date #2 Metrics
Implement improvements to landscaping,
signage, facades and lighting.
Develop new attractions
Support the establishment of a regional
technology, art, and cultural children’s learning
space (STEAM)
Explore the feasibility of attracting businesses
identified as desirable by community
members: e.g., a bookstore, new ethnic
restaurants, entertainment venues, and
boutique shops for downtown DeKalb.
Explore partnerships with business owners to
make additional downtown enhancements.
Target specific areas to address existing
deficiencies in parking, lighting, streetscape,
signage, building facades and other urban
design elements.
Ensure the downtown has state-of-the-art
transportation and telecommunications
infrastructure (i.e. Wi-Fi, electric car charging
stations).
Expand available downtown housing options to
help create a nighttime population and
support a thriving downtown.
Support initiatives developed by business
owners, i.e. restaurant week, shop local,
summer shopping hours, coordinated shopping
promotions.
Implement smart regulations to streamline
local business start-up and encourage
responsible business ownership and
management.
Position, recognize, and utilize university,
college, and vocational programs as a pipeline
for a range of skilled employees, i.e., NIU and
Kishwaukee College internship programs,
Kishwaukee Educational Consortium, and
DeKalb-Ogle Workforce Development
Consortium.
Develop aesthetic and image-enhancing
projects and programs.
Develop standards for appearance and
informational signage used by the City.
Connect and enhance the various
transportation modes in DeKalb for vehicles,
pedestrians, and bicyclists.
DRAFT 5/3/2017
Priority 4: Identify and market DeKalb assets
Other Participants or
2ndry/Coop. Outside Key Key
Primary/Lead Dept. or Person, Dept. or Role of the Lead Expertise/Research Potential Funding Action/duration Status Status
Action Items Person Committee Person or Dept. Needed Source(s) Schedule Initiation Date Date #1 Date #2 Metrics
Market City-owned vacant parcels for
uses that complement the mix and
Identify opportunities to actively
market the DeKalb Taylor Municipal
Airport, referencing the current Airport
Marketing Plan.
Provide comprehensive and timely
communication about all events of
interest to people who live, go to
school, or work in DeKalb.
Encourage community leaders to
positively promote the City and speak
at public, professional and civic
In partnership with stakeholder
groups, organize, encourage and
participate in community events.
Use the City’s official channels for
communication to share and
disseminate balanced information and
updates on developments in DeKalb
using all forms of traditional and social
media to reach the largest audience
(i.e. students may receive their
information different than
homeowners, etc.)
Draft 5-1-17
Strategy/Priority
Primary/Lead Dept. 2ndry/Coop. Person, Dept. or Role of the Lead Other Participants or Outside Potential Funding Action/duration
Action Items or Person Committee Person or Dept. Expertise/Research Needed Source(s) Schedule Initiation Date Key Status Date #1 Key Status Date #2 Metrics