Advertising & Promotion Commission

Regular Meeting

Fayetteville, AR · October 27, 2025

Minutes

Fayetteville A&P Commission Retreat Minutes October 27, 2025 – Fayetteville Town Center – 9am to 4pm. Present: Chair Elvis Moya, Sterling Hamilton, Mike Wiederkehr, Sarah Bunch, Chrissy Sanderson, Elliot Hunt, Katherine Kinney Staff: Ryan Hauck, CEO I. Call to Order Chair Moya called the meeting to order at 9:10am. II. Administration There were no additions or changes to the agenda requested. III. Briefing on Commission Orientation Binders and Agency Proposals CEO Hauck reviewed the contents of the orientation binders and handouts each commissioner received and then gave an overview of the RFQ and RFP used to secure applications for a new Agency of Record and a Public Relations agency. The Commission heard from 4 agencies, 2 each in response to the RFQ for Public Relations and the RFQ for AOR. Discussion ensued with a staff recommendation to be made at the November meeting. IV. Downtown Fayetteville Coalition The commission discussed the Downtown Fayetteville Coalition during lunch with several funding and staffing options reviewed with more discussion to happen in November. V. Asset Tour After lunch, the commission went on an asset tour which included the Fayetteville Town Center, Experience Fayetteville, Walker Stone House and Art Court. VI. FY2026 Budget and Planning Following the asset tour, an introduction to the draft FY2026 budget was presented by Hauck with an opportunity for commissioners to make suggestions for initiatives that fit our focus and destination master plan. The FY2026 budget will be presented in more depth at the November meeting. The retreat concluded at 4pm. Minutes prepared by: Amy Stockton, Experience Fayetteville

Agenda

Fayetteville Advertising and Promotion Commission October 27, 2025 Location: Fayetteville Town Center, 15 W. Mountain Street Commissioners: Elvis Moya, Chair, Tourism & Hospitality Representative Katherine Kinney, Tourism & Hospitality Representative Elliot Hunt, Tourism & Hospitality Representative Chrissy Sanderson, Tourism & Hospitality Representative Sterling Hamilton, Commissioner at-large Sarah Bunch, City Council Representative Staff: Mike Wiederkehr, City Council Representative Ryan Hauck, CEO Sarah King, VP of Marketing & Communications Chris Lankford, Director of Brand Strategy Melissa Freeman, Marketing Manager Amy Stockton, Director of Organizational Services Agenda I. Call to order at 9:00am. II. Administration A. Additions or changes to the agenda may be added upon request from a majority of the commissioners. III. Briefing of Commission Orientation Binders and Agency Proposals, CEO Ryan Hauck IV. Presentations from Public Relations Agencies A. 9:30 – 9:45am - AM Group presents B. 9:50 – 10:05am - C + C presents V. Presentations from Agency of Record Agencies A. 10:10 – 10:25am - Verb Interactive Presents B. 10:40 – 10:55am - Envision Presents VI. 11:00 – 11:10am - Break VII. 11:10 – 11:55am - Discussion on PR and Agency of Record RFPs VIII. 12:00 – 12:45pm - Lunch and Discussion of Downtown Fayetteville Coalition IX. 12:45-1:00pm - Break X. 1:00-2:00pm - Asset Tour XI. 2:00-2:15pm - Policy Evaluation Standards for Fiscal and Community Return XII. 2:15-4:00pm - Discuss FY26 XIII. Good of the Order/ Adjournment