Recreation Commission
Regular MeetingGlen Ellyn, IL · March 28, 2025
Minutes
Village of Glen Ellyn
Minutes
Village of Glen Ellyn
Recreation Commission
Regular Meeting
Commission
March 28, 2025
7:00 AM
Village Links/Reserve 22
Board or Recreation Date: March 28, 2025
Commission:
Meeting: Regular Called to 7:00 a.m.
Order:
Quorum: Yes Adjourned: 8:46 a.m.
MEMBER ATTENDANCE:
Carol Scott Chairperson Present
Nancy Carter Commissioner Present
Tony Coconate Commissioner Present
Scott Coldiron Commissioner Present – Remote
participation
James Ozog Commissioner Present
Rick Quoss Commissioner Present
Tom Slowinski Commissioner Absent
Also Present:
Noel Allen General Manager / Staff Liaison
Mike Campbell Director of Golf
Andrew Cross Golf Course Superintendent
Jon Satinover Food & Beverage Director
Vince Crovetti Head of Golf Professional
Steve Thompson Village Trustee Liaison
Elisa Pollina Recording Secretary
Public
A. CALL TO ORDER/ROLL CALL
The March 28, 2025 meeting of the Recreation Commission was called to order at 7:00 a.m.
at the Village Links of Glen Ellyn; 485 Winchell Way; Glen Ellyn, Illinois by Chairperson
Scott.
B. APPROVAL OF MINUTES FROM FEBRUARY 28, 2025
APPROVAL OF MINUTES FROM FEBRUARY 28, 2025 MEETING
MOTION BY: Commissioner Carter
SECONDED BY: Commissioner Ozog
RESULT: Unanimous
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March 28, 2025
C. PUBLIC COMMENT – None
D. STANDING REPORTS
1. Financial – Noel Allen – Manager Allen provided financial updates, noting that
February's results were typical for this time of year. While revenues appear concerning
compared to last year, it's important to remember that the facility opened on February
23 last year.
Over the past 20 years, rounds played ranked 8th, green fees ranked 8th, cart rentals
ranked 3rd, the driving range ranked 5th, and the Pro Shop ranked 17th—directly tied
to overall activity levels. Merchandise inventory is still a work in progress. Food sales
performed well, ranking 2nd, and total revenues ranked 4th.
Weather has been a significant factor, with zero playable hours in 2025 so far,
compared to seven last year. As a result, revenues were down $50,000, though
operating expenses decreased by $32,000, which includes $24,000 in separation pay for
Jeff Vesevick's extra vacation time. Despite these challenges, the net profit change is
$28,000 better than last year, and total revenue is $16,000 above the target.
Cash reserves have dipped slightly, but the financial position remains strong. Losses are
expected from November through April, with one more month of projected losses before
an anticipated upswing in revenues. Efforts are ongoing to identify cost-saving
opportunities.
2. Manager’s Report
A. Golf – Mike Campbell – Director Campbell provided several updates, noting that,
similar to last year, February has been a slow month for golf. Most of the merchandise
orders have been received.
He introduced Vince Crovetti as the new Head Golf Professional, highlighting that he is
currently in training and doing an excellent job.
Registrations for golf continue, with 73 total groups participating in permanent tee times
and 40 groups enrolled in the Wednesday senior draw.
Additionally, 60 new employees were on boarded in February, and an Assistant Golf
Professional has been hired to replace Vince Crovetti in his previous role.
B. Reserve 22 – Jon Satinover – Satinover provided several updates, highlighting key
wins and financial stability. Notably, no overtime has been incurred this year, which is
typically a challenge during this season due to reduced staffing. He credited Brittany and
Kim for effectively managing staff and keeping operations efficient.
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March 28, 2025
Regarding costs, food expenses are under budget by 1%, and wine costs remain stable.
While liquor and beer costs have increased, he anticipates they will balance out once
operations ramp up.
Banquet operations are off to a strong start, with the first wedding successfully hosted—
Liz did an excellent job managing the event, which had 67 attendees and received highly
positive feedback.
New patio furniture has arrived, featuring wider chairs and 12 new umbrellas.
Additionally, the new menu launches on April 1, and Brittany has curated a new cocktail
menu.
For upcoming events, Easter reservations have reached 414, and a $10 per person fee
will be charged for no-shows. The Mother’s Day menu will be released soon, and hiring
for the summer season will begin in the next month.
In response to Trustee Thompson’s inquiry about the old patio furniture, Satinover
explained that some pieces were repurposed for grounds and other areas, while the rest
were either recycled or sent to a scrap yard. The previous furniture lasted 10 years, and
the same brand was chosen for the replacement, ensuring similar durability.
Chairperson Scott asked about food cost management. Satinover explained that the Chef
is highly mindful of expenses, and if any menu item becomes too costly, it can be
removed to maintain profitability.
C. Grounds – Andrew Cross - Cross provided several updates, noting that February
marks the ramp-up of course maintenance work. The team has completed the removal of
25 trees and recently acquired a new skid steer, a $100,000 investment, which will be
reflected in March expenses. Collaboration with Gregg Martin continues on the next
steps for the Master Plan.
Cross also attended the Golf Course Superintendents Association (GCSA) conference in
San Diego, a two-day education and trade show. Key takeaways included advancements
in automation and drone technology. Aerial drones, which use infrared imaging to detect
stress and track course changes are emerging as a valuable tool, though they remain
costly. Additionally, small autonomous mowers for fairways are being introduced in the
industry, and their impact will be closely monitored.
The department is also in the process of migrating from Google to Microsoft and is still
working through software integration.
Commissioner Quoss inquired about the plaques from the removed trees. Cross
confirmed that they were carefully removed and relocated to other trees.
3. Trustee Liaison – Steve Thompson – Trustee Thompson provided updates on several
key developments:
• The U.S. Bank site event park and the Park District project have both been
approved by the board and are moving forward.
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March 28, 2025
• Panfish Park will be officially transferred to the Park District on May 1, reducing
the Village’s involvement in its maintenance. However, the Village will continue to
maintain the ponds.
• Manor Woods will also be transferred to the Park District’s oversight.
• The Full Circle hotel site for affordable housing has been approved by the Village,
with demolition set to begin soon.
• Voting for the Milton Township election ends on April 1, with positions on the
ballot including Village President and Trustee seats.
• The Village is transitioning to an online permit application process, streamlining
approvals and submissions.
E. 2025 GOLF OPERATIONS PRESENTATION – Director Mike Campbell presented the
2025 Golf Operations update, emphasizing the continued growth and evolving priorities
of the Village Links. He noted that golf participation has surged nationally over the past
two years, with rounds up 6% across the country. Village Links has performed even
better, with rounds increasing by 15%, consistently placing the course above average
compared to others. Weather remains a critical factor in both success and profitability;
when conditions are favorable, play is strong. So far, golf-playable hours have
outperformed expectations.
Looking ahead, the focus for the year is on enhancing the golfer experience by creating
more of a “country club” atmosphere. Campbell explained that retaining existing golfers
is a top priority, as attracting new ones remains challenging. The team is committed to
making every golfer feel welcome. He also pointed to a significant opportunity with the
upcoming year-long closure of Cantigny Golf Course, which could help drive additional
traffic and visibility to Village Links.
Campbell acknowledged several ongoing challenges, including unpredictable weather
patterns and the rising cost of golf. He noted that labor continues to be the largest
operational expense. On the technology front, the course is leveraging several platforms
to optimize operations and customer service, including Club Prophet for point-of-sale
and course management, Golf Genius for scoring and tournament coordination, Gallus
Golf for mobile and online engagement, and HotSchedules for staff scheduling. The team
is also considering adding an online merchandise platform to expand retail offerings.
Tag Marshal, used for pace-of-play monitoring, has had a few minor issues, but they are
being addressed. Earth Networks continues to provide reliable lightning detection.
The Village’s IT department has played a key role in recent upgrades, including the
installation of new mainframes on each floor. Additionally, larger iPads have been
provided to the rangers to improve on-course operations. Security enhancements are
also in progress, with new cameras scheduled for installation in August. Requests for
quotes have been sent to vendors and camera locations have been identified.
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March 28, 2025
Outings remain an important part of the business model, serving as a healthy
supplement to walk-up play. Campbell noted the importance of maintaining a balanced
schedule but emphasized the financial benefits that outings bring. In response to
Trustee Thompson’s request, a full outing recap will be provided at the next Recreation
Commission meeting to help quantify their impact. Thompson also inquired about food
and beverage usage during outings, and Campbell confirmed that more than 90% of
outings utilize in-house catering.
Lastly, Campbell reported strong performance in junior programming. Junior camp
enrollment has increased, and the camps continue to be well-received under the
leadership of Vince Crovetti, who has successfully managed the programs for several
years.
F. OLD BUSINESS
1. Master Plan Funding Ideas – Manager Allen provided an update on funding
strategies for the Master Plan, following last month’s discussion on potential
external funding sources. From both a staff and Village perspective, Allen
emphasized that if the Village begins soliciting donations, there must be a near-
certain commitment—approximately 99%—to moving forward with the project.
Additionally, any funds raised would need to be used exclusively for the
designated purpose.
Allen mentioned the possibility of implementing a commemorative paver or brick
donation program in the future, noting that such contributions should reflect a
high-level donation to ensure meaningful support. These ideas can be explored
further down the line as plans solidify.
The total projected cost of the Master Plan is estimated at $10–12 million. At
present, the Village is still servicing $300,000 in debt related to the clubhouse,
which necessitates a conservative financial approach. For now, we are in a
holding phase focused on building cash reserves. Although the golf operation
yields approximately $1 million in operating profit annually, there are still
significant capital needs. The financial goal is to improve our position by
$300,000 to $500,000 per year.
To help develop a viable funding strategy, the Village will bring in a financial
consultant. Given that capital planning operates on a 5-year cycle and
contractors are currently booking projects two years out, it’s important to begin
the financial groundwork soon. While the course layout and Master Plan have
been finalized, if a clear path to securing the full $10–12 million does not emerge,
the team may need to pursue value engineering to scale the project accordingly.
Allen stressed the importance of being diligent in saving and waiting for existing
debt obligations to expire. Once a healthy financial reserve is established, the
Village will be in a better position to move forward with the project.
Trustee Thompson inquired whether early debt repayment was an option, to
which Allen responded that this is one of the areas where the Village’s Finance
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March 28, 2025
Department and financial consultant's expertise will be valuable. The Recreation
Commission also discussed the importance of transparency throughout the
process. One suggestion included dedicating a webpage to communicate the
goals, status, and timeline of the project to the community.
G. NEW BUSINESS - None
H. NEXT MEETING - April 25, 2025
I. ADJOURNMENT
Commissioner Carter motioned and Commissioner Quoss seconded to adjourn the
meeting. The meeting was adjourned at 8:46 a.m.
Submitted by Elisa Pollina, Recording Secretary
Reviewed by Noel Allen, Staff Liaison
Agenda
Agenda
Village of Glen Ellyn
Recreation Commission Meeting
Friday, March 28, 2025
7:00 AM
Village Links/Reserve 22
Ed Posh Boardroom
Visitors are welcome to attend all meetings of the Recreation Commission.
A. Call To Order
B. Public Comments
C. Approval of Minutes
1) Minutes - February 28, 2025
D. Standing Reports
1) Financial - Noel Allen
2) Manager's Report
a. Golf - Mike Campbell
b. Reserve 22 - Jon Satinover
c. Grounds - Andrew Cross
3) Trustee Liaison - Steve Thompson
E. 2025 Golf Operations Presentation
1) 2025 Golf Operations Presentation - Mike Campbell
F. Old Business
1) Master Plan Funding Ideas
G. New Business
H. Next Meeting - April 25, 2025
I. Adjournment
Village of Glen Ellyn
Packet
Agenda
Village of Glen Ellyn
Recreation Commission Meeting
Friday, March 28, 2025
7:00 AM
Village Links/Reserve 22
Ed Posh Boardroom
Visitors are welcome to attend all meetings of the Recreation Commission.
A. Call To Order
B. Public Comments
C. Approval of Minutes
1) Minutes - February 28, 2025
D. Standing Reports
1) Financial - Noel Allen
2) Manager's Report
a. Golf - Mike Campbell
b. Reserve 22 - Jon Satinover
c. Grounds - Andrew Cross
3) Trustee Liaison - Steve Thompson
E. 2025 Golf Operations Presentation
1) 2025 Golf Operations Presentation - Mike Campbell
F. Old Business
1) Master Plan Funding Ideas
G. New Business
H. Next Meeting - April 25, 2025
I. Adjournment
Village of Glen Ellyn
Page 1 of 49
Village of Glen Ellyn
Minutes
Village of Glen Ellyn
Recreation Commission
Regular Meeting
Commission
February 28, 2025
7:00 AM
Village Links/Reserve 22
Board or Recreation Date: February 28, 2025
Commission:
Meeting: Regular Called to 7:00 a.m.
Order:
Quorum: Yes Adjourned: 7:55 a.m.
MEMBER ATTENDANCE:
Carol Scott Chairperson Present
Nancy Carter Commissioner Present
Tony Coconate Commissioner Present
Scott Coldiron Commissioner Present
James Ozog Commissioner Present
Rick Quoss Commissioner Present
Tom Slowinski Commissioner Absent
Also Present:
Noel Allen General Manager / Staff Liaison
Mike Campbell Director of Golf
Andrew Cross Golf Course Superintendent
Jon Satinover Food & Beverage Director
Public
A. CALL TO ORDER/ROLL CALL
The February 28, 2025 meeting of the Recreation Commission was called to order at 7:00
a.m. at the Village Links of Glen Ellyn; 485 Winchell Way; Glen Ellyn, Illinois by
Chairperson Scott.
B. APPROVAL OF MINUTES FROM JANUARY 31, 2025
APPROVAL OF MINUTES FROM JANUARY 31, 2025 MEETING
MOTION BY: Commissioner Coconate
SECONDED BY: Commissioner Ozog
RESULT: Unanimous
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February 28, 2025
C. PUBLIC COMMENT – None
D. STANDING REPORTS
1. Financial – Noel Allen – Manager Allen provided several financial updates, noting that
the village has received emails regarding pricing policies for specific groups. Public
comments on this topic are anticipated, and some community members may attend
future meetings to discuss their concerns. Allen reminded the commission that
discounts for certain groups had already been reviewed and discussed.
Allen also outlined a change to the meeting format, stating that he will continue
providing overall financial updates, while each division head will share updates for their
respective areas.
On the financial front, revenues were up by $36,000, with the restaurant contributing
40% of that increase. Golf revenue saw a slight boost in January, driven by driving
range sales and winter golf program registrations.
Expenses, however, were higher than anticipated. Despite receiving three $9,000 credits
from Tagmarshal, the village incurred several one-off expenses:
• $20,000 for consulting fees from Greg Martin
• $12,000 for the conversion from Google to the Village's Outlook email server,
which took effect in 2025
• $16,000 for software expenses and grounds crew equipment refurbishment
Cash reserves currently stand at $2.1 million, down by $296,000. Allen noted that
various financial scenarios are being modeled — average, best, and worst case. In an
average scenario, year-end cash reserves would reach $2.3 million, while the worst-case
scenario would result in a $195,000 balance. Despite some challenges, the village
remains in a stable financial position.
The 2025 budget is expected to show a slight loss. Additionally, February’s financials
will likely appear unfavorable compared to last year due to the earlier opening date of
February 23 in 2024.
2. Manager’s Report
A. Golf – Mike Campbell – Director Campbell noted that January is typically a
slower month, but registration for VIP and Resident Cards has begun. January and
February are also significant months for receiving merchandise.
Campbell and Vince attended the PGA show — the first time in 20 years — which
provided valuable learning opportunities and networking. They discovered many new and
exciting developments in the golf industry.
In January, the team focused on preparing outing contracts and completed the
installation of hallway TVs for advertising purposes. Changes are also being made to the
deposit structure for new outings. Previously, a flat $500 deposit was required across the
board, but moving forward, deposits will be scaled based on the size of the outing,
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February 28, 2025
ranging from $1,000 to $2,000. This change was prompted by a no-show outing last
year, which resulted in a $25,000 revenue loss.
The team is excited for the upcoming season and anticipates opening within the next 1–2
weeks.
B. Reserve 22 – Jon Satinover – Director Satinover reported that sales are trending
upward, with banquet sales up 40% and February continuing that positive trend. The
primary concern at the moment is the cost of goods sold, which the team is closely
monitoring.
Several projects and improvements are underway at the restaurant. Centerpieces have
been updated, and a new banquet menu was introduced on February 1. A 22% service
fee was implemented to cover tips and Liz's commission. January was an eventful
month, featuring four successful Elsa-themed events and a well-received chili cook-off.
On January 28, an all-staff meeting focused on team building and a variety of topics,
making it a productive and engaging session. Currently, the team is finalizing the menu
for the halfway house and golf season. Kim will take over liquor, beer, and wine orders
moving forward. Seasonal hiring will begin more aggressively in April, with the new
restaurant menu set to roll out on April 1.
Preparations are already underway for St. Patrick’s Day and Easter. To minimize last-
minute cancellations, this year’s Easter reservations will require a $10 per person
deposit.
The team has also made strides in improving carryout service, introducing two new types
of carryout containers and updated bags. In response to Commissioner Quoss’s inquiry
about managing food costs, Satinover explained that the chef remains mindful of
spending, consistently watching for price increases and adjusting product mix when
needed — even considering menu changes if costs rise too high.
Additionally, Manager Allen shared that the carpet in the boardroom and banquet room
has been replaced. A restaurant refresh, approved by Mark Franz, will begin in the
coming weeks.
C. Grounds – Andrew Cross – Golf Course Superintendent Cross provided an
overview of the grounds crew’s activities and ongoing projects. In January, the team
focused on monitoring weather conditions and handling snow removal. When there were
no major events, snow was left on the parking lot to melt naturally, avoiding large
mounds of snow. The crew also removed 25–30 trees, most of which were in declining
health. Additionally, the holiday lights were taken down and replaced with a winter
wonderland display in the bar area.
Regarding capital projects, most budgeted items have already arrived, with significantly
reduced lead times — now just a few months compared to the year-long waits
experienced previously. The most significant purchase was a new skid steer valued at
$120,000, which is expected to serve the team for the next 20 years.
On staffing, interviews are underway to bring in additional seasonal workers, though
many from last year’s team will be returning. The transition from Google to Outlook has
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February 28, 2025
been completed and the grounds department is also implementing new task-tracking
software, which will help monitor labor more efficiently.
Cross highlighted their attendance at the GCSA tradeshow, which provided valuable
educational opportunities, particularly around the growing trend of robotics in mowing
and grounds management. The team is collaborating with Jon on several projects,
including office reorganizations following Jeff’s departure. The breakroom and meeting
room have also been refreshed with new tables, chairs, and a fresh coat of paint, making
the space more inviting and functional.
Finally, Cross shared progress on training initiatives and a newly drafted mission
statement, vision, and values — developed in collaboration with Manager Allen. This
effort aims to provide staff with a clear, shared focus and a sense of direction moving
forward.
3. Trustee Liaison – Steve Thompson – No report
E. OLD BUSINESS
1. Master Plan Update – Manager Allen provided an update on the master plan,
noting that Greg Martin shared the final concept verification report, which
initially proposed a four-phased approach. Staff felt this approach was
overwhelming, with the primary concern being the significant disruption it would
cause to golfers. In response, they requested a simplified two-phase approach —
one focused on a 9-hole course and the other on the 18-hole course — and Greg
Martin revised the plan accordingly.
Allen asked the Recreation Commission (RC) to review the updated plan and
come back next month with their questions and feedback. The proposed plan is a
$12 million investment, and Greg Martin has provided his recommended next
steps, including detailed drawings, construction documents, and permitting.
Staff believes the two-phase approach is manageable, starting with the 9-hole
course. Although this would mean losing some play in the fall and spring, the 27-
hole capacity during summer would remain intact. However, funding the $12
million project will require borrowing, and Martin’s recommended next steps for
the project won’t begin right away unless permits remain valid in perpetuity.
For now, the team will enter a waiting phase, focusing on building cash reserves
and waiting for current debt to resolve before taking on new obligations. If the
next few years are particularly strong financially, there’s a possibility of funding
Phase 1 from reserves. In the meantime, course weaknesses have been
addressed, and a solid plan is in place.
Andrew Cross suggested holding off on some capital expenditures to further
strengthen reserves and improve the financial position. Chairperson Scott
inquired about the village’s stance on fundraising efforts, proposing creative ideas
like naming bunkers after donors.
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Manager Allen requested the Recreation Commission bring funding suggestions
to the next meeting, which he will present to Mark Franz. This topic will be added
to next month’s agenda for further discussion.
F. NEW BUSINESS - None
G. NEXT MEETING - March 28, 2025
H. ADJOURNMENT
Commissioner Ozog motioned and Commissioner Quoss seconded to adjourn the
meeting. The meeting was adjourned at 7:55 a.m.
Submitted by Elisa Pollina, Recording Secretary
Reviewed by Noel Allen, Staff Liaison
Page 6 of 49
Glen Ellyn Recreation Meeting 3/28/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Ann Pedersen, Noel Allen
AGENDA ITEM (ID DOC ID: 2025-93
# 2025-93)
Financial - Noel Allen
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
1. Village Links - Financial Statements - February 2025
2. Cash Balance Scenarios
Page 7 of 49
VILLAGE LINKS / RESERVE 22
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 As of February 28, 2025
2025 MONTH YEAR-TO-DATE
ORG DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
REVENUES:
5500 Village Links Revenues $ 4,391,100 $ 36,581 $ 73,331 $ (36,750) -50% $ 50,181 $ 81,190 $ (31,009) -38%
5520 Reserve 22 Revenues 3,748,450 118,302 131,585 (13,284) -10% 223,361 206,142 17,219 8%
Total Revenues $ 8,139,550 $ 154,883 $ 204,917 $ (50,034) -24% $ 273,542 $ 287,332 $ (13,790) -5%
EXPENDITURES:
55700 Administration $ 802,432 $ 84,892 $ 48,510 $ 36,382 75% $ 159,391 $ 100,852 $ 58,538 58%
55710 Golf Course Maintenance 1,452,748 68,510 57,761 10,748 19% 138,695 98,833 39,862 40%
55720 Golf Services 1,111,406 43,535 71,912 (28,377) -39% 80,533 114,238 (33,704) -30%
55730 Reserve 22 3,358,636 162,725 178,221 (15,496) -9% 361,919 353,076 8,843 3%
55740 Stormwater Management 51,585 1,319 456 863 189% 2,652 936 1,715 183%
55750 Pro Shop Merchandise 175,053 (8,509) 4,912 (13,421) -273% (4,781) (144) (4,637) 3231%
55780 Motorized Carts 68,060 - - - 0% - - - 0%
557X5 Mechanical Maintenance 417,756 26,288 48,864 (22,576) -46% 46,068 82,145 (36,077) -44%
Total Operating Expenses $ 7,437,676 $ 378,759 $ 410,636 $ (31,876) -8% $ 784,476 $ 749,936 $ 34,540 5%
Operating Income (Loss) $ 701,874 $ (223,877) $ (205,719) $ (18,158) 9% $ (510,934) $ (462,605) $ (48,330) 10%
Debt Service 303,100 - - - 0% - - - 0%
Capital Expenditures 460,100 57,848 104,019 (46,172) -44% 74,228 104,019 (29,791) -29%
CHANGE IN NET POSITION $ (61,326) $ (281,724) $ (309,739) $ 28,014 -9% $ (585,162) $ (566,624) $ (18,538) 3%
KEY METRICS
Goal
Personnel Expenses as % of Sales 50% 159% 107% 53% 175% 152% 23%
Cash Balance (End of Month, in $000's) $ 1,860 $ 2,047 $ 2,247 $ (200)
3/25/2025 Page 1 of 6
Page 8 of 49
VILLAGE LINKS
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 GOLF
(Including Administration, Grounds, & Mechanical Maintenance)
As of February 28, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
5500 VILLAGE LINKS REVENUES:
440550 Green Fees $ 2,800,000 $ 403 $ 20,627 $ (20,224) -98% $ 582 $ 20,398 $ (19,816) -97%
440554 Pro Shop - Sales 200,000 1,569 2,389 (820) -34% 3,000 2,745 255 9%
440555 Motor Carts 650,000 - 3,993 (3,993) -100% - 3,993 (3,993) -100%
440556 Driving Range 500,000 1,073 10,622 (9,549) -90% 1,343 10,749 (9,406) -88%
440557 Resident Cards 35,000 5,895 9,620 (3,725) -39% 7,400 10,180 (2,780) -27%
460100 Investment Income 60,000 7,110 6,010 1,101 18% 14,115 12,644 1,471 12%
489000 Miscellaneous Revenue 146,100 20,517 20,022 495 2% 23,720 20,428 3,292 16%
489100 Miscellaneous - Over/Short - 14 48 (34) -72% 20 53 (33) -62%
Total Revenues $ 4,391,100 $ 36,581 $ 73,331 $ (36,750) -50% $ 50,181 $ 81,190 $ (31,009) -38%
COST OF GOODS SOLD:
520945 Cost of Goods Sold - Pro Shop $ 140,000 $ (10,802) $ 2,802 $ (13,604) -486% $ (9,315) $ (5,087) $ (4,228) 83%
Total Cost of Goods Sold $ 140,000 $ (10,802) $ 2,802 $ (13,604) -486% $ (9,315) $ (5,087) $ (4,228) 83%
Gross Profit $ 4,251,100 $ 47,383 $ 70,529 $ (23,146) -33% $ 59,496 $ 86,278 $ (26,781) -31%
OTHER OPERATING EXPENSES:
510100 Salaries - Pensionable $ 1,314,522 $ 109,631 $ 81,341 $ 28,290 35% $ 197,235 $ 166,257 $ 30,978 19%
510120 Salaries - Non-Pensionable 488,163 209 1,306 (1,097) -84% 379 1,813 (1,435) -79%
510200 Salaries - Overtime 23,500 256 - 256 0% 320 - 320 0%
510400 FICA Taxes 139,705 8,336 6,213 2,122 34% 14,842 12,526 2,316 18%
510500 IMRF 68,670 5,580 3,561 2,019 57% 10,003 7,285 2,718 37%
590600 Health Insurance 146,100 11,072 11,095 (23) 0% 22,145 22,191 (46) 0%
52XXXX Contractual Services 1,178,430 82,735 92,240 (9,505) -10% 173,755 151,537 22,218 15%
53XXXX Commodities 579,950 9,017 33,856 (24,839) -73% 13,195 40,339 (27,144) -67%
Total Operating Expenses $ 3,939,040 $ 226,836 $ 229,613 $ (2,777) -1% $ 431,873 $ 401,948 $ 29,925 7%
Operating Income (Loss) $ 312,060 $ (179,453) $ (159,084) $ (20,369) 13% $ (372,377) $ (315,671) $ (56,706) 18%
Operating Income (Loss) Percentage 7% -491% -217% -742% -389%
KEY METRICS
Goal
Rounds Played 80,000 86 1,017 (931) 124 1,034 (910)
Revenue Per Round $ 54.89 $ 425.36 $ 72.11 $ 353.26 $ 404.69 $ 78.52 $ 326.17
Resident Cards Sold N/A 614 1,009 (395) 768 1,066 (298)
Cost of Goods Sold % - Pro Shop 70% -688% 117% -806% -311% -185% -125%
Personnel Expenses as % of Sales 50% 369% 141% 228% 488% 259% 229%
3/25/2025 Page 2 of 6
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VILLAGE LINKS
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 GOLF
(Including Administration, Grounds, & Mechanical Maintenance)
As of February 28, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
MISCELLANEOUS REVENUE
Miscellaneous Revenue includes the following items that don't fit into any of the major revenue categories:
Adult & Junior Golf Lessons $ 18,726 $ 18,991 $ (265) $ 18,726 $ 18,991 $ (265)
Hand Cart Rentals 30 596 (566) 60 601 (541)
Golf Club Rentals - 30 (30) - 30 (30)
Locker Rentals 1,200 300 900 2,000 300 1,700
Illinois Sales Tax (1.75%) 117 95 22 487 456 32
Glen Ellyn Food & Beverage Tax (1%) 14 10 4 55 50 5
Tree Donation 500 - 500 500 - 500
Miscellaneous (70) - (70) 1,892 - 1,892
Total $ 146,100 $ 20,517 $ 20,022 $ 495 $ 23,720 $ 20,428 $ 3,292
3/25/2025 Page 3 of 6
Page 10 of 49
RESERVE 22
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 As of February 28, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
5520 RESERVE 22 REVENUES:
441100 Food $ 2,111,500 $ 77,825 $ 84,705 $ (6,879) -8% $ 146,958 $ 134,417 $ 12,541 9%
441101 Liquor 483,800 10,231 13,595 (3,364) -25% 19,400 19,816 (416) -2%
441102 Beer 557,100 8,411 9,792 (1,381) -14% 15,198 14,906 292 2%
441103 Wine 242,900 10,703 11,487 (784) -7% 21,586 18,238 3,348 18%
441104 NA Beverages 121,500 1,490 2,325 (835) -36% 3,298 3,795 (497) -13%
441106 Room Charges 3,800 - - - 0% 60 68 (8) -12%
441107 Service Charges 227,600 9,195 9,750 (555) -6% 16,414 14,970 1,444 10%
489000 Miscellaneous Revenue 250 446 (68) 515 -753% 446 (68) 515 -753%
Total Revenues $ 3,748,450 $ 118,302 $ 131,585 $ (13,284) -10% $ 223,361 $ 206,142 $ 17,219 8%
55730 COST OF GOODS SOLD:
530400 Cost of Goods Sold - Beer $ 144,850 $ 2,645 $ 102 $ 2,543 2485% $ 5,829 $ 2,576 $ 3,252 126%
530401 Cost of Goods Sold - Wine 75,300 2,955 6,381 (3,426) -54% 6,777 9,490 (2,713) -29%
530402 Cost of Goods Sold - Liquor 101,600 5,136 1,365 3,771 276% 6,170 2,784 3,386 122%
530405 Cost of Goods Sold - NA Beverages 63,180 34 2,496 (2,462) -99% 956 4,029 (3,073) -76%
530420 Cost of Goods Sold - Food 675,680 18,347 24,023 (5,676) -24% 45,938 40,001 5,937 15%
Total Cost of Goods Sold $ 1,060,610 $ 29,117 $ 34,368 $ (5,251) -15% $ 65,670 $ 58,880 $ 6,789 12%
Gross Profit $ 2,687,840 $ 89,184 $ 97,218 $ (8,033) -8% $ 157,691 $ 147,261 $ 10,430 7%
Gross Profit Percentage 72% 75% 74% 71% 71%
55730 OTHER OPERATING EXPENSES:
510100 Salaries - Pensionable $ 838,556 $ 67,929 $ 61,970 $ 5,959 10% $ 132,770 $ 120,895 $ 11,875 10%
510120 Salaries - Non-Pensionable 749,543 25,061 34,749 (9,688) -28% 62,516 69,938 (7,423) -11%
510200 Salaries - Overtime 7,500 - 39 (39) -100% - 79 (79) -100%
510399 Tips Paid Through Payroll - (1,055) (1,535) 481 -31% 7,196 3,573 3,623 101%
510400 FICA Taxes 153,178 7,882 8,259 (377) -5% 17,286 16,524 762 5%
510500 IMRF 43,689 3,860 3,301 559 17% 7,819 6,432 1,387 22%
590600 Health Insurance 85,500 7,162 7,068 94 1% 14,325 14,137 188 1%
52XXXX Contractual Services 227,560 15,416 13,464 1,952 14% 35,286 33,428 1,858 6%
53XXXX Commodities 192,500 7,352 16,537 (9,186) -56% 19,052 29,189 (10,137) -35%
Total Operating Expenses $ 2,298,026 $ 133,608 $ 143,853 $ (10,245) -7% $ 296,249 $ 294,195 $ 2,054 1%
Operating Income (Loss) $ 389,814 $ (44,423) $ (46,635) $ 2,212 -5% $ (138,558) $ (146,934) $ 8,376 -6%
Operating Income (Loss) Percentage 10% -38% -35% -62% -71%
3/25/2025 Page 4 of 6
Page 11 of 49
RESERVE 22
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 As of February 28, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
KEY METRICS
Goal
Revenue Source:
Restaurant/Bar N/A $ 65,642 $ 78,292 $ (12,650) -16% $ 128,857 $ 123,305 $ 5,552 5%
Banquets N/A 52,190 51,637 553 1% 94,023 81,181 12,842 16%
Other N/A 469 1,656 (1,187) -72% 481 1,656 (1,175) -71%
Total $ 3,748,450 $ 118,302 $ 131,585 $ (13,284) -10% $ 223,361 $ 206,142 $ 17,219 8%
Reserve 22 Revenues (Last 12 Months) $ 3,748,450 $ 3,609,613 $ 3,781,072 $ (171,460) -5%
Reserve 22 Expenses (Last 12 Months) $ 3,358,636 $ 3,345,795 $ 3,401,148 $ (55,353) -2%
# Guest Checks (Restaurant/Bar) N/A 1,331 1,753 (422) 2,647 2,840 (193)
Revenue Per Guest Check N/A $ 49.32 $ 44.66 $ 4.66 $ 48.68 $ 43.42 $ 5.26
# Guests (Restaurant/Bar) N/A 2,073 2,839 (766) 4,116 4,520 (404)
Average Guest Spend N/A $ 31.67 $ 27.58 $ 4.09 $ 31.31 $ 27.28 $ 4.03
Cost of Goods Sold % 28% 25% 26% -2% 29% 29% 1%
Cost of Goods Sold % (By Category):
Cost of Goods Sold - Beer 26% 31% 1% 30% 38% 17% 21%
Cost of Goods Sold - Wine 31% 28% 56% -28% 31% 52% -21%
Cost of Goods Sold - Liquor 21% 50% 10% 40% 32% 14% 18%
Cost of Goods Sold - NA Beverages 52% 2% 107% -105% 29% 106% -77%
Cost of Goods Sold - Food 32% 24% 28% -5% 31% 30% 2%
Personnel Expenses as % of Sales 50% 95% 88% 7% 105% 111% -6%
Prime Cost (Cost of Goods Sold + Personnel
Expenses) as % of Sales 78% 119% 114% 5% 134% 139% -5%
3/25/2025 Page 5 of 6
Page 12 of 49
Village Links / Reserve 22
Dashboard Financial Reports
As of February 28, 2025
Year-To-Date Net Income Year-to-Date Operating Income
(Including Capital and Debt Expenditures) (Excluding Capital and Debt Expenditures)
$2,000,000 $2,200,000
$1,800,000 $2,000,000
$1,600,000 $1,800,000
$1,400,000 $1,600,000
$1,200,000 $1,400,000
$1,000,000 $1,200,000
$800,000 $1,000,000
$800,000
$600,000
$600,000
$400,000
$400,000
$200,000
$200,000
$-
$-
$(200,000) 2021
$(200,000)
$(400,000) 2022
$(400,000)
$(600,000) 2023 $(600,000)
$(800,000) 2024 $(800,000)
$(1,000,000) 2025 2021 2022 2023 2024 2025
Reserve 22 Operating Income Reserve 22 Revenues
(Excluding Capital and Debt Expenditures) 12-Month Rolling Revenues
$600,000
$4,500,000
$4,300,000
$500,000
$4,100,000
$400,000 $3,900,000
$3,700,000
$300,000
$3,500,000
$3,300,000
$200,000
$3,100,000
$100,000 $2,900,000
$2,700,000
$-
$2,500,000
$(100,000)
$(200,000) 12-Month Rolling Revenue Budget
2021 2022 2023 2024 2025
Golf Operating Income Cash Reserves
(Excluding Capital and Debt Expenditures) $4,000,000
$1,800,000 $3,500,000
$1,600,000
$3,000,000
$1,400,000
$1,200,000 $2,500,000
$1,000,000 $2,000,000
$800,000
$1,500,000
$600,000
$400,000 $1,000,000
$200,000 $500,000
$-
$-
$(200,000)
$(400,000)
$(600,000)
2021 2022 2023 2024 2025 2021 2022 2023 2024 2025
3/25/2025 Page 6 of 6
Page 13 of 49
VILLAGE LINKS / RESERVE 22
MONTHLY CASH INCREASE/DECREASE HISTORY (000)
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2014 (112) (270) (77) 50 130 30 306 177 138 10 (148) (663)
2015 (100) (63) 9 67 80 153 356 352 239 (97) (42) (689)
2016 (114) (20) 41 (109) 206 296 186 237 160 36 (76) (671)
2017 (114) 42 (218) (57) (11) 223 328 291 72 (69) (151) (681)
2018 (113) (50) (157) (56) 216 153 291 92 165 (102) (160) (716)
2019 (144) (53) (138) (136) 99 304 319 171 146 (64) (148) (680)
2020 (173) (21) (43) (225) 69 516 237 500 214 (23) (21) (843)
2021 (135) (26) 96 172 371 391 220 447 272 127 (137) (852)
2022 (173) 19 (130) (48) 40 289 111 474 228 105 (115) (612)
2023 (181) (45) (196) 53 503 177 449 426 264 73 (231) (492)
2024 (269) (144) (31) (215) 133 145 244 301 (80) 204 (436) (401)
2025 (296) (110)
Avg (160) (62) (77) (46) 167 243 277 315 165 18 (151) (664)
Best (100) 42 96 172 503 516 449 500 272 204 (21) (401)
Worst (296) (270) (218) (225) (11) 30 111 92 (80) (102) (436) (852)
NEXT 12 MONTH CASH BALANCE SCENARIOS
2025 2025 2025 2025 2025 2025 2025 2025 2025 2025 2025 2026
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN
Avg 2,047 1,970 1,924 2,091 2,335 2,611 2,927 3,092 3,110 2,959 2,295 2,135
Best 2,047 2,143 2,239 2,411 2,914 3,430 3,879 4,379 4,651 4,855 4,834 4,433
Worst 2,047 1,829 1,604 1,593 1,623 1,734 1,826 1,746 1,644 1,208 356 60
actual
Page 14 of 49
Glen Ellyn Recreation Meeting 3/28/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Noel Allen, Mike Campbell, Jon Satinover,
Andrew Cross
AGENDA ITEM (ID DOC ID: 2025-94
# 2025-94)
Manager's Report
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
1. Manager's Report - February 2025
Page 15 of 49
22
“Committed to Excellence since 1967”
Manager’s Report for FEBRUARY 2025
Submitted by Noel Allen, General Manager
February 2025 featured below average temperatures and snow, the overall winter (Dec-Feb) was cold
and dry. Looking at February observations from O’Hare, the average temperature was 27.2°F (12.2°F
below 2024, 1.6°F below normal). Precipitation was 0.52” (1.45” below normal) and snowfall was 4.9”
(5.8” below normal). The winter of 2024-2025 had a total of 11.9” of snow (17.7” below normal), making
it the lowest since 1937 (10th least snowy on record).
GOLF
Rounds played were down 92% for the month, and are down 88% for the year.
Green Fee revenue was down 98% for the month, and is down 97% for the year.
Driving Range revenue was down 90% for the month, and is down 88% for the year.
Motor Car revenue was $0.00 for the month, and is $0.00 for the year.
Pro Shop sales were down 34% for the month, and are up 9% for the year.
Overall Golf revenues were down 56% for the month, and are down 51% for the year.
Page 16 of 49
February results look disastrous after such an amazing February last year, but actually it was pretty
typical. Golf registrations for resident and VIP cards were significantly down because we had not yet
opened the golf courses, however junior camps and junior league registrations were up and permanent
tee time registrations were tracking similarly to last year. The golf division had some major changes due
to the retirement of long-time staff member Jeff Vesevick. Jeff Vesevick began in 1995 as the Director of
Golf and was promoted to General Manager in 2014. Current Director of Golf, Noel Allen, interviewed
and was promoted to General Manager. Mike Campbell interviewed and was promoted to Director of
Golf and Vince Crovetti interviewed and was promoted to Head Golf Professional. Interviews for the 1st
Assistant Golf Professional began in March and seasonal onboarding was a major focus in February with
about 50 rehires completed. Golf staff was also busy receiving much of the spring and summer
merchandise to sell in the golf shop, and booking outings and groups which takes careful coordination.
RESERVE 22
With golf activity significantly down from last February, Reserve 22 performed strongly in February with
overall revenues 2nd highest in its 12 full-year history, and our best start year to date. The Winter
Wonderland theme continued through the end of the month and was taken down in anticipation of the
beginning of the golf season.
Page 17 of 49
The banquet team remained fairly busy and saw a minor increase in sales. There were 26 events in all
our spaces in 2025, up 4 events from 2024. R22 staff continued working on concession menus, St.
Patrick’s Day specials, and Easter Brunch planning. The bar area was re-organized and the addition of a
dishwasher should increase efficiency which will translate to better guest service and higher sales. New
patio furniture was ordered and should arrive in March. Research continued to develop an improved
carryout program for golfers and regular diners using the Village Links smartphone app. Upgraded food
containers will improve the quality as it is transported to its final destination.
KEY METRICS
As one might guess looking at golf revenues, our weather as measured by golf playable hours this
February was down 100% from last year and is down about the same from a normal year. Despite golf
revenues being down over $37,000 from last February, we only missed our target revenue by $7,500 this
month. We are also watching golf utilization rates in the southern states which continue to remain
similar or slightly up, as reported by Pellucid, Inc., a golf industry data analysis company we use.
Page 18 of 49
Total revenue year-to-date comparisons to targeted budget numbers is still positive, even with an
increased total revenue budget of $783,150.
We anticipate the golf course will open in early to mid-March!
Breaking down some comparative metrics:
February 2025 GPH down 100% from February 2024 and down slightly less from a "normal" year
February 2025 YTD GPH down 100% from February 2024 YTD and down about the same from a "normal"
year
January 2025 Golf Datatech Chicagoland rounds played up 11.2%
January 2025 Village Links rounds played up 124% - normally we are stronger than the Chicagoland
metric
YTD through January 2025 Golf Datatech Chicagoland rounds played up 11.2%
YTD through January 2025 Village Links rounds played up 124% - again, normally we are stronger than
the Chicagoland metric
2025 YTD total revenue $16,399 over YTD budget target (2024 February YTD total revenue was over YTD
budget target by $56,689. (2025 targets were increased by $783,150)
Golf cars grounded 28 days in February 2025 and 29 days in February 2024
February 2025 R22 restaurant and bar sales down 16%
YTD 2025 R22 restaurant and bar sales up 5%
February 2025 R22 banquet sales up 1%
YTD 2025 R22 banquet sales up 16%
Page 19 of 49
GOLF COURSE AND GROUNDS
The Grounds Crew finished working on most of our winter tasks and shifted to preparation of opening
the course.
Grounds
1. Monitoring weather for any adverse effects of greens
2. Snow removal as required
3. Working on course accessory upgrades and repairs
4. Continuing to review practices and plan for year ahead
5. New labor board and tracking software
6. Continued removal of dead, dying, or potentially dangerous trees
7. Finalizing hiring plans for seasonal staff
8. Continuing with Master Plan process
9. Tropical plants continue to be monitored, cleaned, and watered in the basement
10. Panfish and Lambert Lake garbage picked up as needed
11. Trash removal along Lambert and Taft roads
12. New Teleskid from JCB arrived (see below)
13. Coordinating deliveries of course supplies and new capital
Mechanical and Building Maintenance
1. 15 pieces of equipment were repaired and/or serviced
2. Started golf cart service
3. Monitoring of clubhouse for service needs
4. Coordinated install of new bar dishwasher and necessary plumbing
5. Frozen pipe repair in Blue Heron South
6. Hanging of plaques and trophies in the golf shop hallway
7. Installed new lighting in Kitchen
8. Installed new lighting in GM’s office and Director of F&B’s office
9. Networking install to banquet desk in F&B upstairs office
Page 20 of 49
Glen Ellyn Recreation Meeting 3/28/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Discussion Item
Prepared By: Mike Campbell
AGENDA ITEM (ID DOC ID: 2025-190
# 2025-190)
a. Golf - Mike Campbell
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 21 of 49
Glen Ellyn Recreation Meeting 3/28/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Discussion Item
Prepared By: Jon Satinover
AGENDA ITEM (ID DOC ID: 2025-191
# 2025-191)
b. Reserve 22 - Jon Satinover
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 22 of 49
Glen Ellyn Recreation Meeting 3/28/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Discussion Item
Prepared By: Andrew Cross
AGENDA ITEM (ID DOC ID: 2025-192
# 2025-192)
c. Grounds - Andrew Cross
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 23 of 49
Glen Ellyn Recreation Meeting 3/28/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Discussion Item
Prepared By: Steve Thompson
AGENDA ITEM (ID DOC ID: 2025-96
# 2025-96)
Trustee Liaison - Steve Thompson
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 24 of 49
Village Links Golf 2025
NE W LEADERSHIP WITH N EW IDEAS
Page 25 of 49
Popular!
Golf’s renewed popularity does
not seem to be waning as we While Golf Capacity Rounds were
With good weather, we have
feared it may. Our current 5 year up approximately 6% over a
been able to achieve numbers
average rounds is up 22% from 5 “normal” year, our rounds played
not thought possible since before
years ago, and 5 year average were up approximately 15% over
2001
green fees are up 43% from 5 a “normal” year
years ago
Page 26 of 49
$4,500,000.00 100,000
$4,000,000.00 90,000
80,000
$3,500,000.00
70,000
$3,000,000.00
60,000
$2,500,000.00
50,000
$2,000,000.00
40,000
$1,500,000.00
30,000
$1,000,000.00
20,000
$500,000.00 10,000
$- -
2020 2021 2022 2023 2024
Budgeted Rounds 72,000 72,000 78,000 78,000 78,000
Actual Rounds 74,894 80,533 77,236 84,085 90,184
Budgeted Green Fees $1,850,000.00 $1,950,000.00 $2,250,000.00 $2,400,000.00 $2,500,000.00
Actual Green Fees $2,096,702.07 $2,502,133.50 $2,420,580.59 $2,683,417.09 $2,973,623.97
Rounds & Green Fees – Budgeted vs. Actuals
2020 – 2024
Page 27 of 49
As usual, weather played a key role in our success and
profitability
In 2023, Golf Playable Hours (GPH) were up 15% off the
previous year, and about 6% above historical averages.
Results for Golf Capacity Rounds (GSD) were similar
The Fickle Hand In 2024, GPH was up 1% on the prior year, and about 6%
Mother Nature – Friend or Foe? above historical averages. GSD was up similarly
Despite overall good results, Tuesday suffered a large decline
in capacity, being significantly below 2023
The largest challenge with the weather is in right-sizing the
day-to-day operations to match conditions, i.e., cutting
unneeded staff
Because we cannot influence the weather in any way, this
results in a large external variable operating as a headwind at
times or a tailwind at other times
Page 28 of 49
1900
1850
1800
1750
1700
1650
1600
1550
1500
2022 2023 2024 Source: Pellucid
Golf Playable Hours per Year vs Normal
2022 – 2024
Page 29 of 49
54000
52000
50000
48000
46000
44000
42000
2022 2023 2024 Source: Pellucid
Golf Capacity Rounds per Year vs Normal
2022 – 2024
Page 30 of 49
10000
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
January February March April May June July August September October November December
2022 2023 2024 Normal Source: Pellucid
Golf Capacity Rounds per Month vs Normal
2022 – 2024
Page 31 of 49
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
0 1000 2000 3000 4000 5000 6000 7000 8000 9000
2024 2023 2022 Source: Pellucid
Golf Capacity Rounds by Day
2022 – 2024
Page 32 of 49
Director of Golf Noel Allen has been promoted to General
Manager, and will be less involved in the day-to-day
operations of the Golf Division
Head Golf Professional Michael Campbell has been promoted
The More Things to Director of Golf, and will be bringing a special focus on
Change… upping our customer service
1st Assistant Golf Professional Vince Crovetti has been
2025 represents the most significant
change that the Village Links Golf promoted to Head Golf Professional, and will be focusing on
Division has faced in several years building up the professional staff to improve our instruction
abilities
Newly hired 1st Assistant Golf Professional Joey Gavac will be
bringing a diversity of experience to the Village Links as we
further develop his abilities as a golf professional
Page 33 of 49
We remain committed to Excellence in Public Golf, as we have
since 1967
The “Country Club feel” that many of our customers express
remains our goal as we deliver top-notch customer service
…The More They Whether it is your first round here, or your fiftieth, our
Stay The Same mission is to make you feel taken care of
The Village Links will continue to As demonstrated by our ratings and reviews, we are
deliver a superior product and stellar
service to our many thousands of
succeeding at showing our customers a good time
customers
Still, we must be vigilant to ensure there is no erosion in the
customer base, which is why retention remains our big
picture objective
Page 34 of 49
Cost: Golf can be an expensive sport, and the cost of playing, including greens fees, equipment, a new tax on
rentals, and attire, can deter some customers from returning.
Retention, Time: Golf can take a long time to play, and customers may find it difficult to commit to spending
Retention, several hours on the course, which can lead to reduced returns.
Retention Competition from other local golf courses and leisure activities: Golf is not the only leisure
activity available, and customers may shift to different modes of entertainment, such as gaming
or outdoor activities that require less time and expense.
There are several challenges in the golf
Seasonality: Many golf courses have to shut down during the winter months, so customers
business that relate to customer may find alternative activities to occupy themselves during the offseason, which can affect
retention. future participation.
Difficulty of the sport: Golfing can be a challenging sport, and customers may become
discouraged if they are not making progress or see as an impediment.
Maintenance and upkeep of the golf course: If the playing conditions are poor, the customers will
not enjoy playing the game which will deter them from coming back.
Poor customer service: Insufficient or poor customer service support can result in negative experiences that
reduce the likelihood of customers returning to the business.
Page 35 of 49
Cost: while we cannot control the external factors relating to equipment and apparel costs, we have options
on our price; we are sensitive to the golf market and seek to maintain our position; to that end, we do an
annual market study to see where we stand and, in concert with observed demand, set a fair price
Round Times: the Village Links is committed to keeping pace and helping our customers play in a
Addressing the reasonable amount of time. The addition of Tagmarshall will help us maintain our round time goals
Challenges With Cantigny and Orchard Valley closing for renovations we have the opportunity to procure
new guests. Against other leisure activities, our focus has to be on making golf look fun through
creative use of marketing
Overall, Customer retention is
important in the golf business as Length of Season: we are at the mercy of weather here at the Links, and there’s not much we
can do to change that
keeping customers optimizes revenue
and profitability.
Golf is Hard: We can mitigate against the difficulty of golf by promoting our group lessons,
Retaining customers and keeping them which are aimed at beginners, and perhaps there is an opportunity here through the use of free
clinics taught by our professional staff
satisfied involves understanding and
addressing the challenges they face
when participating in the sport. Quality: The Village Links is maintained to a high standard and since Superintendent Cross’ tenure
began, reviews have been excellent
Five Star Service: Through the use of more experienced staff in our key customer service positions, we have
increased customer satisfaction; when paired with ongoing training and frequent check-ins by management-
level staff, our customer service game is now shooting under par
Page 36 of 49
The Defector
Rather than focusing on acquiring new
Social networking – not having
customers, which is hard, we will look to
connections that keep you playing
getting back customers that we have lost
Research shows that the 3 biggest causes Restrictions – golf has a lot of “don’ts” that
of players quitting golf are can be difficult to accept for new players
Skill level – golf is a difficult game, and
We aim to find ways to bring these players even a small increase in playing ability
back to the Links translates into large increases in
enjoyability
Page 37 of 49
Year-to-Date
2025 is a return to form compared to
last year, with an opening day on 3/12
and rounds close to the 5 year
average.
Early Spring in Chicagoland continues
to frustrate, with rainy and wet
conditions persisting, in addition to
wild variations in temperature.
While nice to get revenue, first quarter
results tend not to be predictive or a
leading indicator for remainder of the
year results.
We remain cautiously optimistic.
Page 38 of 49
Technology Partners
We work closely with a number of vendors to deliver The Village of Glen Ellyn IT Department provides stellar
superior products and services to our customers support for any issues that arise and are continuously
leveraging new and evolving technologies to provide working to roll out updates and improvements to our
industry-leading performance systems and reduce the need for on-site service calls
Club Prophet Systems Installation of new main floor network
hardware to remove obstacles to further
1-2-1 Marketing expansion
Gallus Golf
New large iPad for the ranger to use with
Golf Genius
Tagmarshal
Tagmarshal
Earth Networks Security system upgrade and replacement
TBD
Hot Schedules
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Future Tech Improvements
Golf Genius will now Tagmarshal has been upgraded Staff will continue to examine
automatically post scores to to a new major version, which the possibility and feasibility of
GHIN rather than requiring we are told will help with many bringing in either Top Tracer or
manual intervention, saving of the issues we experienced Trackman Range to add interest
time and ensuring scores are last year with implementing the to the driving range, one of our
posted and not forgotten system most profitable sectors
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Staffing
The hiring program in place the last few years continues to pay dividends, with
record numbers of returning staff and a growing bench of experienced employees
working the Cashier and Helper position
We have switched from dedicated Supervisors to training interested employees
that meet our standards as Supervisors; though done more out of necessity due
to challenges hiring golf professionals, this experiment has turned out well for us
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Onboarding
The Village has reduced the number of forms needed for returning staff to fill out,
simplifying the rehire process
We continue to maintain the responsibility for initiating the background check process,
and have seen improved response rates
The digital version of the Change of Status form has simplified the process of assigning
staff the correct job and pay codes, with possibility to be further streamlined with a
new HR module in the Enterprise ERP software.
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Training
Training materials are constantly being reviewed and assessed
to find any areas where improvements can be made
Have shared responsibility for annual sexual harassment
and diversity, equity, and inclusion training with HR
Golf staff will have 100% compliance with ILCC
requirements for BASSET training
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2025 Tournament Schedule
May 3rd & 4th: Throughout May: Throughout June:
March 23rd: Spring June 6th & 7th:
Village Links VL Amateur 1st VL Amateur 2 nd
Scramble Have One On Us
Amateur Qualifier Round Round
June 22 nd: Parent July 7th & 8th: July 13th: VL August 17th: 59th
July 27th: Couples’
/ Junior Junior Amateur 3 rd Annual Glen Ellyn
Championship
Tournament Championship Round Open
September 7th: 2nd
September 28th: October 4 th & 5th: November 9th:
Annual Senior
Fall Scramble Links Cup Iron Man Open
Glen Ellyn Open
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Leagues
3 in house leagues 9 guest leagues
• Monday Men’s (18) • Monday - Bell Labs (9)
• Wednesday Wagglers (Front 9) • Tuesday - Swinigin’ Set (18 & 9),
• Wednesday Seniors (9) Lucent Technology (9)
• Wednesday - Knights of Columbus
(9), Twilight Golf Association (9)
• Thursday - Valley View (Front 9),
Thursday Night Men’s (9)
• Thursday – Women On Course (9)
• Friday - Spa Dog (9)
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Outings
Outings play an important role in our profitability, representing 11% of our green fee revenue while making up
only 6% of our total rounds played
Having the optimal number of outings is a delicate balancing act as we try to provide opportunities for this
profitable segment of our business without alienating our core players or eroding our brand by creating a
perception that it is hard to get a good tee time because we are always hosting an outing
We have several policies in place during the summer season that help put a limit on outings, such as no morning
shotguns on weekends to allow for the Permanent Times to play, no more than two Friday shotguns a month,
and requiring a minimum group size of 40 to even consider doing a shotgun
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Junior Program
Same offerings as last year – All Day and Half
Day Junior Camps, Summer Junior League, and
Fall Junior League
Camp program in its eighth year, remains
broadly popular and is a key to developing our
future customers and future success
Summer Junior League continues to run
exclusively by us rather than partnering with
PGA, offers great opportunity for fun,
competitive atmosphere for young golfers
Fall Junior League is similar format and
maintained popularity
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Adult Program
Same offerings as last year – Evening Adult
Group Lessons for 3 1-hour sessions in May,
June, July, and August and year round private
lessons
The group lesson program offers the
opportunity for some individualized
instruction in a more relaxed group setting,
both developing players and providing a fun
environment
Private lessons are scheduled on an individual
basis with our golf professionals to give a fully
individualized experience
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Challenges & Opportunities
Capital investment has A hot labor market with
the potential to drain our Bad weather can make or near-record low
reserves if golf revenues break our profitability unemployment can make
fall short retaining staff difficult
Offering industry leading
We must choose projects We must tightly control
perks will allow us to
to invest in only when it our large ticket expenses
keep and attract staff
becomes more costly to to keep reserves high in
despite not being as
not make improvements case of revenue shortfalls
competitive on wages
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