Recreation Commission
Regular MeetingGlen Ellyn, IL · May 30, 2025
Minutes
Village of Glen Ellyn
Minutes
Village of Glen Ellyn
Recreation Commission
Regular Meeting
Commission
May 30, 2025
7:00 AM
Village Links/Reserve 22
Board or Recreation Date: May 30, 2025
Commission:
Meeting: Regular Called to 7:00 a.m.
Order:
Quorum: Yes Adjourned: 8:45 a.m.
MEMBER ATTENDANCE:
Carol Scott Chairperson Present
Nancy Carter Commissioner Absent
Tony Coconate Commissioner Present
Scott Coldiron Commissioner Present
James Ozog Commissioner Present - remotely
Rick Quoss Commissioner Present
Tom Slowinski Commissioner Present
Also Present:
Noel Allen General Manager / Staff Liaison
Mike Campbell Director of Golf
Andrew Cross Golf Course Superintendent
Jon Satinover Food & Beverage Director
Brittany Eads Restaurant Manager
Steve Thompson Village Trustee Liaison
Meredith Hannah Director of Business Development
Julie Rusin Marketing Strategist
Public
Tom Manak
A. CALL TO ORDER/ROLL CALL
The May 30, 2025 meeting of the Recreation Commission was called to order at 7:00 a.m. at
the Village Links of Glen Ellyn; 485 Winchell Way; Glen Ellyn, Illinois by Chairperson Scott.
B. PUBLIC COMMENT - None
C. APPROVAL OF MINUTES FROM APRIL 25, 2025
APPROVAL OF MINUTES FROM APRIL 25, 2025 MEETING
MOTION BY: Commissioner Quoss
SECONDED BY: Commissioner Coconate
RESULT: Unanimous
Recreation 2
May 30, 2025
D. STANDING REPORTS
1. Financial – Noel Allen – Manager Allen provided a financial overview, noting that April
revenues were up 8%, driven largely by golf activity—making it the second-highest April
on record, just behind 2023. Operating expenses for the month rose 21%, primarily due
to increased administrative costs. Grounds expenses increased by $59,000, largely
related to the bunker project, while Golf Services expenses were down $7,000.
Reserve 22 expenses increased by $25,000, due to higher labor costs, the purchase of
new umbrellas for the banquet patio, and higher linen costs.
Year-to-date revenues are down 3% (approximately $32,000), primarily due to a delayed
course opening. Year-to-date operating expenses are up 3%.
Upcoming capital needs include replacing the air conditioning unit (estimated at
$35,000) and the security system (estimated at $60,000). Additionally, a $100,000
payment will be made to the Park District for the execution of the Master Plan of Panfish
Park.
Despite these variances, we are exceeding our financial targets across all categories
through April. The $7,000 decrease in Golf Services is attributed to staffing changes
following Jeff’s retirement, including position backfills and salary realignments.
Meredith Hannah, Director of Business Development, reported on Panfish Park,
announcing that the Park District and the Village will host a ribbon-cutting ceremony
on June 12 from 4:00 to 6:00 p.m. to celebrate the new playground and art installation
at the park.
2. Manager’s Report
A. Golf – Mike Campbell – Director Campbell reported that golf activity is strong, with
total rounds reaching 6,000. The driving range is up 2%, and Pro Shop sales have
increased by 12%. The Ladies Swing Set Luncheon and clinics concluded successfully.
We recently hired Joey Gavac and Sarah Arnold as golf professionals. Permanent tee
times and leagues are underway. While tournament participation has declined, the team
is exploring ways to revitalize interest and welcomes ideas from the Recreation
Commission. Staff onboarding is nearly complete, and the facility is now fully staffed.
Trustee Thompson added that the Glen Ellyn Chamber of Commerce outing in May was a
great success, with the course in excellent condition, outstanding food, and a well-run
event overall. Next year, the outing may expand to include more service clubs.
B. Reserve 22 – Jon Satinover – Director Satinover provided several updates. April sales
remained flat overall, though banquet revenue was down by $6,000. Year-to-date labor
costs have increased by $7,000, largely due to the minimum wage adjustment. Liquor
costs are up 3% compared to last year. As January through March are typically slower
months, we’ve run promotions to boost sales and are also working through excess liquor
inventory.
Recreation 3
May 30, 2025
A new carry-out program will soon launch, allowing golfers to place orders from the
course and pick them up to take home. Staffing-wise, we are actively recruiting a Sous
Chef and have extended an offer to a promising candidate. A new Banquet Captain has
also been hired, and onboarding has gone smoothly.
Despite the decision to stop offering an on-course open bar package in 2025, golf outings
continue to enjoy many beverage offerings. There have been only a few instances
requiring cutoffs, which staff has handled appropriately and documented. Most
importantly, our priority remains guest safety, and post-event feedback has shown
appreciation for our responsible service approach.
C. Grounds – Andrew Cross – Superintendent Cross provided several updates. The
greens have begun to respond and are coming in well. Course accessories have been
placed, and regular mowing is now underway. A total of 350 tons of sand has been added
to the bunkers, and by the end of the day, all bunkers will have fresh, fluffy sand.
We’ve also begun clearing pond edges to remove invasive weeds and have started seeding
rough areas using a new seeder that arrived in late March. All new equipment is now in
service, and the old equipment was successfully auctioned off for $31,000.
Bunker edging will take place following the sand installation. We are currently fully
staffed with a strong and capable crew. Additionally, the concrete sign has been power-
washed, and the adjacent sign has been freshly painted.
3. Trustee Liaison – Steve Thompson – Trustee Thompson shared several key updates:
Jim Burket has been elected as the new Village President, and two new trustees—Sonia
Desai Bhagwakar and Steve Szymanski—have joined the board. Demolition has begun
on the Roosevelt Road property; however, the demolition company was cited by the EPA
and must now comply with remediation guidelines before proceeding. The Village is
actively working through the remaining demolition, with full clearance expected by fall.
The Greenwood Station apartment building recently held its grand opening, and 40% of
the units have already been leased. This year, the Fourth of July parade will return to
the downtown area. Unfortunately, the French Market has been canceled, but the Village
will partner with the Chamber of Commerce to explore alternative community events.
E. RESERVE 22 PRESENTATION – Jon Satinover presented Reserve 22 2024 Recap,
beginning with a reminder of the restaurant’s mission: “To provide an exceptional dining
experience that complements the spirit of the game and the Village of Glen Ellyn while
being self-sufficient.”
In terms of financial performance, restaurant sales increased by 4% compared to 2023.
Banquet sales, however, saw a decline of 21%, which Satinover noted was partially self-
inflicted as the team made intentional decisions that impacted banquet volume.
Concession sales remained flat year over year. With respect to the cost of goods sold,
Satinover emphasized that managing costs becomes especially important when sales are
down. Although food costs were 1% above the target goal, they were still better than
2023’s figures. So far this year, Reserve 22 is beating its food cost targets by 2%.
Recreation 4
May 30, 2025
Beverage sales performed well, with liquor exceeding its target by 1%, beer by 3%, and
wine by 3%.
Operating profit saw a 5% decrease from 2023, a year in which the restaurant posted
strong numbers. Despite this decline, Satinover confirmed that 2024 financial targets
were still met.
To improve performance, Reserve 22 will hold monthly sales-focused meetings to
identify underperforming days and develop targeted plans to address them. The team is
also working on a strategy to track banquet lead conversions more closely and will
continue engaging with community partners to increase banquet bookings, with Liz and
Britney leading those outreach efforts.
Satinover highlighted several successful special events from the past year. The pumpkin
carving event, organized by Kim, had a strong turnout. Parkview School hosted
fundraisers at the restaurant, which generated additional revenue. Santa visits were
held on Mondays and Tuesdays—days the restaurant is typically closed—allowing
Reserve 22 to generate extra revenue during off-hours. Elsa-themed visits and cookie
decorating events were also popular and well-received.
Some ongoing challenges were noted, including rising food costs and shifts in guest
disposable income. Satinover assured the group that the chef is actively managing costs
and that the restaurant maintains full flexibility with its menu to adjust as needed.
Promotional strategies are ready to be implemented if necessary. Staffing remains a
priority, with a strong focus on retention and hiring selectively. Reserve 22 continues to
offer pay rates that are higher than most restaurants in the area to attract and retain
quality staff.
Looking ahead to 2025, the goals for Reserve 22 include operating as sustainably as
possible, increasing overall sales, and maintaining a guest satisfaction rating of 4.5
stars or higher. Satinover noted that the current rating stands at 4.6 stars.
F. 2025 MARKETING PRESENTATION - Julie Rusin, Marketing Strategist, provided an
overview of the marketing presentation. She reported that the Village Links’ social media
page has seen a 7% increase in followers, with a strategic shift toward video content, as
it consistently garners the highest engagement. Vince has been instrumental in
generating content, and "hole-in-one" posts are reaching an average of 750 people.
Reserve 22 currently has 4,000 followers, an 11% increase year-to-date. Video posts
typically receive around 1,000 views, and we continue to actively grow the audience by
inviting and adding new followers. Additionally, the Glen Ellyn Eats dining page—which
targets local diners interested in area restaurants—now has 6,011 subscribers and has
generated over 250,000 views in the past year.
Julie highlighted several successful special initiatives. The Holiday Pop-Up Bar achieved
record-setting revenue. During January and February, the team introduced a Winter
Wonderland theme, with Elsa character events that sold out quickly. The annual Chili
Cook-Off, which involved partnerships with other local restaurants, sold 200 tickets and
Recreation 5
May 30, 2025
raised over $4,000. The "Spring Refresh" initiative provided a subtle yet effective
aesthetic update to the space, generating positive feedback from guests.
Current marketing goals include expanding the VIP program, which offers non-residents
incentives to golf at Reserve 22. This program has shown strong potential, with 1,177
memberships sold. The junior golf camps also continue to be a priority, as they play a
key role in developing future golfers.
For Reserve 22, the team is focused on further growing both the Holiday Pop-Up Bar
and the Winter Wonderland events with Santa and Elsa having already been booked for
2025/2026. Efforts are also underway to increase banquet and private event bookings
and improve overall visibility.
Rusin concluded by sharing that Reserve 22 was recently honored with a Diners’ Choice
award for outdoor dining and received an honorable mention for Best Local Fish Fry.
She credited the chef and staff for their continued excellence in food quality and service,
which plays a critical role in guest satisfaction and retention.
G. OLD BUSINESS – MASTER PLAN UPDATE – No update
H. NEW BUSINESS – Manager Allen reported that golf carts are scheduled to be replaced
next year. In preparation, Mike Campbell will bring in several demo models for the
Recreation Commission to test. Members will have the opportunity to compare features
and provide feedback to help inform the final selection.
I. NEXT MEETING - June 27, 2025
J. ADJOURNMENT
Commissioner Slowinski motioned and Commissioner Coconate seconded to adjourn
the meeting. The meeting was adjourned at 8:45 a.m.
Submitted by Elisa Pollina, Recording Secretary
Reviewed by Noel Allen, Staff Liaison
Agenda
Agenda
Village of Glen Ellyn
Recreation Commission Meeting
Friday, May 30, 2025
7:00 AM
Village Links
Ed Posh Boardroom
Visitors are welcome to attend all meetings of the Recreation Commission.
A. Call To Order
B. Public Comments
C. Approval of Minutes
1) Minutes - April 25, 2025
D. Standing Reports
1) Financial - Noel Allen
2) Manager's Report
a. Golf - Mike Campbell
b. Reserve 22 - Jon Satinover
c. Grounds - Andrew Cross
3) Trustee Liaison - Steve Thompson
E. Reserve 22 Presentation
1) Reserve 22 Presentation - Jon Satinover
F. Marketing Presentation
1) 2025 Marketing Presentation - Julie Rusin
G. Old Business
1) Master Plan Update
H. New Business
I. Next Meeting - June 27, 2025
J. Adjournment
Village of Glen Ellyn
Packet
Agenda
Village of Glen Ellyn
Recreation Commission Meeting
Friday, May 30, 2025
7:00 AM
Village Links
Ed Posh Boardroom
Visitors are welcome to attend all meetings of the Recreation Commission.
A. Call To Order
B. Public Comments
C. Approval of Minutes
1) Minutes - April 25, 2025
D. Standing Reports
1) Financial - Noel Allen
2) Manager's Report
a. Golf - Mike Campbell
b. Reserve 22 - Jon Satinover
c. Grounds - Andrew Cross
3) Trustee Liaison - Steve Thompson
E. Reserve 22 Presentation
1) Reserve 22 Presentation - Jon Satinover
F. Marketing Presentation
1) 2025 Marketing Presentation - Julie Rusin
G. Old Business
1) Master Plan Update
H. New Business
I. Next Meeting - June 27, 2025
J. Adjournment
Village of Glen Ellyn
Page 1 of 41
Village of Glen Ellyn
Minutes
Village of Glen Ellyn
Recreation Commission
Regular Meeting
Commission
April 25, 2025
7:00 AM
Village Links/Reserve 22
Board or Recreation Date: April 25, 2025
Commission:
Meeting: Regular Called to 7:03 a.m.
Order:
Quorum: Yes Adjourned: 8:53 a.m.
MEMBER ATTENDANCE:
Carol Scott Chairperson Present
Nancy Carter Commissioner Present
Tony Coconate Commissioner Present
Scott Coldiron Commissioner Absent
James Ozog Commissioner Present
Rick Quoss Commissioner Present
Tom Slowinski Commissioner Absent
Also Present:
Noel Allen General Manager / Staff Liaison
Mike Campbell Director of Golf
Andrew Cross Golf Course Superintendent
Jon Satinover Food & Beverage Director
Vince Crovetti Head of Golf Professional
Steve Thompson Village Trustee Liaison
Public
Tom Manak
A. CALL TO ORDER/ROLL CALL
The April 25, 2025 meeting of the Recreation Commission was called to order at 7:03 a.m. at
the Village Links of Glen Ellyn Maintenance Building; 490 Harding Avenue; Glen Ellyn,
Illinois by Chairperson Scott.
B. PUBLIC COMMENT - None
C. APPROVAL OF MINUTES FROM MARCH 28, 2025
APPROVAL OF MINUTES FROM MARCH 28, 2025 MEETING
MOTION BY: Commissioner Carter
SECONDED BY: Commissioner Ozog
RESULT: Unanimous Page 2 of 41
Recreation 2
April 25, 2025
D. STANDING REPORTS
1. Financial – Noel Allen – Manager Allen provided a financial overview, noting that
March was a solid month overall. While revenues in both food and golf were down
compared to last year due to a later seasonal opening, golf playable hours indicate
conditions were actually better this March—we simply weren’t able to open as early.
Staff did a strong job managing expenses, resulting in operating income that was
$27,000 higher than the same period last year. Pesticide purchases, which impacted
March figures last year, will instead hit the books in April this year. The restaurant
performed well, with revenues $6,000 higher than last March. The current cash position
stands at $1,909,000, with expectations to see that grow through May and June.
2. Manager’s Report
A. Golf – Mike Campbell – Director Campbell reported that March was relatively quiet for
golf, as expected for the time of year. However, several key activities took place. The
Permanent Time Lottery was held, with 34 groups registering for Saturdays and 37 for
Sundays—six groups opted not to select a tee time this season. The Senior Draw
continues to be strong, with 100 players participating on Wednesday mornings. Staff
onboarding is underway, with 70 new employees brought on. Outing contracts have been
finalized, with 56 events booked—contracts signed and deposits secured. Additionally, an
interview is scheduled for Saturday with a female golf professional, which, if successful,
would mark the first female professional on the team.
B. Reserve 22 – Jon Satinover – Director Satinover provided several updates, noting that
banquet sales are up by $40,000 compared to last year. While costs remain tight, overall
performance across key areas is ahead of last year. Cost of goods sold is in a strong
position, and while some figures may appear higher than the budget projections, it's still
early in the year and solid progress has been made. The chef has maintained food costs
at 32%, which is a positive start. Staffing levels are currently in a good place.
Commissioner Ozog inquired about whether the restaurant has considered implementing
a table-side ordering and payment device, commonly used in Europe. Satinover
confirmed that such a device, known as Toast, has been discussed. Implementing it
would require coordination across several departments and represent a $30,000
investment. It is being considered for potential adoption in 2027.
Manager Allen added that this type of technology has been reviewed over the years. While
Toast is one example, there are other companies offering similar systems. Transitioning
to this type of platform would mean a significant operational shift and would bifurcate
the golf and food businesses, unless it could integrate with the current Club Prophet
point-of-sale system. Separating the businesses may take away the ability to use gift
cards and tournament winnings at both locations. Benefits could include improved food
quality, faster service, and more efficient table-side payments. Club Prophet also has its
own version of this type of system, and management is actively evaluating the options.
C. Grounds – Andrew Cross – Superintendent Cross provided several updates, noting
that the golf course came through the winter in good shape, although the lawns remain a
bit rough. March is a particularly busy time for the team as they prepare the course for
play, set up course accessories, and assist the restaurant with various projects. One
major task included removing the old patio furniture and assembling and installing the
Page 3 of 41
Recreation 3
April 25, 2025
new set, which arrived in a full semi-truck and required an entire day to put together.
The team also completed stump removal and cleanup in several areas. Commissioner
Coconate complimented the appearance of the golf course and noted that others have
shared similar positive feedback.
3. Trustee Liaison – Steve Thompson – Trustee Thompson shared several key updates. He
reported that an open house and planning meeting was held the previous evening by the
Park District regarding the future of Panfish Park. The meeting was well attended and
productive. Although the Park District is taking on more responsibility for the park, there
are still areas that remain under the Village Links’ oversight. Cross added that these
areas include the maintenance of parts of the paths—many of which run through
wetlands and are difficult to manage after heavy rains—as well as the pond
infrastructure, ensuring that stormwater systems function properly.
Thompson also noted that the Village is evaluating updates to Taft Road, from Park
Boulevard to Nicol Way. Planned improvements include curbs, sidewalks, asphalt
resurfacing, and potentially new lighting and tree plantings. Additionally, he mentioned
that the Village Board will vote on Monday regarding the grocery tax. This vote would
shift the authorization of the tax from the state to the Village itself, but the tax amount
will remain unchanged. The grocery tax currently generates approximately $800,000
annually for Glen Ellyn.
E. 2025 GROUNDS OPERATIONS PRESENTATION – Superintendent Cross presented the
2025 Grounds Operations Update, outlining both current challenges and recent
accomplishments. He noted that while finding seasonal workers is not difficult, the
challenge lies in offering competitive wages, as the positions require pay above
minimum wage. Training staff effectively also remains an ongoing hurdle, though
several new hires have already proven to be excellent additions to the team.
Another significant challenge is the aging landscaping across the course, with many of
the original plantings reaching the end of their lifecycle. Cross explained that although
last summer's dry weather was good for revenue, it presented unique maintenance
issues, including storm cleanup demands.
Despite these challenges, the grounds team accomplished several key initiatives. Weed
control efforts were successful and 2025 marks the final year for major capital
equipment purchases. A new fleet has been acquired, and overhead lighting was
replaced. The team also restored the 9th green to its original boundaries through
strategic tree removal, improving playability. New perennial plantings, including
knockout roses, were added near the first tee. Water management continues to be a
priority, and a major project was completed to add 3 inches of sand to the 18-hole
course, followed by the 9-hole course. All flower beds on the property were also
mulched.
A new piece of equipment that holds what four small carts could hold was added to
streamline the bunker-filling process. Cross shared before-and-after images of the
bunkers and reviewed course cleanups by hole, highlighting improvements in sand
quality and consistency.
Page 4 of 41
Recreation 4
April 25, 2025
Looking ahead, Cross announced he will attend National Golf Day in Washington DC
next week with the Allied Golf Association, where owners and superintendents will meet
with members of Congress. One legislative focus will be the FIT Act, which proposes
allowing HSA funds to cover green fees and lessons.
2025 Goals and Vision:
Playability: Every decision supports improving the course experience. Finish adding
sand to fairway bunkers. Continue opening up course views.
Refresh landscaping around the clubhouse. Expand use of drip irrigation for flowers
where feasible.
Safety: Establish and spread a safety-first culture within the maintenance department.
Detail Work: Improve bench areas, on-course beds, and general course aesthetics.
Ongoing Refinement: Continue evaluating and optimizing maintenance practices.
Native Areas: Redefine and manage native areas following recent mow-down cleanup.
Patron Experience: Elevate the overall experience for all who use the course.
Cross provided the Recreation Commission with a guided tour of the grounds facility.
F. OLD BUSINESS
1. 2025 Golf Outing Preview - Noel noted that at last month’s meeting, the
Recreation Commission requested a summary of the upcoming golf outings. Mike
Campbell provided an overview, stating that 53 outings are currently scheduled—
not including smaller group events. Some outings are full shotgun starts, while
others are modified shotgun formats. The course does not accept modified
shotgun outings for groups with fewer than 40 players.
They are projecting approximately 5,000 rounds and $437,000 in revenue from
outings, which typically represent about 6% of total rounds played and 10% of
overall revenue. While the number of outings may increase, the number of
individual players could decline. Notably, 90% of these outings include a food
component and will utilize the banquet room. Many of the outings are returning
groups.
Campbell also shared an update on the outing deposit policy. Previously, a flat
deposit of $500 was required; under the new structure, deposits are now $500 for
9-hole outings, $1,000 for 18-hole outings, and $2,000 for 27-hole events.
2. Master Plan /Dedicated Webpage Update – Manager Allen reminded the
Commission that at last month’s meeting, they discussed the importance of
providing transparency to the public regarding the Master Plan. In response, he
created a timeline outlining the process and reviewed it with the Recreation
Commission. He also shared links to livestreamed meetings and noted that this
information will be added to the website, allowing residents to follow the project’s
progress and understand the next steps. Allen emphasized that while steps are
being taken to increase visibility, there are still many unknowns surrounding the
Master Plan at this stage.
Page 5 of 41
Recreation 5
April 25, 2025
G. NEW BUSINESS – None
H. NEXT MEETING - May 30, 2025
I. ADJOURNMENT
Commissioner Ozog motioned and Commissioner Carter seconded to adjourn the
meeting. The meeting was adjourned at 8:53 a.m.
Submitted by Elisa Pollina, Recording Secretary
Reviewed by Noel Allen, Staff Liaison
Page 6 of 41
Glen Ellyn Recreation Meeting 5/30/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Ann Pedersen, Noel Allen
AGENDA ITEM (ID DOC ID: 2025-110
# 2025-110)
Financial - Noel Allen
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
1. Village Links - Financial Statements - April 2025
2. Cash Balance Scenarios
Page 7 of 41
VILLAGE LINKS / RESERVE 22
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 As of April 30, 2025
2025 MONTH YEAR-TO-DATE
ORG DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
REVENUES:
5500 Village Links Revenues $ 4,391,100 $ 359,857 $ 318,076 $ 41,782 13% $ 539,098 $ 579,322 $ (40,223) -7%
5520 Reserve 22 Revenues 3,748,450 217,451 217,815 (364) 0% 627,014 618,594 8,420 1%
Total Revenues $ 8,139,550 $ 577,309 $ 535,891 $ 41,418 8% $ 1,166,112 $ 1,197,916 $ (31,804) -3%
EXPENDITURES:
55700 Administration $ 802,432 $ 64,406 $ 52,960 $ 11,446 22% $ 280,725 $ 202,913 $ 77,812 38%
55710 Golf Course Maintenance 1,452,748 185,326 126,052 59,274 47% 383,060 358,952 24,107 7%
55720 Golf Services 1,111,406 65,012 72,394 (7,382) -10% 198,773 251,043 (52,270) -21%
55730 Reserve 22 3,358,636 211,270 185,524 25,746 14% 767,513 747,743 19,770 3%
55740 Stormwater Management 51,585 1,368 1,015 352 35% 5,350 2,968 2,382 80%
55750 Pro Shop Merchandise 175,053 10,110 7,270 2,840 39% 31,037 27,653 3,384 12%
55780 Motorized Carts 68,060 1,256 466 790 169% 1,370 1,500 (130) -9%
557X5 Mechanical Maintenance 417,756 30,203 22,632 7,571 33% 109,915 136,497 (26,582) -19%
Total Operating Expenses $ 7,437,676 $ 568,950 $ 468,314 $ 100,636 21% $ 1,777,741 $ 1,729,268 $ 48,473 3%
Operating Income (Loss) $ 701,874 $ 8,358 $ 67,577 $ (59,218) -88% $ (611,629) $ (531,353) $ (80,276) 15%
Debt Service 303,100 - - - 0% - - - 0%
Capital Expenditures 460,100 201,102 186,864 14,238 8% 387,942 369,258 18,684 5%
CHANGE IN NET POSITION $ (61,326) $ (192,744) $ (119,288) $ (73,457) 62% $ (999,571) $ (900,611) $ (98,960) 11%
KEY METRICS
Goal
Personnel Expenses as % of Sales 50% 45% 47% -2% 82% 78% 4%
Cash Balance (End of Month, in $000's) $ 1,860 $ 1,828 $ 2,001 $ (173)
5/24/2025 Page 1 of 6
Page 8 of 41
VILLAGE LINKS
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 GOLF
(Including Administration, Grounds, & Mechanical Maintenance)
As of April 30, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
5500 VILLAGE LINKS REVENUES:
440550 Green Fees $ 2,800,000 $ 207,854 $ 202,490 $ 5,364 3% $ 271,249 $ 319,475 $ (48,226) -15%
440554 Pro Shop - Sales 200,000 15,533 13,807 1,725 12% 28,475 29,727 (1,252) -4%
440555 Motor Carts 650,000 36,984 34,556 2,428 7% 47,504 55,382 (7,879) -14%
440556 Driving Range 500,000 48,603 47,472 1,131 2% 70,849 83,609 (12,759) -15%
440557 Resident Cards 35,000 5,590 4,200 1,390 33% 22,040 23,085 (1,045) -5%
460100 Investment Income 60,000 4,924 5,378 (453) -8% 28,484 24,240 4,244 18%
489000 Miscellaneous Revenue 146,100 40,457 10,238 30,219 295% 70,552 43,774 26,778 61%
489100 Miscellaneous - Over/Short - (88) (65) (23) 36% (54) 29 (83) -284%
Total Revenues $ 4,391,100 $ 359,857 $ 318,076 $ 41,782 13% $ 539,098 $ 579,322 $ (40,223) -7%
COST OF GOODS SOLD:
520945 Cost of Goods Sold - Pro Shop $ 140,000 $ 7,881 $ 4,415 $ 3,466 79% $ 22,302 $ 15,814 $ 6,488 41%
Total Cost of Goods Sold $ 140,000 $ 7,881 $ 4,415 $ 3,466 79% $ 22,302 $ 15,814 $ 6,488 41%
Gross Profit $ 4,251,100 $ 351,976 $ 313,661 $ 38,316 12% $ 516,797 $ 563,508 $ (46,711) -8%
OTHER OPERATING EXPENSES:
510100 Salaries - Pensionable $ 1,314,522 $ 94,402 $ 97,446 $ (3,044) -3% $ 373,014 $ 360,989 $ 12,026 3%
510120 Salaries - Non-Pensionable 488,163 16,203 14,127 2,077 15% 19,763 26,711 (6,948) -26%
510200 Salaries - Overtime 23,500 1,372 168 1,204 715% 1,852 168 1,684 1000%
510400 FICA Taxes 139,705 8,378 8,326 52 1% 29,513 28,897 616 2%
510500 IMRF 68,670 4,862 4,300 562 13% 18,984 15,870 3,114 20%
590600 Health Insurance 146,100 9,777 11,095 (1,319) -12% 41,698 44,382 (2,683) -6%
52XXXX Contractual Services 1,178,430 91,370 72,774 18,596 26% 342,815 295,662 47,154 16%
53XXXX Commodities 579,950 123,435 70,138 53,297 76% 160,286 193,034 (32,748) -17%
Total Operating Expenses $ 3,939,040 $ 349,799 $ 278,375 $ 71,424 26% $ 987,927 $ 965,712 $ 22,215 2%
Operating Income (Loss) $ 312,060 $ 2,177 $ 35,286 $ (33,109) -94% $ (471,130) $ (402,204) $ (68,926) 17%
Operating Income (Loss) Percentage 7% 1% 11% -87% -69%
KEY METRICS
Goal
Rounds Played 80,000 6,176 6,143 33 8,721 10,589 (1,868)
Revenue Per Round $ 54.89 $ 58.27 $ 51.78 $ 6.49 $ 61.82 $ 54.71 $ 7.11
Resident Cards Sold N/A 300 221 79 1,928 2,154 (226)
Cost of Goods Sold % - Pro Shop 70% 51% 32% 19% 78% 53% 25%
Personnel Expenses as % of Sales 50% 38% 43% -5% 90% 82% 8%
5/24/2025 Page 2 of 6
Page 9 of 41
VILLAGE LINKS
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 GOLF
(Including Administration, Grounds, & Mechanical Maintenance)
As of April 30, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
MISCELLANEOUS REVENUE
Miscellaneous Revenue includes the following items that don't fit into any of the major revenue categories:
Adult & Junior Golf Lessons $ 4,943 $ 5,857 $ (914) $ 27,188 $ 33,215 $ (6,027)
Hand Cart Rentals 3,406 3,628 (222) 4,987 6,862 (1,875)
Equipment Sold at Auction 31,406 - 31,406 31,406 - 31,406
Golf Club Rentals 430 560 (130) 510 700 (190)
Locker Rentals - (100) 100 2,600 200 2,400
Illinois Sales Tax (1.75%) 248 266 (18) 875 888 (12)
Glen Ellyn Food & Beverage Tax (1%) 24 27 (3) 94 95 (0)
Tree Donation - - - 1,000 - 1,000
Miscellaneous - 0 (0) 1,892 1,815 77
Total $ 146,100 $ 40,457 $ 10,238 $ 30,219 $ 70,552 $ 43,774 $ 26,778
5/24/2025 Page 3 of 6
Page 10 of 41
RESERVE 22
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 As of April 30, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
5520 RESERVE 22 REVENUES:
441100 Food $ 2,111,500 $ 133,179 $ 126,651 $ 6,528 5% $ 398,111 $ 383,476 $ 14,636 4%
441101 Liquor 483,800 22,246 24,666 (2,421) -10% 56,473 63,179 (6,705) -11%
441102 Beer 557,100 30,555 34,027 (3,473) -10% 65,132 71,405 (6,273) -9%
441103 Wine 242,900 14,926 16,027 (1,100) -7% 50,182 50,016 167 0%
441104 NA Beverages 121,500 5,860 5,765 96 2% 12,307 13,378 (1,071) -8%
441106 Room Charges 3,800 - 50 (50) -100% 1,310 1,393 (83) -6%
441107 Service Charges 227,600 10,482 10,600 (117) -1% 42,847 35,785 7,062 20%
489000 Miscellaneous Revenue 250 203 31 172 560% 651 (38) 688 -1834%
Total Revenues $ 3,748,450 $ 217,451 $ 217,815 $ (364) 0% $ 627,014 $ 618,594 $ 8,420 1%
55730 COST OF GOODS SOLD:
530400 Cost of Goods Sold - Beer $ 144,850 $ 7,421 $ 7,427 $ (6) 0% $ 18,419 $ 20,215 $ (1,797) -9%
530401 Cost of Goods Sold - Wine 75,300 2,378 (2,192) 4,570 -208% 12,483 13,097 (614) -5%
530402 Cost of Goods Sold - Liquor 101,600 3,603 2,684 919 34% 13,783 12,983 800 6%
530405 Cost of Goods Sold - NA Beverages 63,180 2,689 3,906 (1,217) -31% 6,454 11,644 (5,190) -45%
530420 Cost of Goods Sold - Food 675,680 35,603 38,721 (3,118) -8% 119,903 123,784 (3,881) -3%
Total Cost of Goods Sold $ 1,060,610 $ 51,693 $ 50,547 $ 1,146 2% $ 171,042 $ 181,723 $ (10,681) -6%
Gross Profit $ 2,687,840 $ 165,758 $ 167,269 $ (1,510) -1% $ 455,972 $ 436,871 $ 19,101 4%
Gross Profit Percentage 72% 76% 77% 73% 71%
55730 OTHER OPERATING EXPENSES:
510100 Salaries - Pensionable $ 838,556 $ 63,631 $ 51,514 $ 12,118 24% $ 259,611 $ 224,691 $ 34,920 16%
510120 Salaries - Non-Pensionable 749,543 38,313 44,767 (6,454) -14% 130,161 157,379 (27,218) -17%
510200 Salaries - Overtime 7,500 17 415 (398) -96% 164 945 (780) -83%
510399 Tips Paid Through Payroll - (3,843) (4,193) 350 -8% 775 (5,744) 6,519 -113%
510400 FICA Taxes 153,178 9,020 8,893 127 1% 34,491 34,245 246 1%
510500 IMRF 43,689 3,783 2,993 790 26% 15,337 12,286 3,052 25%
590600 Health Insurance 85,500 7,162 6,498 664 10% 28,649 27,133 1,516 6%
52XXXX Contractual Services 227,560 20,251 13,433 6,818 51% 72,933 59,697 13,236 22%
53XXXX Commodities 192,500 21,242 10,657 10,585 99% 54,349 55,389 (1,040) -2%
Total Operating Expenses $ 2,298,026 $ 159,577 $ 134,978 $ 24,599 18% $ 596,471 $ 566,020 $ 30,451 5%
Operating Income (Loss) $ 389,814 $ 6,181 $ 32,291 $ (26,110) -81% $ (140,499) $ (129,149) $ (11,350) 9%
Operating Income (Loss) Percentage 10% 3% 15% -22% -21%
5/24/2025 Page 4 of 6
Page 11 of 41
RESERVE 22
STATEMENT OF REVENUES, EXPENSES, AND CHANGES IN NET POSITION
22 As of April 30, 2025
ORG/ 2025 MONTH YEAR-TO-DATE
OBJECT DESCRIPTION BUDGET 2025 2024 DIFF % DIFF 2025 2024 DIFF % DIFF
KEY METRICS
Goal
Revenue Source:
Restaurant/Bar N/A $ 144,590 $ 139,891 $ 4,699 3% $ 369,698 $ 394,568 $ (24,871) -6%
Banquets N/A 53,000 58,542 (5,542) -9% 230,077 193,357 36,720 19%
Other N/A 19,862 19,382 480 2% 27,238 30,669 (3,430) -11%
Total $ 3,748,450 $ 217,451 $ 217,815 $ (364) 0% $ 627,014 $ 618,594 $ 8,420 1%
Reserve 22 Revenues (Last 12 Months) $ 3,748,450 $ 3,600,813 $ 3,734,682 $ (133,869) -4%
Reserve 22 Expenses (Last 12 Months) $ 3,358,636 $ 3,356,722 $ 3,377,265 $ (20,543) -1%
# Guest Checks (Restaurant/Bar) N/A 3,182 3,257 (75) 8,037 8,718 (681)
Revenue Per Guest Check N/A $ 45.44 $ 42.95 $ 2.49 $ 46.00 $ 45.26 $ 0.74
# Guests (Restaurant/Bar) N/A 4,778 5,116 (338) 12,328 14,082 (1,754)
Average Guest Spend N/A $ 30.26 $ 27.34 $ 2.92 $ 29.99 $ 28.02 $ 1.97
Cost of Goods Sold % 28% 24% 23% 1% 27% 29% -2%
Cost of Goods Sold % (By Category):
Cost of Goods Sold - Beer 26% 24% 22% 2% 28% 28% 0%
Cost of Goods Sold - Wine 31% 16% -14% 30% 25% 26% -1%
Cost of Goods Sold - Liquor 21% 16% 11% 5% 24% 21% 4%
Cost of Goods Sold - NA Beverages 52% 46% 68% -22% 52% 87% -35%
Cost of Goods Sold - Food 32% 27% 31% -4% 30% 32% -2%
Personnel Expenses as % of Revenues 50% 56% 53% 3% 75% 74% 1%
Prime Cost (Cost of Goods Sold + Personnel
Expenses) as % of Revenues 78% 80% 76% 4% 102% 103% -1%
5/24/2025 Page 5 of 6
Page 12 of 41
Village Links / Reserve 22
Dashboard Financial Reports
As of April 30, 2025
Year-To-Date Net Income Year-to-Date Operating Income
(Including Capital and Debt Expenditures) (Excluding Capital and Debt Expenditures)
$2,000,000 $2,200,000
$1,800,000 $2,000,000
$1,600,000 $1,800,000
$1,400,000 $1,600,000
$1,200,000 $1,400,000
$1,000,000 $1,200,000
$800,000 $1,000,000
$800,000
$600,000
$600,000
$400,000
$400,000
$200,000
$200,000
$-
$-
$(200,000) 2021
$(200,000)
$(400,000) 2022
$(400,000)
$(600,000) 2023 $(600,000)
$(800,000) 2024 $(800,000)
$(1,000,000) 2025 2021 2022 2023 2024 2025
Reserve 22 Operating Income Reserve 22 Revenues
(Excluding Capital and Debt Expenditures) 12-Month Rolling Revenues
$600,000
$4,500,000
$4,300,000
$500,000
$4,100,000
$400,000 $3,900,000
$3,700,000
$300,000
$3,500,000
$3,300,000
$200,000
$3,100,000
$100,000 $2,900,000
$2,700,000
$-
$2,500,000
$(100,000)
$(200,000) 12-Month Rolling Revenue Budget
2021 2022 2023 2024 2025
Golf Operating Income Cash Reserves
(Excluding Capital and Debt Expenditures) $4,000,000
$1,800,000 $3,500,000
$1,600,000
$3,000,000
$1,400,000
$1,200,000 $2,500,000
$1,000,000 $2,000,000
$800,000
$1,500,000
$600,000
$400,000 $1,000,000
$200,000 $500,000
$-
$-
$(200,000)
$(400,000)
$(600,000)
2021 2022 2023 2024 2025 2021 2022 2023 2024 2025
5/24/2025 Page 6 of 6
Page 13 of 41
VILLAGE LINKS / RESERVE 22
MONTHLY CASH INCREASE/DECREASE HISTORY (000)
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2015 67 80 153 356 352 239 (97) (42) (689)
2016 (114) (20) 41 (109) 206 296 186 237 160 36 (76) (671)
2017 (114) 42 (218) (57) (11) 223 328 291 72 (69) (151) (681)
2018 (113) (50) (157) (56) 216 153 291 92 165 (102) (160) (716)
2019 (144) (53) (138) (136) 99 304 319 171 146 (64) (148) (680)
2020 (173) (21) (43) (225) 69 516 237 500 214 (23) (21) (843)
2021 (135) (26) 96 172 371 391 220 447 272 127 (137) (852)
2022 (173) 19 (130) (48) 40 289 111 474 228 105 (115) (612)
2023 (181) (45) (196) 53 503 177 449 426 264 73 (231) (492)
2024 (269) (144) (31) (215) 133 145 244 301 (80) 204 (436) (401)
2025 (296) (110) (138) (81)
Avg (171) (41) (91) (58) 171 265 274 329 168 19 (152) (664)
Best (113) 42 96 172 503 516 449 500 272 204 (21) (401)
Worst (296) (144) (218) (225) (11) 145 111 92 (80) (102) (436) (852)
NEXT 12 MONTH CASH BALANCE SCENARIOS
2025 2025 2025 2025 2025 2025 2025 2025 2026 2026 2026 2026
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Avg 1,999 2,263 2,537 2,866 3,034 3,053 2,901 2,238 2,067 2,026 1,934 1,877
Best 2,331 2,847 3,296 3,796 4,068 4,272 4,251 3,850 3,737 3,779 3,875 4,047
Worst 1,817 1,962 2,073 2,165 2,085 1,983 1,547 695 399 255 37 (188)
April 2025 Cash On Hand 1,828
Page 14 of 41
Glen Ellyn Recreation Meeting 5/30/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Noel Allen
AGENDA ITEM (ID # 2025- DOC ID: 2025-108
108)
Manager's Report
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
1. Manager's Report - April 2025
Page 15 of 41
22
“Committed to Excellence since 1967”
Manager’s Report for APRIL 2025
Submitted by Noel Allen, General Manager
April 2025 was slightly warmer and normal rain. Looking at April observations from O’Hare, the average
temperature was 50.8°F (1.1°F above normal), precipitation was 2.66” (1.09” below normal), although
locally we were 3.76”. This April we experienced frost delays on 8 of 30 days. Carts were available 22
days (73%) on the 18-Hole Course and 20 days (67%) on the 9-Hole Course.
GOLF
Rounds played were up 1% for the month, and are down 18% for the year.
Green Fee revenue was up 3% for the month, and is down 15% for the year.
Driving Range revenue was up 2% for the month, and is down 15% for the year.
Motor Car revenue was up 7% for the month, and is down 14% for the year.
Pro Shop sales were up 12% for the month, and are down 4% for the year.
Overall Golf revenues were up 3% for the month, and are down 14% for the year.
Page 16 of 41
Golf revenues for the month exceeded targets in all categories. April utilization of our golf course,
however, was down again, only slightly, as Golf Playable Hours were up 3% this month and rounds
played were up only 1%. This is something we will continue to monitor in order to make any necessary
adjustments.
The golf staff attended the annual Swingin’ Set Spring Luncheon and provided an update to the league
on all the changes in the golf operation for the upcoming season. All members of both the 9- and 18-
hole ladies golf league were invited to participate in three spring golf clinics to kick off the new year.
New 1st Assistant Golf Professional, Joey Gavac, began working in early April and hit the ground running,
quickly learning the operation and getting to know many of our golfing regulars. Onboarding returning
staff and hiring new teammates continued to be a priority and should wrap up by early May.
Preparations and planning for our annual Have One On Us customer appreciation weekend began in
April with registration beginning on May 22 for the event to be held June 6 & 7.
New Assistant Golf Profess- New 1st Assistant Golf Profess- Head Golf Professional Vince Crovetti demon-
ional Sarah Arnold ional Joey Gavac strating chipping at the Swingin’ Set Clinic
Page 17 of 41
RESERVE 22
With golf activity picking up and a boost from a strong Easter buffet, restaurant and bar sales improved
over last year. Banquet sales, however, recorded the first down month of the year but revenues to date
are still outpacing 2024. In April 2025, we hosted 22 events across all spaces—an increase of two events
compared to April 2024.
The search for a new Sous Chef began in late April with the hopes to fill the position by mid-May.
Seasonal staff onboarding picked up and will continue through May as high school and college
teammates become available, and increased activity demands the increase in staff.
Preparation and promotion for our 2nd big brunch of the year, Mother’s Day, began, and work continued
on our new carryout program, which will be available to both golfers and regular diners through the
Village Links’ smartphone app, with a goal to launch sometime in May.
Page 18 of 41
KEY METRICS
Rounds and revenues continue to track well, with all categories currently exceeding their target
numbers. Total revenue remains ahead of total budget target, even with an increased annual target of
$783,150—another positive sign of our strong performance.
We're looking forward to more consistent weather and to our 1st golf outing of the season in May.
Page 19 of 41
Breaking down some comparative metrics:
April 2025 GPH up 3% from April 2024 and up 7% from a "normal" year
April 2025 YTD GPH up 5% from April 2024 YTD and up 18% from a "normal" year
March 2025 Golf Datatech Chicagoland rounds played down 7.9%
March 2025 Village Links rounds played down 29% - normally we are stronger than the Chicagoland
metric but we were closed the first 11 days of March in 2025 compared to being open the full month in
2024
YTD through March 2025 Golf Datatech Chicagoland rounds played down 15.5%
YTD through March 2025 Village Links rounds played down 43% - again, normally we are stronger than
the Chicagoland metric but we were open 17 less days in 2025
2025 YTD total revenue $154,184 over YTD budget target (2024 April YTD total revenue was over YTD
budget target by $330,365. (2025 targets were increased by $783,150)
Golf cars grounded 9 days in April 2025 and 11 days in April 2024
April 2025 R22 restaurant and bar sales up 3.5%
YTD 2025 R22 restaurant and bar sales down 6.1%
April 2025 R22 banquet sales down 11.8%
YTD 2025 R22 banquet sales up 18%
April 2025 R22 Total Revenues down 0.2%
YTD 2025 R22 Total Revenues up 1.4%
Page 20 of 41
GOLF COURSE AND GROUNDS
The grounds team was very busy in April. Onboarding continued, and the staff is nearly complete.
Training new and refreshing returning staff was a focus to accommodate the quick ramp up of increased
tasks. The golf course is in terrific shape with many golfers providing rave reviews.
Grounds
1. Greens are slowly waking up, but are playing beautifully
2. Installed ball washers on course
3. Mowing schedule beginning to become regular
4. Sand added to bunkers - 350 tons installed to date
5. Pavers leveled and reset at select bench sites
6. Tee divots filled regularly
7. Fairway divots worked on as time and weather permit
8. Front entrance drive sprayed for weeds
9. Greens sprayed for preventative summer diseases and Poa Annua seed heads
10. Potholes filled in parking lot and maintenance paths
11. Sprinkler heads edged
12. Pond edge cleaning
13. Select native areas being mowed regularly to aide in weed control
14. Rough areas seeded
15. All fairway bunkers edged ahead of adding new sand
Mechanical and Building Maintenance
1. 19 pieces of equipment were repaired and/or serviced
2. Outdoor fireplaces inspected and prepped for season
3. TVs installed on patio
4. Old surplus equipment auctioned off
5. Concrete Links entrance signs cleaned
6. Roofs at Clubhouse and Grounds inspected and repaired
7. New tractor and fertilizer spreader delivered
8. New tee mower delivered
Page 21 of 41
Our new tee mower was delivered Our newest tractor and fertilizer
and put into service. spreader were delivered in April.
Page 22 of 41
Glen Ellyn Recreation Meeting 5/30/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Mike Campbell
AGENDA ITEM (ID # 2025- DOC ID: 2025-279
279)
a. Golf - Mike Campbell
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 23 of 41
Glen Ellyn Recreation Meeting 5/30/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Jon Satinover
AGENDA ITEM (ID # 2025- DOC ID: 2025-280
280)
b. Reserve 22 - Jon Satinover
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 24 of 41
Glen Ellyn Recreation Meeting 5/30/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Report
Prepared By: Andrew Cross
AGENDA ITEM (ID # 2025- DOC ID: 2025-281
281)
c. Grounds - Andrew Cross
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 25 of 41
Glen Ellyn Recreation Meeting 5/30/2025 7:00 AM
Commission Department: Village Links
535 Duane Street Department Head: Noel Allen
Glen Ellyn, IL 60137 Category: Discussion Item
Prepared By: Steve Thompson
AGENDA ITEM (ID DOC ID: 2025-111
# 2025-111)
Trustee Liaison - Steve Thompson
Statement of the Issue:
Analysis:
Budget Impact:
Contribution to Strategic Plan
Action Requested:
Attachments:
Page 26 of 41
05/24/2025
Reserve 22 in 2024
Our Mission
“To provide an exceptional dining experience that complements the spirit of the game and the Village of Glen Ellyn while
being self-sufficient."
Page 27 of 41
1
05/24/2025
2024 Financial Report
Year in Review
Restaurant Sales
Category 2024 2023 +/- $ YOY +/- % YOY +/- $ Target
Restaurant $2,174,961 $2,101,115 $73,846 4% -
Banquets $1,024,477 $1,297,338 ($272,861) (21%) -
Concession $392,955 $388,675 $4,280 1% -
Total $3,592,393 $3,787,128 ($194,735) (5%) $171,993
Page 28 of 41
2
05/24/2025
Cost of Goods Sold
+/- %
Category 2024 2023 +/- % YOY Target
Target
Food 33% 34% (1%) 32% 1%
Liquor 20% 22% (2%) 21% (1%)
Beer 23% 22% 1% 26% (3%)
Wine 28% 29% (1%) 31% (3%)
Profit
Operating Profit
Key Contributors 2024 $255,441
• Decreased banquet revenue (($272,861)
YOY)
• Added additional restaurant manager 2023 $437,353
position
• Part of this was our decision to reduce
the maximum number of banquets per
day +/- $ YOY ($181,912)
Action Plan
• Monthly sales-focused meetings
+/- % YOY (5%)
• Identify weakest days and create a plan
• Strategize plan to track lead conversion
• Visit community partners / networking +/- $ Target $45,606
Page 29 of 41
3
05/24/2025
2024 Highlights
Moments that Stand Out
Special Events
Pumpkin
Santa visits
carving
Cookie
Elsa visits decorating
event
Page 30 of 41
4
05/24/2025
Operational Points-of-Interest
Honey /
Patio furniture
Greenhouse
Increased team
member pay
rates during off
season
Our North Star
“They Like Us, They Really Like Us!”
Page 31 of 41
5
05/24/2025
Guest Reviews
• “A wonderful day for 3 ladies to enjoy a day out. Had the Niçoise salad with ahi tuna,
caramelized Brussels sprouts, and beef tenderloin sliders. Was perfect amount of food, server
was polite and attentive. The view of the golf course and smell of flowers, flying birds, all a
sensational delight.”
• “It’s always great eating at this restaurant. The outdoor patio is top level!”
• “Our server Mia did a GREAT JOB and the food was excellent”
• “Nancy was a great server, personable, helpful and fun! Thanks for the lovely evening. Food
was very good - as usual.”
Guest Reviews
• “Yesterday I stopped at Reserve 22 in Glen Ellyn. I have been here before, and as always, the food was
OUTSTANDING! I chose the chefs special for Thursday – FRIED CHICKEN. There aren’t too many places
that make GOOD Fried Chicken these days, BUT I WAS PROVEN WRONG! Chef Tom’s Fried Chicken
sounded like how my mom used to make it. When the plate arrived, I was greeted with some of the
best chicken I have seen in, will… since my mother made it. There; in front of me, on top of a huge
portion of REAL mashed potatoes were four pieces of golden-brown chicken (thigh, breast, wing, and
leg) with gravy on the side and large portion of coleslaw. The first bite of Chef Tom’s chicken brought
back a flood of childhood memories. If I didn’t know I was in a restaurant, I would have sworn I was
sitting at my mom’s kitchen table on a Sunday afternoon. THIS WAS MY MOTHERS’ CHICKEN! Beautifully
golden brown, that first crunch as you bit into the piping hot moist chicken. No lie, I had to just savor
the moment. My search for the 2nd best chicken in the world (sorry, no one can beat moms’) was over.
The potatoes, slaw and gravy were the Crème de la Crème of this meal! This whole meal reminded me
of my childhood, Sundays after church and moms’ cooking. This is the BEST HOME COOKED MEAL YOU
WILL FIND ANYWHERE! I did have to take a doggie bag home. But trust me, I enjoyed the rest of the
chicken that night. I have had the opportunity to enjoy Chef Tom’s meals a few times. I have NEVER
been disappointed – EVER! Of course, the service is outstanding, and the atmosphere is inviting and
relaxing at Reserve 22. If you haven’t had the chance or opportunity to dine at Reserve 22 MAKE IT A
MUST! You will put it on your list of places to return to – OFTEN. The Easter menu looked unbelievable
too. If you are looking for a place to have Easter dinner, I HIGHLY recommend Reserve 22. Chef Tom is a
gifted man! CHEF TOM, THANK YOU FOR BRINGING BACK MY CHILDHOOD MEMORIES!”
Page 32 of 41
6
05/24/2025
Guest Reviews
• “This was a new experience for us. We were seated immediately- nice menu with Valentine
Specials. The food was delicious and good service. Cute Atmosphere. We will be back.”
• “Fun night tonight as They hosted an event with Elsa the Ice Princess from Frozen. So fun for all
the kids, parents and grandparents.”
• “We had a great lunch and really enjoyed the Winter decorations!”
• “Always enjoy this place. Food and service are very good and the ambience is great.”
Guest Reviews
• We just had our wedding at Reserve 22, and even a few days later we
are still getting compliments of how AMAZING the food and sweets table
were! During our wedding people wanted to know how we stumbled
upon Reserve 22, and it just happened to fall into our search. They were
very accommodating for the picky eater that I am and asking for a kids
meal! Hors d’Oeuvres were amazing and so were the wait staff. Oh my
goodness were they great! Liz was absolutely fabulous as well! I am so
grateful to the chef who even came out to speak to us during our food
tasting. I thought that was a very good sign of the kind of place we
were! I think our wedding will forever be one of the most AMAZING days
and so much of that is thanks to EVERYONE at Reserve 22! Literally
couldn’t recommend Reserve 22 more to anyone! Best experience ever!
Page 33 of 41
7
05/24/2025
Guest Reviews
• “Sandwiches were good. Enough food. Enjoyed the 10% off with Mac tickets.”
• “I had the shrimp, scallop & polenta dinner. Fabulous! My husband had the beef
stroganoff. That too was fabulous. He said the best he has ever had. Every time we go
we have a perfect experience. Our server was very friendly and attentive. Overall our
experience is always great and enthusiastic.”
• “This place is a gem and they have by far, some of the best food in the area. The ribs are
PHENOMENAL and everything else on the menu is fantastic, but also very affordable. The
ambiance is excellent as well and the staff are extremely friendly.”
Guest Reviews
• “We had my daughter's baby shower here and what a
fantastic experience! Reserving the event was easy peasy
and Liz responded within a day every time. Great menu
choices. Quite a few different food menus to choose from for
any budget AND THEN you can add on to them. 😀 We made
the perfect selecting for our event. Great service. The staff
was so flexible and helpful with arranging the tables. They
were on top of everything with taking plates away and
keeping things refilled. One even helped me cut ribbons for
the balloons. ❤️ I would recommend this place to anyone!”
Page 34 of 41
8
05/24/2025
The Year Ahead
“Gentlemen, may the wind be at our backs.”
Potential Challenges
Guests’ Disposable Banquet Training /
Increasing Costs Staffing
Income Improvements
• 100% flexibility with • Primary focus is • Hoping our guests who • Monthly sales-focused
menu items retention support the meetings
• Price comparison • Able to be selective in restaurant are • Identify weakest days
using additional food the hiring process by resilient enough to and create a plan
partners creating an continue dining with • Strategize plan to
• Discussing rebate environment people us track lead conversion
program with vendors want to work in • Since hope isn't a • Visit community
• Flexibility with l/b/w • The longer the right business plan, we also partners / networking
with menu being people are here, the have promotional
created in house better we get strategies ready, just
• Job availability in case (similar
research on Indeed – strategies that we use
we offer higher pay in the off season)
rates than most other • Create an
restaurants amazing experience
that is worth spending
hard-earned money
on
Page 35 of 41
9
05/24/2025
Goals for 2025
Increase sales
in banquets,
Be as “green” restaurant,
as we can be and
concessions
YOY
Maintain 4.5+
Maintain or
guest
reduce overall
satisfaction
labor costs
rating
Page 36 of 41
10
Marketing Report 2025 - Social Media Insights
Village Links
3,060 Followers (up 7% YTD)
In 2024, the Village Links Facebook page had a reach of
131,000 (32,604 from ads)
Now focusing on video content including tutorials and golf tips
(highest reaching was 1,500 views)
Hole-in-one posts - average reach 750
Reserve 22
4,338 Followers (up 11% YTD)
In 2024, Reserve 22 had a reach of 101,000 (24,820 from ads)
In 2024, Instagram had a reach of 2,200
Video posts receive 1,000 views on average and our Winter
Wonderland video advertisement reached 50,200 views!
Always adding new followers by personally “inviting” each one!
Glen Ellyn Eats page - 6,011 Local Diners
250,000 views in the past year
Active Members
Reserve 22 Avanzare
Fire + Wine O'Neill's Pub
Nobel House The Desi Accent
Two Hound Red The Egg House
Shannon's The Hen House
Gia Mia Sushi Ukai
Molos Taverna Made in Italy
Rosemary & Jeans Klein Creek
Nemec Bros Pizza Pie Life
Downtown Glen Ellyn
Page 37 of 41
R22 Special Initiatives
Holiday Pop-Up Bar with Santa! Nov/Dec 2024
Record Setting Revenue Records in Dec for R22
Great buzz & reviews NEW! Video Reel
Partners!
Mac Kids,
Busy Bee Burbs,
Discover DuPage, etc
Watch
the
videos!
R22 December Revenue Trends
R22 December 2024 revenue showed a
remarkable 100% increase compared to
First 2018, a year without a holiday pop-up.
Pop-up
2024 Food/Bev up 20% in December 2024
compared to November
January 2025 R22 restaurant and bar sales
up 40% compared to 2024
Page 38 of 41
R22 Special Initiatives - Con’t
Community Interactions
NEW THIS YEAR!
Winter Wonderland
with Elsa! - Jan 2025
R22 Chili Cook-off for Charity - Jan 2025
Participants:
Reserve 22
Two Hound Red
Fire & Wine
Main Street Pub
Maize + Mash
Chili Cook-off for Charity Stats: Nobel House
200+ tickets sold
6 charity partners
Raised $4,370 for Non-profits
Page 39 of 41
R22 Special Initiatives - Con’t
Cookie Decorating - Dec 2024
FREE Community Event
w/ Glen Ellyn Food Pantry
Partner
(Two events) - Packed House
Donated 148 Pounds of Food
to GE Food Pantry
R22 Spring Refresh - April 2025
Page 40 of 41
Current Focus & Goals for 2025
Village Links
Continue to Grow VIP Program
The sustained growth of VIP Card sales for the third consecutive year, following a dedicated
focus on this initiative since 2021. In 2024, total VIP Card sales reached 1,177, reflecting a 6%
increase compared to the previous year. (Added an employee incentive program for 2025)
Junior Camps and Adult Group Lessons
Continue to grow and maximize Junior Camps and Adult Group Lesson openings. In 2024 we
maintained a total utilization rate of 83% for junior camps and 97% for adult group lessons.
Continue to Grow New Golfers and Maintain Existing Ones
Continue to engage with existing golfers through the use of social media content including
posting hole-in-one videos, pro tutorial tips and more. Build awareness with new golfers through
golf lesson availability, VIP program and overall awareness/PR.
Reserve 22
Continue to Grow Holiday Pop-Up & Winter Wonderland
Continuing to grow off-season revenue and awareness through the expansion of the the Holiday
Pop-up & Winter Wonderland initiatives. Santa and Elsa are already booked for 2025-26!
Increase Banquets/Private Events with New Marketing Initiatives
Collaborate with the R22 team to boost private event bookings, particularly focusing on weekday
occasions such as memorials. Enhance advertising efforts on Google while improving tracking
capabilities to measure effectiveness.
Increase the Visibility of Reserve 22
Utilize ongoing social media and public relations initiatives to build awareness.
In 2024, Reserve 22 was honored as Restaurant of the Year and received OpenTable’s Diner’s
Choice Awards for Best Overall and Best Outdoor Dining in both 2024 and 2025. Additionally in
2024, Reserve 22 achieved a top three ranking for Outdoor Dining in WSL's Best of the West and
earned an honorable mention for the best local Fish Fry.
Page 41 of 41