Real Estate Subcommittee of the Redevelopment Authority
Regular MeetingGreen Bay, WI · October 1, 2019
Minutes
MINUTES OF THE REAL ESTATE
SUBCOMMITTEE OF THE REDEVELOPMENT
AUTHORITY OF THE CITY OF GREEN BAY
TUESDAY, OCTOBER 1, 2019, 1:30 PM
CITY HALL, ROOM 604 -THE HARRY MAIER ROOM
A. ROLL CALL.
1. Members: Matt Schueller, Kathy Hinkfuss, and Melanie Parma.
Present: Gary J. Delveaux, Matt Schueller, Kathy Hinkfuss, Excused: Melanie Parma
B. REGULAR BUSINESS.
1. Consideration with possible action on a Request for Proposals for redevelopment of the parking
lot located on the 200 block of North Monroe Avenue.
The Authority may convene in closed session pursuant to Sections 19.85(1)(e), Wis. Stats., for purposes of deliberating or negotiating the sale of public
properties, investing of public funds or conducting other specified public business as necessary for competitive or bargaining reasons. The Authority may
thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to report the results of the closed session and consider the balance of the agenda.
Moved by Gary J. Delveaux, seconded by Kathy Hinkfuss to open the floor for discussion. Motion
carried.
Yes- Kathy Hinkfuss, Matt Schueller, Gary J. Delveaux, No- None, Abstain- None
Moved by Gary J. Delveaux, seconded by Kathy Hinkfuss to close the floor for discussion. Motion
carried.
Yes- Kathy Hinkfuss, Matt Schueller, Gary J. Delveaux, No- None, Abstain- None
Moved by Matt Schueller, seconded by Gary J. Delveaux to go into closed session at 2:28 p.m.
Motion carried.
Matt Schueller read the closed session language.
Yes- Kathy Hinkfuss, Matt Schueller, Gary J. Delveaux, No- None, Abstain- None
Moved by Matt Schueller, seconded by Gary J. Delveaux to return to regular order of business.
Motion carried.
Moved by Kathy Hinkfuss, seconded by Gary J. Delveaux to recommend to the RDA to select the
Gorman & Company proposal and that staff work to negotiate a Development Agreement. Motion
carried.
Yes- Kathy Hinkfuss, Matt Schueller, Gary J. Delveaux, No- None, Abstain- None
C. ADJOURNMENT.
Moved by Kathy Hinkfuss, seconded by Gary J. Delveaux to adjourn. Motion carried.
Yes- Kathy Hinkfuss, Matt Schueller, Gary J. Delveaux, No- None, Abstain- None
VERBATIM MINUTES
- We ready to go?
- Let's call the meeting to order. We'll do the role call here. Kathy Hinkfuss.
- Here.
- Melanie Parma, I understand, is excused. Gary Delveaux.
- Here.
- So Gary, our extinguished leader of the RDA. Distinguished.
- Distinguished.
- He was on fire until it rained.
- Yeah.
- Extinguished.
- Our distinguished leader of the RDA is here. So, let's start off with regular order of business, unless Kevin,
you've got something else that we need to interject. If not, we'll get started on the RPs.
- [Kevin] No. I think, overall, Ken did a great job putting this together, getting out that RP in a very short
timeframe. The impetus was on this as a development site for the short-term. We were out in a place where
we were kinda of in a rock and a hard place in terms of moving forward with this acquisition last December.
We felt, look, there was a short-term use, we had some parking needs in terms of our downtown portfolio,
offices, our leasing out residents, they're having some spillover, and we just need that parking, so there's short-
term use, but really, we bought that lot because it's a two point four acre site, very close to the heart of the
central business district on a revamped corridor and really is a great opportunity for us to help shape future
development of that site.
- Absolutely.
- [Kevin] And so, we quickly turned this around and put it out there, and I think two great proposals in terms
of they're both from qualified firms, they're two very different proposals, but I think each of them works with
the site in a new, unique way.
- Yes.
- [Kevin] And so, what I think we wanted to do today now is to put in front of you the proposals themselves,
give each party representative an opportunity to talk a little bit more about the specific proposal and about
their company, about their partnerships, and perhaps answer any questions that you may have. There is closed
session language on here if you want to discuss, potentially, how we might negotiate an agreement moving
forward. We'll look at what kind of option or other types of agreement we might have to do this moving
forward, but then, basically, out of this, I think we would like a recommendation to go to the full RDA next
Tuesday. Then, we can start the process of entering continuing negotiations in order to go crafting the
planning option, or ultimately, a development agreement.
- Perfect.
- Yeah.
- So, I think for today's meeting we've allotted 10 minutes of time for each developer to present their
proposals, followed by 20 minutes for each developer for a question and answer session. We randomly picked,
and actually, T. Wall will be presenting first here, so we'll give them 10 minutes, and then the followup 20
minutes for questions.
- Sounds great. How about we take a motion then to open the floor.
- So moved.
- Second.
- Okay, so we have a motion and a second to open the floor. Let's turn it over to you, Terrence, and you've
got the floor.
- All right, thank you very much. Let's see if there's a clock around. Okay. So, thank you for having us out.
We've made a proposal here for owner occupied housing. So, I think that's a very important aspect of this. It's
not rental. There'd be 33 units, approximately three stories on this side, the Monroe Street side, and two
stories on this side. We've put a couple buildings on the end, so we can combine with a brick wall here, kinda
create more of a building feel on these street, do you know what I mean? Instead of just a parking lot, instead
of just seeing a parking lot, we'd have a nice, articulated wall with some landscaping in front of it, so it'd kinda
give more of an urban feel on both streets, a very nice center courtyard with a lounge pool. So, this is a small
pool, maybe a hot tub, fire pit, a pavilion for picnicking. We've kept, since the utilities are in the alleyway, we've
kept the alleyway easement. For the utilities, we'd like to have the alley vacated so it can be private property,
and we have a gated, this would be a gated community. I think that's very important for owner occupants to be
down here, to have a gated and have a secure community. The three story buildings could also, internally,
we've designed a concept that has the ability to have an internal, personal elevator, so if somebody is older and
they wanna avoid the stairs, they can have a small, personal elevator inside the unit. There'd be parking inside,
of course, the unit on the first floor. We were trying to stay out of the ground, so our garages are on the first
floor at grade. We've tried to articulate this to be a nice courtyard feeling, so some nice patterned concrete
there, lots of landscaping around it. The exterior will be approximately some bricks, some hearty plank, very
nice, some gabled roofs, that sort of thing, and I can show you what we call a concept box. It's not an
articulated, it's not showing the details of the architecture, but you kind of get the concept of we have a lot of
different gables on the roofs. Each unit would have a direct entry to the street, to the sidewalk. I think that's
important so you're really activating the street, you're making this very pedestrian friendly, somebody can walk
home, walk to downtown, walk to City Deck, and then walk right back in their unit. You're not gonna see a
bunch of garages facing the street. Those are hidden inside. And then, people will have nice balconies
overlooking the courtyards, the courtyard area with the amenities. So, that's a nice amenity for them. Here's
some more pictures. If we're selected with architect, we'll do the full architectural design and run that by you.
This is our swimming pool. We'd probably have a glass wall here and not a solid wall. Gotta have a fence
around the pool, so we'd probably do a glass fence around the pool. There's extra parking in here, about 180
parking space for 33 units, so there's tons of parking available for the families, the people who are here, and
guests and visitors. I think there'd be a lot of people, whether empty nesters selling a home, would move here
to be downtown, the urban environment and all the activities downtown. I think you'll see some young people,
maybe before they have kids, they might have a unit here, might be their first home. We have, at City Deck,
we have people in their 30s and 40s and 50s, either single individuals or couples, and there are working
professionals, they're people at the local medical groups, the banking groups, all the different businesses
downtown. So, I think you're gonna have a broad range of demographics. Probably half of them, according to
our statistics for our units, probably half of them are in the 20s and 30s and half are in their 40s through 70s,
so you're gonna get a broad range of demographics within these units. So, it's a town home design. I wanna
show you something that I think very, very, very important, and this is absolutely key to making an owner-
occupied development plan here work, that these are not condominiums. That's very important. We don't call
them condominiums. They're not legally condominiums. We're not using condominium plat. We are using
what's called a zero lot line attached single family lot. So, these are single family homes, and that's important
for a couple reasons. One, for the buyers, they can get a single family home loan, in other words, a standard
mortgage that's considered standard for Freddie Mac and Fannie Mae, who purchase the mortgages from the
banks in pools, and so it's very important to comply with those Freddie and Fannie regulations. If we do
condos, forget it.
- Yep, yep.
- It's impossible to get condos financed for buyers or for developers. The only way to do condos is to have all
cash and all the buyers have to have all cash before you get a bank who's willing to hold the loan in house, and
banks don't like to do that 'cause it ties up their capital, 'cause they like to recycle their capital. They sell the
loan to Fannie and Freddie. So, the loan has to be standardized. So, we're making this single family lots, and so
these will be single family homes. Shared maintenance. We're gonna have an easement for shared maintenance,
and we'll have, the easement will have an association fee, basically, that would cover the cost, that snow
removal, lawn care, landscaping, et cetera, anything on the exterior. I think we'd probably even offer, like we
have in our town homes up in Fish Creek that I develop, we'd probably offer even change the furnace filter,
anything that's common to all the units to minimize maintenance, 'cause some of the owners, maybe their
older and they're spending six months down south, and then they're here in the summer for six months. So,
they want everything taken care of. So, we're gonna offer that full service as a package, so you don't have to
deal with outside maintenance, you don't have to deal with pool maintenance, you don't have to deal with lawn
care, et cetera. That's a big deal. The other thing about the financing and having it single family homes is
because it's easier for the developer to finance, for us to get the construction loan. It's not a condominium
loan. And for the banks, because it's a standard loan, they want to finance us and they also want to finance
buyers, and they earn their fees, and then they resell those loans to Fannie and Freddie. So, it's a win/win all
around in terms of the financial structure, and that has to go back to the type of plat that we're doing and the
type of setup that we're doing in terms of not having a condominium plat. So, that's also a much better value
because you get a little lower interest rate in most cases, with single family home than you would on a
condominium. Less risky for the bank. So, that's a lower cost for the buyers, too. So, I'll just open it up for
questions if you have any.
- I have several. Let's start with the alleyway. Does city still have access to that with the infrastructures
underneath there?
- So with the alleyway, there'd still be an easement in place for all the utilities.
- Yep.
- If the city needed that, they could be included in the easement for access. Yes.
- Okay. Okay.
- Yeah. And you notice, we can't put any improvements on that, so it's just concrete. You can't put a physical
structure on those utilities, whatever's underneath there.
- Market analysis. Can you tell us a little bit about your market analysis, how you know this is gonna go?
- So, we've been looking at, and we've watched the whole state, we've watched the overall economy for the
country. It's kind of a thing. I have an economics degree, so I do that. That's a side thing, but there's an
incredible shortage of overall housing. A couple things have happened. Single family housing has become very
scarce, one, initially because of the larger demographic pool of millennials coming into the market, so there's a
shortage of apartments because that bulge is coming into the market, and then there's a shortage of single
family housing because of the great recession. Half the builders, half the developers went out of business, so
there's fewer. The developer, you take Viridian, Viridian in Madison used to do 650 homes a year, and it took
them quite a few years to get back up to 450 homes a year. So, they're doing less. They're a developer that
used to do 30 homes a year, is doing five or ten. The one that was going five is doing two. So, every builder,
every developer is doing less than they used to. In the last 24 months, due to the labor and material shortage,
the tariffs being put in place, and other factors, the cost of construction for housing has gone up by 30 to 36%.
So, the house that used to cost 450,000, which would kinda be your middle income, it's kinda like your second
home, your starter home might've been 250, your first home 250, your second home 450, now that 450, it's
600. It's ridiculous. It's outrageous how costs have skyrocketed, and your 250 is almost impossible to do.
We're gonna try to keep these in that 350 to 450, 500 for maybe the larger corner units, try to keep them in
that affordable range, but there's an incredible housing shortage, especially owner occupied housing, in addition
to apartments, and you got the baby boomer demographic is also moving out of single family housing now into
they wanna go to apartments or something smaller, less maintenance. So yeah, there's gonna be plenty of
demand, we just gotta make sure that we can keep it within the right price point, right?
- Kinda related, see, the occupancy. Is that?
- It's always been 100%. Every week in the summer you'll have a turnover, maybe, of a few units, but we've had
incredible stability there, a wide variety of demographics and age groups and incomes. It's really been a huge
success. That project brought over 10 million dollars of disposable income to downtown, and that's important
because when you bring this kind of disposable income into downtown, they support the downtown
restaurants and the stores and the businesses, and that's really hugely important. It all has an effect through the
whole downtown economy. That's why I think it's important to have owner occupied, I think it's important to
have the high incomes to support the downtown. You do need affordable housing, but affordable housing isn't
gonna have the disposable income that will support the restaurants and the businesses. So, there's not the
multiplier effect that you would get.
- From a tax base, eight million towards income?
- Yeah, eight to 10 million is kinda what we estimated for a tax base, depending on their assessment.
- I've got other question, but I'll let these guys ask some questions here. Sorry.
- Sure.
- From a square footage perspective, am I reading this correctly? One bedroom's about 600, 950 square foot
two bedroom.
- So, we'll run up to, depending on the unit, some of these are going up to 2200, once I get the final layout with
the architect, so they'll vary depending on the unit and what we're gonna see for these two different building
types.
- Okay.
- And you're also accounting, I just want you to understand the little misnomer, because you don't count the
unfinished square footage, you're only counting the finished square footage, just so everyone understands what
we're counting. So, you're not counting the garage, you're not counting something like that.
- Right.
- Have you thought through the mixed tariffs on this of one, two bedroom, three? I'm not sure what you're
thinking about in there.
- Yeah, I would think. Well these, for example, these three stories, we designed one in Middleton, Wisconsin,
that we're calling them a two bedroom, two bath, but then there's a bonus room on the first floor in front of
the garage, and so the bonus room could be used as a bedroom. So, somebody could use an office. Say, if
you're a realtor, mortgage broker, insurance agent, you could be working in your home office here on the first
floor, looking out on the street, put your little sign out in front. That has another advantage of the design. So, a
lot of them are gonna be two bedrooms. Some of the corners may be able to get an official three bedroom.
It'd be a smaller bedroom, den, or something like that. Sometimes we have to call it a den if it doesn't have
windows or it doesn't have an access that a bedroom legally has to have. So, you might see some two
bedrooms, two bath, a bonus room, or you might see some with a den, and you might see a couple three
bedrooms, but most of all, they're gonna be two bedroom with something extra.
- Okay.
- Yeah.
- And price point wise?
- Well, we're hoping to keep it in that 350 to 450 range, is our goal, and I say hoping because, every week,
things change. We saw the Canadian lumber jump up 30% overnight, and then it came down over time. So
literally, every week, interest rates, the fed raised interest rates, and they're like, "oops, sorry. "Just kidding,"
and then they're lowering interest rates in a matter of two months later. So, literally costs change. The subs,
they don't even wanna quote until you have the project ready to commit. They don't wanna commit to a
number, or they might commit and they'll say, "I'll hold that for a week, "subject to if there's a notice coming
through "from a supplier, like lumber, "that can increase the cost." So, that's our target range, subject to the
costs of the project, what we can do in terms of keeping it reasonable.
- On the parking, it's not all exterior parking, is it?
- No, every unit has garages.
- Okay.
- So, every unit has a garage, two car garage. Now, if we did squeeze in a couple smaller units with a single car
garage. We do have some units in Middleton where we designed about 1600 square feet with a single car
garage, a little bit lower price point. So, just depends on what the architect can squeeze in here.
- And you said they're all, or generally, two stall garages?
- Well, yes. Right now, that's our plan, but if for some reason, if you wanted us to have a single car unit that's a
smaller square footage with a lower price point, we could do that. We could take a couple of the two
bedroom units and take two of those and turn that into three smaller units of 1600 square feet, single car
garage, lower price point. So, we could do that, if that's something you want or are interested in.
- Can I see the other picture again where you showed the rooftops?
- Sure.
- I know you haven't got the final design on here, but can you give us a clue, are they all gonna look different?
They all gonna look the same? Can you give me the?
- Oh, sure. So, what we'll do is we'll do some brick on the outside of the street side, it will be more hearty
plank on the inside, some hearty plank accents. So, we try to give it an individual look, so we might do every
two or three as a look, or you might have a certain brick there and we switch brick that's complementary, not
radically different, but complementary, and then go down, like that. So, you're not having the same brick on
the entire lane. So, you're breaking up the facade with the three dimensionality with the canopies, and then, by
changing the siding colors and the masonry colors. I think it's important to break it up, and then gables, also, a
couple little different accents so that the accents are slightly different, but you still wanna have something that
ties it all together, which is like the overall design, and the window framing would be similar.
- And the two smaller standalone buildings at the north and south ends, is there something unique or different
about those? What are you thinking with those?
- Well, those are basically, we just didn't wanna leave this all like an expanse of you're looking by a parking lot.
So, we came up with basically two units and two units here with an attached wall here. So, there's one
entrance point with a pedestrian gate and a drive in spot, and then from the outside here, when you're driving
along, it looks like an urban, downtown community. It's not a sea of parking. So, this adds some real units with
some walkouts here to the street, which I think is nice. The architect showed a driveway here. I think we
should just have the driveways in the back to the garages here though, and have no garage door here.
Personally, I think that would look better, to give it a more pedestrian level to walk out of the unit. I'd say half
these people probably would have pets, dogs, and they'll wanna have a walkout unit so they can walk right out
onto the sidewalk and walk their pet.
- I read about the city's commitment, but let me hear it in your own words.
- Thank you. I was gonna say, can you go through the financials.
- The city's commitment in terms of?
- TIF and whatever.
- Okay, sure. Yeah, so we would need the land to be provided, a dollar, whatever, and then what call 100% of
TIF increment. So, we'll sit down, Kevin and your finance director, your staff, and we'll work with them. We
can make our own estimate. It's usually always higher than what the city's estimate is.
- We're conservative.
- I don't wanna throw out something to scare you. I'd rather sit down with your finance director and walk
through the TIF calculation, 'cause as you know, it's depending on the TIF life, how much is left, what we think
the estimated increment is, are we gonna have a certain base increment in the TIF agreement or not? What
interest rate is being charged currently in the marketplace? All those factors go into a calculation. So, in order
to keep this affordable, again, the costs of construction have gone up 30 to 36% in the last 24 months. I built
the same building, the same apartment building right now in a location that I built two years ago, exact same
building, 30% more cost. Unbelievable. And it's huge. So, trying to keep these within that affordable range. If
we start getting too high a cost, then we start getting out of a price point that's affordable for people. You
don't wanna get up above 550 or 600. That's too much. You need to be in that 350 to 450, maybe a couple
units that are larger are a little bit more. Try to keep 'em reasonable.
- And part of the TIF agreement would also be, if I read this correctly, no tax base until you sell 95%.
- Right, yeah. So, what we're willing to do because we wanna get the loan and start construction, we're willing
to build 'em. There's a carrying cost to that, right? And what can really kill you is you cross over that January
first threshold and you just get killed with the property taxes, and you have no revenue, right?
- Right.
- So, if you can do that, if the city can do that, that's gonna be hugely helpful to keeping the cost down, and
allow us to go ahead and build 'em all at once; otherwise, we'll have to come up with a phasing plan, like maybe
build one of these, and then do a model unit, and then try to pre-sell some, et cetera, et cetera.
- Sure.
- We're trying to keep the carrying cost to be reasonable. If it was land, we could put corn on it or something.
Keep the assessment down, but here, you can really get killed. 33 units, we don't know. We just don't know
how quickly. They could all sell out quickly or you never know what happens. We had some town homes in
Fish Creek and we launched, hit the market, and in the same week, they launched the war in Iraq and killed the
market for six months. So, you just don't know what's gonna happen. In this world today, just so much
uncertainty. You just don't know. We're gonna be trying to pre-sell some before start of construction, get
contracts, then there'll be some sales during construction, and then there'll be buyers who wait to see a model
and the final buyers will come in after that.
- Absolutely.
- Yeah.
- Matt? Matt, do you have more questions?
- No. Actually, I'm good, Gary. My biggest one was about the references to zero lot and the way you had
stated a couple times. I'm like, that must mean something. I just don't know.
- Yeah, zero lot line attached single family homes. Is that what you mean?
- Yep.
- Yeah. Very key to the whole thing.
- Yeah.
- Absolutely.
- You had put a lot of detail on that.
- Yeah, exactly. The only other wrap up is we have a home here, we have an office here, I'm here all the time,
so we're here, we're local, we're ready to go. Any other questions?
- That seemed to me all of the questions.
- Yeah, that's it right now.
- Anybody else? Kathy, you're good?
- Yep, I'm good.
- Okay. Okay, good.
- Well, thank you.
- Thank you very much.
- That's a great option.
- Yeah, very nice. Thank you very much.
- Does anybody need this?
- [Man] No. Appreciate it.
- Okay, since we're in open, I think we can just stay open.
- Yes.
- And then Gorman and Associates come up and talk to us about their plans.
- Thank you. So, thank you very much for this opportunity. My name is Ted Matkom. I'm the Wisconsin
Market President for Gorman and Company. Unfortunately, my architect was supposed to be here. He's got
two feet of water in his basement, so my boards aren't here, but I think I've got a PowerPoint and I think a
plan there, 'cause what I wanna do is go over the plan first, which is why I wanted the board before I started
my PowerPoint. Do you guys got a plan that we submitted with the full RFP response?
- Yeah.
- I can share.
- And if not, if you go on the aerial, where you were before, where you were showing Monroe, I can walk you
through it.
- Why not just pull that page out.
- [Man] Yeah.
- Just go on, you know where you went on Google.
- All right.
- Yeah. Yeah.
- We can share.
- Yeah, go ahead.
- So, Monroe Street here. So, we've been sniffing around downtown Green Bay for quite a long time trying to
do something here. One of my first projects was working with the Gazette Publishing Building, which is on
Monroe and Walnut, I think it's on there, and we tried to do a Coop grocer, we had new market tax credits
line up. That didn't quite go, but we thought that was just such a perfect amenity to this part of what I would
call downtown, and this part of downtown needs a little work, and when I went to actually see this site and
saw the fully city block as a parking lot, I was just like, "oh, my God. "This is an amazing opportunity," and so,
we thought that the best use of that site would be a grocery store, and we have grocer who we work with,
Maurer's Market, who actually, she's unfortunately, Christie Maurer, she's the lead speaker in a conference in
Wisconsin, Dallas today, so she couldn't be here, but she is an independent grocer, she owns three sites, one
in Milwaukee, one in Janesville, and one in Wisconsin, Dallas. She actually started the Fresh Market on
University and Madison, on University and Blake. I don't know if you know where that is, right downtown.
Highest grossing grocery store in the state of Wisconsin per square foot. She sold that, which is why she's
looking for opportunities. So luckily, we've glommed onto her and she loves this site. It's a little bit risky to
her. Right now, it's a food desert, so the risk, really, to a grocer is bringing people to her as a point of
destination where they're not used to shopping. It's just the basic, and what we tried to do here, and I have to
emphasize that the site plan that you have in your packet and that we came up with, really is designed around
the grocer, but it is not inflexible in terms of location. So in other words, we put the grocery here on Pine and
Monroe, and then our apartment building is coming alongside Monroe. It could be on Cherry, as well. We are
flexible for that, but the components of this, we have 85 surface stalls, we have 70 underground parking stalls
for the residents, and 85 surface stalls with 80 apartments, with a WEDA finance structure. We would submit
the WEDA finance structure. I've assumed this parcel is zoned. Is that correct? From what we submitted,
based on the RFP, it seemed like we're conforming to the zone, right?
- Right.
- Correct.
- So, that would be possible since it is zoned to submit an application this year, in December, if we were
chosen, and what we had, and Terrence actually talked about it, the residential component that we think is, I'm
not sure if it's 100% home ownership site, and I'll introduce Scott in a second, Scott with NeighborWorks, he's
gonna be our partner here. We've been discussing that, going back and forth. Scott's bullish on the home
ownership, but I'm like, "I'm not sure "it's a total home ownership site." It might be a market rate rental site,
but what we'd like to do is buffer Quincy Street with some town homes that would be a market rate town
home, and then the grocery store would be on this corner with the affordable apartments across on Monroe,
and there would be a big parking lot here or there to service the grocery store, and I said we can flip that, as
well. So primarily, what we're looking at is 56 affordable apartments and 24 market rate apartments. So, that
would be, usually in a WEDA deal, you would have 15% of your units would be market rate, not income
restricted. That's what market rate means in our world. This would be double that. It would be 30% would be
market rate, 'cause we think this is a great housing site; however, the grocery store, I think, is the primary
driver in terms of design and how the site's laid out, but I really believe that the 30% market rate would be
great here, as well as the 70% affordable, and really add a book end to downtown and create that stop gap for
downtown right there, 'cause right here would really be a gap filler, I think, in terms of where downtown
begins and ends. What I wanna do is introduce Scott. Scott is the COO of NeighborWorks, and Noel and I
have been talking about doing a deal together for a long time, and so we finally found this site as our
opportunity, and Scott, I just wanted to have you introduce yourself a little bit as a stakeholder in the project.
- Sure. Well, I think I've met everyone. We come here often. Thank you. NeighborWorks is very excited
about this project. We're excited to be a stakeholder in it. In fact, I think we're actually giddy about it. I think
we are beyond excited. It checks a lot of boxes. So, this site has three strong things happening. So, we often
come to you and talk about affordable housing. Check. And I hope that no one ever gets sick of these pictures,
but this mid-density type of housing, that's another need in the neighborhood and in Green Bay, so that checks
another box. So, we've got some high-density, some mid-density, and I think the communities been talking
about a grocery store for a while. It has come up before, right?
- Yeah.
- So, that checks another huge box. Now, that isn't necessarily within our wheelhouse, but if it enhances the
neighborhood, how could that be a bad thing? It is a food desert. We've seen a lot of proposals come and go,
but I think this is the one that's gonna stick.
- So, I was just gonna go over our PowerPoint real quick. Gorman and Company, based out of Madison, we do
projects all over the state. I'm the Market President. I think the key thing is that we're the developer, the
architect, the general contractor, the property manager, so all compliments come to me, but all criticisms
come to me, and there's a one-stop shop and we're kinda proud of that because we think we respond pretty
well in those capacities. Once again, two components mixed use project, 80 units, 56 affordable, 24 market
rate, apartments and town homes that would be on Quincy Street, the town homes, 70 underground parking
stalls, 85 surface stalls. The grocery will be 24,000 square feet. Pretty good size grocery and operated by
Maurer's Market. Total development cost of the entire thing would be 24 million. Annual tax increment would
be about $160,000 a year, 'cause that'll be pertinent and we talked about it with TIF, and then the mixed use
development with the grocer and housing, which we think is a great mix. Okay, sources and uses. The WEDA
deal is, you guys have probably seen this before. First mortgage, a federal home loan bank is kind of no brainer
gap financing, which is great for affordable deals, the Lihtc equity that comes in with the sales of the tax credit.
As you know, in terms of the tax credit housing, what tax credits do is you sell them to a major bank or some
other user for 10 years, they infuse that equity, and the way it works is you take that equity, this number, it
gets paid within the first 24 months of the project, you apply it to your construction cost so it drives down
your debt and that allows you to charge lower rent. That's how it works. What's great about that formula is
it's market rate quality housing. It's not old 1960s rent subsidized housing. This is market rate housing that is
then affordable to people, which is great. This is the one I wanted to talk about, which is the grocery. So, it's
about a five point six million dollar total. Our first mortgage is at that level. Then, we came up with a scheme
of the new market tax credits, 'cause it is a food desert. It is a new market tax credit eligible track. It is not
highly distressed, which is challenging. However, with a TIF in place and with a food desert, you can bring that
up a notch in terms of the eyes of the treasury to something that qualifies for many allocatees. We have two
identified that this could go to. The only issue is do they place 'em before we get our tax credits from WEDA?
Or else, we have to go to the next round. Right now, we actually have two allocatees in hand with new market
tax credits that, if we get 'em, we could apply them to the deal; however, we're thinking that maybe they can't
hold those that long and it would be the next one on the new market tax credits. We thought that leverage
with the TIF was appropriate because we're bringing in a third party source, matching it with the TIF. What
this is doing is really bringing down the construction cost of the grocery, so she can operate at 10 bucks a
square foot because everything here is excess of the grocery store. She's doing a similar project in Madison.
She's willing to go 15 bucks a square foot 'cause of the location and where it is. Here, she's like, "this is a $10 a
square foot market," and so that's what we have to target that. So, the construction cost and everything is
sized to have that $10 a square foot rent. The private equity would be six 83, which would be our skin in the
game. We can go over that after you guys. I think it's in your packet, as well. Development team. Maurer's
Market, she was supposed to present. She's not here, but Scott, also, at NeighborWorks is kind of our
stakeholder. They'll get a percentage of the partnership and they'll be in there in the whole mixed use project.
Maurer's, she's got this urban market in downtown Milwaukee, and then she's got two 25,000 square foot
groceries in Wisconsin, Dallas, and Janesville. And, that's it. Here's the same plan.
- Oh. There we go.
- Oh, I didn't even know this was on there. Great. So, this is kinda where we are here where this is Pine
Street, Monroe, this is the grocer, then the affordable housing. Apartments will come across here with the
parking kinda shielded. This is what we thought would be best in terms of shielding this horrible parking lot,
'cause nobody likes that. Could we switch that around where you wanted town homes here or something?
Yeah. We're not pledged to that, but this is the component she needs. This square footage, this amount of
parking spaces, and everything else, she was kinda like, "you guys can do whatever you want, "but I need that."
So, that was geared toward her success. Here's the massing model which we did, which shows the town
homes that would be on Quincy, facing the neighborhood, Monroe up here, and then Pine Street here Okay.
So once again, kind of accelerated timeline. When I looked at this, I was little surprised, but my first question
was are we zoned? And I think we are zoned, because as I read the RFP, we conformed our plan to your
zoning. So, if I can get a letter saying that the city, that we're able to build 80 units here, that's all we need,
really, for our WEDA application. So, assuming all this goes towards us, which is yet to be determined, even
for WEDA, you don't need to do this, finalize the development agreement, that is not 100%, but you would
have to be site controlled. So, if development agreement meets site control, you would have to finalize that, or
it could just be an optional land. WEDA has kinda been flexible on what that looks like. It doesn't have to be a
full 26 page development agreement at this point, and then you'd submit the Lihtc application in December,
you'd get an award announcement. We score very well here, so what we would do is we would go at risk in
terms of design and then that would also, if we had the new market, if we were awarded the RFP, if we were
gonna do this submission in December, we would line up and try to keep that new market tax credit allocatee
at us, and say, because we're a pretty credible player in the market place, we would say, "stay with us. "Stay
with us. "Let us be here "until the award here." Hopefully, we get it. We score very well, and then we would
probably close in April. We possibly could close in November. That would be a stretch, 'cause we'd have to
design and everything before that, but there is an outside chance we could do that, and then the construction
completion would be about probably 12 to 14 months from when we close.
- Could you go back to the site plan real quick?
- Yep. Which one? That one?
- The ground low. Right there. Okay, so where is our alleyway?
- So, your alleyway, your Google, I'd have to see it again, but he did move this. This was in the middle, here,
there was one in the middle and they moved it over. Now, that's just a question to you guys. What's in there?
We could move it, but it's a parking lot, so I can't imagine there's a ton of stuff in there.
- So, that's what we're going through right now, and that will be part of the consideration. We sent out the
RFP with the estimation of it, right? We don't know everything that's under there, but with that, we're going
through right now and finding out what exactly the infrastructure is under there and what it potentially would
cost to move the utilities left or right.
- Or can we be flexible in this so we don't have to do that?
- Correct.
- Right.
- Yep, and I think there's a cost to everything, and that's where we talk about that cost. Would it be cheaper
to shift the building, or is it cheaper to move the utilities. So, we should have our arms around that hopefully
by the RDA meeting next week.
- By Tuesday? And the city commitment is 800,000 hours on TIF and, I presume, the land.
- And the land, I'm sorry. For now, correct.
- Okay.
- Which I know is a big
- Oh, on that site plan, Ted, how do you access the underground parking? And is it intended that the
underground parking is all dedicated to the affordable rate housing or attached to the grocery store?
- [Ted] No, it would be all residential, and I'm going to not fake that I know where the underground parking
comes in because I'm not sure I do.
- It's off of Pine.
- [Ted] Which one?
- Off of Pine Street.
- Oh, off of Pine. Sorry, I thought it was on Pine, but I didn't see it. Here's Quincy. Oh, over here?
- Yep.
- Okay.
- [Scott] On the top right. There's an access, a curb cut right towards that building.
- Right here?
- [Scott] Yep. Up.
- Up here. There, right there, right there. Right? Well, that's the grocery, so I think it might be right there, but
I'm not exactly sure. It might be down there. You might be correct. It might come underneath the grocery. I'm
not exactly sure, but it would service the residential only though.
- Another little inquire, and maybe Scott can help with this, if it's apartments or if there's some home
ownership.
- No, it's apartments.
- It's all apartments, Scott?
- Yeah, so the high-density, the multi-level would be all apartments.
- Okay.
- And this is where Ted and I have been talking, that condos or the town houses.
- On Quincy.
- Quincy. That would be potential home ownership.
- Yeah, what we've done, and just like the condominium thing, what we've done is if you have a pioneering
housing development that you say is home ownership, very hard to get financing for. If you say that, and we've
done this in Milwaukee, if you say that these are rentals, but as soon as they rent them, as part of their lease,
they can buy this tomorrow for a strike price that is reasonable. Everybody knows what it is and it's
reasonable, and these guys would facilitate that, and then you work with your tenant to get the home
ownership piece in place and they can take it out at any time, but you gotta finance it as a rental that the bank
is comfortable, and they're like, "okay, "if nobody buys it, we're good," but if somebody buys it, they take you
out, great, you pay down a loan. So, that's kind the way we've been doing that, and you don't do that with 200
units, but you do that with 15 town homes.
- Okay.
- Can I ask a little bit about the grocery store? Because there's the town homes and the apartments and the
grocery store so, when you talk about a 2021 date of breaking ground, is that same with the grocery?
- Yeah, it would all be one thing.
- And you have the commitment from Maurer's?
- Yep. Before we put an application in, before we sign a development agreement with you or whatever, she
would have a lease signed that would have all of that in it. We would fully expect that. We haven't done that
yet 'cause I know her very well. We're very good friends, so her word's good, but we've kinda worked
through the performer with her, but all that would be finalized, at least, before we even sign it.
- And the tax base is 18 million
- Well the $160,000 is the tax increment, the total development cost is 24 million; however, the assessment
for an affordable deal is less than the total development cost because of the rental income is lower than what
the construction cost would dictate.
- Sure.
- Yeah.
- Okay.
- [Man] So, we went through this with TDBG Rob A. Moss. They have all 22, 23 million dollar cost, but the
assessment came out. What we're anticipating is probably gonna be somewhere between seven and a half and
eight million because we project our assessments on the NOI, and when you're capping lease rates, it only
assesses at a certain.
- Sure. I understand.
- And so, have you worked with them on what the tax increment would be or was that be completely your
calculation?
- This is our calculation. Yeah. We've actually had no interaction with staff on this at all.
- [Kevin] Okay. So, we've let the developers propose. I've got some back there on the envelope spreadsheets,
kinda word thing. It may come out based on how this body feels, we'll take the proposal and work more
closely with our assessor to get our arms around what those numbers might exactly be.
- Yeah, we take what we think is the Green Bay assessment policies and put a value on it and just kinda
estimate what we think the assessment would be.
- I can say that a ball park's been projected. So far, is pretty ball park.
- Good thing is you have two diametrically opposed projects. You're not picking the developer. You're picking
the project.
- Yeah, and I have some questions on the scoring and all that, so I don't know if we
- Anybody else have any other questions? Okay, I think we're good then, Ted.
- Okay, thank you very much.
- Appreciate it. Thank you, Scott.
- Thank you very much.
- Okay, I'll take a motion to go back to the regular order of business.
- I make a motion to go back to regular.
- I'll second.
- Motion and a second to go back to regular business. All those in favor, say aye.
- [All] Aye.
- Okay, we're back to regular order of business. This is probably a time for us to go into closed session.
- [Kevin] Yeah, I think maybe what might be appropriate to do is two things. One, we talk about this internally
with our projects team here on the floor, and if Ken wants to provide a high level summary of just some things
that we saw as we went through, some advantages or weaknesses of each project, kinda give us some context,
and then I guess any questions for Ken, and then after that, I would recommend going into closed session, I
think if we wanna talk a little bit about some of the numbers and potentially what's been requested in terms of
TIF incentive and how me might approach negotiating agreement with each of these parties. That's something
that we probably should do in closed session, but I think, first, if Ken wants to provide just an overview what
the staff saw in terms of the project, I think that would help in terms of making deliberations.
- [Ken] Yeah, certainly. So, we put together in our projects team, basically, an evaluation criteria that went
through the scoring points that were laid out in the RFP, and basically just.
- Thank you, sir.
- [Ken] Looking through these here, we had the main points, the alignment with strategy, design and use
investment, and capacity and experience. On the surface, both projects we thought they fit the site very well.
As far as alignment with our strategy, the Gorman project basically checked all the boxes as far as alignment
with strategy, as far as making the city safer and more productive, accessible, innovative. On the T. Wall
Enterprises side, some of those factors weren't quite as clear. One of the issues we had on that side, the
perception of safety as far as having the closed, gated community kinda gives that perception of less or not as
safe of an area, and that kind of spilled over into the design and use of the project. Points on the Gorman side
of the project that were positives, looking at the higher-density mixed used development, which is what we
had asked for in the RFP. On the T. Wall side, more heavy on the residential, factors with the alley were an
issue that I think T. Wall they did a really good job of incorporating that alley and leaving it as we requested,
leaving it open. Now, with the presentations today, Gorman had talked about changing the site around if they
needed to, but that was a concern that we had there on their side. I think, with the Gorman project, adding
the grocer, mixed units, LMI, we thought that that scored pretty well for us. Back on the T. Wall side, as far as
the design and use of the units, there was a strong massing on the residential side, no break in the units. They
had talked today about breaking up those facades with some design changes with the materials. As far as the
investment side, Gorman's were very well, as far as they're requesting the free lot and $80,000 of the
- $800.
- [Ken] I'm sorry, $800,000. Sorry.
- Important zero.
- Yes, that was a very important zero. Where on the T. Wall side, the 100% TIF, and looking at the balance of
those finances with the allotted units that are provided, we felt that the Gorman project scored a little bit
higher there. As far as the capacity and experience, we know both companies have shown strong projects in
the past. We did score higher on T. Wall as a local company. Gorman does bring in a new mix. This would be
their first development in the area, so we're adding another developer to our market if we go with their
project. We also like that they added in another local developer with NeighborWorks, having that partnership.
I think NeighborWorks is showing success in our community, and we know that their town home model has
worked in the neighborhood close to here. So overall, at the staff level, we would be recommending the
Gorman project for this. I guess, if you guys had any questions, I can answer those. We also have the rest of
our staff here that helped with this scoring, as well.
- I do have one, and it's under the investments section on the Gorman project, and it says, "not sure of
Neighborwork's "design of financial ask," and I'm not sure what that means.
- [Ken] Yeah, so with that, there was nothing in the proposal that discussed that, and I think that they touched
on that a little bit today that in their structure, they're not sure if those are gonna be rentals or home owners.
So, they kinda touched on that.
- In the town homes. Okay.
- In the town homes.
- Got it.
- [Ken] Correct. So, when we were grading these, that was a little uncertain, but I think they touched on that
today, and I think they have a little bit of work left on their side to figure out what that structure looks like.
- Was there actually a numerical value put on this here? Did we actually end up with a number, or is this it?
- [Ken] This was it, right here. We did it as a consensus scoring. We basically looked at the pros and cons and
then decided what staff would recommend here.
- And then another question, Ken, on what's in the investment side under T. Wall's, and was about writing the
request for tax abatement. I'm not sure if that's allowed or legal. Do we have any further insight on that, or
can that insight be gained by next Tuesday?
- We could have that by next Tuesday, I believe.
- [Kevin] Correct. So, our attorney has been out, but I think that's one of the things we'd have to look at, just
how to specifically deal with structure. We can't abate per state law, like current taxes, existing taxes, so we'd
have to look in terms of how you would balance an occupancy permit with when it actually then would hit the
tax role. So, there's a little bit of a challenge in terms of the developer wanting the occupancy permit so
somebody can move in, but not doing so in a way that would necessarily trigger the assessment. So, I think we
just have to talk through the legalities and mechanics of how that would particularly work in that instance, or
what would have to be structured differently. The understanding is the developer's looking, basically, during
that period, to not have to take that hit of having to make payments before revenues were coming in, and so
whether that could be actually done the way proposed, or it would have to be, perhaps, up front TIF in order
to provide that subsidy. That's something that we're still examining.
- And is the 95% negotiable?
- Everything's negotiable. I think that's one to talk through in terms of when that trigger would occur, and I
think, again, those are details of a development agreement that would be worked on with whatever party is
selected in terms of there's things, that's part of the closed session is negotiating. Where does this committee,
and ultimately RDA, where do they feel comfortable, like we do in some of these agreements in terms of, all
right, what are our sticky points, Or how would we like to approach this?
- Do you have a good feel for how much TIF would be upfront as compared to TIF as we go?
- [Kevin] Yeah, I can discuss a little bit.
- Okay.
- [Kevin] About that. I ran some numbers in a spreadsheet so I can kinda discuss where we might fall and,
based on the increment, how it might play out.
- So, is Gorman a pay as you go?
- It's more of a closed session.-
- Yes.
- Yes. At this point, yes.
- But Gorman is a pay as you go?
- I read that as that was an upfront. That was an upfront request.
- Okay.
- Yep.
- I don't have anymore questions on this. I wouldn't mind going into closed session.
- Yeah, I think it's the right time to do that.
- [Kevin] All right, then I just start reading the language.
- The authority may convene in a closed session, pursuant to section 19 point eight five one B, as part of the
statute, for purposes of delivery sale of the property, investing of public funds, or conducting other specified
public business as necessary for competitive requirements. The authority may thereafter reconvene in open
session pursuant to section 19 dot eight five two of the public statute to report the results of the closed
session to consider a balance
- [Kevin] All right, Matt Schueller.
- Here.
- [Kevin] Gary Delveaux.
- Here.
- Kathy Hinkfuss.
- Here.
- [Kevin] Okay. All right, so to go back in open session. Matt Schueller.
- Here.
- Gary Delveaux.
- Yes, here.
- Kathy Hinkfuss.
- Here.
- [Kevin] All right, so we're back in open session. If anybody wants to.
- Anybody, except Grant.
- Nobody's there.
- We do this electronically?
- [Kevin] Yeah, we're good. We're in open session.
- Okay, we had a great chance to meet in closed session to talk about the two different proposals and what I'd
just first say is we are very pleased with both, very, very appreciative of them, great work by staff, great work
by both developers, as well, and thank you for the time that the developers put into them, and for being here
today, as well, and with that, Kathy will lead with the motion.
- So, this committee would like to make a motion to the RDA to accept the Gorman and Company LLC
proposal and have the staff enter into agreement with them for finalizing of a development agreement.
- I'll second that.
- All those in favor?
- All up?
- Electronic.
- So used to.
- Right. Right. Right.
- Just when you get it down, right?
- You go and change the rules on me.
- Passed unanimously.
- yes.
- Very good.
- Excellent job.
- Yeah, excellent job.
- [Kevin] This will go to RDA next Tuesday then for this.
- Yes.
- It's exciting. Great.
- Yeah, it's very exciting.
- It's very exciting.
- Very exciting. Thank you.
- Congratulations to Gorman, but also, thank you for your proposal.
- Thank you very much.
- Appreciate it.
- Come back.
- Yeah.
- There we go, right? That's awesome.
- This is exciting.
- Do we have a motion for adjournment?
- I'll make a motion we adjourn.
- I second.
- And Gary in his extinguished role. So, we are therefore adjourned.
Agenda
AGENDA OF THE REAL ESTATE
SUBCOMMITTEE OF THE REDEVELOPMENT
AUTHORITY OF THE CITY OF GREEN BAY
TUESDAY, OCTOBER 1, 2019, 1:30 PM
CITY HALL, ROOM 604 -THE HARRY MAIER ROOM
A. Roll Call.
1. Members: Matt Schueller, Kathy Hinkfuss, and Melanie Parma.
B. Regular Business.
1. Consideration with possible action on a Request for Proposals for redevelopment of the
parking lot located on the 200 block of North Monroe Avenue.
The Authority may convene in closed session pursuant to Sections 19.85(1)(e), Wis. Stats., for purposes of deliberating or negotiating the sale of
public properties, investing of public funds or conducting other specified public business as necessary for competitive or bargaining reasons. The
Authority may thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to report the results of the closed session and
consider the balance of the agenda.
C. Adjournment.
1) THIS MEETING IS RECORDED: THE VIDEO OF THIS MEETING AND MINUTES ARE AVAILABLE ONLINE
AT www.greenbaywi.gov
2) ACCESSIBILITY: Any person wishing to attend who requires special accommodation because of a disability,
should contact the City Safety Manager at 920-448-3125 at least 48 hours before the scheduled meeting time so
that arrangements can be made.
3) QUORUM: Please take notice that a majority or quorum of the Common Council will attend this Real Estate
Subcommittee of the Redevelopment Authority meeting and will constitute a meeting of the Common Council
for purposes of discussion and information gathering relative to this agenda.
4) REPRESENTATION: The party requesting the communication, or their representative, should be present at this
meeting.
Agenda of the Real Estate Subcommittee of the Redevelopment Authority
October 1, 2019
Page 1
Packet
AGENDA OF THE REAL ESTATE
SUBCOMMITTEE OF THE REDEVELOPMENT
AUTHORITY OF THE CITY OF GREEN BAY
TUESDAY, OCTOBER 1, 2019, 1:30 PM
CITY HALL, ROOM 604 -THE HARRY MAIER ROOM
A. Roll Call.
1. Members: Matt Schueller, Kathy Hinkfuss, and Melanie Parma.
B. Regular Business.
1. Consideration with possible action on a Request for Proposals for redevelopment of the
parking lot located on the 200 block of North Monroe Avenue.
The Authority may convene in closed session pursuant to Sections 19.85(1)(e), Wis. Stats., for purposes of deliberating or negotiating the sale of
public properties, investing of public funds or conducting other specified public business as necessary for competitive or bargaining reasons. The
Authority may thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to report the results of the closed session and
consider the balance of the agenda.
C. Adjournment.
1) THIS MEETING IS RECORDED: THE VIDEO OF THIS MEETING AND MINUTES ARE AVAILABLE ONLINE
AT www.greenbaywi.gov
2) ACCESSIBILITY: Any person wishing to attend who requires special accommodation because of a disability,
should contact the City Safety Manager at 920-448-3125 at least 48 hours before the scheduled meeting time so
that arrangements can be made.
3) QUORUM: Please take notice that a majority or quorum of the Common Council will attend this Real Estate
Subcommittee of the Redevelopment Authority meeting and will constitute a meeting of the Common Council
for purposes of discussion and information gathering relative to this agenda.
4) REPRESENTATION: The party requesting the communication, or their representative, should be present at this
meeting.
Agenda of the Real Estate Subcommittee of the Redevelopment Authority
October 1, 2019
Page 1
Report to the
Real Estate Subcommittee of the Redevelopment Authority
of the City of Green Bay
MEETING DATE PREPARED BY
October 1, 2019 Ken Rovinski, Staff
AGENDA ITEM # B.1.
Consideration with possible action on a Request for Proposals for redevelopment of the parking lot located
on the 200 block of North Monroe Avenue.
The Authority may convene in closed session pursuant to Sections 19.85(1)(e), Wis. Stats., for purposes of deliberating or negotiating the sale of public
properties, investing of public funds or conducting other specified public business as necessary for competitive or bargaining reasons. The Authority may
thereafter reconvene in open session pursuant to Section 19.85(2), Wis. Stats., to report the results of the closed session and consider the balance of the
agenda.
BACKGROUND
This site was recently purchased by the RDA and is currently used as a surface parking lot. Staff has drafted a
Request for Proposals that coincides with the recommendations as provided by the City's 2014 AuthentiCity
Plan. The plan recommends this site to be used for mixed use development with a requirement that the first
floor be commercial.
Staff received two proposals for the site by the September 13, 2019 deadline. The RDA real estate
subcommittee has been gathered to interview each developer and to discuss the proposals submitted. A
staff recommendation will be presented to the subcommittee upon the conclusion of the interviews and
discussion. The recommendation, if approved, will then be presented at the October 8, 2019, RDA meeting.
RECOMMENDATION
A staff recommendation will be presented to the RDA real estate subcommittee upon the conclusion of the
developer interviews and subsequent discussion for the parking lot located on the 200 block of North
Monroe Avenue.
FISCAL IMPACT
ATTACHMENTS
1. 11-160_Request_for_Proposals
2. Gorman & Company 22 N. Monroe Street Response
3. T. WALL - 200 Block N. Monroe Ave Green Bay
100 North Jefferson Street, Green Bay, Wisconsin 54301-5026
greenbaywi.gov
City of Green Bay
Department of Community and Economic Development
Request for Proposals
200 Block N. Monroe Ave.
Redevelopment Authority of
the City of Green Bay
Released July 16, 2019
100 North Jefferson Street, Room 608, Green Bay, Wisconsin 54301-5026
(p) 920.448.3400 (f) 920.448.3426 greenbaywi.gov
Request for Proposals:
200 Block N. Monroe Ave.
I. Introduction
A. Project Overview
The Redevelopment Authority of the City of Green
Bay (RDA) is seeking proposals for the purchase and
redevelopment of the 200 block of N. Monroe Ave.
(tax parcels 11-191, 11-160, 11-156, 11-157, 11-158,
and 11-159).
B. Project Goals
The property is on the edge of the Downtown
district, along a major corridor. This is a block of
transition from Downtown density to the Whitney
Park and Navarino neighborhoods.
The RDA’s goals for this property include the
following:
1. Positively utilize the site for economic growth
by incorporating mixed-use development
2. Generate tax base
3. Work with the City of Green Bay and
Downtown Green Bay, Inc. to positively
promote the development during the design
process.
4. Facilitate a development that corresponds
with the City’s 2014 AuthentiCity Plan
C. Property Summary
Location: 200 Block of N. Monroe Ave.
Property Ownership: RDA
Parcel(s): 11-191, 11-160, 11-156, 11-157, 11-158, 11-159
Site Size: 2.42 acres (105,282 square feet)
Type of Project: Preference will be given to a medium-high density housing development or a mixed-use
development with an emphasis on housing creation. If the development is mixed-use, at least thirty (30)
percent of the first story facing Monroe Ave. must have a commercial user(s).
Land Value: $736,100
D. Property Background
The site is currently a parking lot. Previously, the site was low to medium density residential and then
automobile services on parcel 11-191.
E. Environmental Condition
The City will initiate a Phase I Environmental Site Assessment (ESA) and Phase II ESA if necessary.
page 2 of 10
II. Proposal Requirements
A. Content and Organization
To achieve a uniform review process and a degree of comparability, the proposals should be organized in
the following order and contain all of the following information:
1. Title Page
Show the proposal title, the name of firm, address, telephone number(s), name and email address of
contact person, the date, and other relevant company information.
2. Alignment with Strategy
Please provide a narrative of the project that shows how it aligns with our community and economic
development strategy to generate innovative ideas, cultivate ideas into businesses, and retain and
attract skilled people. The City supports projects that make our community more:
1. safe; projects that
1.1. remove blighted and neglected properties with high complaint and/or police call volumes
1.2. remediate environmental contamination and/or enhance the physical (soil, water, air)
landscape
1.3. strengthen and/or expand public water, sewer, stormwater, and other utility infrastructure
1.4. eliminate and/or reduce transportation hazards
2. productive; projects that
2.1. rehabilitate and/or build new structures with high-performance designs, systems, and finishes
2.2. create a significantly higher per acre property value than adjacent properties and the City
average
2.3. generate property taxes greater than the cost of providing infrastructure and services
2.4. generate job opportunities for smart and skilled individuals
3. accessible; projects that
3.1. rehabilitate and/or build new structures for individuals of all ages and abilities
3.2. are located in places easy to reach on foot, bicycle, or transit
3.3. strengthen and/or expand non-motorized transportation networks
3.4. generate job opportunities for individuals of all ages, abilities, and incomes
4. innovative; projects that
4.1. expand our range of (residential, commercial, and industrial) real estate products
4.2. are designed and built with options for conversion to alternative uses in the future
4.3. create and/or enhance unique public spaces, amenities, and art
4.4. support disruptive startups and high-growth, second-stage companies
3. Design and Use
Describe the project and provide a scope of work. Include a preliminary site plan with the proposed
building footprint, parking, and circulation. Also submit massing diagrams or elevations showing how
the proposed development relates to the surrounding buildings.
Discuss the occupancy of the completed project. Provide a detailed explanation of the end user(s)
for this property. Offer an idea of the target market for the proposed concept and how the
property will be marketed. The Developer should provide a timeline for tenancy and include any
challenges that may be perceived.
page 3 of 10
Long-Range Planning. This site is in an area highlighted in Downtown district plans adopted by the
City (see Appendix). It is along the Monroe corridor, which carries an annual average daily traffic
count of 10,700 vehicles. The block is part of the area indicated as a catalytic development
opportunity site, meaning it is a priority in new or redevelopment, and it should drive the
momentum in Downtown growth. The plan recommendation for this site is residential development,
with taller, high-density residential facing Monroe and medium-density residential or townhouses
facing Quincy.
Form. Parcels 11-160 and 11-191 are zoned Downtown One (D1). Parcels 11-159, 11-158, 11-156,
and 11-157 are zoned Office Residential (OR). The building must be designed to comply with OR
and D1 zoning requirements, with flexibility if shown necessary in the proposal. The north-south
alley must remain in use without structures built above. The building must complement the
established Downtown neighborhood character:
Architectural Character Sensitivity to context. Identifiable and distinct.
Articulation Emphasis on building corners at intersections. Buildings greater than
thirty (30) feet wide are divided into smaller increments through
variations in materials or through architectural elements.
Alignment The front façade and main entrance may have slight variations to the zero
(0) foot setback (if mixed-use) to enhance building entrances or
streetscape elements; i.e. outdoor café seating, entrances. First story is
distinct from upper stories, through change in building materials or
textures or through sign bands, awnings, arcades, etc.
Building Materials Brick and stone; other material for accent features only. Rear façade may
have concrete masonry units with color treatment.
Color Reflect the existing and desired context
Fenestration Minimum of fifty percent (50%) of the first story (street-facing) façade is
transparent (if mixed-use). Upper story windows: punched openings,
reflective glass discouraged.
Modulation No blank facades. Variation in treatments. Pedestrian scale. Modulation
rhythm through setbacks, façade widths, heights, colors, materials, and
architectural features
Height This may vary between the east and west portions of the site.
East: between two (2) and four (4) stories.
West: between three (3) and four (4) stories.
Mixed-Income Housing. While market-rate housing is suitable for this development, higher points
will be attainable for a project that incorporates affordable residential units.
Commercial Use. Preference for a mixed-use project is one that that incorporates a large
commercial tenant, ideally grocery but would consider other users such as restaurant or retail.
Parking. The project must provide sufficient parking to comply with the relevant requirements of
City Code 13-1700. Parking must be in the rear yard, underground, or parking structure. *New
parking requirements will be considered by the Common Council within the timeline of this RFP.
page 4 of 10
Public Art. One percent (1%) of the overall project budget shall be dedicated toward public art in
the City. This may be through incorporating new art on the project site, funding art around the site
or Downtown area, holding a percentage of funds for art maintenance, donation to the Green Bay
Public Arts Commission, or a combination.
4. Investment
Provide an analysis of expected increase in tax base generated by this project. Discuss project costs,
including acquisition cost. The value of the property is estimated to be $736,100. Proposals should
identify planned sources of financing for the project. Attach proof of funding sources; i.e. loan
approvals, financial statements, letters of credit etc.
5. Capacity and Experience
Provide a timetable for construction, including start and completion dates, as well as a final goal for
attaining occupancy of the property. Briefly discuss other projects (if any) that may limit the
Developer’s ability to complete this project in a timely manner.
Explain the Developer’s qualifications and related experience in development. Provide résumés of
project team members, any examples of previous projects that may relate to this type of
development, and a list of contractors/ subcontractors to be used for this project.
B. Submittal Requirements
Proposals must be received by the RDA by Friday, September 13, 2019, no later than 4:00 p.m. CDT.
Submissions must include one (4) original copies, and one (1) electronic copy (CD, DVD, or flash drive).
Please send proposals to: City of Green Bay
Department of Community & Economic Development
Attn: Ken Rovinski
100 N Jefferson St, Room 608
Green Bay, WI 54301
The staff recommendation along with developer interviews will be presented to the RDA Real Estate
subcommittee on Tuesday, October 1, 2019. Final RDA approval will be made at the Tuesday, October 8,
2019 meeting. Both meetings will be held at 1:30 p.m. CDT in Room 604 of City Hall on their respective
dates.
III. Selection Process and Criteria
A. Selection Criteria
Proposals will be reviewed by an evaluation committee and scored against the stated criteria. The
committee may review references. The RDA’s intention is to procure the most functionally complete and
suitable solution to meet our desires for the site. The total price for the proposed purchase of the site will
be considered in the final analysis, but this will not be used as the primary consideration in the selection of
the “best” solution. Ultimately, the RDA will award the project to the responsive and responsible
developer whose overall proposal offers the best value for the City, as evaluated pursuant to the
evaluation criteria as set forth herein. The RDA reserves the right to award in part or whole. Selection
will be based on the following criteria. A Vendor’s submission of a proposal constitutes their acceptance of
the evaluation technique and their recognition and acceptance the evaluators will use their judgment in
making a determination based on several criteria.
page 5 of 10
Selection Criteria (Continued)
FACTOR
ALIGNMENT WITH STRATEGY
makes the City safer
makes the City more productive
makes the City more accessible
makes the City more innovative
DESIGN AND USE
overall form and character
density and intensity of structure
quality of use types
mix of use types
integration of mixed-income residential
integration of public art
INVESTMENT
scope of work
estimated property value at completion
estimated hard construction costs
total cash offer for all parcels
amount of requested public funding
proposed sources of financing
CAPACITY AND EXPERIENCE
project team qualifications
proposed time to complete
proposed time to attain occupancy
demonstrated success on similar projects
B. Questions and Comments
All questions shall be submitted in written form to the contact information provided below by Friday,
August 30, 2019. Answers will be provided, via the City website (www.greenbaywi.gov), as a part of
addenda to the RFP as they become available. Multiple addenda may be released.
Mail to: City of Green Bay
Department of Community & Economic Development
Attn: Ken Rovinski
100 N Jefferson St, Room 608
Green Bay, WI 54301
OR
Email to: kennethro@greenbaywi.gov
C. Selection Process
The developer selection process will involve the following primary steps:
1. Proposal review
2. Staff Recommendation of selected developer
3. Developer interviews with RDA Real Estate subcommittee
4. Final RDA approval of selected developer
5. Finalize / execute Development Agreement
page 6 of 10
D. Timeline
Final questions due: Friday, August 30, 2019
Proposals due: Friday, September 13, 2019
RDA subcommittee: Tuesday, October 1, 2019 at 1:30 p.m.
RDA selection: Tuesday, October 8, 2019 at 1:30 p.m.
E. Rules Governing Competitive Evaluation
1. Examination of Request for Proposals
Applicants should carefully examine the entire RFP, any addenda, and all related materials and data
referenced in the RFP. Applicants should become fully aware of the nature of the work and the
conditions while performing the work.
2. Contract Negotiations
The highest-ranked Developer will enter into negotiations with the RDA. If an agreement cannot be
met, the RDA will notify the Developer and stop negotiations. Then the second highest Developer
will enter into negotiations. This process may continue until a successful negotiation(s) occurs. The
RDA reserves the right to cease any negotiations with any Developer should it be in the RDA’s best
interest.
3. Completeness, Addenda, Rejection, Cancellation, Preparation Cost
This Request for Proposals (RFP) has been prepared by the RDA and does not purport to be all-
inclusive or to contain all of the information a prospective purchaser or developer may desire. No
legal liability is assumed or shall be implied with respect to the accuracy or completeness of this RFP.
The RDA reserves the right to revise any part of this RFP by issuing an addendum at any time prior to
the submittal deadline. The RDA reserves the right to accept or reject, in whole or part, all proposals
submitted and/or to cancel this announcement if any such action is determined to be in the RDA’s or
the City’s best interest. All materials submitted in response to this RFP become the property of the
RDA.
The RDA will not be responsible for costs associated with preparing proposals. By submitting a
proposal, each Developer agrees to be bound in this respect and waives all claims regarding such costs
and fees.
page 7 of 10
IV. Appendix
page 8 of 10
page 9 of 10
page 10 of 10
Redevelopment Authority of the
City of Green Bay
RESPONSE TO REQUESTS FOR PROPOSALS
200 Block N. Monroe Avenue
SEPTEMBER 13, 2019
Contact: Ted Matkom
tmatkom@gormanusa.com
414-617-9997
2. ALIGNMENT WITH STRATEGY
THE PROPOSAL
In response to this RFP, Gorman & Company is proposing a mixed-use, mixed-income development. The
commercial component will front Monroe Avenue and is comprised of an approximately 24,000 square
foot independent grocery store. The residential component features 80 apartment homes for mixed
income individuals and families.
For the grocery component, Gorman is partnering with Maurer’s Market, an independent grocer with
experience in adapting to the specific needs of the community it serves. Maurer’s Market is Wisconsin-
based with locations in Janesville, Wisconsin Dells, and Milwaukee. The family-owned company’s focus
is on smaller, full-service grocery stores that meet the unique needs of residents, workers, and students,
with fresh, nutritious and high-quality groceries that are competitively priced and geared toward a
diverse clientele. Maurer’s Market is focused always on creating the best experience for the customer
and surrounding community.
This Proposal aligns with priorities for the downtown Green Bay community, identified in the RFP:
SAFE
The redevelopment of this property will replace the existing surface parking lot with a multi-use mixed
income development. The 200 Block of North Monroe Avenue presents an opportunity to provide a
catalytic development that will transform the area into one which is more pedestrian friendly. The
addition of a grocery store and 80 housing units will activate the currently vacant site and encourage
additional pedestrian traffic in the downtown.
PRODUCTIVE
Gorman & Company has 35 years of experience developing, designing, and building affordable housing
that include high performance designs and finishes. Examples of our work are included in the Capacity
and Experience tab. Our proposed development will have a total development cost of over $24 million
and will generate a significant tax increment for the city. We anticipate that this tax increment, once
stabilized, would be approximately $160,000 per year. In addition to creating construction jobs, we
anticipate that our proposed mixed income housing and our partnership with Maurer’s Market will
provide the area with 10-12 full-time and 30-40 part time permanent jobs once stabilized. Gorman &
Company will act as general contractor for the project. Our standard practice is to use local
subcontractors whenever possible since we do not self-perform any trades.
ACCESSIBLE
Our proposed development will incorporate the principles of universal design, ensuring that our building
caters to the needs of individuals of all ages and abilities. By replacing a parking lot with a mixed use
development we are in line with the 2014 AuthentiCity Plan’s goal of changing the impression of the
Monroe Street Corridor from a place where people park their cars to walk to amenities within
downtown Green Bay, to a part of downtown itself. With the addition of a full service independent
grocery store to downtown Green Bay we believe our proposal will increase the walkability of
downtown. A grocer in this location will attract patrons from both the downtown area and the
neighboring Navarino and Whitney Park neighborhoods. The proposed building is designed to include
extensive frontage on Monroe Avenue, which will support the transition of Monroe Avenue to a more
pedestrian-oriented district. Our nonprofit partner for the residential component will be Neighborworks,
who will provide resident services consistent with their core mission.
INNOVATIVE
A key community benefit of this proposal is the inclusion of Maurer’s Market, an independently owned
and operated grocery store with an engaged owner that will be able to adapt to the community.
Maurer’s understands that the grocery store needs to be an integral part of the community. To facilitate
this, the northwest corner of our site plan includes an outdoor event space, providing a unique public
amenity.
This development will also help to address Green Bay’s demand for affordable high-quality housing and
amenities for individuals and families in the community. Gorman & Company has extensive experience
in designing, constructing, and managing mixed-use, mixed-income developments. Local plans call for a
range of real estate types and variety of housing options to accommodate the needs of residents of all
income levels and age groups. This proposal aims to accomplish this by providing 80 total housing units,
56 of which are affordable units reserved for individuals and families earning no more than 60% of the
County Median Income. That income limit encompasses jobs with the school district, child care
providers, restaurants, retailers, warehouses, bank tellers, customer service representatives, and more.
A portion of the affordable units will be targeted to low-income veterans and individuals with a disability
or special need.
3. DESIGN AND USE
PROJECT DESCRIPTION & SCOPE
This proposal envisions the following:
• 24,000 square foot grocer on Monroe Street
• 80 unit multi-family development with affordable and market rate apartment units, and
townhomes on Quincy Street
o 56 affordable and 24 market rate units
70 underground parking stalls for apartment residents
Surface parking – 85 stalls
o Grocery customers and employees
o Apartment guests, employees, and overflow
The anchor of this proposal is an approximately 24,000 SF first floor grocery store, to be operated by
Maurer’s Market. The overall design and site plan prioritizes the efficiency and long-term operational
feasibility of the grocery store. Located alongside the grocery store and fronting Monroe Avenue will
be approximately 80 multifamily apartment units including townhomes facing Quincy Street.
OCCUPANCY
The first floor grocery space will be occupied by Maurer’s Market, a Wisconsin-based grocery store with
locations in Janesville, Wisconsin Dells, and Milwaukee. The family-owned company’s focus is on
smaller, full-service grocery stores that meet the unique needs of residents, workers and students, with
fresh, nutritious and high-quality groceries that are competitively priced and geared toward a diverse
clientele.
We envision the housing component being financed in part with WHEDA tax credits, and therefore a
majority of the units will be reserved for residents who make sixty percent (60%) or less of the County
Median Income (CMI); remaining units will be market rate. We believe this would be an excellent site for
multi-family affordable housing; residents would be ideally located on the edge of the Downtown
district with easy access to nearby amenities such as the library, parks, and schools.
Gorman & Company aims to achieve lease up of all units within a 6-8 month timeframe. Our marketing
strategy includes a proactive preleasing strategy alongside an interactive website featuring floors plans
and photos; advertising via online rental platforms; and local market outreach to community
organizations.
With an estimated construction start of April 2021, we anticipate the project will be placed in service in
July 2022. We will begin our preleasing activities January 2022. We project the development will be fully
leased up by February of 2023. We foresee no challenges in attracting residents to this project due to
the prime location and easy access to amenities, services, and integration with a new grocery store.
44' - 0"
SITE & SITE SECTION
62' - 0"
18' - 0"
Section 1
1
1" = 50'-0"
OUTDOOR 80'-0" ALLEY SHIFT
SUB-GRADE
SEATING & EVENT PINE STREET
PARKING
SPACE
ENTRY
PUBLIC ART INSTALLATION & L'SCAPING
MAURER'S MARKET
24,000 SF 5
(3.85 STALLS PER 1000 SF) TOWNHOMES
30' WIDE NORTH/SOUTH ACCESS ROAD TO REPLACE ALLEY
(DESIGN
TBD)
TRASH
MONROE AVENUE N QUINCY STREET
STORE ENTRY APT ENTRY
PEDESTRIAN PASS-THRU
PUBLIC ART INSTALLATION & L'SCAPING
5
TOWNHOMES
(DESIGN
TBD)
20 20 20
70 UNIT APT BUILDING OVER STORE
13 WITH 70 SUB-GRADE STALLS
20
5' LANDSCAPE BUFFER CHERRY STREET
200 N. Monroe RFP | 09/12/19 | SHEET
2 SITE PLAN
2
1" = 50'-0"
FLOOR PLANS
ST RAMP UTIL
11
3 12 12 8 3
21 ST
UNDERGROUND PARKING
1
1" = 50'-0"
Level 1 Level 2 Level 3-5
2 3 4
1" = 50'-0" 1" = 50'-0" 1" = 50'-0"
200 N. Monroe RFP | 09/12/19 | SHEET
3
MASSING CONCEPT
200 N. Monroe RFP | 09/12/19 | SHEET
4
4. INVESTMENT
Based on the included financial summary we expect a total project cost for the housing component of
approximately $18.5 million, which would be financed by a mix of traditional mortgage debt , 9% Low
Income Housing Tax Credit Equity, FHLB Chicago AHP funds and deferred developer fee. Our proposed
grocery component is estimated to have a total project cost of $5.6 million financed through a mix of
traditional debt, New Market Tax Credits and Tax Increment Financing. Combined, these two
components would total over $24 million and generate approximately $160,000 in real estate taxes.
SOURCES & USES – RESIDENTIAL COMPONENT
Sources Uses
First Mortgage $6,270,000 Acquisition $1
FHLB AHP $840,000 Hard Costs $14,000,052
LIHTC $10,904,115 Soft Costs $4,025,741
Deferred Developer Fee $467,440 Reserves $455,761
Total $18,481,555 Total $18,481,555
Please note that we have not requested any financial assistance from the City on the residential
component, with the exception of a land cost of $1.00. We structured the residential component to be
competitive within the WHEDA scoring matrix based on the scores of last round’s successful applicants.
We have enclosed a letter from Walter Dunlop to confirm the First Mortgage amount and terms that are
in the proposal.
SOURCES & USES – COMMERCIAL COMPONENT
Sources Uses
First Mortgage $3,289,353 Land Acquisition $1
New Market Tax Credits $850,000 Core and Shell $3,792,000
TIF $800,000 Tenant Improvements $1,320,000
Private Equity $683,848 Soft Costs $511,200
Total $5,623,201 Total $5,623,201
Please note we have a TIF request within the grocery component of $800,000 which, along with the New
Market Tax Credit Equity, will subsidize construction costs to enable Maurer’s Market to operate at a
$10 per square foot rental rate to ensure its long term financial viability at the site. We have confirmed
that this tract is New Market Tax Credit eligible.
Public Art: We have reserved 1% of our total development budget to be allocated toward public art and
spaces.
142 E. Capitol Drive, Suite 200
Hartland, WI 53029-2104
Direct Dial: 262-912-7075
Fax: (262) 436-2162
Thursday, September 12, 2019
Nicole Solheim
Director of Development
Gorman & Company, LLC
200 W. Main Street
Oregon, WI 53575
Re: Freddie Mac 9% LIHTC Forward – Green Bay RFP
Dear Nicole:
Below is a summary outline of the Freddie Mac terms that Walker & Dunlop expects to provide for the permanent
financing for the housing component of your proposed mixed-use development in Green Bay, Wisconsin. Please note that
the terms below are as of the date of this proposal and are subject to change at any time with fluctuations in the capital
markets.
Loan Amount: $6,270,000
Fixed Rate Term: 15 years
Amortization: 35 years
Forward Term: 18 months
Rate: 4.35%. Calculated with a 10-year US Treasury (currently 1.78%) and an estimated spread of 280
bps.
Loan to Value: 85%
DCR: 1.15x based on a 35-year amortization
Required
Escrows/Reserves: Tax and insurance escrows, and a monthly replacement reserve.
Recourse: Non-recourse with standard industry carve-outs for fraud and environmental.
Carve-Out Guarantor: Applicable Gorman & Company Entity
Assumability: One (1) time for a fee of 1%
Prepayment: Yield Maintenance
Financing Fee: 1% of the Loan Amount
Third Party Reports: Appraisal, Phase I, Property Condition, Survey, and Zoning Report
Funding: On or about September 30, 2022
jnelson@walkerdunlop.com
Gorman & Company
Project & Feasibility Summary: Housing
Project Name Downtown Green Bay Apartments Developer: Gorman & Company Date: 9/13/2019
Address 200 N. Monroe Development Stage: Initial Feasibility Model
City Green Bay County Brown State Wisconsin
Occupancy: Family Development Type New Construction Building Type: Multi‐story Elevator
Project Type LIHTC only LIHTC Type 9% Located in QCT or otherwise eligible for basis boost: Yes
Additional Project Information (assumption, description, notes, or version details)
Unit Mix, Rent, & Building Summary
Unit Mix Summary Building Area Summary Sq. Ft.
Residential # Units % Sq. Ft. % Total Residential Living Area 80,875
LIHTC/Affordable 56 70.0% 55,875 69.1% Common Space (community room, offices, hallways) 13,749
Market Rate 24 30.0% 25,000 30.9% Net Residential Area 94,624
Total Residential 80 80,875 Structured Parking
LIHTC Applicable Fraction 69.1% Gross Floor Area (SF): 94,624
Other Income Summary by AMI
Type Monthly Annual AMI Units %
Misc Fees ‐ Application, Pet, etc. $1,010 $12,120 30% 16 29%
Parking $50 per space $4,000 $48,000 40%
50% 32 57%
60% 8 14%
56 100%
LIHTC/Affordable Units
# Bed Description Set # Area Utility Net Monthly Gross Sec 42 % of
room(s) (optional) Aside Units (Sq. Ft.) Allowance Rent Rent Rent Limit Limit
1 30% 4 600 $88 $372 $1,488 $460 $460 100.0%
1 50% 5 600 $88 $640 $3,200 $728 $767 94.9%
1 60% 2 600 $88 $785 $1,570 $873 $921 94.8%
2 30% 8 950 $101 $451 $3,608 $552 $552 100.0%
2 50% 14 950 $101 $775 $10,850 $876 $921 95.1%
2 60% 2 950 $101 $950 $1,900 $1,051 $1,105 95.1%
3 30% 4 1,225 $115 $523 $2,092 $638 $638 100.0%
Market Rate Units Monthly Rent
1 3 600 $1,095 $3,285
2 11 950 $1,245 $13,695
3 8 1,225 $1,395 $11,160
4 2 1,475 $1,595 $3,190
24 $31,330
DRAFT ‐ FOR DISCUSSION PURPOSES ONLY
9/12/2019 1 of 3
Gorman & Company
Project & Feasibility Summary: Housing
Net Operating Income, DCR, Cash Flow, & Operating Expenses
Net Operating Income, DCR, Cash Flow Monthly Annual Operating Expenses Annual Per Unit
Gross Rental Income $72,403 $868,836 Operating Expenses $354,000 $4,425
Other Income $5,010 $60,120 Real Estate Taxes $84,400 $1,055
Total Gross Income $77,413 $928,956 Subtotal $438,400 $5,480
Less Residential Vacancy 7.0% ($60,819) Replacement Reserves $24,000 $300
Less Other Vacancy 7.0% ($4,208) Total $462,400 $5,780
Effective Gross Income $863,929
Operating Expenses $462,400
Net Operating Income $401,529
Total Annual Hard Debt Service $349,121
Debt Service Coverage (DCR) ‐ Year 1 1.150
Cash Flow $52,408
LIHTC & PERMANENT DEBT DETAIL
Tax Credit Equity
Annual Owner Total
Credit Type Credit Years Pricing % Equity
LIHTC $1,225,304 X 10 X $0.890 X 99.99% = $10,904,115
Permanent Debt Information
Source Amount Interest Term Amort Annual Pmt
First Mortgage $6,270,000 4.35% 15 35 $349,121
AHP $840,000 15 40
Deferred Developer Fee $467,440
DRAFT ‐ FOR DISCUSSION PURPOSES ONLY
9/12/2019 2 of 3
Gorman & Company
Project & Feasibility Summary: Housing
SOURCES & USES SUMMARY
SOURCES FINANCING PER UNIT %
First Mortgage $6,270,000 $78,375 33.9%
AHP $840,000 $10,500 4.5%
Deferred Developer Fee $467,440 $5,843 2.5%
LIHTC Equity $10,904,115 $136,301 59.0%
Total $18,481,555 $231,019 100.0%
USES COST PER UNIT %
Acquisition (land + building) $1 $0 0.0%
Hard Construction Costs $14,000,052 $175,001 75.8%
Soft Costs $4,025,741 $50,322 21.8%
Reserves $455,761 $5,697 2.5%
Total $18,481,555 $231,019 100%
Gap Analysis TOTAL
Total Sources of Funds $18,481,555
Total Development Costs $18,481,555
Oversourced / (Undersourced)
DRAFT ‐ FOR DISCUSSION PURPOSES ONLY
9/12/2019 3 of 3
Gorman & Company
Grocery Component
Green Bay, Wisconsin
9/13/2019
Grocery Assumptions Grocery Income & Expenses
Total Square Feet 24,000 Commercial Rent Income Per mo.
Net Leasable Square Feet 24,000 Commercial Space Rent $0 ‐
NNN ‐ Grocery $240,000 $20,000
Development Cost Assumptions (PSF) Assumed Retail Space $0 ‐
Core & Shell Construction $158 PSF Reserved $0 ‐
Tenant Improvements (TI) $55 PSF TOTAL $240,000 20,000
Soft Costs (25%) $21 PSF
Rent (PSF) Commercial Vacancy 0%
Other Commercial/Retail Space $0 PSF $0
Grocery NNN ($/SF) $10 PSF
Effective Commercial Income $240,000
Sources & Uses
Operating Expenses (52,000)
Sources Management Fee 0
First Mortgage $3,289,353 Real Estate Taxes (80,000)
New Market Tax Credit Equity $850,000 Total Operating Expenses ($132,000)
TIF $800,000
Private Equity $683,848 Tenant Reimbursement $132,000
Total Sources $5,623,201
Net Commercial Income $240,000
Uses
Core and Shell $3,792,000 Permanent Commercial Debt
Tenant Improvements $1,320,000 Lender TBD
Soft Costs $511,200 Amount $3,289,353
Other $0 Amortization 30
Reserves $0 Interest Rate 4.50%
Land Acquisition $1 Monthly Debt Service $16,667
Total Uses $5,623,201 Annual Debt Service $200,000
DCR 1.200
Financing Gap/Surplus $0
DRAFT ‐ FOR DISCUSSION PURPOSES ONLY
9/12/2019 1 of 2
Gorman & Company
Grocery Component
Green Bay, Wisconsin
9/13/2019
Grocery 10‐Year Cash Flow Pro Forma
Year 1 2 3 4 5 6 7 8 9 10
2022 2023 2024 2025 2026 2027 2028 2029 2030 2031
Grocery Income ‐ Triple Net (NNN)* $10 $240,000 $240,000 $240,000 $240,000 $240,000 $264,000 $264,000 $264,000 $264,000 $264,000
Less Vacancies 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Effective Gross Income (EGI) $240,000 $240,000 $240,000 $240,000 $240,000 $264,000 $264,000 $264,000 $264,000 $264,000
Operating Expenses 3% ($52,000) ($53,560) ($55,167) ($56,822) ($58,527) ($60,283) ($62,091) ($63,954) ($65,873) ($67,849)
Management Fee 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Real Estate Taxes ($80,000) ($80,000) ($80,000) ($80,000) ($80,000) ($88,000) ($88,000) ($88,000) ($88,000) ($88,000)
Total Operating Expenses ($132,000) ($133,560) ($135,167) ($136,822) ($138,527) ($148,283) ($150,091) ($151,954) ($153,873) ($155,849)
Grocery Tenant Reimbursement $132,000 $133,560 $135,167 $136,822 $138,527 $148,283 $150,091 $151,954 $153,873 $155,849
Grocery Net Operating Income (NOI) $240,000 $240,000 $240,000 $240,000 $240,000 $264,000 $264,000 $264,000 $264,000 $264,000
First Mortgage Debt Service ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000)
Other Debt Service $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total must‐pay debt ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000) ($200,000)
Debt Coverage Ratio ‐ (DCR) 1.20 1.20 1.20 1.20 1.20 1.32 1.32 1.32 1.32 1.32
Cash Flow $40,000 $40,000 $40,000 $40,000 $40,000 $64,000 $64,000 $64,000 $64,000 $64,000
*Rent is flat in years 1‐5, then increases by 10% in year 6 and held flat until year 10; however, this assumption is subject to lease negotiation with grocer.
DRAFT ‐ FOR DISCUSSION PURPOSES ONLY
9/12/2019 2 of 2
5. CAPACITY AND EXPERIENCE
PROCESS/TIMELINE
Due to �ming of this RFP response, award of the RFP, and City approvals for zoning, we an�cipate the
following �meline:
Date Task
September 13, 2019 RFP Response Submited
October 1, 2019 Staff Recommenda�on, Developer Interviews
October 8, 2019 RDA Approval
Fall/Winter 2019-2020 Finalize Development Agreement, building plans, financing partners,
commence due diligence
December 2019 Submit 2019 WHEDA LIHTC Applica�on
April 2020 LIHTC Award Announcement
April 2021 Financial Closing and Construc�on Begins
July 2022 Construc�on Comple�on
February 2023 Lease Up
DEVELOPMENT TEAM
MAURER’S MARKET is a Wisconsin-based grocery store with loca�ons in Janesville, Wisconsin
Dells, and Milwaukee. The family-owned company’s focus is on smaller, full-service grocery stores that
meet the unique needs of residents, workers and students, with fresh, nutri�ous and high-quality
groceries that are compe��vely priced and geared toward a diverse clientele.
Kris�e Maurer serves as Vice President of Maurer’s Market. Kris�e understands that this cri�cal
redevelopment can be a viable part of the community and the market study research she has done
supports that no�on. The building site needs to be though�ul and the retailer needs to be prepared to
take a mul�-step approach to retailing. The grocery store needs to be part of the community, and help
solve the food needs of the community.
A�er comple�ng her MBA in 2010, Kris�e moved to Madison to work at Fresh Madison Market. At
Fresh Madison Market she had many different roles and eventually became Store Director for several
years. Under her supervision, Fresh Madison Market was involved in a number of community
organiza�ons including: Family Business Center, DMI, Gilda’s Club, Boys & Girls Club, March of Dimes
and Gio’s Garden. Fresh Madison Market was recently sold and is no longer a part of the Maurer’s
Market por�olio.
Maurer’s Market currently has three stores in Wisconsin Dells, Janesville and Milwaukee. The
Wisconsin Dells and Janesville stores are 25,000 to 35,000 square feet and are posi�oned to be more
tradi�onal. The consumer in this market is much more price conscious. The demand for fresh
perishable items is high, yet the sensi�vity to price is at a premium. Maurer’s Market has to balance
being a fresh food des�na�on as well as keeping the “center store” grocery items as low priced as
possible. Kris�e also has extensive experience in owning and managing urban grocery stores. The newly
opened Maurer’s Urban Market, located in downtown Milwaukee, as well as her �me at Fresh Madison
Market, gives Kris�e the necessary experience in the urban food retailing market. Having a grocery
store in a downtown market is different than the suburbs or rural areas and a retailer has to be aware of
factors like walking, biking, home bound trips, and bus routes.
Maurer’s Market is focused always on crea�ng the best experience for the customer and surrounding
community. It’s important to have an atmosphere that makes the store easy to shop. At Maurer’s, the
“experience” of being in the store is a priority.
Independent is best
Independent Grocers have long held a strong presence in Wisconsin. At Maurer’s Market, we believe
this site needs an independent grocer who is ac�vely involved in the business and community. An
engaged owner will be able to easily adapt to the community needs and the constantly changing urban
footprint. Each store needs to have its own autonomy and personality. The store in this market would
have its own reflec�ons of the community and area it represents. This store needs a retailer that is
willing to be crea�ve, challenge the preconceived no�ons and represent the community that it
supports.
MEHMERT STORE SERVICES specializes in architecture and design for supermarkets. The firm is
based out of Pewaukee and will serve as architect for the grocery store component this proposal.
NEIGHBORWORKS GREEN BAY (trade name of Neighborhood Housing Services of Green Bay,
Inc.) is a nonprofit community development corporation serving the Greater Green Bay Area since 1982.
The resident-led nonprofit has helped 3,332 families become homeowners and has built or renovated
406 homes and apartments. The agency has developed LIHTC Projects and is experienced with multiple
forms of public and private project financing and related compliance. NeighborWorks Green Bay is an
effective partner in addressing housing and community development challenges leveraging modest
resources into $441.9 million of investment throughout the Greater Green Bay Area. NeighborWorks
Green Bay’s leadership team has decades of construction and finance experience in for-profit and non-
profit enterprises.
GORMAN & COMPANY, LLC will serve as primary developer for the development. Gorman has
been in business since 1984 and brings a fully integrated company that includes development,
construction, architectural, and property/asset management experience. In our 35 years in business,
Gorman has been awarded tax credits from the Wisconsin Housing and Economic Development
Authority (WHEDA) for over 30 affordable housing projects within the state. This experience will be
critical in this proposed mixed-use development. Gorman General Contractors, LLC will serve as General
Contractor and Gorman & Company will also serve as Master Architect on both components of the
development. The company believes that the best way to ensure high quality, sustainable developments
is to build our projects with our own construction company and our own architects. With accountability
of design, construction, and long term management within the Gorman umbrella, it provides a greater
attention to detail and we are better able to support each phase of the development.
GORMAN & COMPANY
Edward (Ted) Matkom – Wisconsin Market President
Ted Matkom has held the role of Wisconsin Market President over
the past ten years with Gorman & Company and has also served as
General Counsel. Ted has a wealth of experience in developing both
residential and commercial real estate developments. Ted served five
years on the board of directors for Menomonee Valley Partners, the
non-profit development entity designated to revitalize Milwaukee’s
Menomonee Valley industrial park. Ted has been President of The
Corridor, Inc., a nonprofit organization that has been charged with
helping to redevelop the "30th Street Corridor" in the heart of
Milwaukee for the past seven years. He has also been appointed for
the past five years to the Board of Directors for the Milwaukee Area
Workforce Investment Board, Inc. Ted has a Bachelor of Arts in
International Relations and Political Science from the University of
Wisconsin-Madison, and a Doctorate of Law from Marquette University.
During his time with Gorman Ted has directly developed over 1,300 apartments totaling more than
$200M. In addition, Ted Matkom has secured more competitive low income housing tax credits in the
State of Wisconsin than any other developer over the past seven years. He created the Milwaukee
Builds training program with Northcott Neighborhood House that we use with our Northside Housing
Initiative Project.
As the Wisconsin Market President Ted leads a full team that includes development, design,
construction, property management and asset management. He is responsible to a project from
inception through the full compliance period.
Brian Swanton – President/CEO
Brian Swanton serves as President and Chief Execu�ve Officer for Gorman &
Company, having previously served as Gorman & Company’s Arizona Market
President. During his tenure as Arizona Market President, Mr. Swanton led a
mul�-disciplinary team that developed, designed and constructed RAD
redevelopments for both the Maricopa County Housing Authority and the City
of Phoenix. Prior to joining Gorman, Mr. Swanton held various leadership
posi�ons in the non-profit sector, where he directed the preserva�on and
construc�on of over 2,300 units of housing in 29 residen�al communi�es
across Arizona and successfully refinanced and/or reposi�oned 1,702 units of
exis�ng affordable housing. Mr. Swanton also spent eight years of his career in the public sector,
having served as the Housing Development Manager for the City of Scotsdale, as well as other
posi�ons in housing and community development with the City of Glendale, AZ, the Arizona
Department of Housing, and the City of Quincy, MA.
Mr. Swanton holds a Master of Public Administra�on and a Bachelor of Science in Urban Planning, both
from Arizona State University where he has taught graduate and undergraduate courses in housing
finance and neighborhood revitaliza�on. Brian is also cer�fied as a Housing Development Finance
Professional by the Na�onal Development Council. Brian is the past Chairman of the Board of Directors
for the Arizona Housing Alliance, Arizona’s only statewide affordable housing advocacy organiza�on,
guiding that organiza�on through a merger with the Arizona Coali�on to End Homelessness in
2017. Brian con�nues to serve on the Board of the newly merged organiza�on, the Arizona Housing
Coali�on.
Tom Capp – Chief Strategy Officer
Tom Capp has directed Gorman & Company's real estate development since
1994. Tom has led Gorman & Company’s focus on PHA Partnerships and
championed RAD as a primary tool. Under his direc�on, the company has
focused on urban revitaliza�on, mixed-income housing, historic preserva�on
and the preserva�on of affordable housing.
Prior to joining Gorman & Company, Mr. Capp was a Senior Associate at
Camiros, Inc., an urban planning firm based in Chicago. Mr. Capp is a former
public official having served as mayor of Fitchburg, Wisconsin, where he also
served as chairman of the city's Planning Commission and chairman of its
Economic Development Commission. As execu�ve assistant to Dane County Execu�ve Rick Phelps from
1993-1994, he directed land use and development policy for Dane County (Madison, Wisconsin and
surrounding areas).
Mr. Capp has a degree in Economics and Poli�cal Science from the University of Illinois at Champaign-
Urbana. Tom has served on many industry boards and commissions. He currently serves on the Board
of Directors of the Na�onal Housing and Rehabilita�on Associa�on. In 2007 he was appointed by the
White House as a Panel Expert for the Preserve America Summit, an ini�a�ve created by execu�ve
order to modernize our na�on’s approaches to historic preserva�on. He is a frequent speaker and
presenter at conferences sponsored by state housing authori�es, planning associa�ons, and housing
industry groups such as NCSHA, NH&RA, and IPED.
Ron Swiggum – Director of Construc�on
Ron has over 20 years of experience in project management,
encompassing cross-func�onal projects, price/cost management,
budgetary and compe��ve es�ma�ng, coordina�on of design
professionals, space planning, life cycle cos�ng, contract administra�on,
development and training of personnel, strategic business planning, risk
management, proformas, staff leadership, P&L oversight, and customer
rela�ons. Ron recently directed construc�on for the largest “Green
Communi�es” Public Housing Authority development to date east of
the Mississippi River and is currently overseeing construc�on GC for an
innova�ve “workforce housing” development in Monroe County, Florida
(Florida Keys). Ron also served as Construc�on Project Manager for
award winning Gorman & Company affordable housing development in
Glendale, AZ. Ron has led the construc�on efforts and compliance for all
of our past work with Housing Authori�es around the country.
Nicole Solheim – Director of Development
Nicole Solheim serves as Director of Development for Gorman & Company in
the Wisconsin Market. Ms. Solheim works with the WI Market President to
iden�fy poten�al projects, secure funding and en�tlements, coordinate real
estate closings, and track projects from incep�on through comple�on.
Previous to her employment with Gorman & Company, Ms. Solheim worked
for a commercial real estate development firm and for an economic
development nonprofit organiza�on in Madison, Wisconsin. Ms. Solheim has
a BBA in Real Estate and Urban Land Economics and a Master’s Degree in
Urban and Regional Planning from the University of Wisconsin-Madison.
Jin Park-Higbee – Development Coordinator
Jin Park-Higbee serves as Development Coordinator for Gorman & Company
in the Illinois and Wisconsin Markets. Previous to her employment with
Gorman & Company, Ms. Park-Higbee worked for a regional economic
development organiza�on in Madison, Wisconsin. Ms. Park-Higbee has a BA
in Interna�onal Rela�ons from Boston University, and a Master’s Degree in
Urban Planning.
Duane Buscher – Financial Analyst
Duane Buscher serves as Financial Analyst for Gorman & Company, focusing primarily on underwri�ng
Low-Income Housing Tax Credit projects. Mr. Buscher works closely with the Market Presidents and
Construc�on Accoun�ng team at all stages of the development process to evaluate project feasibility
and conduct proforma analysis. Mr. Buscher joined the team at Gorman & Company in September
2014, having most recently worked in a similar role as an Underwriter for the Missouri Housing
Development Commission. Mr. Buscher has a BA in Psychology and a Master’s Degree in Urban
Planning from the University of Kansas.
FINANCIAL CAPACITY
While Gorman & Company has earned a na�onal reputa�on as an innova�ve developer, perhaps our
greatest value in a partnership comes from our financial acumen, financial strength, and our unique
access to the capital markets. Gorman & Company typically serves as the sole guarantor in all of our
development partnerships. While we are open to different models and approaches, we are perfectly
willing and able to offer our full guarantee for any project we undertake. Gorman & Company closely
monitors its net worth and liquidity to ensure that we meet all financial performance benchmarks of
our lenders and investors. Our financials have been reviewed and approved by nearly all of the largest
lenders and investors across the United States, including, but not limited to, BMO Harris, US Bank,
Ci�Bank, Associated Bank, and Chase Bank.
LEASING AND MANAGEMENT EXPERIENCE
Gorman & Company’s property management division has earned high marks from local communi�es
and state agencies for its professional criteria in resident selec�on, as well as its capacity to work with
complicated compliance issues. In Wisconsin alone, Gorman manages over 30 LIHTC proper�es
encompassing over 2,400 units. Controlling our management company within the Gorman & Company
umbrella allows us to customize our tenant selec�on criteria to our specific target popula�on while
conforming to investor and Sec�on 42 compliance regula�ons. It is par�cularly valuable to have our
property management team involved in development of a property from the very beginning. They offer
insight on design and programming which helps to ensure the development operates efficiently for the
long-term.
Laura Narduzzi | Vice President of Opera�ons
Laura received her degree in Hotel and Restaurant Management from the
University of Wisconsin – Stout in 1989. She began her hotel career with The
North Central Group, a hotel management and development company. She
held various posi�ons in her 20-year tenure with that company including the
Vice President of Opera�ons. In that role, she was responsible for a $90
million highly reputable hotel por�olio of Hilton and Marriot brands, which
received several brand awards. She joined Gorman & Company in 2009 and
now is the Director of Property Management.
Laura directly oversees the opera�ons of Gorman & Company’s management
division as well as supervises several corporate func�ons including Human
Resources, Facili�es, Marke�ng, Training and Compliance. She works closely
with the third party management companies insuring Gorman & Company’s
standards are synonymous across all markets. Laura works closely with Development, Design and
Construc�on in the development process to ensure strong viability and long-term sustainability.
Dan Clark | Director of Property Management
Dan Clark is responsible for Gorman’s management division. His primary
focuses is on mee�ng opera�onal objec�ves to drive posi�ve business results
of mul�family and commercial real estate within the company’s por�olio. In
his role, working with external and internal partners, his responsibili�es
include mul�-state oversight of in-house and third party management
companies, financial/ capital planning, and market strategies. Mr. Clark joined
Gorman & Company in 2017, previously serving as Senior Regional Por�olio
Manager at The ConAm Group of Companies where he was responsible for
Southern California’s regional opera�ons and investment performance of
affordable and market-rate housing developments. He brings over 25 years of
real estate asset management, property management and facili�es
management experience on high density, mixed use and urban infill projects.
Kyle Culota| Director of Asset Management
Kyle joined Gorman & Company in 2018 as the Director of Asset Management.
In his role he is responsible for developing and maintaining strategic asset
management, financial management and risk management ac�vi�es for the
company’s por�olio. In his role, he oversees por�olio performance, stakeholder
repor�ng, and insurance administra�on. Working with external and internal
partners, his responsibili�es include mul�-state oversight of third party
management companies, capital planning, and refinancing/disposi�on of
assets. Prior to joining Gorman, Mr. Culota most recently worked at WHEDA,
where he was responsible for overseeing the Authority’s Tax Exempt Bond
Por�olio. He has over 10 years of experience in asset management, valua�on,
development, acquisi�on/disposi�on and the aggrega�on and deployment of
capital for high density mul�family, office, hotel and retail proper�es. Mr. Culota received his
bachelor’s degree in Economics as well as his MBA with an emphasis in Commercial Real Estate Finance
from the University of Colorado’s Leeds School of Business
PROJECT EXAMPLES
MAURER’S MARKET - WISCONSIN DELLS & JANESVILLE, WI
Maurer’s Market opened a 20,000 SF store in 2016 in Wisconsin Dells, and in 2018 opened a new 28,000
SF loca�on in Janesville, in a former Sentry. Both loca�ons focus on catering to the local community’s
needs and providing fresh, affordable, products.
MAURER’S URBAN MARKET - 777 N. VAN BUREN STREET MILWAUKEE, WI
Maurer's Urban Market is a full-service supermarket emphasizing fresh, responsibly sourced products and
serving residents, workers and businesses in downtown’s East Town neighborhood. It is located on the
ground floor of Northwestern Mutual’s new 7SEVENTY7 apartment tower. The 10,500-square-foot
supermarket, offers a full grocery selection, with the freshest produce, a wide selection of meats and
seafood, an in-house bakery, a fresh deli and sushi bar, a large dairy and cheese assortment, frozen foods
and other snacks and staples. Urban Market also features chef-prepared meals, including grab-and-go and
ready-to-heat options. The store has in-store and outside patio seating, plentiful and convenient free
parking, catering services and online ordering for pick-up and delivery.
PROJECT EXAMPLES
Developments closed by Gorman & Company from 2016-2018 in Wisconsin. For a review of
our full por�olio please visit www.gormanusa.com.
CARBON AT UNION CORNERS
Address: 2418 & 2518 Winnebago St, Madison WI
Type: 4-story new construc�on; Mixed-use; Family
Unit Mix: 90 units: 76 affordable, 14 market rate
LIHTC: 2015 WHEDA 9% Award - $850,000 credit
Construc�on Start: April 2016
Comple�on: Sept 2017
Carbon at Union Corners is an integral part of22 the overall Union Corners master development. Other
phases on the site include a UW Health clinic, neighborhood retail, intergenera�onal housing targeted
to grandfamilies, and market rate apartments. The 90-unit development is part of a mixed-use
residen�al and neighborhood retail complex that includes two buildings connected by a pedestrian
plaza, 19,000 SF of ground floor retail space, 76 affordable and 14 market-rate units, and 93
underground parking stalls. First floor tenants include a brewpub and office user. Ameni�es at Carbon
include a community room, fitness room, on-site management, and a mee�ng room for neighborhood
groups/mee�ngs.
The master development planning and design process for Union Corners has included significant input
from the community, neighborhood associa�ons, and stakeholders. A large pedestrian plaza extends
through the en�re site, designed for neighborhood gatherings, farmers markets, and pedestrian
connec�vity. Several bike paths weave through the site and connect to Madison’s bicycle network.
City of Green Bay RFP – 200 Block N. Monroe Avenue
ELEVEN41 MAIN
Address: 1141 W. Main St, Sun Prairie
Type: New construc�on; family
Unit Mix: 64 units, 55 affordable (30-60% AMI), 9 market rate
(21) One-BR, (31) Two-BR, (12) Three-BR
LIHTC: 2018 WHEDA 9% Award - $804,454 credit
Construc�on Start: Jan 2019
Comple�on: April 2020
Eleven41 Main is a new construction development consisting of a mix of affordable and market-rate
units for families. The project will include 64 units total within a three- and four-story building.
Amenities include underground parking, community room, and fitness center. The development is
located within the Main Street Corridor of Sun Prairie, a community that has historically been one of
the fastest growing communities in Dane County and the state. Sun Prairie has a strong record of
economic development and growth, leading to increased demand for quality workforce housing for
employees. Eleven41 Main is a partnership with the Dane County Housing Authority, who is a Co-
Developer. The project includes units targeted to Veterans and residents with disabilities.
City of Green Bay RFP – 200 Block N. Monroe Avenue
GENERATIONS AT UNION CORNERS
Address: 2507 Winnebago St, Madison WI
Type: 3-story new construc�on; family and senior
Unit Mix: 60 units: 56 affordable, 4 market rate
(37) Two-BR, (23) Three-BR
LIHTC: 2017 & 2018 WHEDA 9% Award - $891,863 credit
Construc�on Start: Sept 2018
Comple�on: Dec 2019
Generations at Union Corners is a new construction development consisting of a mix of affordable and
market-rate units for families. Specifically, this development will target grandfamilies (grandparents
raising grandchildren) and kinship families (family members raising other family members’ children).
The project will include 60 units total between two buildings, both three stories in height. The buildings
will have access to underground parking with apartments above as well as a community room,
supportive service office and programming space, and fitness center. Outdoor space will include a large
pedestrian plaza, playground, open green space, and community gardens. The project is the third phase
on the Union Corners site; previous phases include the UW Health Clinic and Carbon, a 90-unit, multi-
family, mixed-income development.
Genera�ons at UC features a partnership with Lutheran Social Services (LSS) to provide on-site
suppor�ve services. LSS also has an ownership interest in the development and is a long-term
stakeholder. Space on the first floor has been designed to accommodate their office and services on-
site. Gorman and LSS are working with Dane County Kinship Care, among other service groups, to lease
units to kinship families in the community.
City of Green Bay RFP – 200 Block N. Monroe Avenue
VALOR ON WASHINGTON
Address: 1326 E. Washington Avenue, Madison, WI
Type: Mul�-story new construc�on; veterans and family
Unit Mix: 59 units: 50 affordable, 9 market rate
(35) Two-BR, (24) Three-BR
LIHTC: 2019 WHEDA 9% Award - $1,023,714 Credit
Construc�on Start: December 2019
Comple�on: Summer 2021
Valor on Washington project is a new construc�on development consis�ng of a mix of affordable and
market-rate units for families. Specifically, this development will target veteran families and includes a
partnership with Dryhootch to provide Veteran services. Dryhootch is a nonprofit organiza�on, formed
with the mission of crea�ng safe, comfortable places where Veterans can gather informally in a drug-
and alcohol-free environment. Dryhootch will be located on the first floor and will provide a variety of
veteran services and support on-site for both residents and non-residents at Valor on Washington.
Valor is located on an urban infill site in downtown Madison and is in close proximity to schools, parks,
grocery store, and bus service. Valor received a 2019 WHEDA 9% tax credit award and has secured gap
financing from Dane County, City of Madison, FHLB AHP, and the Dane Co Housing Authority.
City of Green Bay RFP – 200 Block N. Monroe Avenue
WASHINGTON PARK TOWNHOMES
Address: 1542 N. 32nd Street, Milwaukee, WI
Type: New construc�on townhomes; family
Unit Mix: 40 units; (26) Two-BR, (14) Three-BR
LIHTC: 2016 WHEDA 9% Award - $515,502 Credit
Construc�on Start: October 2017
Comple�on: October 2018
Washington Park Townhomes (WPTH) represents an additional development in Gorman & Company,
Inc.'s “Northside Housing Initiative”, which has proven to help stabilize and revitalize housing stock and
neighborhoods on Milwaukee's Northside. WPTH will include 40 newly-constructed two- and three-
bedroom townhome units with a centrally located community center on the site. WPTH will be a
catalyst to the neighborhoods around the 30th Street Corridor. The site is within a priority investment
area as designated by the City of Milwaukee and has also been a targeted investment area through the
Transform Milwaukee Initiative by the State of Wisconsin. The WPTH project is a key component of the
Washington Park Comprehensive Plan, Strong Neighborhood Investment Plan, and Transform
Milwaukee. This project is clearly an integral part of an overall redevelopment strategy for the
surrounding community. Amenities include a community room, leasing office, and green space.
City of Green Bay RFP – 200 Block N. Monroe Avenue
ADAMS STREET PARKING LOT
200 BLOCK N. MONROE AVENUE
SEPTEMBER 13, 2019
September 13, 2019
City of Green Bay, Attn: Ken Rovinski
Dept. of Community & Economic Development
100 N. Jefferson St. Room 608 Green Bay, WI 54301
Dear Selection Committee;
T. Wall Enterprises, Mgt. LLC is pleased to provide the following response
to your RFP for the 200 Block North Monroe Avenue parking lot to provide
a high-quality, multi-family development.
We understand the City of Green Bay desires a successful
development that will create an appealing transition between
Downtown and the Whitney Park and Navarino neighborhoods. We
plan to achieve this by building two and three-story owner-occupied
zero-lot line townhomes that will step down from three stories on N.
Monroe St. to two stories on N. Quincy St.
We believe that through our proposal we can provide a development
that will generate economic growth in the near-Downtown area and
bring in millions of dollars in disposable income that will help support
existing and new retail and restaurants.
This development will improve an underutilized piece of property in the
near-Downtown and add additional vibrancy to the Whitney Park and
Navarino neighborhoods.
CONCEPT SUMMARY
As you can see in the attached conceptual plans, we are proposing
33 owner-occupied zero-lot line townhomes (with the exact
townhome count depending on the final layout) and 108 parking stalls
provided via covered garage and surface level lot stalls.
We are proposing a 3.2:1 parking stall / townhome ratio, which we feel
is more than adequate, and feel that the urban setting of this site will
lend itself to alternative forms of transportation too. There may come a
time where some of the stalls can be used by visitors and guests.
T. Wall Enterprises
As part of this proposal, we will request 100% TIF increment and free
land. This development, as proposed, could take two years to fully sell.
Therefore, we’d request an agreement with the City to assess the
property and physical real estate improvements and land, while
under construction and during stabilization, at $1.00 until the
townhomes are 95% sold. This agreement would give us the ability to
apply the tax savings to the property’s operations and sales expenses
during stabilization.
We believe with confidence that our concept works and that this new
product will result in lower price-points for those seeking real estate
ownership.
Sincerely,
T. WALL ENTERPRISES, LLC Terrence R. Wall, President & CEO
Office Address: 1818 Parmenter Street, Middleton, WI 53562 Mailing
Address: P.O. Box 620037, Middleton, WI 53562 Direct: 608-444-5552
Authorized Agent: Terrence R. Wall, President Email:
terrence@twallenterprises.com Website: twallenterprises.com
T. Wall Enterprises
COMPANY PROFILE
With 35 years of experience, T.Wall would be responsible for the overall
development of this project, including: overseeing project financing, equity,
planning, architecture, engineering, construction, delivery and turnover,
and property management.
T.Wall Enterprises is a Wisconsin-based real
estate development company specializing in
multi-family and commercial development.
HISTORY
Terrence R. Wall began developing in 1989 (and real estate analysis, leasing,
and marketing since 1979).
The T. Wall team has developed over 1,200 multi-family units, five retail
centers, 45 office buildings and an industrial park.
Specifically, the T. Wall team developed retail centers included a Target,
Verizon, Bed Bath & Beyond, and Ashley Furniture stores. T. Wall also has
developed the largest office portfolio in the state, at 3.5 million square feet.
T. Wall Enterprises
ALIGNMENT WITH STRATEGY
We understand the importance of developing communities that
are visually appealing and desirable as a lifestyle decision since our
buildings will become the resident’s home. We also believe in
developing these communities in an environmentally sustainable
and sensitive manner. We understand and have demonstrated
our commitment with CityDeck Landing, that the City of Green Bay
is looking for a developer who will create a new residential
community that aligns with the greater downtown community and
economic development strategy.
SAFE
T. Wall Enterprises Mgt. LLC has a history of strong compliance with all
codes and regulations. We always implement strong security
measures, including security cameras on the exterior and interior of
the building and parking garage, secured fob access at pedestrian
and garage entrances, well-lit parking garage and building
corridors and common area, as well as well-lit building exteriors
provide additional safety measures.
PRODUCTIVE
Environmental Sustainability
T. Wall is a leader in environmentally sustainable development and
the only developer to win the Governor’s Award for Energy
Efficiency as well as Friend of the Environment Award. Terrence
Wall founded and taught the first sustainable development
university level course in the country at the University of Wisconsin –
Madison.
T. Wall partners with Focus on Energy to have an ‘Energy Usage
Analysis’ completed at each of our properties. We incorporate
energy efficient fixtures and appliances, such as low flow lavatories
and faucets and LED lighting and motion detection systems which
are more efficient than those required by code to further reduce
our ‘footprint’. The exterior of the buildings we develop will be
covered primarily with a combination of stone, bricks, smart-sidings
T. Wall Enterprises
and/or HardiPlank, all of which are long-lasting sustainable
materials.
ACCESSIBLE
If selected to re-develop this underutilized site in the City’s near-
downtown, our proposed redevelopment would transform this
property into the highest and best use; providing varying price
levels for community members at different stages in their lives, high
quality amenities which promote social interaction for the use of
the residents, and close proximity to the City’s downtown retail and
restaurants which would be easily accessible by foot or bike.
INNOVATIVE
Renewable Energy
We have contracted with SunPeak to complete four solar
installations on four of our established multi-family properties for a
total of 1,624 solar panels. T. Wall has put in place more solar
capacity than any other multi-family developer in the state of
Wisconsin. These solar installations mark a milestone for renewable
energy in Wisconsin. Utilizing renewable energy through the
incorporation of solar arrays at new and existing properties is yet
another way T. Wall continues to be a leader in environmentally
sustainable development.
T. Wall Enterprises
DESIGN & USE
- Four separate 2-3 story buildings
- 33 owner-occupied, zero lot-line townhomes
- 108 parking stalls (covered and uncovered at grade)
- Pool and grilling area
OCCUPANCY
We’ve had dozens of people call us over the last two years in
regard to condo availability, i.e. the ability to have ownership
without the hassle of maintenance and yard work. So, there is a
lot of demand for exactly the owner-occupied zero lot-line unit we
are proposing. The key factors are owner occupied in a
downtown location.
Zero lot-line townhomes offer the ability of ownership without the
hassle of yard work and maintenance (taken care of through a
homeowner’s association). Zero lot-line townhomes will allow
buyers to avoid the difficult-to-navigate condominium financing
regulations currently put in place by the federal government and
townhomes are offered at a much more affordable price than a
regular home.
ARCHITECTURAL CHARACTER
We believe that we can turn this parking lot into a beautiful owner-
occupied housing development and create pedestrian
connectivity and improve the pedestrian experience by
incorporating walk-up units. Our buildings are designed and built
to last, and should last, at least one hundred years.
We believe that walk-up units are critical to the design for a
downtown property. We want to make access as convenient as
possible so our residents may easily walk out of their homes to grab
coffee or dinner at local downtown businesses. These walk-up units
add an important element of pedestrian connectivity to the
sidewalk and street and allow more natural interaction between
the building and the pedestrian experience at street level. The
scope of work, preliminary site plan, building footprint exhibits as
T. Wall Enterprises
well as parking and circulation exhibits are attached. These were
carefully designed by JLA Architects as led by Architect Joe Lee,
an experienced multi-family architect. Massing diagrams are also
included.
The beautifully landscaped interior courtyard would include
outdoor seating, maybe a lounge pool (if there is room), grilling
areas, fire pit, and other amenities. See the Veritas Village
courtyard as an example. This will be the place people want to live
so they can simply walk out their door to enjoy all the downtown
events Green Bay has to offer.
Articulation: Our proposed redevelopment for this site would
provide an appropriate transition between Downtown and the
Whitney Park and Navarino neighborhoods. We plan to achieve
this by building 2 and 3-story owner-occupied zero-lot line
townhomes that will step down from 3 stories on N. Monroe St. to 2
stories on N. Quincy St. We are committed to a quality design using
quality materials and appropriate detailing. The exteriors facing
the public streets will be comprised of mostly brick and some
accent stone, the interior facades facing the courtyards will be
comprised of a combination of HardiPlank, brick and/or some
stone or block.
Building Materials: Our development will be designed and built to
last because we use all sustainable materials that will last a
hundred years or more. On the exterior we will feature some brick
and stone accented with fiber cement board, as compared to
other developers who may use smart siding, vinyl, or aluminum
siding. We also like to avoid using metal panels because those
don’t fit in with downtown and they tend to become dented and
discolored over time. Most importantly, we never use EIFS or stucco,
which will streak, become discolored and will also crack and
bubble within five years. All materials we use will last virtually
indefinitely. The roof will be a flat roof since that is the style of most
downtown buildings, and a flat roof will enable us to install solar
panels as well.
Color: Will vary by facade and reflect the existing and desired
context of the surrounding neighborhood. See our Middleton
Center photos on our website. Likewise, look at CityDeck Landing
and how the colors of the materials, in particular the brick, mimics
or reflects other buildings in downtown.
T. Wall Enterprises
Fenestration: The arrangement of the windows and doors will vary,
just like other buildings and storefronts in downtown vary. There will
be no exterior reflective glass, which is particularly important for the
retail storefronts; customers need to see inside to be attracted
inside. The exterior will be mostly brick and stone as mentioned
above, but the window and door treatments on the first floor will
vary, while there will be similarity above, the mullions will be
appropriate for downtown.
Modulation: The overall building massing will be broken down into
parts by:
• Undulating the building profile with varying parapet
heights;
• Using architectural elements (balconies, punched
openings, storefront arcades, etc.);
• Establishing a palette of building material (brick, cast stone
accents, composite panel, etc.) that will blend with the
downtown’s traditional aesthetic.
Overall, the goal is to both use the principles of composition in
order to create a unique result that recognizes its context.
Height: The townhome buildings will be two and three-stories in
height. The height of the floors will typically be 11 feet, which is one
foot higher than all other developers. We insist that the interior have
that extra one foot of height to give a feeling of home, with wide
hallways (six feet) and other condominium-like qualities.
PARKING
We will provide enough parking spaces to provide a 3.2:1 parking
ratio for our tenants.
When evaluating parking it is critically important to understand that
providing just enough parking; not too little nor too much, is key to
success. Too much parking stresses the financials of the project
with too much cost and creates a lack of demand, whereas just
the right amount means that the residents are anxious to lease the
parking rather than take a chance that they won’t get a space.
T. Wall Enterprises
PUBLIC ART
Unlike most developers, we are well known for purchasing and
displaying art throughout the interior and exterior of our
developments. We have purchased and display sculptures as well,
so we support the idea of art at the property as required.
T. Wall Enterprises
INVESTMENT
First, this development would require TIF. As we anticipated with
the development of CityDeck Landing, there is a significant gap in
the value versus the high construction costs in the marketplace
versus rents needed to support a new development downtown,
which has a significant number of unique challenges not found in
a green field site. These challenges can include the need for: road
shoring, removal of old foundations, de-watering, and building a
‘bathtub’ to prevent groundwater from flooding the site (both
while under construction as well as during on- going operations).
We also need to anticipate the following: the chances of finding
buried structures and/or debris, just-in-time delivery of materials,
off-site storage for materials, off-site parking for construction
workers, and dozens of other unique challenges downtown
projects present.
Other developers are not used to these challenges and don’t plan
for them. We witnessed that with the construction of the Metreau
apartment building downtown when their site flooded with water.
These challenges require TIF to help offset those additional
extraordinary costs.
Second, this market rent gap creates a problem with obtaining high
enough appraised values for the intended development. Without
high enough appraised values, there won’t be any construction
loan, that’s why TIF is required. But understanding this appraised
value issue is critically important as it is the key to everything. Unlike
other developers, we were able to overcome this challenge at
CityDeck Landing, and more importantly, we have the values at
CityDeck Landing that we can disclose to the appraiser. Most other
developers would not have this information, allowing us to once
again overcome this challenge.
The other important aspect to understand is that when a
developer who is not experienced in developing downtown has
difficulty, they frequently panic and discount their rents or selling
prices. This panic of discounting undermines refinancing valuations
(appraisals) and making new development a greater challenge
because the appraisers will use the discounted rents or prices in
T. Wall Enterprises
their appraisals. This discounting also then erodes the values for the
TID and the city assessments for all of downtown. Therefore, it’s so
important that any TIF agreement prohibit the developer from
discounting.
Third, we also have been successful at securing more grants from
the state for cleaning up brownfield sites than any other
developer. We will pursue another grant from WEDC for this site.
The overall investment in this site will also require the developer to
have enough equity (we have over 600 equity investors who
partner with us) and the ability to secure a large loan. Also, we’re
currently in the unique situation of being able to buy-out our investor
group in one of our Middleton, Wisconsin Developments. This means
a large pool of our investors and capital will be available for re-
investment into this new development.
At CityDeck Landing we ran into a roadblock with local bank
lenders, who were biased against the downtown and against the
idea that we could obtain higher- than-market rents for a new
development, which we did. Any lender for this new development,
given its larger size and phasing, will require experience in
development in downtowns and in downtown Green Bay in
particular. In the case of CityDeck Landing, we were forced to go
outside Green Bay to secure a lender. Fortunately, we have a large
stable of lenders for the proposed development, with over a dozen
lender choices and we have strong relationships with. As one
lender put it, we are one of their top five customers.
Assuming roughly 33 townhomes, the overall investment in this new
development may exceed $8 million depending on the number of
townhomes that we can obtain approval for from the city.
T. Wall Enterprises
CAPACITY
This development will be built in back-to-back “rolling” phases, with
approvals between now and spring 2020 with construction starting
in either the spring or fall of 2020 and finally opening in the spring
of 2022. The precise timing is dependent upon the city delivering
on the approvals in time.
We only work on three to five developments per year, and this
would be one of those and would be considered a top priority
development for us. One reason this would be a top priority is that
presently at City Deck Landing we are forced to use an outside
management company for on-site leasing and property
management and maintenance (although all marketing, rent
collections, accounting and other activities are conducted from
our home office). With this new development, we would have the
ability to hire a full-time property manager and later an assistant
property manager as the last phases are completed. We would
also hire a full-time shared maintenance person on site. It is very
important to have on-site management for a property of this size,
the townhomes will have shared management and maintenance
that company will provide. with that management being directly
managed by and overseen by the owner. Third party
management always skimps in order to make a profit, whereas the
owner-manager can invest the time and effort needed to provide
top quality service for our high-end residents.
Included in this proposal is our company overview including our
team’s qualifications. We have developed over half a billion
dollars in various properties, as well as the largest office portfolio in
Wisconsin. Having retail experience is also critically important,
having developed five retail centers with hundreds of retail
tenants.
Our philosophy is to stay lean and efficient, keeping bureaucracy
out of our organization, with our top managers working closely on just
a handful of developments at a time in order to provide
outstanding customer service.
T. Wall has developed and owned thousands of multi-family
apartments over the last two decades. With his successful
development experience in the greater Madison area, Middleton,
T. Wall Enterprises
Verona, and Green Bay, as well as our commitment to high-quality
results, T. Wall is a partner who stays committed and has a proven
track record of working with others to achieve a common goal.
More importantly, T. Wall, his construction/owner’s representative,
and his Development Manager all have family in Green Bay and
are in the city on a regular basis. We’re not some out of town firm
that won’t come back after the building is open. At CityDeck
Landing, Terrence Wall always stops in and inspects the property
each time he is staying in town as his home in Howard (Helen Wall
grew up in Green Bay).
The engineering firm we use is Vierbicher Associates and the
architect is Joe Lee of JLA Architects, both of whom really
understand what the client wants and work collaboratively to
exceed the project’s goals. Lee is not out to win an award; he
believes in having his designs fit in appropriately with their
surroundings and providing the exact right floor plans and
amenities as discussed with the developer.
We have also been chosen as the development partner for several
banks, the City of Middleton, the City of Madison (and that’s not
easy!), along with receiving recognition from area organizations,
alders, and from a prior Governor for our green initiatives. We are
a proven and established development firm, with a proven track
record of the largest and tallest buildings in greater Madison (east
and west) including buildings ranging from in height from six to 11
stories. With the T.Wall team you won’t have a rookie on the job.
And best of all, when all other developers shied away from towns
smaller than Madison or Milwaukee, we made a specific
commitment to build in smaller communities that need more
housing but couldn’t overcome the challenges.
With political risk on the line, it’s always better to go with a
developer that has a proven track record in downtown Green
Bay and has a strong personal interest in making sure that Green
Bay and downtown remain a successful place to live, work, shop
and play.
T. Wall Enterprises
PROJECT TEAM
1818 Parmenter Street
Middleton, WI 53562
608-826-4000
terrence@twallenterprises.com
www.twallenterprises.com
2418 Crossroads Drive, Suite 2300
Madison, WI 53718
608-241-9500
jlee@jla-ap.com
www.jla-ap.com
999 Fourier Drive Suite 201
Madison, WI 53717
608-826-0532
www.Vierbicher.com
T. Wall Enterprises
PROJECT TEAM
TERRENCE WALL
CEO & PRESIDENT
Terrence@TWallEnterprises.com
P: 608.345.0701
Terrence has been involved with real estate analysis, leasing
and marketing since 1979. He began developing in 1989. He has
developed in a wide range of markets including:
• Over 500 multi-family units
Education • Five retail centers (including Target, Verizon, Bed Bath &
BA in Economics Beyond, Michael’s Craft, Ashley Furniture, American TV, and
UW-Madison many more)
• A 160-acre industrial park with multiple buildings
Masters in Real Estate Appraisal
and Investment Analysis • Largest portfolio of office buildings in the state of Wisconsin
UW-Madison with over 45 office buildings at 3.5 million square feet of
space
Completed coursework at: • Planned and developed five major mixed-use centers that
Harvard University Executive included office space, hotels, retail, and residential
Education Program, Loyola • Presently developing a master planned community which
University, and Kellogg School includes seven neighborhoods and a town center, known as
of Management (Chicago) The Community of Bishops Bay, in Middleton, Wisconsin
Philanthropy
• Terrence Wall has previously raised donations for and
developed the Dane County Children’s Zoo Carousel
Building, Boy Scout’s Glacier’s Edge Council Office and Store
and the John Wall Family Pavilion at Tenney Park.
• He has also been a major donor to Edgewood High School,
American Family Children’s Hospital, James A. Graaskamp
Real Estate Center, Congress Park, High Crossing Park,
Madison Central Library, Madison Children’s Museum,
Middleton’s Soccer Field, Asset Builders of America, and
Domestic Abuse Intervention Services.
T. Wall Enterprises
PROJECT TEAM
JON HEPNER
Jon Hepner is a Development Manager performing project cost &
feasibility modeling, development due diligence, and site planning. Jon
coordinates and leads projects through entitlement approvals,
financing, and beginning of construction while maintaining productive
relationships with property owners, alders, and other members of
municipal governments.
Jon earned his BBA from Edgewood College where he double majored
in Business Management and Business Marketing. During his collegiate
career Jon gained substantial professional working experience interning
with a residential mortgage broker, the United Way of Dane County, and
at the Wisconsin State Capitol for the Governor.
ERICA KOCH
Erica Koch is the Director of Operations & Property Management for all
multi-family communities. She has spent the last 20 years in the multi-
family housing industry in Wisconsin with various roles and responsibilities
including managing all aspects of the company’s operations, customers
and properties.
Erica earned her BBA at the University of Wisconsin-Whitewater with a
major in Marketing. She is also a licensed real estate salesperson in
Wisconsin.
T. Wall Enterprises
PROJECT TEAM
SCOTT TEBON
Scott Tebon is the Director of Construction responsible for management
and coordination of construction activities within the portfolio. He has
over 20 years experience in the construction industry and has overseen in
excess of $200 million of projects encompassing over 2 million square feet
of space and managed build-outs for over 250 commercial customers.
Scott earned his BBA at the University of Wisconsin-Whitewater with majors
in Economics and Finance with a Real Estate emphasis.
TAYLOR BRENGEL
Taylor Brengel joined T. Wall Enterprises in 2012. As general counsel, Taylor
oversees the company’s legal activities, including real estate negotiation
and purchases, development financing, project entitlement
coordination, landlord tenant issues and commercial lease negotiation,
lender relations, entity organizational structuring and corporate
governance.
Taylor earned his Juris Doctorate from Marquette University Law School
and his Bachelor of Arts from Lawrence University. His prior experiences
include working for the in-house legal department of a Fortune 100
company and working for the Honorable John Coffey of the U.S. Seventh
Circuit Court of Appeals.
T. Wall Enterprises
PROJECT TEAM
COMPANY OVERVIEW
With offices in Madison and Milwaukee, JLA Architects provides a
full range of planning & architectural services for various project
types. With a focus on providing creative, real-world solutions to
meet project goals they maintain client satisfaction as their highest
priority. Founded in 2007 by Joseph Lee, JLA believes the firm’s
success is dependent on the happiness of their clients and their
success of each completed project.
KEY TEAM MEMBERS
JOSEPH LEE | President / Principal
Joe’s role on this project will be to serve as general oversight throughout
all phases of the project. Joe will collaborate on design concepts & lend
his experience throughout the entitlement process. As the project
progresses, Joe will maintain involvement & assist the project team as
needed. He will help to ensure that the process is smooth & enjoyable.
Throughout the process Joe will be a visible & ‘reachable’ member of the
JLA Team.
JOHN SCHMIED | Project Manager
John would serve project manager. He has worked with T. Wall for several
years as a project manager on several of their developments. He will be
responsible for the daily management & coordination of the project
throughout the entire process. He will be intimately involved at all phases
ensuring consistency & continuity throughout the project & will serve as
the primary daily contact for the development team, consultants &
contractor.
T. Wall Enterprises
PROJECT TEAM
JOSEPH LEE
FOUNDER & PRESIDENT
JLee@JLA-AP.com
C: 608.215.1495
EDUCATION Joe is a Madison native and graduated with both a Masters of
Architecture and a Masters of Urban Planning from the University of
Masters of Architecture
Wisconsin–Milwaukee (UWM). During his schooling and after
UW-Milwaukee, May 1998
graduation, Joe resided in Milwaukee for 13 years, working in both
Masters of Urban Planning the public and private sectors.
UW-Milwaukee, May 1998 Prior to founding JLA Architects & Planners in February 2007, Joe
was an associate at Eppstein Uhen Architects in Milwaukee where
Bachelor of Science
he was a lead designer on multi-family, mixed-use, & retail projects.
Architectural Studies
UW-Milwaukee, May 1995 Joe’s background in both architecture and urban planning has
allowed him to develop a unique blend of skills & market knowledge
Project Manager Bootcamp that brings distinct value to JLA clients.
PSMJ, 2006
As the Owner and Managing Principal of JLA Architects, his main
Strategies for the Construction goal is client satisfaction. He is involved at every phase of the process
Administrator and truly believes that listening and collaborating with clients at
UW-Extension Course, 2005 every step ensures a successful project.
PROFESSIONAL AFFILIATIONS RELATED PROJECT EXPERIENCE
Licensed Architect 22 Slate Apartments Madison, Wis.
Wisconsin, 2003–present Yahara Commons (mixed-use development) Monona, Wis.
American Institute Park & Drake (mixed-use development) Madison, Wis.
of Architects, 2003–present
Synergy at the District (mixed-use development) Wauwatosa, Wis.
50Twenty Apartments Madison, Wis.
AWARDS & RECOGNITION
Morgan District Oshkosh, Wis.
Franciscan Health Care Center
Market Square Apartments Somers, Wis.
Finalist: New Construction
Middleton Station Middleton, Wis.
Nursing Homes Long Term Care
Management, 2003 Bergamont Townhomes Oregon, Wis.
Madison’s “40 Under 40” Ballpark Commons Apartments Franklin, Wis.
In Business Magazine, 2006 Forte at 84 South Greenfield, Wis.
“Design of the Times” Prairie Trail Apartments Sun Prairie, Wis.
Madison Magazine, Feb. 2007 Veritas Village apartments Madison, Wis.
Meadow Ridge apartments Middleton, Wis.
T. Wall Enterprises
PROJECT TEAM
JOHN SCHMIED
PROJECT MANAGER
JSchmied@JLA-AP.com
EDUCATION John has expert knowledge on all aspects of architecture: site concerns,
complicated structural elements, and exterior relationships to all of the
Associate Degree interior details needed in design projects.
Architecture John connects with his clients to understand their desires and needs; then
Madison Area Technical present designs that are practical, relevant and well-received. Although
College 1995–1999 exposed to a wide variety of market sectors, he has an extensive
background in multi-family projects.
PROFESSIONAL
ACCREDITATIONS
REPRESENTATIVE PROJECT EXPERIENCE
Licensed Architect – Wisconsin
American Institute of Architects Merrill Apartments (Stonebridge) Merrill, Wis.
(AIA)
Park Place (adaptive re-use) Merrill, Wis.
LEED AP Building Design + Veritas Village Madison, Wis.
Construction Dayton Street Apartments Madison, Wis.
City View Condominiums Sun Prairie, Wis.
AWARDS
Park & Drake Madison, Wis.
Gold Award for Projects Prairie Trail (T. Wall) Sun Prairie, Wis.
of Distinction, 2009 Hidden Creek, (T. Wall) Madison, Wis.
Associated Builders & Lilly Preserve Brookfield, Wis.
Contractors of Wisconsin
Veritas Village (T. Wall) Madison, Wis.
The Junction at White Stone Station Menomonee Falls, Wis.
Prairie Lakes Retail Building ‘G’ Sun Prairie, Wis.
Market Square Sun Prairie, Wis.
T. Wall Enterprises
PROJECT TEAM
COMPANY OVERVIEW
Vierbicher is a team of planners, engineers, landscape architects
and surveyors committed to providing the highest level of skill and
expertise to clients throughout Wisconsin and the Upper Midwest.
Our multi-disciplined, team-based approach enables us to
combine our strengths and bring unique perspective to a wide
range of projects.
Having this diverse in-house experience provides many benefits
to our clients, including creative solutions, efficient project flow
and cost-effective results. We have been delivering unmatched
customer service to private and municipal clients for over 40 years,
and it has been a cornerstone of our success in this highly
competitive field.
ROD ZUBELLA, PE | President & CEO
Rod has over 28 years of experience providing civil engineering
services for local government and real estate developers. As a
practicing civil engineer, Rod blends his passion, experience and
compassion to find sound solutions for his clients’ issues.
MATT SCHREINER, PE | Engineering Manager
Matt provides engineering services on municipal, commercial and
residential projects. His responsibilities include stormwater & utility
design, permitting, grading design, site layout, contract
documents and construction inspection.
T. Wall Enterprises
PROJECT TEAM
GENERAL CONTRACTOR
If chosen, our team will work with a reputable Wisconsin-based
general contractor. Based on our past succesful projects, we
would choose one of the following companies to partner with:
Immel-Builds.com
1820 Radisson Street
Green Bay, WI 54302
Phone 920.468.8208
StevensConstruction.com
Two Buttonwood Court
Madison, WI 53718
Phone: 608.222.5100
Miron-Construction.com
1471 McMahon Drive
Neenah, WI 54956
PH 920.969.7000
T. Wall Enterprises
EXPERIENCE
T. Wall has developed five retail centers, 45 office buildings, and a
large portfolio of multi-family housing and a few condominiums.
We also have developed in towns other than Madison and
Milwaukee. And we have successfully developed multi-family
during the Great Recession, when others wouldn’t.
See the following examples of our most recent developments that are very
similar in nature to the one being proposed.
CityDeck Landing is one of Green Bay’s newest luxury apartments. This
development is very similar in nature to the one proposed because of the
following:
• a tight urban site with adjacent roads and all the challenges that go
with that underground parking;
• some commercial space on first level;
• and a large and colorful skydeck.
In addition to the cameo included in this proposal, more information can
be found at: twallenterprises.com/citydeck-landing/
T. Wall Enterprises
EXPERIENCE
SUSTAINABILITY
T. Wall Enterprises has been awarded many sustainability and green
development awards as follows:
Clean Lakes Alliance: awarded for partnering with Dane County and the
Alliance to preserve and improve storm water quality through
environmentally conscience development practices and pioneering new
stormwater practices.
Wisconsin Manufacturers & Commerce: Received the Wisconsin Business
Friend of the Environment Stewardship Award for landscape conservation,
energy efficiency measures and recycling measures.
Governor’s Award in Energy Efficiency: We were the first and only
development company to receive this award, to recognize outstanding
efforts towards being environmentally conscience and specifically energy
efficient.
Madison Gas & Electric: For becoming the beta test site for installing electric
car charging stations in multi-family properties.
Veritas Village LLC: For featuring the largest solar panel array on a multi-
family building in the entire State of Wisconsin and for installing the largest
solar panel array in downtown Madison.
RENEW Wisconsin: For receiving the Renewable Energy Champion Award
for their support of renewable energy. T. Wall has put in place more solar
capacity than any other developer of multi-family dwellings active in
Wisconsin.
Focus on Energy: T. Wall was the only partner with Focus on Energy, teaching
the team at Focus how to retrofit and install energy efficient equipment in
older and new buildings. While other developers were taught by Focus how
to install green components, we taught Focus how to do it.
City of Madison Resolution: Ald. Ledell Zellers congratulated, Veritas Village,
LLC, in Madison, Wisconsin, for completing the largest solar installation in
downtown Madison for a multi-family property.
T. Wall Enterprises
MIXED-USE
CITYDECK LANDING
MIXED-USE
LOCATION: Green Bay, Wis.
PROGRAM: 115,000 s.f.
Seven-story mixed-used building
Partnered with City of Green Bay
Amenities include: club room,
community room, fitness center,
and landscaped patio
REFERENCE: Kim Flom, Director of Planning &
Development - City of Green Bay
Ph. (920) 448-3413
kimfl@greenbaywi.gov
MIXED-USE
MIDDLETON CENTER
MIXED-USE DEVELOPMENT
LOCATION: Middleton, Wis.
PROGRAM: 157,100 s.f.
Public Private Partnership (P3)
Three phase redevelopment of the Old
Middleton Center
Phase One includes: 62 market-rate multi-
family units, 11,388 s.f. of commercial space,
and 21,483 s.f. of office space
Amenities include: club room, community
room, fitness center, and landscaped patio
REFERENCE: Eileen Kelley, Director Planning / Zoning
Administrator – City of Middleton
Ph. (608) 821-8370
MULTI-FAMILY
PELOTON RESIDENCES
INFILL REDEVELOPMENT
LOCATION: Madison, Wis.
PROGRAM: 157 market-rate multi-family units and
12,000 s.f. of commercial space.
246,348 s.f.
Amenities include: club room,
community room, fitness center, and
landscaped patio
REFERENCE: Heather Stouder, Planning Division
Director – City of Madison,
Ph. (608) 266-5974
MULTI-FAMILY
VERITAS VILLAGE
MULTI-FAMILY DEVELOPMENT
LOCATION: Madison, Wis.
PROGRAM: 189 market-rate units
Central courtyard & pool with
green roof areas; over parking
level
Amenities include: fitness room,
community room, concierge
desk, clubroom, and game room
REFERENCE: Heather Stouder, Planning
Division Director – City of
Madison | Ph. (608) 266-5974
MIXED-USE
WATERMARK LOFTS
INFILL MIXED-USE DEVELOPMENT
LOCATION: Madison, Wis.
PROGRAM: 80 market-rate units
18,922 s.f. commercial space
Amenities include: club room,
community room, fitness center,
and landscaped patio
REFERENCE: Heather Stouder, Planning Division
Director – City of Madison
Ph. (608) 266-5974
MULTI-FAMILY
PRAIRIE TRAILS
MULTI-FAMILY DEVELOPMENT
LOCATION: Sun Prairie, Wis.
PROGRAM: Three-story, 54 units
56,516 s.f.
Amenities include: community
room, club room, outdoor
patio, library, event space with
kitchenette/restroom, and
landscaped patio
Underground parking
REFERENCE: Scott Kugler, Planning Director – City
of Sun Prairie | Ph. (608) 825-1107
MIXED-USE
BAY LOFTS
MIXED-USE DEVELOPMENT
LOCATION: Sturgeon Bay, Wis.
PROGRAM: First level parking & retail
5,500 s.f. retail space
37 apartment units
Amenities include: fitness
center, fourth floor clubroom
with adjacent roof deck
MIXED-USE
MONONA RIVERFRONT
REDEVELOPMENT
MIXED-USE DEVELOPMENT
LOCATION: Monona, Wis.
PROGRAM: 3–4 buildings
256 apartment units
65,000 s.f. apartment units
Public park and indoor/
outdoor event space
MULTI-FAMILY
22 SLATE
MULTI-FAMILY DEVELOPMENT
LOCATION: Madison, Wis.
PROGRAM: Seven buildings
264 market-rate units
Separate clubhouse building, pool
and fitness center
Buildings organized around central
common green
Pet-friendly amenities: dog walking
areas, dog bag dispensers, dog
washing room in underground
parking area
MULTI-FAMILY
MIDDLETON STATION
MULTI-FAMILY DEVELOPMENT
LOCATION: Middleton, Wis.
PROGRAM: 32 market-rate units
Two levels of parking
PUBLIC PROJECT EXPERIENCE
Listed below are other representative public projects that T. Wall
Enterprises has been involved with.
GREENWAY CENTER CITY CENTER WEST
Madison, WI Project Cost: $135,000,000
Project Value: $189,500,000 Completion: 2003
Size: 1,021,000 s.f.
Reference: Kurt Sonnentag, Mayor The City Center West project included the
City of Middleton development of two 8-story towers,
Ph. (608) 335-0888 constructed in phases with connections at
each floor, as well as a 1,532 stall, five-level
Email: mayor@ci.middleton.wi.us
parking ramp. The project features 440,000
s.f. of office, retail, and restaurant space.
This mixed-use development located on
Madison’s west side. Initially comprised of a
office buildings and retail, restaurant, and HIGH CROSSING
hotel components, additional buildings
were later added as in-fill to create a mini ENVIRON
town center. T.Wall served as overall MADISON, WI
developer for the project. Project Value: $88,000,000
Size: 309,000 s.f.
THE CENTER FOR Reference: Don Marx, Manager
Office of Real Estate Services
INDUSTRY & COMMERCE City of Madison
MADISON, WI Ph. (608) 267-8717
Public Private Partnership (P3) Email: dmarx@cityofmadison.com
Project Value: $37,000,000
Size: 160-acre site High Crossing is proud to be the first large-
Reference: Don Marx, Manager scale, mixed-use development in Dane
Office of Real Estate Services County. The site consists of office, retail,
City of Madison restaurant, hotel, and residential properties.
T.Wall served as overall developer for the
Ph. (608) 267-8717
High Crossing project.
Email: dmarx@cityofmadison.com
The Center for Industry & Commerce, is a
160-acre mixed-use development on
Madison’s east side. The development is the
culmination of a 10 year partnership
between T.Wall and the City of Madison.
T.Wall served as master developer for this
project.
T. Wall Enterprises
CONCLUSION
The added advantage of selecting T. Wall Enterprises is that we
have been through the entitlement (political) process before in
downtown and with the city including elected officials and city
staff. Overall, we have a good working relationship with the city. We
know the process; we’re not newcomers who will have a large and
risky learning curve. Given the size of the development, the safe
play is to select a developer who has experience in downtown and
is committed to getting results.
We also have the experience in working on a parcel that probably
has a high water table, near a river, in a tight urban site that will
require off site storage and just in time delivery of materials,
complicated phasing (so residents can live in the first phases while
future phases are built), a team in place in Green Bay that is ready
to go, and a developer with family in the city.
This development will be a trans-formative opportunity
and should be designed and built to the highest quality
to last a hundred years or more.
T. Wall Enterprises
APPENDIX A: CONCEPTUAL PLANS