Planning, Building & Zoning Committee
Regular MeetingHoffman Estates, IL · September 9, 2024
Minutes
Village of Hoffman Estates
PLANNING, BUILDING & ZONING
COMMITTEE MEETING MINUTES September 9, 2024
1. ROLL CALL
Members in Attendance: Gary Stanton, Chair
Karen Arnet, Vice-Chair
Patrick Kinnane, Trustee
Karen Mills, Trustee
Anna Newell, Trustee
Gary Pilafas, Trustee
Mayor William D. McLeod
Management Team Members
in Attendance: Eric Palm, Village Manager
Dan O’Malley, Deputy Village Manager
Arthur Janura, Corporation Counsel
Jon Pape, Assistant Village Manager
Alan Wax, Fire Chief
Kathryn Cawley, Police Chief
Patrick Seger, Director of HRM
Bryan Ackerland, Director of Code Enf.
Andy LoBosco, Sr. Program Mgr. – Eng.
Jennifer Horn, Dir. Planning and Trans.
Phil Green, Trans. & Long Range Planner
Kevin Kramer, Econ. Dev. Director
Sonia Zala, St. Transportation Eng.
Ric Signorella, Multimedia Production Mgr.
The Planning, Building & Zoning Committee meeting was called to order at 7:37 p.m.
2. APPROVAL OF MINUTES
Motion by Trustee Arnet, seconded by Trustee Kinnane, to approve the Planning, Building &
Zoning Committee meeting minutes of August 5, 2024. Voice vote taken. All ayes. Motion
carried.
3. PUBLIC COMMENT
4. NEW BUSINESS
A. Stonington & Pembroke TIF District Implementation Update.
An item summary sheet from Phil Green was presented to Committee.
Planning, Building & Zoning Committee -2- September 9, 2024
Phil Green addressed the Committee and provided an update on the Stonington and Pembroke
TIF District. The plan outlines a long-term vision for the area, offering redevelopment
recommendations for numerous parcels. The plan suggests a shift toward multi-family housing,
mixed-use, office, retail and flexible industrial spaces. Staff has been actively engaging property
owners and stakeholders and initiating steps to transport the district into a vibrant mixed-use
business hub.
Questions from the Committee included a unique zoning area for the district, financial partners
and a downtown area.
B. Approval of an ordinance creating the Stonington & Pembroke TIF District
Small Business Improvement Grant Program.
An item summary sheet from Kevin Kramer was presented to Committee.
Kevin Kramer addressed the Committee and provided details of the TIF Small Business
Improvement Grant Program. This grant would be for a maximum of $30,000 and would be 1:2
matching grant. Applicants must spend the dollars for move in or expanding the space and must
submit a detailed description of the work to be completed. The grant is only for permanent
fixtures that improve the property. Funds for the grant would come from the General Fund for
now and be reimbursed with TIF funds, when available.
Trustee Mills stated that she would be more comfortable with the Board being a part of the
approval process for applicants seeking funds.
Trustee Kinnane asked if $30,000 is enough an incentive for businesses to apply for a grant.
Motion by Trustee Pilafas, seconded by Trustee Arnet, to approve an ordinance creating the
Stonington & Pembroke TIF District Small Business Improvement Grant Program. Voice vote
taken. All ayes. Motion carried.
C. VisitHoffman Website Redesign Update.
An item summary sheet from Kevin Kramer and Linda Scheck was presented to Committee.
Kevin Kramer addressed the Committee and reported that the VisitHoffman website was last
updated in 2013. A professional redesign is needed to meet today’s technology standards. An
RFP was done in June and 38 responses were received. McDaniels Marketing from Pekin, IL
was selected and the contract for website redesign and light rebranding services is $29,875 and is
budgeted.
5. REPORTS (INFORMATION ONLY)
A. Department of Development Services monthly report for Planning Division.
The Department of Development Services monthly report for Planning Division was received
and filed.
Planning, Building & Zoning Committee -3- September 9, 2024
B. Department of Development Services monthly report for Code Enforcement
Division.
The Department of Development Services monthly report for Code Enforcement Division was
received and filed.
C. Department of Development Services monthly report for Economic
Development and Tourism.
The Department of Development Services monthly report for Economic Development and
Tourism was received and filed.
6. PRESIDENT’S REPORT
7. ITEMS IN REVIEW
8. OTHER
9. ADJOURNMENT
Motion by Trustee Pilafas, seconded by Trustee Kinnane, to adjourn the meeting at 8:14 pm.
Voice vote taken. All ayes. Motion carried.
Minutes submitted by:
Debbie Schoop, Executive Assistant Date
Agenda
AGENDA
Planning, Building & Zoning Committee
Regular Meeting
Village Hall
1900 Hassell Road, Hoffman Estates, IL 60169
September 9, 2024 Council Chambers Immediately following
Transportation & Road
Improvement
1. CALL TO ORDER/ROLL CALL
2. APPROVAL OF MINUTES
A. Planning, Building & Zoning Committee 08-05-2024
3. PUBLIC COMMENT
4. NEW BUSINESS
A. Stonington & Pembroke TIF District Implementation Update
B. Approval of an Ordinance Creating the Stonington & Pembroke TIF District Small Business
Improvement Grant Program
C. VisitHoffman Website Redesign Update
5. REPORTS
A. Planning Division Monthly Report
B. Code Enforcement Division Monthly Report
C. Economic Development and Tourism Monthly Report
6. PRESIDENT'S REPORT
7. ITEMS IN REVIEW
8. OTHER
9. ADJOURNMENT
Further details and information can be found in the agenda packet attached hereto and incorporated herein and
can also be viewed online at www.hoffmanestates.org and/or in person in the Village Clerk's office. The Village of
Hoffman Estates complies with the Americans with Disabilities Act (ADA). For accessibility assistance, call the
ADA Coordinator at 847/882-9100.
Page 1
Packet
AGENDA
Planning, Building & Zoning Committee
Regular Meeting
Village Hall
1900 Hassell Road, Hoffman Estates, IL 60169
September 9, 2024 Council Chambers Immediately following
Transportation & Road
Improvement
1. CALL TO ORDER/ROLL CALL
2. APPROVAL OF MINUTES
A. Planning, Building & Zoning Committee 08-05-2024
3. PUBLIC COMMENT
4. NEW BUSINESS
A. Stonington & Pembroke TIF District Implementation Update
B. Approval of an Ordinance Creating the Stonington & Pembroke TIF District Small Business
Improvement Grant Program
C. VisitHoffman Website Redesign Update
5. REPORTS
A. Planning Division Monthly Report
B. Code Enforcement Division Monthly Report
C. Economic Development and Tourism Monthly Report
6. PRESIDENT'S REPORT
7. ITEMS IN REVIEW
8. OTHER
9. ADJOURNMENT
Further details and information can be found in the agenda packet attached hereto and incorporated herein and
can also be viewed online at www.hoffmanestates.org and/or in person in the Village Clerk's office. The Village of
Hoffman Estates complies with the Americans with Disabilities Act (ADA). For accessibility assistance, call the
ADA Coordinator at 847/882-9100.
Page 1
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Village of Hoffman Estates
DRAFT
PLANNING, BUILDING & ZONING
COMMITTEE MEETING MINUTES August 5, 2024
I. Roll Call
Members in Attendance: Gary Stanton, Chair
Karen Arnet, Vice-Chair
Patrick Kinnane, Trustee
Karen Mills, Trustee
Anna Newell, Trustee
Gary Pilafas, Trustee
Mayor William D. McLeod
Management Team Members
in Attendance: Eric Palm, Village Manager
Dan O’Malley, Deputy Village Manager
Arthur Janura, Corporation Counsel
Jon Pape, Assistant Village Manager
Rachel Musiala, Finance Director
Alan Wax, Fire Chief
Kathryn Cawley, Police Chief
Peter Gugliotta, Director of Dev. Services
Patrick Seger, Director of HRM
Monica Saavedra, Director of HHS
Darek Raszka, Director of IS
Joe Nebel, Director of Public Works
Patty Richter, Village Clerk
Jennifer Horn, Dir. Planning and Trans.
Michael Walker, Community Planner
Missy Brito, Communications Director
Ric Signorella, Multimedia Production Mgr.
The Planning, Building & Zoning Committee meeting was called to order at 7:00 p.m.
II. Approval of Minutes
Motion by Trustee Arnet, seconded by Trustee Kinnane, to approve the Planning, Building &
Zoning Committee meeting minutes of July 1, 2024. Voice vote taken. All ayes. Motion
carried.
Motion by Trustee Arnet, seconded by Trustee Pilafas, to approve the Special Planning, Building
& Zoning Committee meeting minutes of July 15, 2024. Voice vote taken. All ayes. (Abstain:
Mills). Motion carried.
III. Public Comment
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Planning, Building & Zoning Committee -2- August 5, 2024
OLD BUSINESS
1. Request approval of direction to proceed with the amendment to the Plum
Farms Development Agreement to extend the deadline for existing uses at
4800 W. Higgins Road as requested by 5a7 LLC. (Continued from July 1,
2024).
An item summary sheet from Peter Gugliotta was presented to Committee.
Peter Gugliotta addressed the Committee and reported that the current extension expired in
February 2024. Mr. Gugliotta explained that the if the extension is approved, staff will work
with Corporation Counsel and the petitioner to prepare a formal amendment to the Plum Farms
16-acre Development Agreement to be presented for consideration at an upcoming meeting. The
petitioner is requesting a one-year extension.
Motion by Trustee Pilafas, seconded by Trustee Mills, to direct staff to work with Corporation
Counsel to prepare a formal amendment to extend the deadline for existing uses to remain on the
Plum Farms 16-acre property at 4800 W. Higgins Road until August 5, 2025. Roll call vote
taken. Ayes: Stanton, Kinnane, Mills, Newell, Pilafas. Nays: Arnet, McLeod. Motion carried.
NEW BUSINESS
1. Request approval of an ordinance granting site plan amendment for Bell
Works Townhomes located at 1705 Lakewood Boulevard.
An item summary sheet from Jim Donahue and Jennifer Horn was presented to Committee.
Several Committee members inquired about parking, landscaping and when Bell Works would
be breaking ground. Mr. Ken Gold with Inspired by Somerset Development answered all
questions.
Motion by Mayor McLeod, seconded by Trustee Pilafas, to approve an ordinance granting site
plan amendment for Bell Works Townhomes located at 1705 Lakewood Boulevard. Voice vote
taken. All ayes. Motion carried.
2. Request approval of a plat of easement for the property located at 2000
Center Drive (Pfizer lift station project).
An item summary sheet from Jim Donahue and Jennifer Horn was presented to Committee.
Motion by Trustee Pilafas, seconded by Trustee Arnet, to approve a plat of easement for the
property located at 2000 Center Drive (Pfizer lift station project). Voice vote taken. All ayes.
Motion carried.
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Planning, Building & Zoning Committee -3- August 5, 2024
3. Request approval of the 2024-2025 Community Development Block Grant
Annual Action Plan.
An item summary sheet from Michael Walker was presented to Committee.
Motion by Trustee Pilafas, seconded by Trustee Arnet, to approve the 2024-2025 Community
Development Block Grant Annual Action Plan. Voice vote taken. All ayes. Motion carried.
4. Request approval of a Subrecipient Agreement with North West Housing
Partnership for the 2024-2025 Community Development Block Grant Single
Family Rehabilitation Program.
An item summary sheet from Michael Walker was presented to Committee.
Motion by Trustee Pilafas, seconded by Mayor McLeod, to approve a Subrecipient Agreement
with North West Housing Partnership for the 2024-2025 Community Development Block Grant
Single Family Rehabilitation Program. Voice vote taken. All ayes. Motion carried.
REPORTS (INFORMATION ONLY)
1. Department of Development Services monthly report for Planning Division.
The Department of Development Services monthly report for Planning Division was received
and filed.
2. Department of Development Services monthly report for Code Enforcement
Division.
The Department of Development Services monthly report for Code Enforcement Division was
received and filed.
3. Department of Development Services monthly report for Economic
Development and Tourism.
The Department of Development Services monthly report for Economic Development and
Tourism was received and filed.
IV. President’s Report
V. Other
VI. Items in Review
VII. Adjournment
Motion by Trustee Arnet, seconded by Trustee Kinnane, to adjourn the meeting at 7:23 pm.
Voice vote taken. All ayes. Motion carried.
Minutes submitted by:
Debbie Schoop, Executive Assistant Date
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AGENDA ITEM REPORT
Planning, Building & Zoning Committee
September 9, 2024
ITEM 4A
REQUEST: Stonington & Pembroke TIF District Implementation Update
FROM: Phil Green, Transportation & Long Range Planner
ITEM TYPE: Discussion - Committee
REQUEST SUMMARY
The adoption of the Stonington & Pembroke TIF district was a key recommendation
from the Barrington Road & I-90 Sub Area Plan, approved by the Village in 2021. This
plan outlines a long-term vision for the area, offering redevelopment recommendations
for numerous parcels. Recognizing the changes in the post-pandemic suburban office
market and the state of the existing buildings in the area, the plan suggests a shift
toward multi-family housing, mixed-use office, retail, and flexible industrial spaces.
Other key recommendations include:
Transit-Oriented Development (TOD): Leveraging the Pace bus facilities at I-90
and Barrington Road.
Infrastructure Improvements: Addressing stormwater management and other
critical infrastructure needs to support redevelopment.
Pedestrian/Bicycle Enhancements: Implementing significant improvements to
encourage non-vehicular connectivity.
Since the TIF district's adoption in September 2022, staff has been actively working to
advance the vision for the area, engaging property owners and stakeholders, and
initiating steps to transform the district into a vibrant mixed-use business hub. This
memorandum, along with the accompanying presentation, updates efforts made thus
far and outlines future staff action steps.
Actions Taken to Date:
• Housing Market Study: Engaged Tracy Cross & Associates to conduct a
Village-wide housing market study, focusing on the Stonington & Pembroke
area. The study indicates strong potential for multiple new multi-unit
developments in the short- to mid-term.
• Developer & Broker Engagement: Hosted a roundtable workshop to gather
input from developers’ perspective. Key findings highlighted the need for a
stronger focus on business uses, with less emphasis on residential development
immediately adjacent to I-90 and the ComEd substation.
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Page 5 of 64
• Stormwater Needs Assessment: Conducted an initial internal exploration of
stormwater needs and barriers within the TIF area.
• Enhancing Market Visibility: Pursuing unique opportunities to enhance visibility
and drive traffic to the area by recruiting a Maker's Market, which would bring
together a collection of over 80 small businesses. This initiative is designed to
attract a diverse range of visitors, stimulate local economic activity, provide an
opportunity to recruit Artisan makers to the area, and contribute to placemaking
efforts.
• Recruitment and Business Attraction Efforts: Engaged in targeted business
recruitment of new and interesting uses, such as a local coffee shop, winery,
brewery, and artisan-style manufacturers that align with the community’s
demographics and preferences.
Ongoing Actions:
• Hassell Road Pedestrian & Bicycle Improvement Project: Funded by an
ITEP grant, Phase II engineering is anticipated to begin in 2024, with
construction targeted for 2026. Improvements include enhanced lighting, better
bicycle and pedestrian facilities, improved crosswalks for Pace station
connectivity, and streetscape/wayfinding enhancements.
• Property Owner Engagement: The Village continues to engage with property
owners to assess market conditions, potential changes to business plans, and
opportunities for support in re-tenanting properties.
• Economic Development Initiatives: Ongoing attendance at trade shows and
meetings with business owners interested in relocating to the area.
• Zoning Code Update: The ongoing update project is expected to include an
overlay district to accommodate and encourage a desirable mix of uses within
the area.
Future Actions:
Staff has identified three main focus areas in which to continue focusing implementation
efforts within the TIF district, as outlined below:
1. Design & Placemaking
• Engage a consultant to collaborate with residents and property owners in
defining a brand for the area and develop a strategy for business
recruitment and retention.
• Identify opportunities for events and activations to bring foot traffic to the
area.
2. Property & Land Use
• Conduct further studies on stormwater management and open space/park
needs for development or redevelopment.
• Monitor the property market for opportunities.
• Continue property owner and developer discussions regarding
redevelopment opportunities
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3. Business Attraction & Retention
• Continue outreach to compatible businesses, such as coffee roasters,
breweries, and wineries.
• Launch a Small Business Grant program (details to be covered in a
agenda Item 5B).
• Finalize update of zoning regulations for TIF area.
Staff will provide periodic updates to the Committee as progress is made on these
efforts.
FINANCIAL IMPACT
The Village's implementation efforts as noted above are expected to be fully funded (or
reimbursed) by TIF funds.
RECOMMENDATION
Presented for discussion only.
ATTACHMENTS
1. Stonington & Pembroke TIF District Map
Page 3 of 3
Page 7 of 64
Pembroke & Stonington TIF Redevelopment Plan and Program
Figure 1: Project Area Boundary
4
Page 8 of 64
AGENDA ITEM REPORT
Planning, Building & Zoning Committee
September 9, 2024
ITEM 4B
REQUEST: Approval of an Ordinance Creating the Stonington & Pembroke TIF
District Small Business Improvement Grant Program
FROM: Kevin Kramer, Director of Economic Development
ITEM TYPE: Ordinance - Committee
REQUEST SUMMARY
There are many economic development tools available for assisting business growth
and development. The Village has used redevelopment agreements within a Tax
Increment Financing (TIF) District, sales tax rebate agreements, Cook County property
tax reclassification, and more. Within the TIF, the Village has been able to leverage
public dollars for two to three times the private sector's investment. One incentive yet to
be used is the Small Business Improvement Grant many other communities will use in
a TIF. In a downtown type of TIF, where there are many property owners with several
vacancies, a community can use a small business grant to incentivize a building or
business owner to revitalize an older building by bringing it up to code for their unique
business. This achieves the goal of filling vacancies while raising EAV with permanent
building improvements. These grants are typically amounts up to $30,000 - $50,000 of
TIF eligible expenses for interior renovations or exterior facade rehabilitation.
The details of the proposed Small Business Improvement Grant within the Stonington &
Pembroke TIF District are as follows. It will be a maximum of $30,000 per grant. After
a thorough review of similar programs in Illinois communities, this is a reasonable
amount to assist a small business with renovations. While construction costs have risen
and the cost to rehabilitate a space for a targeted business may be higher, this amount
would adequately help small businesses when trying to attract them to the area. It will
be a 1:2 matching grant. Thus, the applicant must spend at least 200% of the grant
amount. If they are approved for $30,000, they must show they are spending at least
$60,000 to move in or expand their space. Applicants must submit a detailed
description of the work to be completed, qualified bids for the work to be performed,
documentation of other funding sources to know they can complete the work, and
professional drawings depicting the work. In order to be reimbursed, applicants must
submit contracts for work, invoices for the completed work, proof of payment for the
invoices, and final waivers of lien. It is only for permanent fixtures that improve the
property. One of the goals of the TIF is to upgrade the property and building to
increase EAV. Therefore, the grant cannot be used for maintenance work nor can it be
used for non-permanent improvements such as furniture, temporary fixtures, or
equipment needed for the specific business. Rather, the improvements the grant will
fund are for permanent fixtures such as HVAC, plumbing, electrical, carpentry, parking
lot safety enhancements, facade improvements, ADA upgrades, and more.
Reimbursement will likely take place over two years. With a third being reimbursed
Page 1 of 2
Page 9 of 64
upon opening, a third a year later and the last installment a year after that. Should the
business stop operating in that time period, they would not receive any remaining
payments. The applicant must complete the work before being reimbursed. Applications
are on a first come, first serve basis. Not all completed applications will be approved
as the Village has the right to approve or deny any grant application or award an
amount less than the maximum grant amount. Once the annual funding has been
awarded, an applicant will need to wait for the next budget cycle to apply. Initially, three
to four businesses will be able to receive funds annually. The grant is for businesses
in targeted categories. While all businesses are welcomed within the TIF, this grant
will assist in targeting specifically retailers, restaurants, and entertainment companies in
line with Village redevelopment goals. Another goal of the grant is to bring businesses
that will activate this area and these types of businesses will not only consistently bring
customers to the area but will maximize other revenues for the Village. A requirement of
applying for a grant would be to attend a Next Level Northwest (NLNW) workshop to
ensure the business owner understands the basics of their business. From this
workshop, the owner would also be eligible for one-on-one assistance with a coach of
NLNW. Grants will be approved by the Village Manager with a report to the Board.
The approval process would consist of review by staff from Economic Development,
Planning & Transportation, Building and Code, and Finance, with a recommendation to
the Village Manager for review and final approval.
As with all incentives, and according to the Village's Incentive Guidelines attached to
the Economic Development Strategic Plan, a but-for test must be met and therefore,
the application must be approved prior to any work, beyond soft costs, beginning on the
site.
FINANCIAL IMPACT
As of December 31, 2023, The S&P TIF has a negative balance of $16,620 since only
one year of increment has been collected. Staff sent a request letter to Cook County
asking for the TIF to be split into separate tax codes in order to capture more of the
rising increment, as was done for the Higgins-Hassell TIF and Roselle Road TIF in
years past.
The 2024 budget for the S&P TIF has $100,000 allocated for TIF Grants. None have
been spent thus far. If approved, the TIF Grant would use General Funds for now and
be reimbursed with TIF funds, when available.
RECOMMENDATION
Approval of an Ordinance Creating the Stonington & Pembroke TIF District Small
Business Improvement Grant Program
ATTACHMENTS
1. Ordinance - S&P TIF Small Business Improvement Grant Program
Page 2 of 2
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ORDINANCE NO. - 2024
VILLAGE OF HOFFMAN ESTATES
AN ORDINANCE CREATING THE STONINGTON & PEMBROKE TIF DISTRICT
SMALL BUSINESS IMPROVEMENT GRANT PROGAM
WHEREAS, the Village of Hoffman Estates (the “Village”) has the authority, pursuant to
the laws of the State of Illinois, to promote the health, safety and welfare of the Village and its
inhabitants, to prevent the presence of blight, to encourage private development in order to enhance
the local tax base and increase additional tax revenues realized by the Village, to foster increased
economic activity within the Village, to increase employment opportunities within the Village,
and to enter into contractual agreements with third parties to achieve the aforesaid purposes, and
to otherwise take action in the best interests of the Village; and
WHEREAS, the Village is authorized, under the provisions of the Tax Increment
Allocation Redevelopment Act, 65 ILCS 5/11-74.4, as amended (the “TIF Act”), to finance
redevelopment in accordance with the conditions and requirements set forth in the TIF Act; and
WHEREAS, pursuant to Ordinance No. 4956-2022, Ordinance No. 4957-2022, and
Ordinance No. 4958-2022, adopted September 19, 2022, the Village approved a tax increment
redevelopment plan and project (the “TIF Plan”), designated the tax increment redevelopment
project area (the “Redevelopment Project Area”), and adopted tax increment financing relative to
the Village’s “Stonington & Pembroke District” (the “TIF District”); and
WHEREAS, the TIF District was established as a bonded TIF District, and as a “pay-as-
you-go” funded TIF District, which means that incremental tax revenues would be used to pay for
Village approved eligible TIF project costs or TIF economic incentives as such funds are generated
through year to-year increases in the equalized assessed valuation (“EAV”) of the properties within
the TIF District. There are no bond proceeds or other debt financing issued to pay for eligible TIF
project costs or TIF economic incentives at this time; and
WHEREAS, the Village desires to meet the goals to the TIF Plan, increase EAV, increase
job creation and retention, and encourage small business growth within the TIF District; and
WHEREAS, a matching grant program is a way to encourage the redevelopment of real
property and the rehabilitation of existing buildings and to attract new businesses and to retain
existing businesses in the TIF District by reimbursing a portion of investments made in such real
property and existing buildings that qualify as TIF Eligible Redevelopment Project Costs,
according to the TIF Act, thereby implementing the TIF Plan.
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NOW, THEREFORE, BE IT ORDAINED by the President and Board of Trustees of the
Village of Hoffman Estates, Cook County, Illinois, as follows:
Section 1: Incorporation. That the above recitals and legislative findings are hereby
incorporated herein and made a part hereof, as if fully set forth in their Entirety.
Section 2: Targeted Business Categories. While all businesses are welcomed within the
TIF, this grant will assist in targeting retailers, restaurants, and entertainment companies in line
with Village’s redevelopment goals. Attracting businesses within these target business categories
to activate the area will not only consistently bring customers to the area but will also maximize
other revenues for the Village.
Section 3: TIF Grant Established; Maximum Reimbursement Amount. That there is
hereby a matching grant program established within the TIF District (“TIF Grant”). The TIF Grant
shall be capped at Maximum Reimbursement Amount of $30,000 of TIF Eligible Redevelopment
Projects Costs. The TIF Grant is only for permanent fixtures that improve the property. Therefore,
the grant cannot reimburse for maintenance work nor for non-permanent improvements such as
furniture, temporary fixtures, or equipment needed for the specific business. Rather, the
improvements the grant will fund are for permanent fixtures including but not limited to HVAC,
plumbing, electrical, carpentry, parking lot safety enhancements, facade improvements, and ADA
upgrades.
Section 4: Budget. As this TIF District is relatively new, there is not sufficient increment
built up to fund this grant initially. Therefore, the Village General Fund will loan the TIF District
the money to finance the grant for fiscal year 2024. For subsequent fiscal years, any fund loans
shall be pursuant to the annual budget process.
Section 5: Matching Funds. The TIF Grant shall be a 1:2 matching grant so the Applicant
shall spend at least two hundred percent (200%) of the grant amount.
Section 6: Pay As You Go. The TIF Grant is a pay as you go grant. The Applicants shall
expend funds to improve the property and submit for reimbursement upon completion.
Section 7: Reimbursement Request. After all work is completed, Applicants must submit
contracts for all completed work, invoices for the completed work, proof of payment for the
invoices, and final waivers of lien. The Village shall have 45 days from the time of a complete
submittal to approve or deny the submittal and finalize the repayment amount. After a completed
reimbursement request, the Applicant shall be paid one third (1/3) of the approved amount at the
time of their Certificate of Occupancy (“CO”) for the work completed. A second third (1/3) shall
be paid upon the first anniversary of the CO. The final third (1/3) shall be paid upon the second
anniversary of the CO. If the business should cease operations within the TIF District prior to all
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payments made, the Applicant shall forfeit the right to the remaining balance. Payments shall only
be made from the TIF District fund.
Section 8: Small Business Workshop. To ensure all grant applicants have a basic
understanding of successful business practices, all applicants must attend a business basics
workshop hosted by Next Level Northwest prior to making an application for a TIF Grant.
Section 9: Application and Approval Process. Applicants must submit an Application, a
detailed description of the work to be completed, qualified bids for the work to be performed,
documentation of other funding sources to ensure completion of the work, and professional
drawings depicting the work. The approval process consists of a review of an application and
required documentation by a staff committee consisting of representatives from the Village
Economic Development, Planning & Transportation, Building and Code, and Finance
Departments. Upon unanimous recommendation by the grant committee, the application will be
forwarded to the Village Manager for final review and approval. The Village retains sole discretion
in awarding grants and will approve grants in order of Village priorities. As such, the Village has
the right to approve or deny any grant application or award an amount less than the maximum
grant amount. TIF Grants shall be paid out of the TIF District fund. If funds are not available at
the time of application, the request may be considered in the follow budget year.
Section 10: Grant Agreement. After approval of an application, the Applicant shall sign
a grant agreement with the Village prior to starting work.
Section 11: But For Test. Applicants must meet the but-for standard prior to applying for
the TIF Grant. The application must be approved prior to any work, beyond soft costs, beginning
on site.
Section 12: Full Force. That this Ordinance shall be in full force and effect immediately
from and after its passage and approval.
Section 13: Invalidity of Ordinance. If any section, paragraph, clause or provision of this
Ordinance shall be held invalid, the invalidity thereof shall not affect any other provision of this
Ordinance.
PASSED THIS ________ day of _________________, 2024
VOTE AYE NAY ABSENT ABSTAIN
Trustee Karen V. Mills _____ _____ _____ _____
Trustee Anna Newell _____ _____ _____ _____
Trustee Gary J. Pilafas _____ _____ _____ _____
Trustee Gary G. Stanton _____ _____ _____ _____
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Trustee Patrick Kinnane _____ _____ _____ _____
Trustee Karen Arnet _____ _____ _____ _____
Mayor William D. McLeod _____ _____ _____ _____
APPROVED THIS ______ DAY OF _______________, 2024
Village President
ATTEST:
Village Clerk
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AGENDA ITEM REPORT
Planning, Building & Zoning Committee
September 9, 2024
ITEM 4C
REQUEST: VisitHoffman Website Redesign Update
FROM: Kevin Kramer, Director of Economic Development
Linda Scheck, Director of Tourism & Business Retention
ITEM TYPE: Discussion - Committee
REQUEST SUMMARY
VisitHoffman is the digital foundation of the Tourism Office for the Village. The office
supports the efforts of the NOW Arena, the single largest demand generator for the
nine hotels, 70 restaurants and many event spaces in Hoffman Estates. VisitHoffman is
the virtual gateway to learning how to explore and experience the Village of Hoffman
Estates and all the regional attractions.
Last updated in 2013 by staff, VisitHoffman now needs a professional redesign to meet
today’s technology standards. The site needs advanced capabilities that would allow
embedded videos, add a blog and social media sections, allow better visibility on
mobile devices, improve ADA compliance, and increase optimization to drive visibility
on social media sites and search engines.
An RFP was released in June seeking a qualified design group to assist in redesigning
a new website. Staff was particularly looking for groups with direct tourism related
experience rather than a typical website or municipal design work. 39 responses were
received and staff narrowed down the list to interview two groups who had extensive
tourism experience. Those two firms were virtually interviewed and McDaniels
Marketing out of Pekin, IL was selected.
McDaniels has great depth working in the tourism industry but also understands the
Midwest tourism market specifically, having worked with communities such as
Champaign-Urbana, Springfield, McHenry County, Peoria, Woodstock, Elgin, Galena,
and Cary in Illinois. They not only have the capability to assist with a light rebrand,
website redesign, and ongoing site hosting and maintenance for VisitHoffman, but can
supplement with photography, videography, and search engine optimization (SEO)
should we so choose. They are capable of digitally taking Hoffman Estates Tourism into
the 2020s and helping stay relevant in the future.
In order to move this project forward with a goal of launching before the end of the year,
Manager Palm authorized the project to move forward with an update to the Board now
and near the end of the project. McDaniels and Staff held a kick-off meeting on August
30, 2024.
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FINANCIAL IMPACT
The contract for website redesign and light rebranding services is $29,875.00. This is
budgeted within the Economic Development and Tourism budget for 2024.
RECOMMENDATION
For discussion purposes only.
ATTACHMENTS
1. SIGNED VisitHoffman PSA Website Redesign Agreement wProposal
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VILLAGE OF HOFFMAN ESTATES
Professional Services Agreement for Website Redesign
This Professional Services Agreement (the “Agreement”) is made and entered into this
17th day of April, 2023, by and between the VILLAGE OF HOFFMAN ESTATES, ILLINOIS, a
municipal corporation located at 1900 Hassell Road, Hoffman Estates, IL (“Village”) and
McDaniels Marketing, with a principal place of business at 11 Olt Avenue, Pekin, Illinois,
(“Consultant”) and sets forth the terms and conditions under which Consultant agrees to perform
certain land surveying services as set forth below.
This Agreement is made pursuant to a Hoffman Estates Request for Proposals dated June
3, 2024 and Consultant’s Proposal dated July 29, 2024, attached hereto as Exhibit A and
incorporated herein by reference.
1. SERVICES
Consultant will complete services as outlined in Exhibits A.
Other than what is provided in Paragraph 3 below, Village shall not be responsible for the
cost of materials and equipment necessary for the performance of the Services.
No claim for services furnished by Consultant, not specifically provided for in this
Agreement, shall be allowed by the Village nor shall Consultant perform any services or furnish
any material not covered by this Agreement without prior written approval by Village. Such
approval shall be considered a modification of this Agreement.
2. TERM AND TERMINATION
This Agreement shall be effective and binding upon execution. The parties agree that the
time for completion of the services outlined in Exhibit A is 20 weeks. Failure to complete the
services outlined in Exhibit A by Friday, January 17, 2025. shall be considered a breach of this
Agreement unless an extension is agreed to in writing by both parties.
3. FEES AND PAYMENT TERMS
The total cost for services shall be $29,875.00.
Any fee for additional services must be agreed to in writing by the Village.
Consultant shall not incur any expenses or costs on behalf of the Village or in performing
the Services, other than what is provided for above, unless Village specifically authorizes in
advance such expenses or costs in writing. Such additional expenses may include, but are not
limited to, travel and lodging expenses.
Consultant may invoice monthly and the Village shall have 30 days to pay each invoice.
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4. PERFORMANCE
Consultant shall perform all Services in accordance with applicable professional
standards. Consultants’ responsibility to perform Services shall be limited to those Services
expressly set forth in Exhibit A. The Services will be provided to Village for its review and all
conclusions and decisions as a result of the Services will be the responsibility of Village.
5. RELATIONSHIP OF THE PARTIES
In performing Services hereunder, Consultant shall at all times act as an independent
Consultant and not as an agent or employee of Village. The Services shall be completed to the
satisfaction of Village; however, the actual details of the Services shall be under Consultant’s
control. Consultant agrees to comply with all applicable state and federal statutes and the
Municipal Code of the Village. Consultant further agrees to indemnify and hold Village harmless
for any and all claims made arising out of Consultant’s breach of the obligations contained in this
paragraph.
Consultant is in no way authorized to make any agreement, warranty or representation on
behalf of Village or to incur any expenses or implied obligation on behalf of Village without first
obtaining Village’s prior written consent.
6. CONFIDENTIALITY
During the course of this Agreement, Consultant may have access to data and information
of the Village that should remain confidential. Consultant agrees to keep such data and
information confidential and not disclose any data or information obtained during the course of
performing the Services to any third party without the prior written consent of the Village.
7. INSURANCE
At Consultant’s sole expense, Consultant shall be required to maintain at all times
insurance of such types and such amounts, as are necessary to cover responsibilities and
liabilities on a project of the character contemplated under this proposal.
Village shall be named as an additional insured and the address for certificate holder must
read exactly as:
Village of Hoffman Estates
1900 Hassell Rd.
Hoffman Estates, IL
8. INDEMNIDICATION
Consultant shall indemnify and hold harmless the Village, and all of its officers,
directors, partners, officers, agents, representatives and employees of the foregoing from and
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against any and all losses, claims, liabilities, damages, costs, and expenses (including, without
limitation, reasonable attorneys’ fees and court costs) arising out of, in connection with or
resulting from: (i) the failure to comply with any applicable law or regulation or breach of this
Agreement by Consultant or any of its employees, agents or Consultants; (ii) performance of
Services by Consultant or any of its employees, agents or Consultants; (iii) the acts or omissions,
including negligence or willful misconduct, of Consultant or any of its employees, agents or
contractors. Nothing in this Section shall be construed as a waiver of Village’s rights to choose
its own counsel to defend any claim arising under this Agreement. This Section shall survive the
expiration or earlier termination of this Agreement.
9. ASSIGNMENT AND SUBCONTRACTING
This Agreement shall not be assigned by Consultant without prior written approval of the
Village, subject to such conditions and provisions as the Village may deem necessary in its sole
and absolute discretion. No such approval by the Village of any assignment shall be deemed in
any event or in any manner to provide for the incurrence of any obligation of the Village in
addition to the total agreed upon price. Approval by the Village of an assignment shall not be
deemed a waiver of any right accrued or accruing against Consultant. No assignee of Consultant
shall assign this Agreement without prior written approval of the Village. This Agreement shall
be binding upon the parties and their respective heirs, successors, and assigns. Furthermore,
Consultant shall not enter into any subcontract with any agency or individual with respect to the
performance of Services under this Agreement without the written consent of the Village. Such
consent Village may grant, condition or withhold in Village’s sole discretion.
10. NOTICE
All notices and other communications required to be given under the Agreement shall be
in writing and shall be deemed to have been given (i) when personally delivered; (ii) three (3)
business days after sending certified mail, or (iii) sending via email to the addresses below.
If to Village: Village of Hoffman Estates
Eric Palm, Village Manager
1900 Hassell Rd.
Hoffman Estates, IL 60169
Eric.palm@vohe.org
If to Consultant: McDaniels Marketing
Randy McDaniels
11 Olt Ave.
Pekin, IL 61554
rmcdaniels@mcdmarketing.com
11. GOVERNING LAW AND VENUE
The parties agree this Agreement has been executed and delivered in Illinois and that
their relationship and any and all disputes, controversies or claims arising under this Agreement
shall be governed by the laws of the State of Illinois, without regard to conflicts of laws
principles. The parties further agree that the exclusive venue for all such disputes shall be the
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EXHIBIT A
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Hoffman Estates Website Redesign Proposal
Executive Summary
The Village of Hoffman Estates is seeking a professional redesign of its website that will create a
stronger foundation for drawing in visitors. This website should be a pathway for those looking to book
an event space or hotel, for businesses trying to find a new home for their office, and should highlight
the abundance of events the village offers. By creating an interactive, mobile-friendly and ADA-
compliant website, anyone interested in visiting Hoffman Estates will be able to easily find the perfect
activity and place to stay that will keep them coming back!
Stronger Branding: Foundational to this project will be the development of a new Hoffman Estates
tourism brand logo, color scheme and tagline. The McD team will apply its talents and vast experience in
destination branding to set Hoffman Estates a part. Three to five concepts will be provided for review
and approval.
The Village of Hoffman Estates requires a site that can meet its technical needs, including:
• Mobile responsiveness
• Ability to easily embed and watch video content
• Interactive event calendar
• Improved ADA compliance
• ArcGis Maps
• Increased optimization
• An easy-to-use content management system allowing staff to perform most updates
Not only must the site meet these technical features, but it must accurately represent the attractions
and amenities that are the heart of the Village of Hoffman Estates. The site will have multiple goals to
reach all desired audiences. Not only will it provide virtual tours of the Now Arena, but it will also
promote other event venues. This site will provide access to interactive event calendars and local hotel
guides and provide information to groups and corporate offices.
Target Audiences:
• Leisure travelers
• Event planners interested in booking the Now Arena / Event Venues
• Businesses and potential new residents interested in relocating
• Corporate travelers searching for hotel options
Core Website Sections:
✓ Interactive upcoming events/community calendar
✓ Where to stay -- links to make lodging reservations
✓ Event spaces booking resource
✓ Business opportunities -- networking events and other workforce events
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✓ Economic development & investment opportunities
✓ Business directory
✓ Where to eat
✓ Things to do (including recreation and entertainment)
✓ Sporting venues
✓ About the city
✓ Transportation information
✓ Gallery
✓ Imbedded social feeds -- Facebook and Instagram
✓ Additional recommended sections:
o Informative blog (great for SEO)
o Comprehensive set of available investment properties with a slant towards businesses
Here’s a great example: https://www.visitleclaire.com/
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We will help people find your place and fall in love with it.
Eugene W. McDaniels first opened our doors in 1966. A
carpenter’s son and naval veteran of WWII, Gene’s design and
creative skills set into motion the hands-on approach and work
ethic that still makes McDaniels Marketing a great place to
work and do business with today.
Our team has been serving the travel and tourism industry for
more than 20 years and we now serve numerous DMOs,
attractions and lodging partners in nine states.
That’s because your vision is our vision. Your success is our
success.
Our Promise
We create a catalyst of meaningful connections that improve lives across both rural and urban
places. It’s because of these connections and our diverse experience that we are uniquely
equipped to help communities thrive -- from getting people to make their first visit to helping
local destination partner businesses prosper and grow.
Why McDaniels Marketing & McD Digital
Marketing destinations isn’t just about brandishing a catchy slogan
set to kitschy music. Today’s travelers want something more…
They want to feel a connection to the destination before
committing to their journey. They don’t want facts and figures.
They want stories that sell the experience.
Our innovative team delivers dramatic results…
We describe your story to the visitor. We don’t tell stories, we
describe them in detail using firsthand descriptive words, striking
photography and engaging video to create a positive image in the
potential visitor’s mind before they visit.
We invite interaction by designing, building and writing
informative, responsive websites that easily draw in the user and
keep their interest.
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We plan and execute an effective marketing plan. We customize a highly efficient, transparent, digital
strategy blended with the right mix of print, OHH and broadcast media. Our approach includes the latest
retargeting techniques along with video pre-roll advertising, social media advertising and much more.
We support your strategy with interesting and factual fulfillment materials, including visitor guides,
passports, illustrated maps and special event e-blasts.
We develop captivating and motivating videos and social media content to engage the visitor.
We hit KPIs through efficient measurement tools and reports that are easy to understand.
Who are we to make such claims? Ask our clients.
We are a close-knit, strategically smart, highly creative, travel and tourism agency with a results-
oriented approach. And it works. We have the know-how and expertise needed to inject new life into
your tourism, new resident and economic development efforts. Regardless of your city, county or
destination, the list of delighted clients we have helped proves brand authenticity, strong creativity and
a strategic mix of digital and traditional media works. By joining forces with us, we’ll work together to
make people notice and not only head your way, but stay a while and consider living there and/or
opening a business! Our results speak volumes.
“Our destination was at a crucial point. Our desire was to bring cohesive messaging and design
elements to our investments. McDaniels Marketing has given us a fresh perspective,
professional guidance and assistance with data analysis and superior creativity in a mix of
mediums. You have a connection to trained and knowledgeable individuals at a more affordable
cost than in-house. You can choose to invest in a specific program or project or a more robust
selection of services to fit your needs.”
– Beth Wiles, Executive Director, Pulaski County, MO Tourism
Client References
• Courtney Sage, Assistant Village Administrator, Village of Cary, IL | csage@caryillinois.com |
847-639-0003
• Dorothy Wolf, Economic Development Coordinator, City of McHenry, IL |
dwolf@cityofmchenry.org | 815-363-2175
• Terri Reifsteck, Vice President of Marketing & Community Engagement, Experience Champaign-
Urbana | terrir@experiencecu.org | 217-351-4133
• Krisilee Murphy, President & CEO, Explore Elgin Area | krisilee@exploreelginarea.com |
847-695-7540
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MEET YOUR
TEAM
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Relevant Experience
Illinois
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Iowa
Indiana
Michigan Minnesota Ohio
Missouri
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Wisconsin
Kentucky
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Experience Champaign-Urbana, IL CVB Website
www.experiencecu.org
When Experience Champaign-Urbana completed a rebranding in
spring 2024, McD Digital was tasked with redesigning the website
we built for them in 2017 to match the new branding. Our Creative
and Digital teams worked together to create a unique site that
highlights the brilliance of Champaign-Urbana.
Features
✓ McD Digital integrated a new video header that plays on the
“brilliant” theme. The continually changing first word shows
Champaign-Urbana is brilliant in all areas.
✓ Bright buttons were added to immediately allow users to find
their way deeper into the site, easily allowing meeting planners
and U of I visitors to find the correct pages.
✓ Service boxes were added and programmed with an animated
hover effect that draws the visitor’s eyes and encourages them to
engage further with the site.
✓ To help promote the entirety of Champaign County, an
integrated map was designed and programmed into the
homepage, allowing the county to promote activities and
businesses in cities outside of Champaign-Urbana such as Paxton,
St. Joesph and Mahomet.
✓ A second service box section was designed and programmed
with the tagline “CU”, allowing visitors to interact with the site
once again and find additional content from game days to
concerts.
✓ An integrated related blog content feature and enabled editable
type overlays on the homepage to create a unique and striking
look.
Impact & Results
The new branding and website had an immediate impact on web
traffic. After launching on Nov. 1, 2023, the first month saw a 23%
increase in traffic compared to the same month the previous year.
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Lake of the Ozarks, MO
www.funlake.com
The Story
Located in the heart of Missouri, Lake of the Ozarks is a premier
summertime destination with world-class boating, watersports, fishing,
golfing and state parks — along with a remarkably wide selection of
resorts, condos and vacation homes. Whether traveling with friends,
bringing the kids along or getting away for a long, romantic weekend,
the Lake caters to groups of all ages and lifestyles, inviting everyone to
enjoy their idea of a vacation — as laid back or action-packed as they
want.
The Challenge
The Lake of the Ozarks CVB worked with McD Digital to redesign their
website, funlake.com, which launched in early 2021 and for a second
time in 2024. Designed to provide users with an experience that left
them excited, informed and inspired, the site design used impactful
photography that accented the Lake’s lure along with prominent service
boxes for a sleek, streamlined user interface.
The Solution
CREATING AN EXPERIENCE
The site design used colors and textures familiar to the organization,
accenting a modern design that positioned the Lake as a Midwestern
destination of choice. These brand elements were then applied to digital
advertising materials to create a sense of brand cohesion. The site also
included a fully programmed advertising module, allowing the Lake of
the Ozarks CVB to sell advertising throughout the site, including on the
homepage and individual under pages. This helps provide the CVB with
additional revenue throughout the year.
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Elgin Area CVB
https://exploreelginarea.com/
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Jacksonville, IL CVB
https://jacksonvilleil.org/
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Pulaski County, MO
https://visitpulaskicounty.org/
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Visit Fairfield, IA
https://www.visitfairfieldiowa.com/
t
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Illinois Destinations Association
https://www.ildestinations.org/
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Viroqua Chamber – Viroqua, WI
https://www.viroquachamber.com/
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Think McHenry, IL
https://www.thinkmchenry.com/
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Choose Cary, IL
https://www.choosecary.com/
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Development Process & Timeline
Project Kickoff: 2 weeks Programming: 8 - 12 weeks
• Kickoff meeting with McD Digital and • Programming new design
client team • Content transfer to new database
• Internal strategy session • Responsive testing
• Site mapping/site restructuring • QA testing
• Client feedback on sitemap • Send site link to client team for review
• Changes or updates to sitemap (if any)
Launch: 2 weeks
Design: 4 weeks • Make adjustments/edits (if any)
• Design of homepage and under page received from the client team
• One round of edits • Final mobile testing and tweaks to
• Design approval from the client content
• Launch to host
Overall Turnaround Time from Start to Finish: Approximately 4-5 months
Estimated Launch Date: November/December 2024
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Our Solution
We will utilize WordPress for your new website. WordPress is an extremely versatile CMS that provides
long-term growth for your site as it evolves and as future business requirements demand additional
functions. WordPress is built using plugins that perform different functions for your website. Some
plugins are free and others are paid. There are thousands of plugins available to meet a variety of
business needs. As new requirements develop, new plugins can be installed to meet these
requirements. Designs are governed by themes. Developing the new site in our preferred WordPress
theme “Divi” will enable us to create dynamic page layouts while supporting the overall look and feel of
the site.
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Recommended Plugins
Formidable Forms
Website forms will be created within Formidable, the most advanced
WordPress form builder available. You may create an unlimited number
of forms for your site. Forms are independently created through this plugin and then simply embedded
into a page through a supplied code. You will have the ability to create diverse forms using drop-down
lists, radio buttons, check boxes and open fields. reCaptcha can be added to any form to provide
additional security.
We anticipate using the free version of Formidable, but paid versions are available if needed.
Business Directory Plugin
Utilizing the Business Directory Plugin, you will be able to showcase
the various businesses that make up your thriving economy. The
paid plugin includes the ability for customers to claim a listing on the website and then edit their own
listing. Additional features include Google Maps, search categories and featured listings.
We recommend using the pro version at an initial cost of $149/year (renews at $249/year after year 1).
Event Calendar Pro
Event Calendar Pro is one of the top event calendar plugins on the
market. The pro plugin includes multiple views, recurring events and
event categories. Optional add-ons are available for community submissions, event tickets and a filter
bar.
Event Calendar Pro starts at $99/year. Community submissions are available for an additional $89/year
and registrations are available for another $99/year. These are all a la carte, so community submissions
are not needed for registrations and vice versa.
Smash Balloon
Smash Balloon allows us to add Instagram, Facebook and other social
feeds directly onto your website. These feeds can be from your own social media or aggregate a specific
hashtag. These can include moderation if needed.
The plugin starts at $100/year for an Instagram feed and goes up in price based on what social media
accounts you are feeding in.
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Yoast SEO
Prior to launch, we will set up/configure the website with Yoast SEO, the
No. 1 rated WordPress SEO plugin available. Yoast allows you to easily
input SEO related fields such as title tags, meta descriptions and
keywords, eliminating the need to code these manually. It also provides a quality score for each page to
let you know where your holes in optimization are. Other great features include the ability to generate a
sitemap and breadcrumbs while fully integrating with Google Search Console and your social media
channels.
Sacuri Security
Sacuri Security is a free security plugin that is used in conjunction with our hosted
server solution to make sure your site is secure from bots and hackers. Sacuri
monitors known blocklists and provides security notifications when bots or hackers
attempt to access your site. With Sacuri and our managed hosting, you can be
assured your site is safe and secure for all users.
AccessiBe
AccessiBe is an accessibility plugin that is used to increase compliance
with ADA, WCAG 2.1, ATAG 2.0 and Section 508 requirements. It will be used to enhance the browsing
experience of those with visual impairments. The tool allows you to desaturate the look of the site,
change the color contrast, enlarge text and highlight links. These settings can be changed via a frontend
toggle that will always display on top of content on the website.
AccessiBe starts at $49/month.
G Translate
For a free translation plugin, we recommend G Translate. The plugin offers 103 languages and includes
automatic translations. If the free version does not meet expectations, they also offer a paid version or
we work with additional vendors that can provide translation services directly.
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Project Scope Requirements
With more and more users now on mobile devices, our
team will focus on a mobile-first design for your
Develop mobile-first designs that are responsive
website, providing you with a look that specifically will
to users on different devices. work on smaller devices but will also look great on
desktops.
A new website site map will be created in Octopus.do
Improve and streamline site navigation and
that utilizes a data-driven approach for navigation and
searchability. customer journey.
Our websites support all active browsers, including
Must be cross-browser compatible (Google
Chrome, Firefox, Edge (formerly Internet Explorer) and
Chrome, Firefox, Safari, Internet Explorer, etc.). Safari.
Our managed hosting solution will keep your site
secure with free SSL and active monitoring. An optional
The website is required to provide security
two-factor authentication is available if the client
features to prevent website hacking or
chooses to use that feature. WAF and DDoS services
defacement. can be recommended to complement the site if
needed.
Google Analytics 4 and Tag Manager will be installed
on your site to allow for tracking site metrics. We will
Website to include integrations for registration,
also submit a new website to Google post-launch. An
event calendar and Google Analytics. event calendar plugin will be installed and registrations
can be added to the plugin for an additional $99/year.
Our goal with every project is to create sites that are
easy for our clients to use and scalable to their needs.
Refresh the backend, providing cost-effective
We don’t earn commission on our plugins, so if one of
solutions for hosting software products working
them does not meet your needs or is outside your
within budget parameters. budget parameters, we will work with you to find a
better solution.
McD Digital can offer multiple site translation
Google Integration for language accessibility. solutions, including both paid and free options
depending on your needs.
Utilize responsive design to ensure optimal Our mobile-first design strategy and fully mobile
display on various screens, including mobile response theme will mean your site will work on any
devices. device type and screen size.
The site must be able to be updated by the Two hours of training are included in the proposal and
Village after it is built out. Training on updating can be allocated for future use. All sites are warranted
content, maintaining the website and other 30 days post-launch. After that period, we have
support should be included. included an option for monthly website maintenance.
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Technical Requirements
Specify the preferred content management We recommend WordPress for your new site.
system (CMS) or any technical platforms to be WordPress is the No. 1 CMS in the world for a reason.
used. It is easy to use, well-supported and fully scalable.
We offer a managed WordPress hosting solution. This
solution is focused on uptime all the time and keeping
Define hosting and server requirements,
your site running efficiently and safely. If for whatever
including scalability and security measures. reason your site does go down, our team will work
quickly to get it back up and running.
Our goal with all sites is uptime all the time. As part of
your web build, our programmers will work to create a
Outline performance expectations (e.g. , page site that not only looks amazing but scores well with
load speed, uptime). Google PageSpeed Insights for mobile. This includes
using the right size images, optimizing and embedding
videos, and minimizing additional JavaScript.
Design and User Experience Requirements
All our sites are custom-designed based on client input
and branding. We will complete an onboarding
process that will include learning more about your
Describe the desired look and feel of the
destination so we can create a site that truly looks and
website, including a brand refresh. feels like the Village of Hoffman Estates. As a part of
this project, we will develop a new tourism brand
logo, colors and tagline.
Our solutions are responsive and mobile-optimized
Specify requirements for responsive design and
out of the gate. No additional requirements from the
mobile optimization. client are needed to meet this goal.
Our team uses our experience and industry data to
build sitemaps that are easy to navigate and engage
Outline user experience (UX) considerations and
the user. We want users to quickly and easily find the
desired features for easy navigation and
information they are looking for. We utilize UI/UX
engagement. strategies to fully engage the user and drive them
deeper into the site for further engagement!
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Content Strategy Requirements
Backend access to the current site would be
appreciated so our team can migrate any existing
content to the new site. Included in this proposal is
Discuss content requirements, including text,
additional copywriting time to write new content and
images, videos and other multimedia elements. punch up existing content. As a full-service marketing
agency, McD Digital can also provide quotes for video
and photography shoots if required.
Our copywriters and programmers are SEO trained
and will work to create a site that is SEO-optimized at
Specify any SEO (search engine optimization) launch. However, as SEO is constantly changing, we
requirements for content optimization. have quoted an SEO package at the end of this
document. Our team will work with you after launch
to help drive organic traffic to your site.
Our quote includes hours for content migration and
copy creation but is limited to those specific hours.
Mention any content creation or migration Some copy creation will most likely be needed from
support needed from the vendor. the client as well as assistance in moving business
directory listings and event listings. The specifics of
this will be defined during the kickoff of the project.
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July 29, 2024
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Hoffman Estates Website Redesign Proposal
WordPress Website Development Budget
Includes the minimum number of hours required for concept, design and copywriting and will require
some assistance from the client to complete content.
Onboarding (4 hours) ............................................................................................................................. $500
Project Management (20 hours) .......................................................................................................... $2,500
Brand Development (Tourism Logo, Color Scheme and Tagline) ........................................................ $5,000
Website Concept & Design (50 hours) ................................................................................................. $6,250
Copywriting (28 hours) ........................................................................................................................ $3,500
Technical Setup (8 hours) .................................................................................................................... $1,000
• Custom Design Integration
• Sitemap Integration
Development (53 hours) ...................................................................................................................... $6,625
• Data Transfer; Page Buildout & Styling
• Basic Plugin Installation & Configuration
• Form Creation
• Analytics/Search Console/Yoast
• Redirects
Business Directory Implementation, Styling & Buildout (10 hours) .................................................... $1,250
Event Calendar Pro Implementation, Styling & Buildout (10 hours) ................................................... $1,250
Social Media Integration (2 hours) ......................................................................................................... $250
Proofing, Testing & Deployment (12 hours) ........................................................................................ $1,500
Training (2 hours) .................................................................................................................................... $250
Total Investment..................................................................................................................... $29,875
3rd Party Costs -- These costs will be paid directly to the plugin/theme developers.
Event Calendar Pro........................................................ $99/year (+ $89/year for Community Submissions)
Business Directory Elite........................................................................................................................... $149
Smash Balloon ........................................................................................................................... $100 retainer
AccessiBe ADA Plug-in................................................................................ starting at $49/month $588/year
Photography and Videography Available: starting at $150/hour; Additional Copy Writing: $125/hour
or quoted in a bulk package
33 | Page
July 29, 2024
Page 53 of 64
VILLAGE OF HOFFMAN ESTATES
DEPARTMENT OF DEVELOPMENT SERVICES
PLANNING DIVISION MONTHLY REPORT
SUBMITTED TO: PLANNING, BUILDING & ZONING COMMITTEE
BY: Jennifer Horn, Director of Planning and Transportation
September 2024
GENERAL UPDATES
• Planning staff assisted the Communications team with the Village’s “City Hall Selfie” day, earning an award for “Most
Cinematic City Hall Selfie”.
LONG RANGE PLANNING PROJECT STATUS
♦ Teska Associates (as lead) and Ancel Glink awarded contract to
complete the Zoning Code Update project. ♦ Epstein (as lead), HNTB, and All Together awarded contract
♦ The PB&Z Committee moved to support the consultant’s findings for comprehensive multimodal plan: Hoffman in Motion.
and recommendations on August 7, 2023. ♦ Website is live www.hoffmaninmotion.com.
♦ The project website is live at www.VOHEzoning.org. Public Engagement
♦ Drafting is ongoing based on direction provided by the PB&Z. ♦ Steering Committee meeting was on May 2.
♦ Community engagement remains ongoing and additional public ♦ Over 300 survey responses were received.
comment emails continue to be received. ♦ Focus groups held with the Youth Commission, Sustainability
Commission & Commission for People with Disabilities.
♦ Pop-Up events held at the Senior Luncheon in May and Crank
Revolution Bike Ride on June 12, Bell Works on August 7 and
Summer Sounds on the Green on August 15. Visit
www.hoffmaninmotion.com/photos to see pictures from these
events!
♦ The July 11 Hoffman In Motion Summer Hang at South Ridge
Park was an overwhelming success, with over 300 attendees.
Thanks to our partners at Pace, the Windy City Bulls, Crank
Revolution, First
Student Bus, and
the Police and
Fire Departments
for their support.
Work Product
♦ Project remains
on track for
summer 2025
completion. Existing Conditions Report is drafted and ready
for Committee review.
Page 54 of 64
Planning, Building and Zoning Committee -2- September 9, 2024
ACTIVE PLANNING PROJECTS
PZC or PBZ VB
Project Address Status
Meeting Meeting
Pfizer Lift Station Plat of Easement 2000 CENTER DR APPROVED 8/5/24 8/5/24
Bell Works Townhomes Site Plan
1705 LAKEWOOD BLVD APPROVED 8/5/24 8/5/24
Amendment
Sideyard Setback Variation for a Deck 1720 HIGHLAND BLVD PUBLIC MEETING 9/18/24 10/7/24
CMIC Addition 2860 FORBS AVE ON HOLD
Beverly Property Mass Grading (staff approval) 2601 BEVERLY RD UNDER REVIEW
Compass Data Center Site Plan 3333 BEVERLY RD UNDER REVIEW
1305 N BARRINGTON
Dunkin’ Water Main Easement UNDER REVIEW
RD
Apple – Golf Rezoning and Concept Review 1180 & 1190 APPLE ST UNDER REVIEW
HE Community Bank Master Sign Plan 2200 W HIGGINS RD UNDER REVIEW
Scooter’s Coffee 2 E HIGGINS RD UNDER REVIEW
Harvest Community Church Parking Lot
2060 STONINGTON AVE UNDER REVIEW
Expansion
Kensington Fields Townhomes (Pulte) 1950 HASSELL RD UNDER REVIEW
3125 N BARRINGTON
Microsoft CHI07 UNDER REVIEW
RD
MONTHLY PLANNING PROJECT ACTIVITY
Projects Submitted by Type AUGUST 2024 YTD
Pre-Development 2
Agreement
Annexation
Courtesy Review
Easement 3
Master Sign Plan 3
Plat of Subdivision 2
Other Plat 2
RPD Amendment 1
Site Plan Review 14
Special Use 4
Text Amendment
Rezoning 1
Variation 1 6
Total 1 38
FOIA Processed 0 17
Zoning Verification Letters 0 3
Building Permits Reviewed by Planning 85 588
Page 55 of 64
Planning, Building and Zoning Committee -3- September 9, 2024
PLANNING PERFORMANCE MEASURES
Site Plan Review Process August Year to Date
Number of administrative/staff review site
0 7
plan cases completed NA 88%
Number of PZC site plan cases processed 0 1
Annual goal is to complete at least 65% of site plan cases through administrative review process
Site Plan Review Timing August Year to Date
Number of cases processed within 105 days 0 NA 8 100%
Annual goal is to complete 100% of cases within 105 days
Page 56 of 64
VILLAGE OF HOFFMAN ESTATES
DEPARTMENT OF DEVELOPMENT SERVICES
CODE ENFORCEMENT DIVISION MONTHLY REPORT
SUBMITTED TO: PLANNING, BUILDING & ZONING COMMITTEE
BY: Sanyokta Kapur, Director of Building & Code Enforcement
September 2024
GENERAL ACTIVITIES
• On August 1, 2024, David Banaszynski & Kathleen Kuffer put on a presentation for the District 211 school
food program.
• On August 13, 2024, Tricia Morandi attended a NWBOCA virtual seminar on Building an Effective Case.
• On August 20, 2024, Tricia Morandi attended a Central Square webinar on 2024 Roadmap.
• On August 28, 2024, Tricia Morandi attended an online Central Square Best of the West Users Group meeting.
• Congratulations to David Dodge, who has joined the Building and Code Enforcement Division as the Building
Official.
• Seasons of Hoffman Estates has received occupancy for its clubhouse and seven residential buildings. Framing is
underway for the final building.
• Microsoft has started construction on the Colos 2 to Colos 5 buildouts in Building 1, CHI05. The permit process is
ongoing for CHI06, Building 2 of the campus, after Village Board site plan approval.
• Demolition of existing structures is ongoing at the Sears campus. Mass grading of the Compass data centers has been
approved by Village Board and Site Development permit is under review.
• Popeye’s on Higgins Rd has received Certificate of Occupancy and is expected to have a Grand Opening soon.
• Dar-Ul -Ilm Foundation interior buildout for religious center at Lakewood Blvd is ongoing.
• The I Smell Bacon on Sutton Rd has received a certificate of occupancy and is officially open for business.
• Dunkin’ on Barrington Rd. has received a temporary certificate of occupancy and is officially open for business.
• ComEd is almost complete with construction on the Pembroke Ave. substation expansion.
• Construction is ongoing for the new Advocate outpatient facility on Hoffman Blvd. within Prairie Stone. Interior
finishes are almost complete and site work is ongoing.
• The Starbucks at Fountain Crossing on Barrington Rd has received certificate of occupancy and is officially open for
business.
• Airdrie Estates subdivision has several lots under construction for new single-family homes.
• Code Enforcement staff have been involved in several ongoing property maintenance cases as well as annual monitoring
of commercial snow removal and pothole maintenance.
Bell Works Construction Update:
• Staff is working with Bell Works on several tenant build-outs and atrium events throughout the east side. Site
Development permit approval for Bell Works Townhomes is pending.
2024 Code Enforcement Freedom of Information Act Requests Processed
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
31 34 51 46 54 52 52 51 371
2024 Code Enforcement GovQA Questions & Complaints Processed
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
10 4 16 20 35 21 23 13 142
Page 57 of 64
Village of Hoffman Estates -2- Code Enforcement Division Monthly Report – September 2024
Construction Inspections
Year 2024 2023
Jan 346 628
Feb 415 555
Construction Inspections
Mar 607 468 1000
Apr 715 544
800
May 718 657
Inspections
Jun 717 676 600
Jul 827 625 400
Aug 720 743
200
Sep 671
Oct 770
0
Nov 629
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Dec 478 2024 2023
Total 5065 7444
Construction inspections include review and closure of older permits that have not yet had a final inspection.
RENTAL HOUSING LICENSE AND INSPECTION PROGRAM
• There are currently 1,840 rental properties registered. This includes 1,184 single family and townhome units (64%) and
656 condominium units (36%). This number fluctuates based on new registrants and owners who choose to no longer
rent their properties.
• Renewal notifications were mailed on November 15, 2023, to all rental properties. The deadline to submit payment and
update registration information was February 1, 2024.
• As of September 3rd, 1,807 properties have renewed.
2024 Rental Inspections
Inspection Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
Annual 124 76 68 113 107 127 160 100 875
Reinspections 108 87 64 68 78 79 79 118 681
Total 232 163 132 181 185 206 239 218 0 0 0 0 1556
Page 58 of 64
Village of Hoffman Estates -3- Code Enforcement Division Monthly Report – September 2024
2024 Permits Issued
2024 2023
Permit Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD Total
Commercial New 0 1 0 1 2 0 0 3 7 9
Single Family New 0 0 0 0 1 0 0 0 1 5
Land Development 0 0 0 0 0 0 0 0 0 1
Fire 13 8 15 9 3 9 17 18 92 158
All Other Permits 108 127 205 367 299 296 312 308 2022 2907
2024 Total 121 136 220 377 305 305 329 329 0 0 0 0 2122
2024 Permits Applied
Year Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
2024 134 205 340 535 479 470 395 447 3005
2023 105 179 227 322 433 505 496 544 419 345 223 161 3959
Permits Applied
600
Permits Applied
400
200
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2024 2023
Permit Revenue
Year 2024 2023
Jan $54,595 $475,262
Permit Revenue Comparison
Feb $55,383 $92,415 $2,500,000
Mar $61,118 $48,876 $2,000,000
Apr $63,268 $331,820
Revenue
$1,500,000
May $2,080,130 $62,483
Jun $100,777 $85,224 $1,000,000
Jul $67,251 $67,487 $500,000
Aug $70,712 $66,181
$0
Sep $222,586
Oct $350,822
Nov $56,694
Dec $34,685 2024 2023
Total $2,553,234 $1,894,535
2024 Budget: $3,767,000. Total Revenue includes building permits, fire permits and Temporary & Full Certificates of Occupancy.
Page 59 of 64
Village of Hoffman Estates -4- Code Enforcement Division Monthly Report – September 2024
2024 Property Maintenance Summary Report
2024 2023
Violation Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD Total
Accessory Structure 1 3 3 14 6 6 3 5 41 44
Exterior Property Maintenance 4 2 19 36 15 10 7 6 99 93
Work Without Permits 1 4 5 4 7 9 11 6 47 58
Garbage/Toters/Yard Waste 25 70 25 52 60 28 40 59 359 468
Improper/Outside Storage 5 8 3 10 9 13 12 15 75 165
Interior Property Maintenance 1 0 0 0 2 1 0 0 4 11
Miscellaneous 16 14 27 10 15 15 14 10 121 123
Animal Issue 1 0 0 3 1 2 11 13 31 35
Right-of-Way 4 0 0 10 2 5 3 6 30 15
Signs & Banners 1 3 2 0 2 1 1 3 13 15
Tall Grass/Weeds 0 0 0 21 190 80 78 74 443 276
Vehicle 2 5 3 4 2 4 4 4 28 70
2024 Total 61 109 87 164 311 174 184 201 0 0 0 0 1291
2023 Total 60 69 49 102 257 208 142 131 107 118 69 61 1373
2024 YTD
Vehicle Accessory
2% Structure Exterior
3% Property
Maintenance
8%
Tall
Grass/Weeds
34% Work Without
Permits
4%
Garbage/Toters
/Yard Waste
Signs & 28%
Banners
1%
Right-of-Way Improper/Outside
2% Storage
Interior 6%
Animal Issue Miscellaneous Property
3% 9% Maintenance
0%
2024 Citations Issued
Violation Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
Business License 24 20 14 2 90 33 8 24 215
Code 42 59 177 46 89 83 67 65 628
Rental 0 74 103 0 113 49 6 66 411
Total 66 153 294 48 292 165 81 155 0 0 0 0 1254
2024 Adjudication Court Dockets - Citations Presented
Court Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
Code/Bus. Lic. 37 54 56 65 82 102 106 82 584
Rental 75 84 36 87 73 72 88 60 575
Total 112 138 92 152 155 174 194 142 0 0 0 0 1159
Page 60 of 64
Village of Hoffman Estates -5- Code Enforcement Division Monthly Report – September 2024
2024 Environmental Health Inspection Report
Activity Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD
High Risk Food 37 34 0 0 32 39 1 4 147
Med Risk Food 0 0 34 35 0 1 4 1 75
Low Risk Food 0 0 1 2 1 0 42 57 103
Reinspections 2 0 4 2 2 4 3 3 20
Public Pools 0 0 0 0 1 0 0 0 1
Plan Review 3 0 1 6 3 4 2 3 22
Day Care 0 0 2 5 0 0 0 1 8
Complaint 2 1 3 6 5 4 7 6 34
Total 44 35 45 56 44 52 59 75 0 0 0 0 410
2024 YTD
Day Care Complaint
Plan Review 8%
2%
6%
High Risk Food
Public Pools 36%
0%
Reinspections
5%
Low Risk Food
25%
Med Risk Food
18%
Food establishments are divided into the risk categories of high, moderate or low, and planned inspections are performed three, two, or one time
each year respectively. A high-risk establishment presents a high relative risk of causing foodborne illness based on the large number of food handling
operations typically implicated in foodborne outbreaks and/or the type of population served by the facility. There are approximately 285 facilities
that require a total of approximately 525 planned inspections throughout the year (this number fluctuates based on businesses opening/closing).
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