City Council - Formal Session
Regular MeetingVirginia Beach, VA · September 3, 2024
Agenda
CITY OF VIRGINIA BEACH
“COMMUNITY FOR A LIFETIME”
CITY COUNCIL
MAYOR ROBERT M. "BOBBY" DYER - Mayor
ROSEMARY C. WILSON - Vice Mayor District 5
MICHAEL F. BERLUCCHI - District 3
BARBARA M. HENLEY - District 2
DAVID HUTCHESON - District 1
ROBERT W. "WORTH" REMICK - District 6
DR. AMELIA N. ROSS-HAMMOND - District 4
JENNIFER ROUSE - District 10
JOASHUA F. "JOASH" SCHULMAN - District 9
CHRIS TAYLOR - District 8
SABRINA D. WOOTEN - District 7
CITY HALL BUILDING
CITY COUNCIL AGENDA 2401 COURTHOUSE DRIVE
CITY COUNCIL APPOINTEES VIRGINIA BEACH, VIRGINIA 23456-9005
CITY MANAGER – PATRICK A. DUHANEY PHONE: (757)-385-4303
CITY ATTORNEY – MARK D. STILES September 3, 2024 FAX (757) 385-5669
CITY ASSESSOR – SUE CUNNINGHAM
CITY AUDITOR – LYNDON S. REMIAS
EMAIL: CITYCOUNCIL@vbgov.com
CITY CLERK – AMANDA BARNES
MAYOR ROBERT M. "BOBBY" DYER
PRESIDING
I. CITY COUNCIL'S BRIEFINGS - CONFERENCE ROOM- 2:00 PM
1. ZERO WASTE AWARENESS WEEK
Maury Hill, Chair – Virginia Beach Clean Community Commission
Terry Stevens, Vice Chair – Virginia Beach Clean Community Commission
(Requested by Vice Mayor Wilson and Council Members Berlucchi, Hutcheson,
Ross-Hammond, Rouse and Schulman)
2. REVIEW OF THE VIRGINIA AQUARIUM & MARINE SCIENCE CENTER 2:30
PM
Lyndon Remias, City Auditor
(Requested by Council Members Henley, Taylor and Wooten)
II. CITY MANAGER'S BRIEFINGS
1. ECONOMIC DEVELOPMENT INVESTMENT PROGRAM (EDIP) 3:00
PM
POLICY UPDATE AND PROPOSED SMALL BUSINESS GRANT PROGRAM
Amanda Jarratt, Deputy City Manager
2. PENDING PLANNING ITEMS 3:30 PM
Carrie Bookholt, Deputy Director – Planning
III. COUNCIL LIAISON REPORTS 3:45 PM
IV. CITY COUNCIL DISCUSSION/INITIATIVES/COMMENTS 4:00 PM
V. CITY COUNCIL AGENDA REVIEW 4:15 PM
VI. INFORMAL SESSION 4:30 PM
A. CALL TO ORDER
B. CITY COUNCIL ROLL CALL
C. RECESS TO CLOSED SESSION
1. Motion to Recess to Closed Session
VII. FORMAL SESSION - COUNCIL CHAMBER - 6:00 PM
A. CALL TO ORDER - Mayor Robert M. "Bobby" Dyer
B. INVOCATION Pastor Thomas Powell
Calvary Church
C. MOMENT OF SILENCE
D. PLEDGE OF ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA
E. ROLL CALL OF CITY COUNCIL
F. CERTIFICATION OF CLOSED SESSION
1. Certify Closed Session
G. MINUTES
1. INFORMAL AND FORMAL SESSIONS AUGUST 13, 2024
2. INFORMAL AND FORMAL SESSIONS AUGUST 20, 2024
3. FORMAL SESSION AUGUST 27, 2024
H. MAYOR'S PRESENTATION
1. PROCLAMATION – Massoud Day
Robert Jordan, Representative – Vets4NRF
Chief Warrant Officer – United States Navy (Retired)
Pastor, Author, Pod Cast Host – The Veterans Outlook
Jazz Cannon, Spokesperson – Vets4NRF
2. PROCLAMATION – Childhood Cancer Awareness Month
Patty Furco
I. FORMAL SESSION AGENDA
1. CONSENT AGENDA
J. ORDINANCES/RESOLUTION
Ordinance to AMEND City Code Section 21-230 re traffic calming
Ordinance to AMEND various Federal Grant Programs administered by the Department of
Housing and Neighborhood Preservation
Ordinance to PROVIDE direction to the City Manager regarding the partnership with the Virginia
Aquarium Foundation and AUTHORIZE a Cost Share Agreement re Facility Inspection
Contract
Ordinance to EXTEND the date for satisfying the conditions re closing a 334 square foot portion
of an unimproved right-of way adjacent to the rear of 317 45th Street
Ordinance to AUTHORIZE temporary encroachments into a City-owned right-of-way known as
Ocean View Avenue at the front of 4724 Ocean View Avenue re maintain an existing
landscaping planting bed with timber border DISTRICT 9
Resolution to APPROVE the FY-2025 Performance Contract with the Commonwealth of
Virginia and ACCEPT and APPROPRIATE $1,823,209 from the Department of Behavioral
Health and Developmental Services to the FY 2024-25 Human Services Operating Budget re
Mental Health, Developmental and Substance Use Disorders
Ordinance to AUTHORIZE the City Manager to EXECUTE a Memorandum of Understanding
(MOU) with the Virginia Tourism Authority and ACCEPT and APPROPRIATE $100,000
donation from the Authority to the FY 2024-25 Cultural Affairs Operating Budget re
development of the Hampton Roads African American Heritage Trail Guide and EXECUTE
a Memorandum of Understanding (MOU) with Hampton Roads African American Heritage
Trail, Inc. re fund the development of the Trail Guide
Ordinance to ACCEPT and APPROPRIATE $22,500 from the Virginia Department of Historic
Resources and to the FY 2024-25 Planning and Community Development Operating Budget
and AUTHORIZE a $25,000 grant match re update up to five (5) National Registrar of
Historic Places nominations
Ordinance to ACCEPT and APPROPRIATE $4,280 from the Virginia Department of Behavioral
Health and Developmental Services to the FY 2024-25 Human Services Operating Budget
and AUTHORIZE a $1,412.40 local match re Project of Assistance in Transitioning from
Homelessness Program
Ordinance to ACCEPT and APPROPRIATE $1,500 from the Virginia Department of Forestry to
the FY 2024-25 Parks and Recreation Operating Budget and AUTHORIZE a $1,500 local
match re Wesleyan Park Tiny Forest Project
Ordinance to CARRY FORWARD and APPROPRIATE $6,463,792 into the FY 2024-25
Operating Budget re purposes previously approved in FY 2023-24
Ordinance to TRANSFER $8,441,844 to Capital Project 100291 “Operations Facilities
Renovations” and APPROVE the Modification of a Construction Contract with MEB General
Contractors for Buildings 3, 11 and 33 re address the prospective change order limitations
provided by Virginia Code Section 2.2-4309(A)
K. PLANNING
THALIA PLAZA, LLC for a Conditional Change of Zoning from B-2 Community Business & R-
5D Residential Duplex District to Conditional B-4 Mixed Use Business District and a
Variance to Section 4.4(b) of the Subdivision Regulations re redevelop two parcels and
develop a 4-story mixed use building at 4317 Virginia Beach Boulevard and 216 North Fir
Avenue DISTRICT 4 (Deferred from August 20, 2024)
GREEN CLEAN HOLLAND, LLC / ALP & ALEX ASLAN for a Conditional Use Permit re car
wash facility at 4245 Holland Road DISTRICT 10 (Deferred from August 20, 2024)
DIAMOND FARROW / STAR REAL ESTATE, LLC for a Conditional Use Permit re assembly
use at 4604 Pembroke Lake Circle, Suite 104 DISTRICT 9 (Deferred from August 20, 2024)
L. APPOINTMENTS
ACTIVE TRANSPORTATION ADVISORY COMMITTEE
ADVERTISING ADVISORY COMMITTEE
AGRICULTURE ADVISORY COMMISSION
ARTS AND HUMANITIES COMMISSION
BAYFRONT ADVISORY COMMISSION
BEACHES AND WATERWAYS ADVISORY COMMISSION
CLEAN COMMUNITY COMMISSION
COMMUNITY SERVICES BOARD
EASTERN VIRGINIA INDUSTRIAL FACILITY AUTHORITY
GREEN RIBBON COMMITTEE
HEALTH SERVICES ADVISORY BOARD
HISTORIC PRESERVATION COMMITTEE
HISTORICAL REVIEW BOARD
HUMAN RIGHTS COMMISSION
OPEN SPACE ADVISORY COMMITTEE
PARKS AND RECREATION COMMISSION
PUBLIC LIBRARY BOARD
STORMWATER MANAGEMENT IMPLEMENTATION ADVISORY GROUP
TRANSITION AREA/INTERFACILITY TRAFFIC AREA CITIZENS ADVISORY
COMMITTEE
URBAN AGRICULTURE ADVISORY COMMITTEE
VIRGINIA BEACH CANNABIS ADVISORY TASK FORCE
VIRGINIA BEACH COMMUNITY DEVELOPMENT CORPORATION
WETLANDS BOARD
M. UNFINISHED BUSINESS
N. NEW BUSINESS
O. ADJOURNMENT
VIII. PUBLIC COMMENT/OPEN DIALOGUE
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If you are physically disabled or visually impaired
and need assistance at this meeting,
please call the CITY CLERK'S OFFICE at 385-4303
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Attachment: Ordinance to Amend City Code Section 21-230 Pertaining to Traffic Calming (4158 : Ordinance to Amend City Code Section 21-230
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Attachment: Ordinance to Amend City Code Section 21-230 Pertaining to Traffic Calming (4158 : Ordinance to Amend City Code Section 21-230
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Attachment: Ordinance to Amend City Code Section 21-230 Pertaining to Traffic Calming (4158 : Ordinance to Amend City Code Section 21-230
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Attachment: Ordinance to Amend City Code Section 21-230 Pertaining to Traffic Calming (4158 : Ordinance to Amend City Code Section 21-230
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Attachment: Ordinance to Amend City Code Section 21-230 Pertaining to Traffic Calming (4158 : Ordinance to Amend City Code Section 21-230
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Attachment: Ordinance to Amend Various Federal Grant Programs Administered by the Department of Housing and Neighborhood Preservation
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Attachment: Ordinance to Amend Various Federal Grant Programs Administered by the Department of Housing and Neighborhood Preservation
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Attachment: Ordinance to Amend Various Federal Grant Programs Administered by the Department of Housing and Neighborhood Preservation
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Attachment: Ordinance to Amend Various Federal Grant Programs Administered by the Department of Housing and Neighborhood Preservation
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Attachment: Ordinance to Provide Direction to the CM regarding the City's Partnership with the Virginia Aquarium Foundation and authorize a
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Attachment: Ordinance to Provide Direction to the CM regarding the City's Partnership with the Virginia Aquarium Foundation and authorize a
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Attachment: Ordinance to Provide Direction to the CM regarding the City's Partnership with the Virginia Aquarium Foundation and authorize a
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Attachment: Ordinance to Provide Direction to the CM regarding the City's Partnership with the Virginia Aquarium Foundation and authorize a
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Attachment: Ordinance to Provide Direction to the CM regarding the City's Partnership with the Virginia Aquarium Foundation and authorize a
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance Extending the Date for Satisfying the Conditions in the Matter of Closing a 334 sq. Ft. Portion of an Unimproved Right-
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Ordinance to authorize Temporary Encroachments into a City-owned right-of-way known as Ocean View Avenue, located at the
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Attachment: Resolution to Approve a Contract with the Commonwealth of Virginia for Mental Health, Developmental, and Substance Use
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Attachment: Resolution to Approve a Contract with the Commonwealth of Virginia for Mental Health, Developmental, and Substance Use
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Attachment: Resolution to Approve a Contract with the Commonwealth of Virginia for Mental Health, Developmental, and Substance Use
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Attachment: Ordinance?Authorizing the City Manager to Execute a Memorandum of Understanding with the Virginia Tourism Authority to Fund
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Attachment: Ordinance?Authorizing the City Manager to Execute a Memorandum of Understanding with the Virginia Tourism Authority to Fund
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Attachment: Ordinance?Authorizing the City Manager to Execute a Memorandum of Understanding with the Virginia Tourism Authority to Fund
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Attachment: Ordinance?Authorizing the City Manager to Execute a Memorandum of Understanding with the Virginia Tourism Authority to Fund
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Attachment: Ordinance?Authorizing the City Manager to Execute a Memorandum of Understanding with the Virginia Tourism Authority to Fund
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Attachment: Ordinance?Authorizing the City Manager to Execute a Memorandum of Understanding with the Virginia Tourism Authority to Fund
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Attachment: Ordinance to Accept and Appropriate Grant Funds from the Virginia Department of Historic Resources and to Authorize a Grant
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Attachment: Ordinance to Accept and Appropriate Grant Funds from the Virginia Department of Historic Resources and to Authorize a Grant
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Attachment: Ordinance to Accept and Appropriate Funds to Support the Project of Assistance in Transition from Homelessness Program and to
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Attachment: Ordinance to Accept and Appropriate Funds to Support the Project of Assistance in Transition from Homelessness Program and to
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Attachment: Ordinance to Accept and Appropriate Funds from the Virginia Department of Forestry’s Virginia Trees for Clean Water Grant
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Attachment: Ordinance to Accept and Appropriate Funds from the Virginia Department of Forestry’s Virginia Trees for Clean Water Grant
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Attachment: Ordinance to Carry Forward and Appropriate $6,463,792 for Purposes Previously Approved in FY 2023-24 into the FY 2024-25
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Attachment: Ordinance to Carry Forward and Appropriate $6,463,792 for Purposes Previously Approved in FY 2023-24 into the FY 2024-25
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Attachment: Ordinance to Carry Forward and Appropriate $6,463,792 for Purposes Previously Approved in FY 2023-24 into the FY 2024-25
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Attachment: Ordinance to Carry Forward and Appropriate $6,463,792 for Purposes Previously Approved in FY 2023-24 into the FY 2024-25
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Attachment: Ordinance to Transfer $8,441,844 to Capital Project 100291, “Operations Facilities Renovations” and to Approve the Modification of
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Attachment: Ordinance to Transfer $8,441,844 to Capital Project 100291, “Operations Facilities Renovations” and to Approve the Modification of
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Attachment: Ordinance to Transfer $8,441,844 to Capital Project 100291, “Operations Facilities Renovations” and to Approve the Modification of
THALIA PLAZA, LLC FOR A CONDITIONAL CHANGE OF
ZONING FROM B-2 COMMUNITY BUSINESS & R-5D
RESIDENTIAL DUPLEX DISTRICT TO CONDITIONAL B-4
MIXED USE BUSINESS DISTRICT AND A VARIANCE TO
SECTION 4.4(B) OF THE SUBDIVISION REGULATIONS RE
REDEVELOP TWO PARCELS AND DEVELOP A 4-STORY
MIXED USE BUILDING AT 4317 VIRGINIA BEACH
BOULEVARD AND 216 NORTH FIR AVENUE DISTRICT 4
(DEFERRED FROM AUGUST 20, 2024)
Adopted by the Council of the City of Virginia Beach, Virginia on the day of .
APPROVED AS TO CONTENT: APPROVED AS TO LEGAL SUFFICIENCY:
City Manager City Attorney’s Office
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
CITY OF VIRGINIA BEACH
AGENDA ITEM
ITEM: THALIA PLAZA, LLC [Applicant & Property Owner] Conditional Rezoning
(B-2 Community Business & R-5D Residential Duplex District to Conditional
B-4 Mixed Use Business District) Subdivision Variance (Section 4.4(b) of the
Subdivision Regulations) for the property located at 4317 Virginia Beach
Boulevard & 216 N. Fir Avenue (GPIN 1477857194, 1477857096). COUNCIL
DISTRICT 4 (Ross-Hammond)
MEETING DATE: September 3, 2024 (Deferred at the August 20, 2024 CC Hearing)
Background:
The applicant is requesting to rezone approximately 0.44-acres from B-2
Community Business District and R-5D Residential District to Conditional B-4
Mixed Use District to redevelop two parcels with a mixed-use development
consisting of retail and 8 multi-family dwelling units. A Subdivision Variance to the
lot width and street line frontage requirements for the B-4 Mixed-Use District is also
being requested. The property is located between the Pembroke Strategic Growth
Area (SGA) and the Rosemont Strategic Growth Area (SGA) and while the
property is not located within an SGA the applicant has designed the property to
adhere to the SGA’s development guidelines, specifically the Special Area
Development Guidelines for Urban Areas. A deviation to the setbacks is being
requested to adhere to the reduced setbacks allowed in the SGAs with a front yard
setback of 10 feet and side yard setback adjacent to the street of 5 feet.
The property will be developed with a 4-story mixed-use building. The first floor will
have retail space with the second and third floors developed with 8, two-bedroom
residential units (four apartments per floor). The fourth floor will provide amenity
space for residents, including a recreation room and storage space. A 683-square-
foot roof deck is also proposed as additional amenity space.
The exterior façade will consist of a neutral color palette and at its tallest point the
building will be 44 feet and 6 inches in height; however, the proposed rear building
height adjacent to neighboring residences is 33 feet and 6 inches meeting the 35-
foot maximum height requirement for within 100 feet of a residential district. All
parking is met on site. Additionally, the site meets all landscaping requirements to
include street frontage, building foundation, and interior parking lot landscaping,
as well as a 15-foot-wide buffer with Category IV plantings along the southern and
southeastern property line facing adjoining residential properties and a 10-foot-
wide Category I landscape buffer along the eastern property line.
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
A Subdivision Variance is requested for the deficiency in lot width and street line
frontage. 200 feet of lot width and 160 feet of street line is required, where only
120 feet is provided for both. Additionally, the applicant is requesting a deviation
to the lot area requirements through the provisions of Section 107(i) of the Zoning
Ordinance. The required minimum lot area is 40,000 square feet in the B-4 Mixed
District for this type of development and the proposed lot area is 19,234 square
feet.
Considerations:
The proposal will contribute to the quality of the surrounding area by replacing a
vacant restaurant building with a new building that reflects the recommendations
for the Strategic Growth Areas (SGAs), the Special Area Development Guidelines
for Urban Areas as well as the Inland Study Area: Pembroke to Rosemont outlined
in the Commercial Area Pattern Book. The variance requests to lot width and street
line frontage requirements are compliant with the conditions of Section 9.3 of the
Subdivision Regulations and consistent with the Comprehensive Plan’s vision for
the Suburban Area. Staff and the Planning Commission concurred that the
deviations to the lot area, setbacks, and variance request to lot width and street
line frontage are acceptable, as the use will not negatively impact surrounding
properties but rather will improve the aesthetics of the site with a development that
provides not only retail opportunities for neighboring properties but quality housing
for citizens of Virginia Beach.
The Conceptual Site Layout Plan submitted to the Planning Commission displayed
a 22-foot-wide entrance along N. Fir Avenue. This does not meet the Public Works
Design Standards Manual which requires a width of 30 feet at the point of tangent
in the entrance. The applicant, as noted in the Staff Report, made plans to revise
the plan between Planning Commission and City Council to ensure that the
commercial entrance is in full compliance with the Public Works Design Standards.
The plan was updated to meet this requirement, is included as an attachment, and
was submitted prior to the proffer deadline of 10 days prior to City Council.
To address concerns from the community regarding privacy for the adjacent
residential properties, the applicant has provided a revised exhibit (dated
8/21/2024) showing a six-foot tall privacy fence along the southern line and on a
portion of the southeastern property lines adjacent to the single-family residences.
No other changes to the plan have been made. The revised plan and proffers were
submitted to staff on 8/22/2024 before the proffer deadline of 10 days before City
Council.
Further details pertaining to the application, as well as Staff’s evaluation, are
provided in the attached Staff Report. One letter of opposition was received from
an adjacent property owner with concerns regarding how the development will
affect their property values.
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Recommendation:
On July 10, 2024, the Planning Commission passed a motion to recommend
approval of this request by a vote of 10 to 0.
PROFFERS
Proffer 1:
When the Property is developed, the entrance, streets, landscaping, and fencing
shall be substantially in accordance with the “CONCEPTUAL SITE LAYOUT PLAN
OF THALIA PLAZA, VIRGINIA BEACH, VIRGINIA”, dated 03/13/2024 07/12/2024,
8/21/2024, prepared by Orbis Landscape Architecture, which has been exhibited
to the Virginia Beach City Council, is on file with the Virginia Beach Department of
Planning (“Concept Plan”), and is incorporated herein by reference.
Proffer 2:
When the Property is developed, the building shall be substantially in accordance
with the exhibit dated 02/28/2024, prepared by reich design associates p.l.c., which
has been exhibited to the Virginia Beach City Council, is on file with the Virginia
Beach Department of Planning (“Building and Elevations”), and is incorporated
herein by reference.
Proffer 3:
There will be no more than one (1) enclosed building as depicted on the Concept
Plan.
Proffer 4:
When the Property is developed, all outdoor lighting will be shielded to direct light
and glare onto the premises, said lighting and glare will be deflected, shaded, and
focused away from all adjoining property. Any outdoor lighting will not be erected
any higher than fourteen (14) feet.
Proffer 5:
When the Property is developed, the rear yard of the Property will utilize a 15’
Category IV landscaping buffer and the eastern border of the Property will utilize
a 10’ Category I landscaping buffer.
Proffer 6:
When the Property is developed, the facility will include the number of parking
spaces depicted on the Concept Plan.
Proffer 7:
When the Property is developed, all signage will adhere to the requirements of the
Zoning Ordinance, unless a variance is approved by the City of Virginia Beach
Board of Zoning Appeals.
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Proffer 8:
When the Property is developed, a dumpster enclosure will be located in the
southeastern corner of the parking lot; the materials of the dumpster enclosure will
be CMU block construction; the color of the dumpster enclosure will match the
color of the proposed building; and the dumpster enclosure will be surrounding by
the required landscaping plantings, as depicted on the Concept Plan.
Proffer 9:
Further conditions may be required by the Grantee during the detailed review of
the concept Plan and Buildings and Elevations and administration of applicable
City Codes by all cognizant City agencies and departments to meet all applicable
City Code requirements.
Conditions for Subdivision Variance
1. The applicant/owner shall submit a subdivision plat to the City of Virginia
Beach, subject to the review and approval of the Department of Planning &
Community Development prior to the recordation, which shall be in
substantial conformance to the submitted exhibit entitled “CONCEPTUAL
SITE LAYOUT PLAN OF THALIA PLAZA, VIRGINIA BEACH, VIRGINIA”,
prepared by Orbis Landscape Architecture, dated March 13, 2024 July 12,
2024,August 21, 2024 a copy of which has been exhibited to the Virginia
Beach City Council and is on file with the Department of Planning &
Community Development.
2. The interior property lines shall be vacated.
3. As depicted on the proffered conceptual site plan, the property lines at the
street intersection of Virginia Beach Boulevard and N. Fir Avenue shall be
rounded with a minimum radius of twenty (20) feet.
Attachments:
Staff Report and Disclosure Statements
Location Map
Proffer Agreement
Minutes of Planning Commission Hearing
Letter of Opposition (1)
REVISED Conceptual Site Layout plan dated 08.21.24
Recommended Action: Staff recommends Approval. Planning Commission
recommends Approval.
Submitting Department/Agency: Planning Department
City Manager:
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Applicant & Property Owner Thalia Plaza, LLC Agenda Items
2&3
Planning Commission Public Hearing July 10, 2024
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
City Council District 4 (Ross-Hammond)
Request
Conditional Rezoning (B-2 Community
Business & R-5D Residential Duplex District to
Conditional B-4 Mixed Use Business District)
Subdivision Variance (Section 4.4(b) of the
Subdivision Regulations)
Staff Recommendation
Approval
Staff Planner
Marchelle Coleman
Location
4317 Virginia Beach Boulevard & 216 N. Fir
Avenue
GPINs
1477857194, 1477857096
Site Size
0.44 acres
AICUZ
Less than 65 dB DNL
Watershed
Chesapeake Bay
Existing Land Use and Zoning District
Vacant retail building, Single-family dwelling /
B-2 Community Business, R-5D Residential
Surrounding Land Uses and Zoning Districts
North
Virginia Beach Boulevard
Retail, Automobile Repair Garage / B-2
Community Business
South
Single-family dwelling / R-5D Residential
East
Office, single-family dwellings / O-1 Office, R-5D
Residential
West
N. Fir Avenue
Religious Use/ R-5D Residential
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 1
Packet Pg. 70
7.K.a
Background & Summary of Proposal
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
• The applicant is requesting to rezone approximately 0.44-acres (19,234 square feet) from B-2 Community Business
District and R-5D Residential District to Conditional B-4 Mixed Use District to redevelop two parcels with a mixed-use
development consisting of retail and eight multi-family dwelling units. The applicant is also requesting a Subdivision
Variance to the lot width and street line frontage requirements for the B-4 Mixed Use District.
• The property is located on the southeast corner of the intersection of Virginia Beach Boulevard and N. Fir Avenue
between the Pembroke Strategic Growth Area (SGA) and the Rosemont Strategic Growth Area (SGA). While the
property is not located within an SGA, the applicant has designed the property to adhere to SGA’s development
design guidelines, specifically the Special Area Development Guidelines for Urban Areas.
• The Special Area Development Guidelines for Urban Areas include design recommendations that address setbacks,
building location, access and circulation, parking areas, landscaping, natural features, stormwater management as
landscaping features, lighting, signs, and outdoor art. A summary of how the proposal addresses each guideline is
provided below in the Evaluation section of this report.
• The site will be developed with a four-story mixed-use building. The first floor will be used for retail space and will
house the main lobby to include an elevator, stairs, and atrium. The second and third floors will be developed with
eight, two-bedroom residential units (four apartment units per floor) and the fourth floor will provide amenity space
for the residents, including a recreation room and storage space. A 683-square-foot roof deck is also proposed as
additional amenity space for the residents.
• As depicted on the proffered building elevations, the exterior façade will consist of a neutral color palette with brick
veneer, fiber cement wall panels, and glass. At the tallest point, the building will be 44 feet and six inches in height;
however, the proposed rear building height adjacent to the neighboring residences, is 33 feet and six inches,
meeting the 35-foot maximum height required within 100 feet of a residential district.
• The conceptual site plan depicts a total of 26 parking spaces. Per the Zoning Ordinance, one space for 250 square
feet is required for the retail use. With 2,500 square feet of floor area, 10 spaces are provided, as required. Also, two
parking spaces are provided for each unit of the eight apartment units, thereby meeting the parking requirement
with 16 spaces. As required, per Section 203(b)(12) of the Zoning Ordinance, five bicycle spaces are required for this
development and eight bicycle spaces have been provided, exceeding this requirement by three bicycle spaces.
• As proffered, the Conceptual Site Plan shows the required street frontage, building foundation, and interior parking
lot landscaping. The plan also depicts a 15-foot-wide buffer with Category IV plantings along the southern and
southeastern property lines to screen the site from the adjoining residential properties, as well as a 10-foot-wide
Category I landscape buffer along the eastern property line adjacent to the O-1 Office zoned property.
• A Subdivision Variance is requested for the deficiency in lot width and street line frontage. The applicant is also
requesting a deviation to the lot area requirements through the provisions of Section 107(i) of the Zoning
Ordinance.
Required Proposed Required Proposed Required
Proposed
Proposed Lots Minimum Lot Street Line Street Line Minimum
Lot Area
(interior lot line to be vacated) Lot Width Width Frontage Frontage Lot Area
(square feet)
(feet) (feet) (feet) (feet) (square feet)
4317 Virginia Beach Boulevard 200 120* 160 120* 40,000 19,234*
216 N. Fir Avenue
*Variance/Deviation Requested
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 2
Packet Pg. 71
7.K.a
• A Phase I Environmental Site Assessment (ESA) was provided by Map Environmental Inc, dated April 12, 2024. The
Phase I Environmental Site Assessment revealed that there are no current or pending environmental enforcement
activities on the property, as well as no evidence of Recognized Environmental Conditions (REC), Historical
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Recognized Environmental Conditions (HRECs), Controlled Recognized Environmental Conditions (CRECs), and Vapor
Encroachment Conditions (VECs) on this property. It was determined that based on Map Environmental Inc findings
the subject property does not pose a significant risk to human health or the environment.
1
Zoning History
# Request
1 CUP (Automobile Repair Garage) Approved 06/20/2018
CUP (Automotive Repair) Approved 07/10/2012
2 3 CUP (Automobile Service Station) Approved 01/25/1994
REZ (RS-4 & T-2 to CG-1) Approved 07/08/1963
2 CUP (Church Expansion) Approved 07/02/2002
CUP (Church) Approved 09/08/1998
CUP (Church) Approved 05/22/1978
3 CRZ (R-5D to Conditional O-1) Approved 03/25/1997
Application Types
CUP – Conditional Use Permit MDC – Modification of Conditions STC – Street Closure SVR – Subdivision Variance
REZ – Rezoning MDP – Modification of Proffers FVR – Floodplain Variance LUP – Land Use Plan
CRZ – Conditional Rezoning NON – Nonconforming Use ALT – Alternative Compliance STR – Short Term Rental
Evaluation & Recommendation
The requests to conditionally rezone these parcels, totaling 0.44-acres, from B-2 Community Business and R-5D
Residential to Conditional B-4 Mixed Use District for the construction of a mixed-use development with retail and multi-
family dwellings, as well as a Subdivision Variance to lot area, lot width, and street line frontage, are acceptable.
In Staff’s opinion, the proposal will contribute to the quality of the surrounding area by replacing a vacant restaurant
building with a new building that reflects the recommendations for the Strategic Growth Areas (SGAs) and the Special
Area Development Guidelines for Urban Areas. Given that the property is highly visible along Virginia Beach Boulevard
and is in close proximity to the Pembroke SGA to the west and the Rosemont SGA to the east, the applicant ensured that
the elements of building design, site layout, pedestrian orientation, and landscaping were at the forefront of the
planning process for this development. Although the site is not within an SGA, the applicant worked with Staff to provide
a site layout and building design that contributes to an overall consistent character throughout this corridor and that
would serve as a link between the two SGAs. The applicant is requesting a deviation to the front yard and side yard
setbacks to align with the recommendations of the SGA to which Staff is amendable to the deviation request since the
property is located within the approximately 0.5 mil gap between the two SGAs.
As stated previously, the Special Area Development Guidelines for the Urban Area, adopted by reference, as part of the
Comprehensive Plan’s Reference Handbook was used in the development of this site proposal. A summary of how the
project addresses each guideline is provided below:
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 3
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7.K.a
Setbacks and Building Location – This Guideline recommends buildings be placed close to the pedestrian street and that
parking, loading, and service areas are sufficiently screened from view of the public right-of way. While the provisions of
Section 283 which allow for reduced setbacks for properties located within an SGA that adhere to the design features
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
outlined in Section 283 (c) do not apply to the subject property, staff is supportive of the requested deviations to the
front and side-yard setback since the site is located within the 0.5-mile gap between the Pembroke and Rosemont SGAs.
All setback requirements have been met.
Access and Circulation – This Guideline addresses the ease by which one can leisurely walk throughout the area whereby
reliance on automobiles is reduced. The site layout for this project is designed to allow pedestrians to easily enter and
exit the site and the building using the sidewalks. There are existing sidewalks along Virginia Beach Boulevard and N. Fir
Avenue. The sidewalks along N. Fir will be at least 5-feet wide and will be extended to the southern property line of the
proposed development. Bicycle spaces have also been provided on-site.
Parking Areas – As indicated in this Guideline, parking areas should not dominate the frontage of streets. Off-street
parking areas should be located behind or on the side of buildings and should create an internal circulation network that
minimizes or eliminates curb cuts. To address this Guideline, the parking lot for this development is located behind the
building with several spaces provided under the building overhang. There is an existing ingress/egress point along
Virginia Beach Boulevard and two ingress/egress points along N. Fir Avenue for these existing lots. To increase
pedestrian and vehicular safety and to comply with the guidelines for the SGA, only one ingress/egress point will be
provided for this development, along N. Fir Avenue, reducing ingress/egress access points from three to one.
Landscaping – This Guideline emphasizes the need for quality landscaping to be provided in the built urban
environment. The Conceptual Site Plan depicts the required building foundation, street frontage, and interior parking lot
plants. As required by the Zoning Ordinance, a 15-foot-wide Category IV buffer is proposed along the southern and
southeastern property lines adjacent to the adjoining residential properties and a 10-foot-wide Category I buffer
provided adjacent to the O-1 parcel to east.
Natural Features – This Guideline recommends that undisturbed natural areas and important natural features be
identified during the design process. Since this is a relatively small site which contains a significant amount of existing
impervious cover, the proposed redevelopment does not include retention of the existing undisturbed natural areas;
however, the proposed development does include a substantial amount of new landscaping as previously described.
Stormwater Management as Landscaping Features – This Guideline encourages stormwater retention and detention
systems be designed as open space or landscape amenities. As depicted on the plan, a stormwater vault is proposed on
this site to address water quality and quantity on site, as well as the purchase of nutrient credits, instead of a typical
stormwater BMP. The proposed stormwater vault will be approximately 7-feet deep with only about 2.5 feet of exposed
wall at the sidewalk. The structure will be constructed of concrete and from the sidewalk level is intended to function as
a seat wall.
Lighting – This Guideline indicates that site lighting be designed to reduce light trespass and glare. The proposed site is
deemed to be consistent with the lighting guidelines, as lighting is proposed to reduce glare and trespass as noted in
Proffer 4. A Photometric lighting plan will be required during site plan review to ensure the proposed lighting satisfies
the requirements of Sections 252 and 254 of the Zoning Ordinance.
Signs – As indicated in this Guideline, signs should primarily serve to identify the name, street number and nature of a
business. The color and theme of signs should be consistent with the primary building and surrounding area and should
be in compliance with the Zoning Ordinance. While the retail tenants have not be finalized as this time, all proposed
signage must adhere to the requirements set forth in the Zoning Ordinance. There is no freestanding signage proposed
for this development.
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 4
Packet Pg. 73
7.K.a
Outdoor Art – This Guideline encourages the incorporation of outdoor art into the overall design of a project. The
proposed Conceptual Layout Plan does not indicate any outdoor art for this site at this time.
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
In sum, the applicant revised the plan to pull the building closer to the street and relocated the parking areas behind the
building, so that parking is not a prominent feature seen from Virginia Beach Boulevard. In addition, the applicant
submitted a quality landscape plan depicting the required 15-foot wide Category IV buffering adjacent to the residential
properties to the southern and southeastern property lines, as well as a 10-foot wide Category I buffer adjacent to the
office uses to the east; minimized unnecessary curb cuts along Virginia Beach Boulevard and N. Fir Avenue; and
eliminated parking between the building and the street, ultimately enhancing the view from the public right-of-way. As
presented, Staff believes these topics have been addressed in an acceptable manner through a logical site layout with
improved ingress/egress, quality architecture, and landscaping.
Section 9.3 of the Subdivision Regulations states:
No variance shall be authorized by the Council unless it finds that:
A. Strict application of the ordinance would produce undue hardship.
B. The authorization of the variance will not be of substantial detriment to adjacent property, and the
character of the neighborhood will not be adversely affected.
C. The problem involved is not of so general or recurring a nature as to make reasonably practicable the
formulation of general regulations to be adopted as an amendment to the ordinance.
D. The hardship is created by the physical character of the property, including dimensions and topography, or
by other extraordinary situation or condition of such property, or by the use or development of property
immediately adjacent thereto. Personal or self-inflicted hardship shall not be considered as grounds for
the issuance of a variance.
E. The hardship is created by the requirements of the zoning district in which the property is located at the
time the variance is authorized whenever such variance pertains to provisions of the Zoning Ordinance
incorporated by reference in this ordinance.
Staff finds the variance requests to the lot width and street line frontage requirements to be compliant with the
conditions of Section 9.3 of the Subdivision Regulations and consistent with the Comprehensive Plan’s vision for the
Suburban Area. In the B-4 Mixed Use Zoning District, a minimum 100 feet of lot width and 80 feet of street line frontage
is required for commercial developments; however, since this property will be developed with retail and multi-family
dwellings, the most stringent regulations shall apply. Multi-family dwellings within the B-4 Mixed-Use District requires a
minimum 200 feet of lot width and 160 feet of street line frontage. This property is deficient by 80 feet of lot width and
40 feet of street line frontage. In addition, the applicant is requesting a deviation to the required lot area requirements
through the provisions of Section 107(i) of the Zoning Ordinance, which allows City Council to grant deviations if “for
good cause shown upon a finding that there will be no significant detrimental effects on surrounding properties.” Per
the Zoning Ordinance, 40,000 square feet of lot area is required for multifamily developments in the B-4 Mixed-Use
District. As required by Section 4.1(j) of Subdivision Regulations, street intersections shall be rounded with a minimum
radius of twenty feet. The corner rounding shown at the northwest corner reduces the lot area by 86 square feet. With
the corner rounding, the subject site will have a lot size of 19,234 square feet (.44-acres), which is just shy of the 20,000
square foot minimum lot area required for commercial development in the B-4 Mixed-Use District.
In Staff’s view, the deviation to the lot area, the front yard and side yard setbacks, and variances to the lot width and
street line frontage requirements are acceptable. Staff believes that while the site may be deficient in the lot area, front
and side yard setbacks, lot width, and street line frontage requirements, the site does align with many of the key
components of the Special Area Development Guidelines for Urban Areas and the City’s Zoning Ordinance, as the site
utilizes a lot coverage percentage of 69.3% which is below the 75% maximum, all parking is met on site for both the
retail businesses and the multi-family dwellings, and the site provides the required landscape buffering adjacent to both
the residential properties to south and the office use to the east. While the site does not meet the dimensional
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 5
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7.K.a
requirements that are more stringent for multi-family dwellings, the development does comply with the less stringent
requirements for lot width and street line frontage for commercial developments and is only short 766 square feet of
the minimum lot area requirement for commercial developments. Similarly, since this is a redevelopment project for
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
existing parcels, the applicant is limited by the dimensions and characteristics of the existing parcels. These deviations, in
Staff’s opinion, will not negatively impact surrounding properties but rather will improve the aesthetics of the site with a
development that provides not only retail opportunities for neighboring properties but quality housing for citizens of
Virginia Beach.
Information provided by the Virginia Beach City Public School Staff indicates that the anticipated increase in student
enrollment due to the new dwelling units will be minimal with only a total of two students: one student at the elementary
school level and one student at high school level. The increase in student population will be below maximum occupancy
levels. Based on this, the proposal is not expected to negatively impact the school population.
It is the opinion of the city’s Traffic Engineering Staff that the traffic generated by the proposed development will result
in 190 average daily trips. According to Public Works staff, Virginia Beach Boulevard and N. Fir Avenue have adequate
capacity to support the proposed development. The proposed access point along N. Fir Avenue must meet the Public
Works Design Standards Manual (PWDSM) for a commercial entrance. Section 3.9.C of the PWDSM states “Commercial
entrances will have a width of 30 feet at the point of tangent in the entrance”. The proposed conceptual site plan shows
an entrance width of only 22 feet. To address this, the applicant will revise the plan between Planning Commission and
City Council to ensure that the commercial entrance is in full compliance with the Public Works Design Standards.
This site is located in the Chesapeake Bay watershed and a narrative was provided by the applicant that indicates the
intention to address water quality and quantity through a structural stormwater vault and the purchase of nutrient
credits. An in-depth review of the stormwater management strategy will occur during the site plan review process to
ensure compliance with all stormwater regulations and that no negative impacts will occur upstream or downstream as
a result of this development.
Based on these considerations above, Staff recommends approval of these requests subject to the proffers and conditions
below.
Proffers
The following are proffers submitted by the applicant as part of a Conditional Zoning Agreement (CZA). The applicant,
consistent with Section 107(h) of the City Zoning Ordinance, has voluntarily submitted these proffers in an attempt to
“offset identified problems to the extent that the proposed rezoning is acceptable,” (§107(h)(1)). Should this application
be approved, the proffers will be recorded at the Circuit Court and serve as conditions restricting the use of the property
as proposed with this change of zoning.
Proffer 1:
When the Property is developed, the entrance, streets, landscaping, and fencing shall be substantially in accordance with
the “CONCEPTUAL SITE LAYOUT PLAN OF THALIA PLAZA, VIRGINIA BEACH, VIRGINIA”, dated 03/13/2024 07/12/2024
8/21/2024, prepared by Orbis Landscape Architecture, which has been exhibited to the Virginia Beach City Council, is on
file with the Virginia Beach Department of Planning (“Concept Plan”), and is incorporated herein by reference.
Proffer 2:
When the Property is developed, the building shall be substantially in accordance with the exhibit dated 02/28/2024,
prepared by reich design associates p.l.c., which has been exhibited to the Virginia Beach City Council, is on file with the
Virginia Beach Department of Planning (“Building and Elevations”), and is incorporated herein by reference.
Proffer 3:
There will be no more than one (1) enclosed building as depicted on the Concept Plan.
Thalia Plaza, LLC
Agenda Items 2 & 3
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Proffer 4:
When the Property is developed, all outdoor lighting will be shielded to direct light and glare onto the premises, said
lighting and glare will be deflected, shaded, and focused away from all adjoining property. Any outdoor lighting will not
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
be erected any higher than fourteen (14) feet.
Proffer 5:
When the Property is developed, the rear yard of the Property will utilize a 15’ Category IV landscaping buffer and the
eastern border of the Property will utilize a 10’ Category I landscaping buffer.
Proffer 6:
When the Property is developed, the facility will include the number of parking spaces depicted on the Concept Plan.
Proffer 7:
When the Property is developed, all signage will adhere to the requirements of the Zoning Ordinance, unless a variance is
approved by the City of Virginia Beach Board of Zoning Appeals.
Proffer 8:
When the Property is developed, a dumpster enclosure will be located in the southeastern corner of the parking lot; the
materials of the dumpster enclosure will be CMU block construction; the color of the dumpster enclosure will match the
color of the proposed building; and the dumpster enclosure will be surrounding by the required landscaping plantings, as
depicted on the Concept Plan.
Proffer 9:
Further conditions may be required by the Grantee during the detailed review of the concept Plan and Buildings and
Elevations and administration of applicable City Codes by all cognizant City agencies and departments to meet all
applicable City Code requirements.
Staff Comments: Staff has reviewed the Proffers listed above and finds them acceptable. The City Attorney’s Office has
reviewed the agreement and found it to be legally sufficient and in acceptable legal form.
Recommended Conditions for SVR
1. The applicant/owner shall submit a subdivision plat to the City of Virginia Beach, subject to the review and approval
of the Department of Planning & Community Development prior to the recordation, which shall be in substantial
conformance to the submitted exhibit entitled “CONCEPTUAL SITE LAYOUT PLAN OF THALIA PLAZA, VIRGINIA
BEACH, VIRGINIA”, prepared by Orbis Landscape Architecture, dated March 13, 2024 July 12, 2024 August 21, 2024,
a copy of which has been exhibited to the Virginia Beach City Council and is on file with the Department of Planning
& Community Development.
2. The interior property lines shall be vacated.
3. As depicted on the proffered conceptual site plan, the property lines at the street intersection of Virginia Beach
Boulevard and N. Fir Avenue shall be rounded with a minimum radius of twenty (20) feet.
Further conditions may be required during the administration of applicable City Ordinances and Standards. Any site plan
submitted with this application may require revision during detailed site plan review to meet all applicable City Codes
and Standards. All applicable permits required by the City Code, including those administered by the Department of
Planning / Development Services Center and Department of Planning / Permits and Inspections Division, and the issuance
of a Certificate of Occupancy, are required before any approvals allowed by this application are valid.
Thalia Plaza, LLC
Agenda Items 2 & 3
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7.K.a
The applicant is encouraged to contact and work with the Crime Prevention Office within the Police Department for crime
prevention techniques and Crime Prevention Through Environmental Design (CPTED) concepts and strategies as they
pertain to this site.
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Comprehensive Plan Recommendations
The Comprehensive Plan recognizes this property as being within the “Suburban Area”. Guiding principles have been
established in the Comprehensive Plan to guard against possible threats to the stability of the Suburban Area and to
provide a framework for neighbors and places that are increasingly vibrant and distinctive. The Plan’s primary guiding
principle for the Suburban Area is to create “Great Neighborhoods”, and to support those neighborhoods with
complementary non-residential uses in such a way that working together the stability and sustainability of the Suburban
Area is ensured for now and the future.
Based on the Comprehensive Plan Policy Document, a mixed-use development at this location within the Suburban Area
is compatible with recommendations (pg.1-60). The adjacent residential subdivisions currently have a mix of single-
family dwellings and apartment complexes. This mixed-use commercial and residential development would be
compatible with the surrounding area, as it is abiding by SGA’s development design guidelines. The location of the
property along Virginia Beach Boulevard, is in close proximity to Pembroke SGA and the Rosemont SGA, and connection
to the future VB Trail from N. Fir Avenue, the design to have human-scaled street frontages and well-planned sidewalks
are supported by the Comprehensive Plan Recommendations.
Natural & Cultural Resources Impacts
This site is located in the Chesapeake Bay watershed. There does not appear to be any significant natural resources or
cultural features associated with the site.
Traffic Impacts/Transportation
Street Name Present Volume Present Capacity Generated Traffic
Virginia Beach Boulevard 41,450 ADT1 74,000 ADT 1 (LOS 4 “D”)
Existing Land Use 2 –160 ADT
Proposed Land Use 3 – 190 ADT
N. Fir Avenue No Data Available 9,900 ADT 1 (LOS 4 “D”)
1 Average Daily Trips 2 as defined by a 1,540 square 3 4
as defined by 2,500 square feet of LOS = Level of Service
foot restaurant retail space and 8 apartment units
Master Transportation Plan (MTP) and Capital Improvement Program (CIP)
Virginia Beach Blvd is an eight-lane major urban arterial road in the vicinity of this site with an approximate right-of-way
width of 150 feet. The MTP shows an eight-lane major arterial with an ultimate right-of-way width of 155 feet. N. Fir
Avenue is a two-lane local roadway. There are no CIP Projects scheduled in the vicinity of this site.
Active Transportation Plan
The Active Transportation Plan recommends the incorporation of a shared-use path along Virginia Beach Boulevard.
According to the Plan, shared use paths are typically 11-feet wide or greater and provide a physical buffer from vehicle
traffic.
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 8
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Public Utility Impacts
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Water & Sewer
There are an existing water and sanitary sewer mains along Virginia Beach Boulevard and N. Fir Avenue. The proposed
mix use building will need separate metering for residential and commercial. Water and sanitary sewer must be verified
and improved, if necessary, so that the proposed development will have adequate water pressure, fire protection and
sanitary sewer service.
School Impacts
School Current Enrollment Capacity Generation 1 Change 2
Thalia Elementary 577 students 621 students 1 student 1 student
Independence Middle 1,189 students 1,204 students 0 students 0 students
Princess Anne High 1,713 students 1,599 students 1 student 1 student
1
“Generation” represents the number of students that the development will add to the school.
2
“change” represents the difference between the number of potential or actual students generated under the existing zoning and the number generated under
the proposed zoning. The number can be positive (additional students) or negative (fewer students).
Public Outreach Information
Planning Commission
• The applicant reported that they met with the surrounding property owners, and no objections were raised.
While the property is not located in the Thalia Civic League, the applicant’s representative reached out to the
Thalia Civic League, as the site is in close proximity to the civic league boundary. While The Thalia Civic League
did not have any objections to the proposed development, concerns were raised concerns regarding the graffiti
on the existing vacant building which the applicant addressed immediately.
• As required by the Zoning Ordinance, the public notice sign(s) was placed on the property on June 10, 2024.
• As required by State Code, this item was advertised in the Virginian-Pilot on Wednesdays, June 26, 2024 and July
3, 2024.
• As required by City Code, the adjacent property owners were notified regarding the request and the date of the
Planning Commission public hearing on June 24, 2024.
• This Staff report, as well as all reports for this Planning Commission’s meeting, was posted on the Commission’s
webpage of https://virginiabeach.gov/pc on July 3, 2024.
City Council
• As required by City Code, this item was advertised in the Virginian-Pilot on Tuesdays, August 6, 2024 and August
13, 2024.
• As required by City Code, the adjacent property owners were notified regarding both the request and the date
of the City Council’s public hearing on August 22, 2024.
• The City Clerk’s Office posted the materials associated with the application on the City Council website of
https://clerk.virginiabeach.gov/city-council on August 30, 2024.
Thalia Plaza, LLC
Agenda Items 2 & 3
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Topographic Survey – Existing Conditions
Thalia Plaza, LLC
Agenda Items 2 & 3
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Packet Pg. 79
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Proposed Conceptual Site Layout
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 11
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Packet Pg. 80
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Proposed Building Elevations
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 12
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Packet Pg. 81
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Proposed Building Elevations
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 13
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Packet Pg. 82
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Site Photos
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 14
7.K.a
Packet Pg. 83
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Site Photos
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 15
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Packet Pg. 84
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Disclosure Statement
Thalia Plaza, LLC
Agenda Items 2 & 3
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Packet Pg. 85
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Disclosure Statement
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Agenda Items 2 & 3
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Packet Pg. 86
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
X
Disclosure Statement
8/22/2024
Marchelle L. Coleman
Thalia Plaza, LLC
Agenda Items 2 & 3
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Packet Pg. 87
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
7.K.a
Next Steps
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
• Upon receiving a recommendation from Planning Commission, this request will be scheduled for a City Council
public hearing. Staff will inform the applicant and/or their representative of the date of the hearing in the
upcoming days.
• Following City Council’s decision, the applicant will receive a decision letter from Staff.
• Once the conditions of approval are in place and/or completed, the applicant must contact the Zoning Division
of the Planning Department to obtain verification that the conditions have been met. Contact the Zoning
Division at 757-385-8074.
• If the request requires land disturbance and/or a subdivision of property, please contact the Development
Services Center (DSC) to discuss next steps for site plan/plat review. Contact the DSC at 757-385-4621 or the
Development Liaison Team at 757-385-5692.
• Please note that further conditions may be required during the administration of applicable City Ordinances and
Standards. Any site plan submitted with this application may require revision during detailed site plan review to
meet all applicable City Codes and Standards. All applicable permits required by the City Code, including those
administered by the Department of Planning / Development Services Center and Department of Planning /
Permits and Inspections Division, and the issuance of a Certificate of Occupancy, are required before any
approvals allowed by this application are valid.
• The applicant is encouraged to contact and work with the Crime Prevention Office within the Police Department
for crime prevention techniques and Crime Prevention Through Environmental Design (CPTED) concepts and
strategies as they pertain to this site.
Thalia Plaza, LLC
Agenda Items 2 & 3
Page 19
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Thalia Ro
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Fir Avenue
B2
O1
R5D B2
R5D R5D
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Thalia Plaza, LLC
4317 Virginia Beach Boulevard
& 216 N. Fir Avenue
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Virginia Beach Planning Commission July
10, 2024, Public Meeting Item # 2 & # 3
Thalia Plaza, LLC
Recommendation: RECOMMENDED FOR APPROVAL
Discussion
Ms. Alcock: Yeah, agenda items #2 and #3 Thalia Plaza, LLC, a conditional
rezoning request for a B2 community business district, and R-5
residential duplex district to conditional B-4 mixed use business
district, and subdivision variance section 4.4B of the subdivision
regulations at 4317 Virginia Beach Boulevard, and 216 North Furr
Avenue in District 4.
Mr. Alcaraz: Can the applicant or representative come forward?
Mr. Pachta: Thank you, Mr. Chairman, Madam Vice-Chair, and members of the
Planning Commission. My name is Chris Pachta. I'm a land use and
zoning attorney with Wolcott Rivers Gates here in Virginia Beach.
It's my privilege to represent the applicant in this case, Thalia Plaza,
LLC. I want to thank the planning staff, especially on this matter,
because it's taken about two or three years of coordination with the
city staff. They've done a remarkable job in coordinating with our
architects and engineers, and my client to coordinate a plan to put
forward and eventually recommend approval by the staff. So, I want
to thank them. As was alluded, this is a conditional rezoning request,
and a request for subdivision variance, and this property is located
in between two SGA’s, both Pembroke and Rosemont, and so to
comply with comprehensive plan and the zoning ordinance, we've
had to do quite a bit of research and coordination in that regard. We
appreciate all the efforts. This is a mixed-use development that's
being proposed. There's going to be a retail on the first floor of the
building being proposed. On the second two floors, the second and
third there will be residential, so four units per floor and then on top,
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
a rooftop amenity space, as you'd see, in the concept plan. The
parking space is being proposed exceed that which is required by
the city, so 26 parking spaces, and in this area, because there's an
emphasis, especially to on non-vehicular transportation there's also
eight bicycle spaces. so that exceeds the five required by the
ordinance. There's a building on the front of the property on the
Virginia Beach Boulevard adjacent property, and then there's a
single-family residence structure on the portion to the rear. That front
structure has been a couple of different things over the last couple of
decades. Most recently it was a Domino's Pizza and over the last
couple of months when we've been engaging with the community,
the Thalia Civic League has brought it to our attention, and there's
been some graffiti there, which my clients have responded to rather
quickly and promptly with the city and removed that. So, what they'll
do is remove that building and the structure to the rear, and then
propose to develop this mixed-use building. The property itself, it's
two parcels adjacent to one another, and across the street on North
Fir, there's a church just to the east adjacent to the site. There is a
practice, a medical practice, and to the rear, there's a single-family
residence. So, there's a bit of variety in terms of usage, in that
corridor, in that area, some commercial, some residential, and then
church. We've been coordinating for the last month and a half or so
with the community, with the Thalia Civic League, which is across
the street as well as the church across from North Fir the residences
to the rear, and then also the practice to the east. So far, we've
received no opposition from the church across the street, and in
some cases, an indication from the pastor of support. We expect a
formal letter in the near future. Then from the Thalia Civic League,
there's been no formal mention or expression of opposition, and then
the same goes for the practice to the east. To the rear there was a
letter, an email sent from the owner of that property, indicating some
concern or question about value of his property, and based on the
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
concept plan, the current condition of the property, I think one could,
could make the conclusion that it's most reasonable to expect
property values, including his would increase. The concept plan was
done in coordination with the city, as I mentioned, because of the
location of this property, there's some more stringent requirements
in terms of lot size and lot width and things, and so there's a request
for a subdivision variance there. Then I also wanted to mention a
couple of items that came up in the informal meeting earlier today
that you wouldn't see in the staff report, but we wanted to remark on
those nonetheless. The first one was about tree loss in the area. So,
the city is making a concerted effort from observations in reports that
I've read that. We're trying to preserve a tree canopy as a city, and
so what this proposal will do is it will remove the four existing large
canopy trees on site, replace them with four existing or proposed
canopy trees of the same size, and then also add seven small trees.
So not only will there not be a net loss in trees there'll be a net gain
in tree coverage. The second item was. The active transportation
plan, and so I just wanted to notify that planning commission that that
will get sorted out and coordinated with the city during the site plan
review process. I have my clients, the owners and operators of
Thalia Plaza, LLC with me today, Patricia Mohammed Jami, and
they're also happy to answer any questions, and to speak to the
application. Again, thank you for the opportunity to be before you
today, and we appreciate the staff's hard work on this project.
Mr. Alcaraz: Alright, Mr. Pachta, just to make sure are there any speakers? There
are none.
Ms. Alcock: No, sir.
Mr. Alcaraz: Alright. So, what I'm going to do is just ask for our commissioners to
ask any questions if they have at this time. You can stay.
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Ms. Byler: Thank you, Attorney Pachta, and thank you, Mr and Mrs Jami. I
appreciate very much your willingness to come in, and take a vacant
building, and invest your efforts and your finances to something that
really, I believe, is the face of that area in the future. So, I'm excited
about this project. I was concerned about those two items you just
noted, and as I understood it, during the informal session, there
would in fact be a net loss of trees due to this development. So, I
would just like to hear someone from city staff tell me that, in fact,
we're picking up an extra four trees and we're not losing any.
Ms. Alcock: Commissioner Byler, I'm not sure we have that information. We
weren't sure what the net loss or gain was with tree canopy based
on this conceptual plan. All we could say was that the concept plan
meets the landscaping requirements for the proposal, but we weren't
sure the net loss or gain. So, it sounds like Representative Pachta
has cleared that up.
Ms. Byler: Thank you.
Mr. Alcaraz: Alright. Any other questions, Mr Anderson?
Mr. Anderson: Thanks for coming up. It's a really nice project. I think it's going to
help the area, but it's not a question, but it's a statement that you
mentioned about the graffiti. Well, as of Friday yesterday, it's still
there, so it does need to be cleaned up.
Mr. Pachta: Commissioner Anderson, if I may, there have been two notices. I
appreciate you reminding us of that. There have been two notices in
the last month, I think in the first one we addressed promptly and
removed it, and we've since been noticed, I believe it was last week.
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Mr. Anderson: Yeah, we were at our site visit. We talked about it, but I go by there
every day, and just happen look over there on driving towards Town
Center and say it.
Mr. Pachta: I'm going to make two representations. One is that will be in
coordination with the city on taking care of that. And two, I think that,
that's also probably one of the other justifications for a proposed
development like this to remove the opportunity for that. Thank you.
Mr. Alcaraz: Any other questions? Mr. Mauch?
Mr. Mauch: More of a statement. I just want to thank the applicants for, right
now, you’re all kind of in between two SGA's, and have kind of raised
the bar for the area that's there by conforming to one of the SGA
standards, which goes above and beyond what you have had to do,
and having a real creative use of the space. So, thank you for that.
Mr. Alcaraz: Alright. Any other questions? Mr Plumlee/
Mr. Plumlee: I just wanted to ask staff a couple of questions before we wrapped
up the hearing. Is currently there is a proposal to modify this
application between now and council, but the determination has
been made by staff, and I just want on the records been determined
to be of a minor nature and does not need to be incorporated into the
motion for today. Is that accurate? I believe also that it was asked
earlier whether there was any tree canopy requirement currently that
was any part of an overlay on this particular property, and the answer
was no. Is that accurate?
Ms. Alcock: Correct. There's no canopy coverage requirement. The
requirements are for parking lot coverage, street frontage, building,
landscaping, and then the buffering requirements. So all of that is
met with this plan.
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Mr. Plumlee: Thank you for clarifying that. All right. Any other questions for the
applicant?
Mr. Alcaraz: All right, sir. You can be seated. Thank you. At this time. I'm going
to close this and ask for additional discussion or entertain a motion.
Ms. Byler: I don't want to cut off any discussion. So y'all feel free to tell me it's
not timely, but if there is no further discussion, I would like to make a
motion that this application be approved.
Mr. Alcaraz: I have a motion by Ms. Byler.
Mr. Plumlee: I'll second the motion Ms. Byler, but I would like to discuss it briefly.
Mr. Alcaraz: Yes. Go ahead, Mr. Plumlee.
Mr. Plumlee: Thank you. I appreciate that. This is an excellent project, and we
need excellent projects. I don't want folks that put all these plans
together and this money behind it to be discouraged at all. I think
this is what we need in this, this is one of the areas we needed in.
As far as the tree canopy, I know there's some discussion of that, but
I do want to be heard that if we're going to change the law of this city
that we do it in a formal manner. If we're going to propose a no
reduction of tree canopy, that we do it as a city, that our council
approves of that, and that we not bring that upon individual applicants
as an additional requirement to the approval. Otherwise, I would
consider it to be an arbitrary decision that if it's not the law, that we're
placing upon the applicant some additional burden that isn't part of
the law. Fortunately, that is not true on this application, but I wanted
to clarify because it could become an issue. If we're going to do it,
then it would be this broad policy discussion. We'd pass it along as
a recommendation, which I'm not necessarily opposed to and we
pass it to the city council. It would be considered. and then we'd
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make it the law. So people making applications would be on notice
that was the requirement. So I just wanted to be heard on that.
Mr. Alcaraz: Alright. Thank you. Anybody else? All right. I'll close. We do have
a motion by Ms. Byler and seconded by Mr. Plumlee.
Ms. Alcock: The vote is now open. By a vote of 10-0 agenda items #2 and #3
have been recommended for approval.
Mr. Alcaraz: All right. thank you. Next item?
Vote Tally
AYE 10 NAY 0 ABS 0 ABSENT 1
Alcaraz AYE
Anderson AYE
Byler AYE
Cromwell X
Coston AYE
Cuellar AYE
Estaris AYE
Hippen AYE
Mauch AYE
Parks AYE
Plumlee AYE
PROFFERS
The following are proffers submitted by the applicant as part of a Conditional Zoning
Agreement (CZA). The applicant, consistent with Section 107(h) of the City Zoning
Ordinance, has voluntarily submitted these proffers in an attempt to “offset identified
problems to the extent that the proposed rezoning is acceptable,” (§107(h)(1)). Should
this application be approved, the proffers will be recorded at the Circuit Court and serve
as conditions restricting the use of the property as proposed with this change of zoning.
Proffer 1:
When the Property is developed, the entrance, streets, landscaping, and fencing shall be
substantially in accordance with the “CONCEPTUAL SITE LAYOUT PLAN OF THALIA
PLAZA, VIRGINIA BEACH, VIRGINIA”, dated 03/13/2024 07/12/2024, prepared by Orbis
Landscape Architecture, which has been exhibited to the Virginia Beach City Council, is
on file with the Virginia Beach Department of Planning (“Concept Plan”), and is
incorporated herein by reference.
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Proffer 2:
When the Property is developed, the building shall be substantially in accordance with
the exhibit dated 02/28/2024, prepared by reich design associates p.l.c., which has been
exhibited to the Virginia Beach City Council, is on file with the Virginia Beach Department
of Planning (“Building and Elevations”), and is incorporated herein by reference.
Proffer 3:
There will be no more than one (1) enclosed building as depicted on the Concept Plan.
Proffer 4:
When the Property is developed, all outdoor lighting will be shielded to direct light and
glare onto the premises, said lighting and glare will be deflected, shaded, and focused
away from all adjoining property. Any outdoor lighting will not be erected any higher than
fourteen (14) feet.
Proffer 5:
When the Property is developed, the rear yard of the Property will utilize a 15’ Category
IV landscaping buffer and the eastern border of the Property will utilize a 10’ Category I
landscaping buffer.
Proffer 6:
When the Property is developed, the facility will include the number of parking spaces
depicted on the Concept Plan.
Proffer 7:
When the Property is developed, all signage will adhere to the requirements of the Zoning
Ordinance, unless a variance is approved by the City of Virginia Beach Board of Zoning
Appeals.
Proffer 8:
When the Property is developed, a dumpster enclosure will be located in the southeastern
corner of the parking lot; the materials of the dumpster enclosure will be CMU block
construction; the color of the dumpster enclosure will match the color of the proposed
building; and the dumpster enclosure will be surrounding by the required landscaping
plantings, as depicted on the Concept Plan.
Proffer 9:
Further conditions may be required by the Grantee during the detailed review of the
concept Plan and Buildings and Elevations and administration of applicable City Codes
by all cognizant City agencies and departments to meet all applicable City Code
requirements.
Staff Comments: Staff has reviewed the Proffers listed above and finds them
acceptable. The City Attorney’s Office has reviewed the agreement and found it to be
legally sufficient and in acceptable legal form.
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
CONDITIONS
1. The applicant/owner shall submit a subdivision plat to the City of Virginia Beach,
subject to the review and approval of the Department of Planning & Community
Development prior to the recordation, which shall be in substantial conformance to
the submitted exhibit entitled “CONCEPTUAL SITE LAYOUT PLAN OF THALIA
PLAZA, VIRGINIA BEACH, VIRGINIA”, prepared by Orbis Landscape Architecture,
dated March 13, 2024 July 12, 2024, a copy of which has been exhibited to the
Virginia Beach City Council and is on file with the Department of Planning &
Community Development.
2. The interior property lines shall be vacated.
3. As depicted on the proffered conceptual site plan, the property lines at the street
intersection of Virginia Beach Boulevard and N. Fir Avenue shall be rounded with a
minimum radius of twenty (20) feet.
Further conditions may be required during the administration of applicable City
Ordinances and Standards. Any site plan submitted with this application may require
revision during detailed site plan review to meet all applicable City Codes and
Standards. All applicable permits required by the City Code, including those
administered by the Department of Planning / Development Services Center and
Department of Planning / Permits and Inspections Division, and the issuance of a
Certificate of Occupancy, are required before any approvals allowed by this application
are valid.
The applicant is encouraged to contact and work with the Crime Prevention Office within
the Police Department for crime prevention techniques and Crime Prevention Through
Environmental Design (CPTED) concepts and strategies as they pertain to this site.
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From: Marchelle L. Coleman
To: Marchelle L. Coleman
Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2
Subject: FW: Letter received!
Date: Wednesday, July 3, 2024 2:06:02 PM
-----Original Message-----
From: Curtis White <curtwhite@verizon.net>
Sent: Wednesday, July 3, 2024 12:36 PM
To: Marchelle L. Coleman <MColeman@vbgov.com>
Subject: Re: Letter received!
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open
attachments unless you recognize the sender and know the content is safe.
Yes! Consider this email a vote for opposition. I have concerns as to what this rezoning would do to my property.
Decrease value, increase value….etc.
Thank you!
Curt White
757-477-4241
curtwhite@verizon.net
Va Beach Adaptive Water Sports Board of Directors
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Attachment: PLA 01_ARF Package for Thalia Plaza, LLC (4165 : Thalia Plaza, LLC (Applicant & Property Owner) Conditional Rezoning (B-2 Community Business District)
GREEN CLEAN HOLLAND, LLC / ALP & ALEX ASLAN FOR
A CONDITIONAL USE PERMIT RE CAR WASH FACILITY
AT 4245 HOLLAND ROAD DISTRICT 10 (DEFERRED FROM
AUGUST 20, 2024)
Adopted by the Council of the City of Virginia Beach, Virginia on the day of .
APPROVED AS TO CONTENT: APPROVED AS TO LEGAL SUFFICIENCY:
City Manager City Attorney’s Office
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
CITY OF VIRGINIA BEACH
AGENDA ITEM
ITEM: GREEN CLEAN HOLLAND, LLC [Applicant] ALP & ALEX ASLAN [Property
Owners] Conditional Use Permit (Car Wash Facility) for the property located
at 4245 Holland Road (GPIN 1476963446). COUNCIL DISTRICT 10 (Rouse)
MEETING DATE: September 3, 2024 (Deferred at the August 20, 2024 CC Hearing)
Background:
The applicant is requesting a Conditional Use Permit to adapt an existing, vacant
former Rite-Aid building for use as a Car Wash Facility. The subject property is
located in the Timberlake Shopping Center and under the Timberlake Land Use
Plan and is subject to the B-2 Community Business use table. The applicant’s
intent is to make minor alterations to the exterior of the building, including the
removal of the “Rite-Aid” gables, removal of the drive-thru canopy and drive-thru
lane, and addition of overhead garage doors to accommodate vehicular
ingress/egress. The adaptation would occur entirely within the building envelope.
The applicant is also proposing 17 exterior vacuum stations, 8 interior vacuum
stations, a new sidewalk to connect pedestrians from Holland Road to the interior
of the Timberlake Shopping Center, and enhanced landscaping.
Considerations:
While the proposed reuse of this building is innovative and though the concept plan
improves existing site landscaping, the overall use and proposal do not conform to
recommendations in the Comprehensive Plan. The subject property has a
prominent location at the southwest corner of the intersection of Holland Road and
S Plaza Trail. The northern and eastern corners are already auto-centric uses—
an automobile service station and a drive-thru restaurant respectively—and the
addition of a Car Wash Facility would commit three of the four corners almost
exclusively to auto-oriented businesses.
The Comprehensive Plan identifies this area as being part of the Suburban Area
and calls for complementary non-residential uses at edges of residential areas to
provide goods, services, and employment to nearby residents. While car washes
can be considered a complementary non-residential use, they are also strictly
auto-centric and auto-dependent. This area is further identified in the recently
adopted Commercial Area Pattern Book (CAPB) as an aging shopping center that
is ripe for redevelopment as a mixed-use center. Specifically, the CAPB
recommends outparcels of shopping centers like the Timberlake Shopping Center
to be redeveloped as “the face of the development and (extension of) the
neighborhood” in which is located. This proposal will reuse a building, but it does
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not meet these recommendations for mixed-use, pedestrian-oriented
redevelopment. Sustainable redevelopment goes beyond merely reusing a
building, especially when that reuse is dedicated to the continued service of
automobiles.
Lastly, the Holland Road Phase I CIP project is approved for this area of Holland
Road to reconfigure the roadway into a 6-lane superstreet. It will also add a
continuous 5-foot-wide sidewalk on both sides of Holland Road, LED streetlights,
and bus shelters. The project has not entered the design phase yet; it is uncertain
at this time if/how the project could affect this property and its access on Holland
Road.
Further details pertaining to the application, as well as Staff’s evaluation, are
provided in the attached Staff Report. There is no known opposition to this request.
Recommendation:
On May 8, 2024, the Planning Commission passed a motion to recommend denial
of this request by a vote of 8 to 3. If the City Council chooses to approve the
request, Staff recommends the following conditions:
1. The site shall be developed in substantial conformance with the submitted
concept site and landscaping plan entitled “Carwash Concept Virginia Beach,
VA”, prepared by Kimley-Horn, and dated 4/1/2024, which have been exhibited
to the Virginia Beach City Council and are on file with the Virginia Beach
Department of Planning.
2. The structure will be constructed in substantial conformance with the submitted
elevation entitled “Green Clean Express Auto Wash-4247 Holland Road,
Virginia Beach, VA” prepared by SBA Studios, and dated 4/9/2024, which has
been exhibited to the Virginia Beach City Council and is on file with the Virginia
Beach Department of Planning. The proposed structure shall be constructed of
a similar type of material, color, and trim as the existing structure.
3. The vacuum stations shall have an all-black assembly, including hoses,
receptacles, black posts, as depicted in the graphic as exhibited in the staff
report and prepared by the applicant, which has been exhibited to the Virginia
Beach City Council and is on file in the Department of Planning & Community
Development.
4. Lights in the vacuum stations shall be turned off at the end of the business day.
5. All site lighting, including lighting on pay stations and vacuums, shall be white
light; no colored lighting is permitted.
6. Final design of the pay stations are subject to review and approval by the
Planning Director during site plan review.
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7. No window or outdoor advertising banners, pennants, streamers or other such
visual devices beyond those permitted by the City Zoning Ordinance shall be
permitted on the property.
8. No water produced by activities at the facility lot shall be permitted to fall upon
or drain across public streets or sidewalks or adjacent properties.
9. All on-site signage shall meet the requirements of the City Zoning Ordinance.
Any freestanding signage shall be limited to one monument-style sign that shall
be no taller than eight feet in height and shall be constructed with a base to
match the proposed building in terms of color and material. There shall be no
signs that contain or consist of pennants, ribbons, streamers, spinners, strings
of light bulbs, or other similar moving devices on the site or on the vehicles.
There shall be no signs which are painted, pasted, or attached to the windows,
utility poles, trees, or fences, or in an unauthorized manner to walls or other
signs.
10. Prior to final site plan approval, a Lighting Plan in accordance with Sections
252 and 254 of the Zoning Ordinance, or as amended, shall be approved by
the Department of Planning and Community Development.
11. The applicant shall be responsible for installation of five-foot wide sidewalks
along the property lines fronting Holland Road and S Plaza Trail.
Attachments:
Staff Report and Disclosure Statements
Location Map
Minutes of Planning Commission Hearing
Recommended Action: Staff recommends Denial. Planning Commission recommends
Denial.
Submitting Department/Agency: Planning Department
City Manager:
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Applicant Green Clean Holland, LLC Agenda Item
5
Property Owners Alp & Alex Aslan
Planning Commission Public Hearing May 8, 2024
Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
City Council District 10
Request
Conditional Use Permit (Car Wash Facility)
Staff Recommendation
Denial
Staff Planner
Elizabeth Nowak
Location
4245 Holland Road
GPIN
1476963446
Site Size
1.38 acres
AICUZ
Less than 65 dB DNL
Watershed
Chesapeake Bay
Existing Land Use and Zoning District
Vacant commercial building / PD-H1 Planned
Unit Development
Surrounding Land Uses and Zoning Districts
North
Holland Road
Shopping center, gas station / B-2 Community
Business
South
Shopping center / PD-H1 Planned Unit
Development
East
S. Plaza trail
Apartments / PD-H1 Planned Unit Development
West
Shopping center / PD-H1 Planned Unit
Development
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Background & Summary of Proposal
Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
• The applicant is requesting a Conditional Use Permit to develop a Car Wash Facility on a 1.38-acre outparcel of the
Timberlake Shopping Center. The property is in an area identified in the Timberlake Land Use Plan as a commercial
use. As this total area is greater than three acres, the B-2 Community Business use table governs uses for this
commercial area and identifies Car Wash Facilities as a conditional use.
• A Rite Aid Pharmacy was constructed on this outparcel in 1999 and operated here until 2023 when the store was
closed. The applicant is proposing to reuse the existing building for the car wash. While some modifications will be
made to the building to accommodate the new automated car wash tunnel and to rebrand the building, they will
occur within the existing dimensions of the building (see the proposed site layout on page 7 of this report).
• Minor changes are proposed to the existing building to include removal of the existing canopy associated with the
former drive thru pharmacy and a redesign of the branded gable element of the Rite Aid building on the north and
east elevations to include a flat roof indicative of Green Clean’s modern aesthetic. The building will also be repainted
with dark neutral tones and the north and east elevations will be broken up by engineered wood paneling.
• Overhead doors for vehicular access will be installed along the north and east elevations. The primary entrance and
one exit to the tunnel will be located on the north end of the building, facing Holland Road. Customers will have an
option to exit the facility through the east elevation (facing S. Plaza Trail) or to continue through the building to
access eight vacuum stations located inside the facility and then to exit back out the north elevation.
• In addition to the vacuums inside the building, the applicant proposes an additional 17 vacuums on the east side of
the building. These will be central turbine vacuums, black in color, with no overhead canopy. There are two vacuum
equipment pads proposed at the southern end of each row of vacuum stations; the pads will be screened on three
sides with ornamental shrubs.
• There is an existing monument-style sign at the corner Holland Road and S. Plaza Trail that the applicant plans to
reuse. The sign face will be replaced as shown in the exhibit on page 8 of this report. The existing hedgerow will be
removed and required landscaping will be installed.
• Section 228.1 of the Zoning Ordinance requires a minimum of three parking spaces for each car wash space within
the facility. Five parking spaces are proposed on the concept plan, meeting the parking requirement. One of the
vacuum spaces is designed to be ADA-accessible.
• The existing dumpster area at the southern edge of the parcel will be reused. It is screened with a masonry wall on
three sides with a gate on the fourth. Landscaping will be installed on three sides as required in the Zoning
Ordinance.
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Zoning History
# Request
1 MDP Approved 06/18/2019
1 2
LUP Approved 11/19/1981
CUP (Tattoo Parlor) Approved 10/17/2017
CUP (Indoor Recreational Facility) Approved 04/05/2016
CUP (Indoor Recreation) Approved 07/03/2012
CUP (Motor Vehicle Rentals) Approved 08/14/1996
3 3 LUP Approved 11/19/1981
Application Types
CUP – Conditional Use Permit MDC – Modification of Conditions STC – Street Closure SVR – Subdivision Variance
REZ – Rezoning MDP – Modification of Proffers FVR – Floodplain Variance LUP – Land Use Plan
CRZ – Conditional Rezoning NON – Nonconforming Use ALT – Alternative Compliance STR – Short Term Rental
Evaluation & Recommendation
In Staff’s opinion, this Car Wash Facility is an inappropriate use for this prominent corner along the Holland Road
corridor. The Comprehensive Plan identifies this area as being part of the Suburban Area, which recommends the
development of Great Neighborhoods, which are identified as areas that balance residential neighborhoods with
complementary non-residential uses. While Car Wash Facilities can be considered a complementary non-residential use,
they are an auto-oriented and auto-dependent use. The Timberlake Shopping Center is further identified in the 2023
Commercial Area Pattern Book (CABP) as an aging shopping center with dense mixed-use redevelopment potential.
Specifically, the CABP recommends outparcels of large shopping centers like Timberlake Shopping Center be
redeveloped as “the face of the development and (extension of) the neighborhood” in which it is located. Developing an
automated car wash on the shopping center’s most prominent corner in a section of Holland Road with several shopping
centers with similar redevelopment potential continues to entrench auto-oriented design and use in this corridor. Car
washes by their nature do not activate the pedestrian zone; as a potential catalyst site for Timberlake Shopping Center,
adjacent commercial parcels, and the immediate residential neighborhoods, this outparcel has the potential to be a
leader for how the general character of the area will evolve or if it will remain static.
While Staff believes the proposed use does not conform with recommendations in the Comprehensive Plan, Staff does
acknowledge that the proposal is an innovative reuse of an existing building and that the proposed concept plan
improves existing site landscaping. Adaptive reuse, such as what the applicant proposes, is a highly beneficial
redevelopment strategy as it is less impactful on the environment and helps maintain the character of an area. The
redesign of the elevations removes much of the branding of the current building from a standard “Rite Aid” building
design and introduces some color contrast that reduces the scale of the building. The concept landscaping plan is robust
and will add trees and large shrubs where many do not currently exist, including trees to parallel an existing pedestrian
access at the southern edge of the outparcel and along a newly proposed sidewalk connecting Holland Road with the
interior of the shopping center. Existing street trees will remain where possible and will be replaced with new if they
cannot. By closing an existing drive thru lane along the building’s west elevation and by introducing a sidewalk with a
verge on either side, the applicant has reduced existing impervious cover on the property and created additional green
space.
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The proposed reuse and redesign would improve some existing conditions of this outparcel, but this site would be better
suited for a non-auto-oriented use. Apartments east of the site across S. Plaza Trail will look directly out onto the facility
and its vacuum stations. The two corner lots on the north side of Holland Road are developed with a gas station and a
Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
drive-thru restaurant. Expanding this pattern to this property may lead to further erosion of people-centered
redevelopment potential.
With these considerations, Staff recommends denial of this application. Noting, however, the quality of the reuse
proposal, Staff has included a list of recommended conditions should Planning Commission find this to be an appropriate
use for this site.
Recommended Conditions
1. The site shall be developed in substantial conformance with the submitted concept site and landscaping plan
entitled “Carwash Concept Virginia Beach, VA”, prepared by Kimley-Horn, and dated 4/1/2024, which have been
exhibited to the Virginia Beach City Council and are on file with the Virginia Beach Department of Planning.
2. The structure will be constructed in substantial conformance with the submitted elevation entitled “Green Clean
Express Auto Wash-4247 Holland Road, Virginia Beach, VA” prepared by SBA Studios, and dated 4/9/2024, which has
been exhibited to the Virginia Beach City Council and is on file with the Virginia Beach Department of Planning. The
proposed structure shall be constructed of a similar type of material, color, and trim as the existing structure.
3. The vacuum stations shall have an all-black assembly, including hoses, receptacles, black posts, as depicted in the
graphic as exhibited in the staff report and prepared by the applicant, which has been exhibited to the Virginia
Beach City Council and is on file in the Department of Planning & Community Development.
4. Lights in the vacuum stations shall be turned off at the end of the business day.
5. All site lighting, including lighting on pay stations and vacuums, shall be white light; no colored lighting is permitted.
6. Final design of the pay stations are subject to review and approval by the Planning Director during site plan review.
7. No window or outdoor advertising banners, pennants, streamers or other such visual devices beyond those
permitted by the City Zoning Ordinance shall be permitted on the property.
8. No water produced by activities at the facility lot shall be permitted to fall upon or drain across public streets or
sidewalks or adjacent properties.
9. All on-site signage shall meet the requirements of the City Zoning Ordinance. Any freestanding signage shall be
limited to one monument-style sign that shall be no taller than eight feet in height and shall be constructed with a
base to match the proposed building in terms of color and material. There shall be no signs that contain or consist of
pennants, ribbons, streamers, spinners, strings of light bulbs, or other similar moving devices on the site or on the
vehicles. There shall be no signs which are painted, pasted, or attached to the windows, utility poles, trees, or
fences, or in an unauthorized manner to walls or other signs.
10. Prior to final site plan approval, a Lighting Plan in accordance with Sections 252 and 254 of the Zoning Ordinance, or
as amended, shall be approved by the Department of Planning and Community Development.
11. The applicant shall widen the sidewalks on Holland Road and S. Plaza Trail that parallel the subject property to a
minimum width of five feet. This shall be reviewed as part of the site plan review process.
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Further conditions may be required during the administration of applicable City Ordinances and Standards. Any site plan
submitted with this application may require revision during detailed site plan review to meet all applicable City Codes
and Standards. All applicable permits required by the City Code, including those administered by the Department of
Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
Planning / Development Services Center and Department of Planning / Permits and Inspections Division, and the issuance
of a Certificate of Occupancy, are required before any approvals allowed by this application are valid.
The applicant is encouraged to contact and work with the Crime Prevention Office within the Police Department for crime
prevention techniques and Crime Prevention Through Environmental Design (CPTED) concepts and strategies as they
pertain to this site.
Comprehensive Plan Recommendations
This project falls within the Suburban Area as defined in the Comprehensive Plan. The Suburban Area’s guiding principle
of maintaining “Great Neighborhoods” calls for complementary non-residential uses at edges of residential areas to
provide goods, services, and employment to nearby residents. Timberlake Shopping Center is also identified in the
Commercial Area Pattern Book (CAPB) as an Inland Character Area (“Holland Road to S. Independence Boulevard”). The
CAPB calls for redevelopment of these areas to focus on improving pedestrian access and circulation of the centers, as
well as supporting multiple modes of transit to the area. Outparcels should be redeveloped with strong anchors like
mixed-use buildings and other key neighborhood-oriented uses that promote community resiliency.
Natural & Cultural Resources Impacts
The site is located in the Chesapeake Bay watershed and is located outside the Resource Protection Area.
A portion of the property is located in the Special Flood Hazard Area, AE flood zone; however, the proposed
improvements are located outside the AE flood zone. Should any equipment or structures be located in the AE flood
zone, they will be required to meet the requirements in Appendix K, Floodplain Ordinance.
There are no historical or cultural resources associated with this site.
Traffic Impacts
Street Name Present Volume Present Capacity Generated Traffic
Holland Road 37,000 ADT1 32,700 ADT (LOS 4 “D”)
Existing Land Use 2 – 1,400 ADT
Proposed Land Use 3 – 500 ADT
S. Plaza Trail 10,040 ADT 32,700 ADT (LOS “D”)
1 Average Daily Trips 2 as defined by a 13,000 square- 3 4
as defined by an automated car LOS = Level of Service
foot pharmacy with drive-thru wash with one tunnel
Master Transportation Plan (MTP) and Capital Improvement Program (CIP)
In the vicinity of this application, Holland Road is considered a four-lane divide minor urban arterial. The Holland Road
Phase I CIP project is approved for this area of Holland Road. It will reconfigure Holland Road as a six-lane superstreet by
adding through lanes in both directions from S. Independence Boulevard to S. Plaza Trail and by installing Restricted
Crossing U-Turn. The project will also include continuous five-foot wide sidewalk on both sides of Holland Road and
installation of LED streetlights and bush shelters at the four existing bus stops. Construction of Holland Road Phase I is
scheduled to begin in 2031.
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S. Plaza Trail in the vicinity of this application is considered a four-lane divided minor suburban arterial with an existing
80-foot wide right-of-way. The MTP proposes a four-lane facility within a 115-foot right-of-way. Currently, there are no
Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
CIP projects to upgrade this roadway.
Public Utility Impacts
Water
There is an existing 8-inch city water main encroaching through the adjacent property within Public Utility Easements.
The existing 8-inch city water main through the adjacent property connects to the 16-inch City transmission main along
Holland Road. The site currently connects to City water.
Sewer
There is an existing 8-inch which transitions to a 10-inch city sanitary sewer gravity main encroaching through the
adjacent property within a Variable Width Public Utility Easement. The sanitary sewer main within the property
connects to the 8-inch city main along Spence Circle. The site currently connects to City sewer.
Public Outreach Information
Planning Commission
• As required by the Zoning Ordinance, the public notice sign(s) was placed on the property on April 8, 2024.
• As required by State Code, this item was advertised in the Virginian-Pilot on Wednesdays, April 24, 2024 and
May 1, 2024.
• As required by City Code, the adjacent property owners were notified regarding the request and the date of the
Planning Commission public hearing on April 22, 2024.
• This Staff report, as well as all reports for this Planning Commission’s meeting, was posted on the Commission’s
webpage of https://virginiabeach.gov/pc on May 2, 2024.
City Council
• As required by City Code, this item was advertised in the Virginian-Pilot on Tuesdays, August 6, 2024 and
August 13, 2024.
• As required by City Code, the adjacent property owners were notified regarding both the request and the date
of the City Council’s public hearing on August 22, 2024.
• The City Clerk’s Office posted the materials associated with the application on the City Council website of
https://clerk.virginiabeach.gov/city-council on August 30, 2024.
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Proposed Site Layout
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Proposed Signage & Dumpster Enclosure
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Proposed Vacuums
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Proposed Pay Stations
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Site Photos
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Site Photos
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Disclosure Statement
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Disclosure Statement
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Disclosure Statement
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Disclosure Statement
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Disclosure Statement
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Disclosure Statement
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Next Steps
Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
• Upon receiving a recommendation from Planning Commission, this request will be scheduled for a City Council
public hearing. Staff will inform the applicant and/or their representative of the date of the hearing in the
upcoming days.
• Following City Council’s decision, the applicant will receive a decision letter from Staff.
• Once the conditions of approval are in place and/or completed, the applicant must contact the Zoning Division
of the Planning Department to obtain verification that the conditions have been met. Contact the Zoning
Division at 757-385-8074.
• If the request requires land disturbance and/or a subdivision of property, please contact the Development
Services Center (DSC) to discuss next steps for site plan/plat review. Contact the DSC at 757-385-4621 or the
Development Liaison Team at 757-385-5692.
• Please note that further conditions may be required during the administration of applicable City Ordinances and
Standards. Any site plan submitted with this application may require revision during detailed site plan review to
meet all applicable City Codes and Standards. All applicable permits required by the City Code, including those
administered by the Department of Planning / Development Services Center and Department of Planning /
Permits and Inspections Division, and the issuance of a Certificate of Occupancy, are required before any
approvals allowed by this application are valid.
• The applicant is encouraged to contact and work with the Crime Prevention Office within the Police Department
for crime prevention techniques and Crime Prevention Through Environmental Design (CPTED) concepts and
strategies as they pertain to this site.
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Virginia Beach Planning Commission
May 8, 2024, Public Meeting
Agenda Item # 5
Green Clean Holland LLC
RECOMMENDED FOR DENIAL
Clerk: Agenda Item Number 5 Green Clean Holland, LLC is a request for a
Conditional Use Permit for a Car Wash Facility at 4245 Holland Road
in District 10.
Mr. Alcaraz: Sir, if you can come up. Are you both going to speak?
Clerk: They're both with the applicant.
Mr. Alcaraz: Yeah, well, I'll hear him and then you because you got to state your
name, if that's okay.
Greg Schmidt/Kimley Horn: Greg Schmidt with Kimley Horn. We are the agent
representing. Green Clean Holland LLC. I do want to start by thanking planning staff for
giving us a fair analysis of the benefits that this project does provide even though the
negative recommendation for denial.
I do want to talk a little bit about Green Clean and what that company is. It started as a
local family-owned-business and is still 100% locally operated with the main point of
contact managing all the day-to-day operations of the car washes that they own within
Hampton Roads. Green Clean provides a wide range of services from single washes to
memberships, to fleet services. They also focus on giving back to the communities in
which they serve. They have a Green Clean Cares program that offers grant application
opportunities that offers fund raising, and donation opportunities to give back to the
communities in which they serve. Green Clean does operate a number of car washes
within the City of Virginia Beach, and I highlight that to say that in each and every site that
they have developed, they have taken away a vagrant structure or a vacant structure,
and they've redeveloped it into something that is more modern, and more relevant to the
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
customers that they serve. Some of those include a vacant bank that sat vacant for many
years on Virginia Beach Boulevard, a dilapidated gas station on Shore Drive, and an old
self-serve car wash on south Military Highway. They always strive to be a good neighbor,
and with each and every of those redevelopment sites, they have worked closely with
staff to identify the specific architectural needs, landscaping needs, and site development
needs for that specific area of the city.
You know, I want to dive into. I have been asked many times what Green Clean means,
and I think there is a misconception about car washes, and their environmental impacts,
but in all reality the Green Clean motto and the way these car washes operate is they
prevent soaps from getting in the storm drain system, they reclaim water, and ultimately,
they provide a better site than the ones that they've previously inhabited. Very different
from most of us who might be washing our cars in their driveway.
What we are presenting here before the commission today, is an Adaptive Reuse. This
is a development opportunity that sets Green Clean apart from their peers in the carwash
industry. They are working to take the existing Rite Aid building at the corner of South
Plaza and Holland, keeping the building guts, and converting it into an automated car
wash tunnel, which will also feature interior vacuum spaces, and it will also have exterior
vacuum spaces that will be free to the community around it.
I do want to talk about the existing site a little bit. It was built in 1999 as a prototypical
Rite Aid Pharmacy. There is no existing connectivity for pedestrians to the building itself
or the Timberlake Shopping Center behind it. It also features dated architecture,
unmaintained landscaping, and is currently uninhabited. What this adaptive reuse project
does offer to the city is an opportunity to see improved vegetation with the proposed
Enhanced Landscape Plan, additional shared pedestrian connectivity to Timberlake
Shopping Center. The addition of landscaping and canopy trees along the sidewalk to
the south to Timberlake as well the proposed sidewalk with this project. It also features
enhanced architecture with wood facades and updating the paint colors on the existing
building to more natural earth tones. It also includes the reuse of much of the existing
infrastructure, decreasing the demand on the construction material industry, and
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ultimately, the addition of the green space further reduces the impact on the storm water
runoff that currently exists at this property.
I think when we look at the commercial area pattern book, it talks a lot about neighborhood
adjacency, and compatibility pedestrian connectivity, and what the Holland Corridor could
be. I think we've worked closely with staff over the last number of months to come up
with a plan that addresses many of the initiatives that are presented in that area pattern
book for Holland Road, including the addition of sidewalks, the addition of canopy trees,
the improvement to the street frontage landscaping and buffering, and the improvements
to the architecture to make it more relevant and more current.
The one thing, I do want to touch on related to neighborhood compatibility this is
surrounded by a number of multi-family residential developments. One of the things that
many of us who have lived in an apartment at one point understand is, it is not easy to
wash your car, vacuum your car, in a multi-family apartment development. So, what this
actually provides is an opportunity to not have to run an extension cord of a window or
not have to use a dust buster for something that actually requires a legitimate vacuum,
and ultimately providing a more environmentally friendly way to wash your car. Given all
the improvements that have been proposed with this development, we do feel while the
use may not be the most desirable given the Commercial Area Pattern Book, it does strive
to achieve many of those with the things that I've laid out.
I do want to talk about the staff report’s reference to the Holland Road Phase 1 project.
This identifies a project that will expand Holland Road from four lanes to six, inclusive of
protected U-turn as a superstreet design. In my opinion in looking at this, and engineering
analysis, Holland Road currently sees 37,000 vehicles per day. The city has seen the
need to necessitate the CIP project, that will expand Holland Road to six lanes. This is a
corridor not necessarily designed around people, but designed around helping vehicles
get to and from their destinations. I personally commute on Holland Road from the Red
Mill area to Town Center each and every day with many of my fellow residents.
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I do want to add also related to the neighborhood compatibility. Car washes have long
been a place that creates a sense of community where people bond over the care that
they put into their vehicles, where my wife and I can go to vacuum our cars without having
to mess with those fussy extension cords. I think it does continue to provide that given
the nature of the surrounding adjacent developments. In closing, there are currently
seven vacant Rite Aids in Virginia Beach alone. It is likely another six will become vacant
once the bankruptcy is completed. I'm not saying each and every one of them should
become a car wash or will become a car wash, but what we have here today is a project
with a developer motivated to be creative, to come up with better solutions for each and
every site that we pursue. A move to avoid urban blight, which can be so cancerous to
shopping centers and corridors. With that, I do appreciate your consideration of this
proposal, and I will be available for questions.
Mr. Alcaraz: Thank you. Are there any questions? Yeah. Mr. Plumlee?
Mr. Plumlee: Mr. Schmidt, how are you today?
Mr. Schmidt: Good. How are you doing, sir?
Mr. Plumlee: I'm doing well. Had there been a market study for this location by
the Green Company, because it was brought up at the informal that
there were a number of car washes in the vicinity. Can you address
that? Are you able to address that today?
Mr. Schmidt: I will let Mr. Van Breman address that.
Mr. Plumlee: Okay. I can save that question. Being with Kimley Horn, looking at
the Capital Improvement Project. Have you looked at the impact of
that project with the expansion to six lanes? And how that would
affect this location on the operation?
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Mr. Schmidt: Yes, sir. I do believe we have enough room to accommodate the
expansion as currently described.
Mr. Plumlee: So, I heard this morning, a rough estimate of about 12 feet of a
taking, it could be more in that, but you believe that would remain,
this use could remain under those conditions?
Mr. Schmidt: Yes, sir.
Mr. Plumlee: Okay. As far as, this will remain owned by the same family that owns
it currently, the Aslands, is that correct?
Mr. Schmidt: I do have a clarification on that. Green Clean will be purchasing the
property, and the structure.
Mr. Plumlee: So they will be the owners of the property?
Mr. Schmidt: Yes, sir.
Mr. Plumlee: And they’re going to make quite an investment in that structure then,
a significant investment to convert it from its current retail use to the
car wash operation?
Mr. Schmidt: Yes, sir. That is correct.
Mr. Plumlee: Can you tell us what were some of the efforts that you made to try to
address the pedestrian aspect. I understand it's going to be next to
a super road. I’m not sure how many people are going to be walking
along that road, but what efforts did you make to try to address that?
If you could be specific.
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
Mr. Schmidt: Yeah. So, from the start of this project application, we went and sat
down with Ms. Nowak at the planning department to really discuss
what are the opportunities to make this as attractive as possible,
understanding the conflicts with the use, and the Commercial Area
Pattern Book. So, when we submitted the initial application, we did
not have the sidewalk and the landscaping that is at the top of the
screen here where the old pharmacy drive through was. We did not
have the additional landscaping along the existing sidewalk
connection, on the screen left. We also made a commitment to
planning that any sidewalk within the right of way along our frontage
that is not compliant with a five-foot minimum that we would improve
that as well with this project.
I think one of the things that you hear a lot about in terms of providing
nice pedestrian connectivity always comes down to the availability of
shade, and really being able to give people a spot where they're not
walking in the hot sun, in the middle of the summer to get to some of
these destinations. I think the one connection that exists, and the
one that is proposed do improve upon what exists today do provide
an opportunity for these to be nice pedestrian connections to
Timberlake Shopping Center, and ultimately the Holland Road
Network. The other thing we did do as well is with the removal of the
pharmacy canopy and window, that in the initial application we were
not making all that green space. We went back and revised that to
as green space and landscaping along that back wall to break up the
visibility of that facade.
Mr. Plumlee: So you're saying you added permeable surface?
Mr. Schmidt: Yes, sir. So, the plan will be removing the asphalt full depth. We will
be installing landscape planters along there with landscaping that will
screen that long facade from the right-of-way.
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Mr. Alcaraz: Any other questions? Yes, Mr. Parks.
Mr. Parks: Mr. Schmidt, do you, is this the first instance of taking a converted
building like this and turning it into a car wash? Is this going to be
one of the first ones or?
Mr. Schmidt: The city of Virginia beach is not the Guinea pig. This has been done
by Green Clean and Express Wash Concepts up in the Pennsylvania
market already, and Craig can elaborate on that, but they do have a
few of these operational where they've completed the conversion
and it's been successful. Last month we did get approval in
Chesapeake to do the same. Adaptive reuse of a ride aid on
Battlefield to a car wash. So that is proceeding into site plan design
now and hopefully construction sometime the end of this year.
Mr. Alcaraz: Alright, any other questions?
Ms. Cuellar: I have one question. Mr. Schmidt, did you have an opportunity to
reach out to the residents on South Plaza Trail? If so, what was their
feedback?
Mr. Schmidt: We did not. It was hard to identify an organized group, so given the
nature of the adaptive reuse we were not able to identify specific
contact who set something up.
Mr. Alcaraz: Any other questions? All right. I am going to get the speaker, which
is representative of the ownership. State your name for the record?
Mr. Bremen: Good afternoon. My name is Craig Van Bremen. I'm the Chief
Development Officer for Express Wash Concepts. My address is
336 Bishop Gate Lane, Crozet, Virginia.
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So, Express Wash Concepts, just a little bit about us. We have 95
sites in operation currently. We have about 16 under construction
currently, and that's across Michigan, Pennsylvania, Ohio, Virginia,
and I think that’s it actually. So, locally, more locally here, we we've
given to across those 95 sides last year, we are very charity-minded
organization. We really want to grow our people from within, and we
want to support the communities that we serve as well, and with that
we give $400,000 to charity last year through our grand openings
and other care initiatives like Greg mentioned.
More locally, we have 14 green cleans currently operating the
Hampton Roads MSA, and one of the reasons that's so important,
we'll get to site selection, when there is a question on site selection
a little bit, but one of the reasons that's so important is because we
don't want to just provide jobs, people want to provide growth
opportunities to people. So, when you come to work at Green Clean,
you have an opportunity to start, and this happens throughout the
company. So, start working in the lot at $17 an hour and work your
way up to assistant site manager, where you're making $45,000 to
$55,000 an hour [sic., a year]. Then you can have your own site and
be a site manager making $75,000 to $80, 000 an hour [sic., a year],
and then if you make it up to area manager, you can be making over
$100,000. We'd love to have college educated people, but this also
is in a pathway for somebody that doesn’t have a college degree. If
you come in, you work hard, you learn the job, you can move up
within the company, and those are the kinds of opportunities that we
really want to provide to folks that work for Green Clean Auto Wash
and work for Express Wash Concepts.
This facility along with some of the other ones that we've recently
developed on Shore Drive, and I want to thank staff because the
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Shore Drive product has turned out excellent. I was just there
actually before, and I encourage you to go look at that. All of the
locations we do, we talk about being Disney-perfect, and we really
want to provide a great product that includes the enhanced
landscaping. That's something that we work with cities on, but that's
something that we just as core to us and that we want to do in
general. So, that Shore Drive location is a great example of what we
want to do. I can see us using that building in other places as well,
because it turned out so well. So, thank you Staff for helping us to
bring that to fruition.
Greg already mentioned the benefits of washing with Green Clean
from an environmental standpoint, so I won't go through that. When
we talk about density, density is really important to our business. We
have under unlimited wash club members that the more the locations
that we can provide, the more value there is to their membership.
So, when they buy a membership, not only does their pass work at
Shore Drive, but it also works at the other 95 locations that we have
and the 14 locations within Hampton Roads, and we really want to
serve our customers where they need to be served. So, we identified
this Holland Road corridor years ago as an area that we wanted to
be. We are very data driven and we look at demographics. We look
at vehicles per day. We look at retail. We look at competition. We
look at all of those things, and we targeted this area years ago. We
actually had the old Wells Fargo back in contract, and because of
just site constraints, and similar things that were going on at the time,
we actually backed away from that site. We've been working on the
Title Max parcel across the street, and this site came available, and
had the opportunity to buy it and it's a great opportunity for us to do
our adaptive reuse.
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
As Greg mentioned, we've actually completed three of these
drugstore conversions. One's in Cleveland. We have two in
Pittsburgh, Pennsylvania, and they have turned out amazing.
Customers love the interior vacuums. Customers love the way that
you come through the building. I understand that some don't love
the car wash use, but sometimes the economics of where we are, if
you look at this building, Rite Aid was a pretty powerful company for
a very long time, and they could garner large rents. There's not too
many companies with the experience and with the economic strength
that can come in and do an adaptive reuse like this. We have the
experience to do that. We, actually our business model, supports
actually acquiring a building like this. So, with that, Greg's already
walked through the site specifics, but I'll pause for any questions.
Mr. Alcaraz: Yeah, thank you. Mr. Plumlee?
Mr. Plumlee: Yeah, I had asked earlier about this market. There were, as I
mentioned at the informal meeting, that there were other car washes
within this vicinity, and can you address the workup that you've done
to look at the market?
Mr. Bremen: Yeah, we always look at the competition very heavily. I think there's
a competitor just down the street. Frankly, we offer a different
product than they did. They have some self-serve automatic bays
out there, which are great for people that want that product and want
to be able to wash their car themselves. They also do have some
smaller tunnels, but that's not really what we do. We really focus on
being in the convenient right place, so that you can wash your car
quickly, that you can do your interior free vacuums, and that you can
move on. The demographics there, definitely support demographics,
and the strength of just the number of people, the number of vehicles
around that area are really what would drive whether or not site
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
works for us, and when we look at those 95 stores that we have
across our portfolio, we've identified the key performance indicators
in data of what drives site performance. In this particular area, even
with that competition that's put into our model, we believe this is a
very strong site for us.
Mr. Plumlee: Mr. Schimdt had mentioned that this is actually going to be a
purchase by your corporation of this property. So, it's not just
redevelopment for the owner. It actually allows them to be relieved
of the obligation of keeping this empty building for who knows how
long waiting for someone to come along that is willing to take it on.
So, this is where you transfer and ownership as well. Is that
accurate?
Mr. Bremen: That’s accurate, and it behoves us to move as quickly as possible
through the right approvals and to get construction done as quickly
as possible, and get the renovations done so we can get open for
business as quickly as possible.
Mr. Plumlee: Is there anything that you wanted to add to the question about
pedestrian friendly layout?
Mr. Bremen: I think Greg is best positioned to answer that. I mean, we always
want to do all we can to be a good partner in the community. So, if
there's additional ideas that staff can come up with of ways that the
site can work in their master plan, we are all ears and we'll be happy
to support.
Mr. Alcaraz: Thank you.
Ms. Byler: If you could please clarify on your site plan, and I may be wrong, but
as I understand it, our Active Transportation Plan shows that there
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
should be five foot or more in width along South Plaza Trail, and that
your proposal has no change to the existing three-foot sidewalk.
Ms. Bremen: I will have to defer it to Mr. Schmidt on that.
Mr. Schmidt: We had discussed that with staff. We are committed to upgrading
the sidewalks along both frontages to achieve a minimum of five feet
in width. So, if we, I don't remember if that was in the draft conditions
off the top of my head, but we can add that as a condition.
Ms. Byler: Okay. Thank you.
Ms. Hippen: So you spoke of demographics, but you said that you haven’t spoken
to the people that live in this area. So, the question is, how do you
know that this is the ideal business location if you haven't spoken to
the people that live around the area. I'm very familiar with the area,
by the way, and I know of what you speak of the demographics.
There's an apartment complex right across the street. There are very
close homes in the area where there, you know, they're very close
together. There are also town homes in the area. So, the question
is, how do you know that this is what the neighborhood wants?
Mr. Bremen: Yeah, just for clarity, when I speak of demographics, I mean, the
demographics in the area. So, the number of households with areas,
not the specific makeup of like a particular neighborhood or talking
to a particular neighborhood. I just mean, there's enough people
within the area that we believe will be drawn to this area that will
support our business as far as the neighbors across the street. We
also believe that based on our other locations in Virginia Beach, that
people will want to buy an unlimited wash club membership here. It's
very similar in a lot of ways to the other sites that we have. So, if we
use that kind of as a template to say, is this a good location? We do
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
believe that the folks in the area will shop and we'll wash their car at
our location.
Ms. Hippen: Okay. You spoke of the car wash that's there where Independence
becomes Holland. Okay, but if you go the other way, you have, Car
Spa, which is at the corner of Lynnhaven and Holland, okay, and
then we just approved a car detailing business in that very shopping
center [Timberlake Shopping Center]. So, my question still remains,
if you haven't spoken to the people that live in that area, if you haven't
reached out to the community, how do you know that this business
is going to be fruitful given the fact that this is not what the
Comprehensive Plan is looking to place in this area?
Mr. Bremen: I go back to the 95 sites that we've developed, and the other sites
within Hampton Roads. We look for those similar things and we do
take into account the competition is actually the Freedom Wash is a
little bit different in the product that they offer. The Car Spa is a little
bit different too. I believe that one has full service as well. That's not
what we do. So, the product's a little bit different. I know it seems
like you're just watching a car, but the product is genuinely different.
So, giving folks the opportunity to use their money to spend it to wash
the way that they want, and we think we can provide a more
economical better benefit than our competitors also, right? We think
that our washcloth price is probably more reasonably than anyone
else's and you get a better product. So, it really is the free market
coming in. We feel like that key things that we look for in site
selection all exist at this location. That is why we are so excited
about.
Mr. Alcaraz: All right. Thank you. Any other questions, Ms. Byler.
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Attachment: PLA 03_ARF Package for Green Clean Holland, LLC (4166 : Green Clean Holland, LLC (Applicant) Alp & Alex Aslan (Property
Ms. Byler: There's also a car wash, I'm sure you're familiar with on
Independence and Edwin, which is a mile or maybe less from this.
So that's like three car washes in less than a mile. So, while yours
might be best, then I guess that means it's taking business away from
the others.
Mr. Bremen: I don't look at that way. I think we're growing the pie. If you look at
just car wash statistics overall, there's more people, more people
coming to wash their car at a car wash than washing in their
driveway. So, it's not taking, it's not an end some game, right? Like
it's not, we're taking their customers, we're adding to the pie. It's
actually what we want. We want people to come wash in a
professional car, wash it. So, they're not washing in their driveway
using 10 times more water or putting detergents down the storm
sewer.
Ms. Byler: Thank you. I appreciate your comments.
Mr. Alcaraz: All right. Any other questions for the applicant, and its
representative. None. Just have a seat. I am going to close it now.
Mr. Plumlee: I would like to make some comments and address this. I mean, we're
a country of over 300 million cars. We're not going to turn into a
pedestrian community overnight next to a super road. I do worry
about blight at these locations when you have empty structures for
long periods of time. When families have opportunities to transition
these sites, they don't come that often and it can be not an ideal,
perfect business and sometimes we're in the business of judging
what's ideal, and sometimes we're trying to judge what's best in the
moment and what's not perfect. I don't see this as a perfect
application, and obviously there are issues with the comp plan, but
we have in the past proceeded to recommend projects like these. I
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do worry about something sitting empty for long periods of time, and
that we're not going to have an applicant with the strength that this
applicant has to come in. So, for those reasons, I would support a
motion. Obviously, the motion should include that there be a five-
foot width sidewalk. I think it should include that. So, I would support
that motion and make that motion if I get support for it.
Mr. Alcaraz: All right, Mr. Plumlee, any other comments?
Ms. Hippen: So there's been a lot of discussion over several months about the
Comprehensive Plan and us sticking to what we foresee that should
come in these different areas. I went out to this area, and like I said,
I'm very familiar with the area. I used to use Car Spa, okay? I
stopped using them. I use somebody else now. There are a lot of
car washes in that area. I think that we should stick to the
Comprehensive Plan in this case, and your business model sounds
great. Please don’t get me wrong, and that it sounds great. I just
don’t think that this is the area for it. I do believe that, that the Rite
Aid folks will find someone to take that building over or to take that
area over, and my biggest concern is that you haven't talked to
people that live in the area to get a feel for what they're looking for in
their neighborhood as well. That's one thing that I think you should
do every other thing that we go through and approve. We've got
letters, we've got notification to the people that live around it, and
they're talked to, and I think that's just one thing that an amazing plan
that she didn't do that that you should have done for this area.
Mr. Alcaraz: All right. Thank you. Any other comments or discussions. All right.
I have a motion, but by Mr. Plumlee. I need a second.
Mr. Coston: I’ll second.
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Mr. Alcaraz: Second by Mr. Coston. Alright. Thank you. Any other comments
discussions. Alright, I have a motion by Mr. Plumlee. I need a
second.
Planning Administrator: Chairman, can I get one point of clarification? Is that motion
with a minimum five-foot sidewalk on both Holland and
South Plaza Trail?
Mr. Plumlee: Yes.
Mr. Alcaraz: That motion is to approve with five-foot. Second by Mr. Coston.
Clerk: The vote is open. By a vote of 8:3, agenda item number five has
been recommended for denial.
AYE 3 NAY 8 ABS 0 ABSENT 0
Alcaraz NAY
Anderson NAY
Byler NAY
Cromwell NAY
Coston AYE
Cuellar NAY
Estaris NAY
Hippen NAY
Mauch NAY
Parks AYE
Plumlee AYE
CONDITIONS
1. The site shall be developed in substantial conformance with the submitted concept site and
landscaping plan entitled “Carwash Concept Virginia Beach, VA”, prepared by Kimley-Horn,
and dated 4/1/2024, which have been exhibited to the Virginia Beach City Council and are
on file with the Virginia Beach Department of Planning.
2. The structure will be constructed in substantial conformance with the submitted elevation
entitled “Green Clean Express Auto Wash-4247 Holland Road, Virginia Beach, VA”
prepared by SBA Studios, and dated 4/9/2024, which has been exhibited to the Virginia
Beach City Council and is on file with the Virginia Beach Department of Planning. The
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proposed structure shall be constructed of a similar type of material, color, and trim as the
existing structure.
3. The vacuum stations shall have an all-black assembly, including hoses, receptacles, black
posts, as depicted in the graphic as exhibited in the staff report and prepared by the
applicant, which has been exhibited to the Virginia Beach City Council and is on file in the
Department of Planning & Community Development.
4. Lights in the vacuum stations shall be turned off at the end of the business day.
5. All site lighting, including lighting on pay stations and vacuums, shall be white light; no
colored lighting is permitted.
6. Final design of the pay stations are subject to review and approval by the Planning Director
during site plan review.
7. No window or outdoor advertising banners, pennants, streamers or other such visual
devices beyond those permitted by the City Zoning Ordinance shall be permitted on the
property.
8. No water produced by activities at the facility lot shall be permitted to fall upon or drain
across public streets or sidewalks or adjacent properties.
9. All on-site signage shall meet the requirements of the City Zoning Ordinance. Any
freestanding signage shall be limited to one monument-style sign that shall be no taller than
eight feet in height and shall be constructed with a base to match the proposed building in
terms of color and material. There shall be no signs that contain or consist of pennants,
ribbons, streamers, spinners, strings of light bulbs, or other similar moving devices on the
site or on the vehicles. There shall be no signs which are painted, pasted, or attached to the
windows, utility poles, trees, or fences, or in an unauthorized manner to walls or other signs.
10. Prior to final site plan approval, a Lighting Plan in accordance with Sections 252 and 254 of
the Zoning Ordinance, or as amended, shall be approved by the Department of Planning
and Community Development.
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DIAMOND FARROW / STAR REAL ESTATE, LLC FOR A
CONDITIONAL USE PERMIT RE ASSEMBLY USE AT 4604
PEMBROKE LAKE CIRCLE, SUITE 104 DISTRICT 9
(DEFERRED FROM AUGUST 20, 2024)
Adopted by the Council of the City of Virginia Beach, Virginia on the day of .
APPROVED AS TO CONTENT: APPROVED AS TO LEGAL SUFFICIENCY:
City Manager City Attorney’s Office
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
CITY OF VIRGINIA BEACH
AGENDA ITEM
ITEM: DIAMOND FARROW [Applicant] STAR REAL ESTATE, LLC [Property
Owner] Conditional Use Permit (Assembly Use) for the property located at
4604 Pembroke Lake Circle, Suite 104 (GPIN 1478511874). COUNCIL
DISTRICT 9 (Schulman)
MEETING DATE: September 3, 2024 (Deferred at the August 20, 2024 CC Hearing)
Background:
The applicant is proposing to operate an event rental space within a 1,050-square-
foot unit in the existing building on the site. Per the Zoning Ordinance, an event
venue is classified as an Assembly Use, and as such, a Conditional Use Permit is
required for property in the B-2 Community Business District. Specifically, the
applicant proposes to rent the venue to the public for small gatherings, such as
networking events, business meetings, receptions, birthday gatherings, and other
various small private events. Those renting the venue will be responsible for
bringing food prepared offsite, by either a caterer or by themselves, as there will
not be a kitchen onsite. The applicant intends to limit the number of guests to no
more than 49 people; however, the maximum occupant load will ultimately be
determined by the Building Official/Fire Marshal.
Per the Zoning Ordinance, the site is classified as a shopping center with a parking
requirement of one space per 250 square feet of floor area. This results in a
minimum parking requirement of 44 spaces; however, there are only 35 spaces on
the property. Based on this, the applicant submitted a parking study that contends
that there is sufficient parking on the site based on the typical hours of operation
of the various tenants in the building, including parking for the assembly use. The
various uses of this shopping center include various retail shops, a church, Beauty
Bar, Martial Arts School, and a Daycare Center. The Zoning Administrator
approved the parking study with limited hours of operation to ensure peak hours
for the assembly use would not overlap with peak hours of the other uses in the
center, as noted in Condition 4.
There will be no significant modifications to the site or to the exterior of the building.
The existing box sign will remain above the entrance; however, the sign face will
be modified to display the logo of the establishment.
Considerations:
The proposed use is, in Staff’s opinion, acceptable and consistent with other retail
establishments in the shopping center. Further details pertaining to the application,
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Diamond Farrow
Page 2 of 2
as well as Staff’s evaluation, are provided in the attached Staff Report. There is no
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
known opposition to this request.
Recommendation:
On July 10, 2024, the Planning Commission passed a motion to recommend
approval of this item on the Consent Agenda, by a recorded vote of 9-0-1.
1. The applicant shall obtain all necessary permits and inspections from the
Planning Department/Permits and Inspections Division. The applicant shall
secure a Certificate of Occupancy from the Building Official’s Office for use of
the existing building as an Assembly Use.
2. The maximum number of occupants of the building shall be as established by
the City of Virginia Beach Fire Marshall, but in no instance shall the occupancy
exceed 49 people.
3. Any on-site signage for the establishment shall meet the requirements of the
City Zoning Ordinance, and there shall be no neon, electronic display or similar
sign installed on the exterior of the building or in any window, or on the doors.
A separate sign permit shall be obtained from the Planning Department for the
installation of new signs.
4. The hours of operation will be 6:00 pm to 12:00 am, Monday through Fridays,
Noon to 12:00 am on Saturdays and Sundays.
Attachments:
Staff Report and Disclosure Statements
Location Map
Minutes of Planning Commission Hearing
Petition of Support (4)
Emails from Staff to Applicant
Email from Police Department – MPO David Shoenbach 3rd Precinct
Recommended Action: Staff recommends Approval. Planning Commission
recommends Approval.
Submitting Department/Agency: Planning Department
City Manager:
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Applicant Diamond Farrow Agenda Item
10
Property Owner Star Real Estate, LLC
Planning Commission Public Hearing July 10, 2024
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
City Council District 9 (Schulman)
Request
Conditional Use Permit (Assembly Use)
Staff Recommendation
Approval
Staff Planner
Madison Harris Eichholz
Location
4604 Pembroke Lake Circle, Suite 104
GPIN
1478511874
Site Size
37,300 square feet
AICUZ
Less than 65 dB DNL
Watershed
Chesapeake Bay
Existing Land Use and Zoning District
Mixed Retail / B-2 Community Business
Surrounding Land Uses and Zoning Districts
North
Pembroke Boulevard
Vacant Lot / B-2 Community Business
South
Pembroke Lake Circle
Townhouses/ B-2 Community Business
East
Bank / B-2 Community Business
West
Pembroke Lake Circle
Mixed Retail / B-2 Community Business
Diamond Farrow
Agenda Item 10
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7.K.a
Background & Summary of Proposal
• The applicant is proposing to operate an event rental space within a 1,050-square-foot unit in the existing building
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
on the site. Per the Zoning Ordinance, an event venue is classified as an Assembly Use, and as such, a Conditional
Use Permit is required for property in the B-2 Community Business District.
• Specifically, the applicant proposes to rent the venue to the public for small gatherings, such as networking events,
business meetings, receptions, birthday gatherings, and other various small private events.
• Those renting the venue will be responsible for bringing food prepared offsite, by either a caterer or by themselves,
as there will not be a kitchen onsite.
• The applicant intends to limit the number of guests to no more than 49 people; however, the maximum occupant
load will ultimately be determined by the Building Official/Fire Marshal.
• Per the Zoning Ordinance, the site is classified as a shopping center with a parking requirement of one space per 250
square feet of floor area. This results in a minimum parking requirement of 44 spaces; however, there are only 35
spaces on the property. Based on this, the applicant submitted a parking study that contends that there is sufficient
parking on the site based on the typical hours of operation of the various tenants in the building, including parking
for the assembly use. The various uses of this shopping center include various retail shops, a church, Beauty Bar,
Martial Arts School, and a Daycare Center. The Zoning Administrator approved the parking study with limited hours
of operation to ensure peak hours for the assembly use would not overlap with peak hours of the other uses in the
center. The hours of operation are included in Condition 4 below.
• There will be no significant modifications to the site or to the exterior of the building. The existing box sign will
remain above the entrance; however, the sign face will be modified to display the logo of the establishment, as
shown on page 6 of this report.
1
Zoning History
# Request
2 1
2
CUP (Indoor Recreation) Approved 04/13/1999
CUP (Tattoo Parlor) Approved 05/08/2019
CUP (Assembly Use) Approved 10/02/2019
Application Types
CUP – Conditional Use Permit MDC – Modification of Conditions STC – Street Closure SVR – Subdivision Variance
REZ – Rezoning MDP – Modification of Proffers FVR – Floodplain Variance LUP – Land Use Plan
CRZ – Conditional Rezoning NON – Nonconforming Use ALT – Alternative Compliance STR – Short Term Rental
Diamond Farrow
Agenda Item 10
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Evaluation & Recommendation
This assembly use will provide an amenity space to the community to use for small gatherings and social events. As
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
previously mentioned, parking for the shopping center is deficient by 9 spaces. The parking study submitted by the has
been reviewed and approved by the Zoning Administrator. Staff concludes that there are not enough parking spaces for
the assembly use to operate during peak hours however the applicant is agreeable to counter the hours of the other
uses on site. To accommodate parking on site, Staff recommends that events be limited to off peak hours and
weekends, as noted in condition 4 below.
Based on this, Staff Recommends approval of this application, subject to the conditions listed below.
Recommended Conditions
1. The applicant shall obtain all necessary permits and inspections from the Planning Department/Permits and
Inspections Division. The applicant shall secure a Certificate of Occupancy from the Building Official’s Office for use
of the existing building as an Assembly Use.
2. The maximum number of occupants of the building shall be as established by the City of Virginia Beach Fire
Marshall, but in no instance shall the occupancy exceed 49 people.
3. Any on-site signage for the establishment shall meet the requirements of the City Zoning Ordinance, and there shall
be no neon, electronic display or similar sign installed on the exterior of the building or in any window, or on the
doors. A separate sign permit shall be obtained from the Planning Department for the installation of new signs.
4. The hours of operation will be 6:00 pm to 12:00 am, Monday through Fridays, Noon to 12:00 am on Saturdays and
Sundays.
Further conditions may be required during the administration of applicable City Ordinances and Standards. Any site plan
submitted with this application may require revision during detailed site plan review to meet all applicable City Codes
and Standards. All applicable permits required by the City Code, including those administered by the Department of
Planning / Development Services Center and Department of Planning / Permits and Inspections Division, and the issuance
of a Certificate of Occupancy, are required before any approvals allowed by this application are valid.
The applicant is encouraged to contact and work with the Crime Prevention Office within the Police Department for crime
prevention techniques and Crime Prevention Through Environmental Design (CPTED) concepts and strategies as they
pertain to this site.
Comprehensive Plan Recommendations
This project falls within the Suburban Area. The primary guiding principle for the Suburban Area is to create and
maintain Great Neighborhoods that seeks compatible non-residential uses to maintain and create neighborhood
stability. The proposed event venue aligns with the recommendations of the Comprehensive Plan.
Diamond Farrow
Agenda Item 10
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Natural & Cultural Resources Impacts
The site is located in the Chesapeake Bay watershed. There are no known significant cultural resources associated with
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
this site.
Traffic Impacts/Transportation
Street Name Present Volume Present Capacity Generated Traffic
Independence Blvd 40,500 ADT1 55,500 ADT 1 (LOS 4 “D”) Assembly Use 3 – No Data Available
Pembroke Lake Circle No Data Available 9,900 ADT 1 (LOS 4 “D”) Assembly Use 3 – No Data Available
1 Average Daily Trips 3 4
No information available in the LOS = Level of Service
ITE Trip Generation Manual for
event venues
Master Transportation Plan (MTP) and Capital Improvement Program (CIP)
Independence Blvd is a six-lane divided major arterial road in the vicinity of this site. There is currently no capital
improvement projects scheduled for this segment of Independence Blvd. Pembroke Lake Circle is in the vicinity of this
application is considered a two-lane undivided local street. No Capital Improvement Projects are slated for this area.
Active Transportation Plan
The Active Transportation Plan calls for the expansion of the existing shared use path on Witchduck Road adjacent to
this project. However, due to the scope of this project, namely that the applicant is occupying an existing unit and no
exterior site improvements are proposed, staff is not requiring the applicant to complete improvements.
Public Utility Impacts
Water & Sewer
The property is connected to water and sewer. Water and sanitary sewer service must be verified and improved if
necessary, so that the proposed development will have adequate water pressure, fire protection and sanitary sewer
service.
Public Outreach Information
Planning Commission
• The applicant reported that they met with the surrounding property owners, and no objections were raised. A
petition in support of the use has been submitted with four signatures.
• As required by the Zoning Ordinance, the public notice sign(s) was placed on the property on June 10, 2024.
• As required by State Code, this item was advertised in the Virginian-Pilot on Wednesdays, June 26, 2024 and July
3, 2024.
• As required by City Code, the adjacent property owners were notified regarding the request and the date of the
Planning Commission public hearing on June 24, 2024.
Diamond Farrow
Agenda Item 10
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• This Staff report, as well as all reports for this Planning Commission’s meeting, was posted on the Commission’s
webpage of https://virginiabeach.gov/pc on July 3, 2024.
City Council
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
• As required by City Code, this item was advertised in the Virginian-Pilot on Tuesdays, August 6, 2024
and August 13, 2024.
• As required by City Code, the adjacent property owners were notified regarding both the request and
the date of the City Council’s public hearing on August 22, 2024.
• The City Clerk’s Office posted the materials associated with the application on the City Council website
of https://clerk.virginiabeach.gov/city-council on August 30, 2024.
Diamond Farrow
Agenda Item 10
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Proposed Site Layout
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Proposed Signage
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Site Photos
Diamond Farrow
Agenda Item 10
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Disclosure Statement
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Disclosure Statement
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Disclosure Statement
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Disclosure Statement
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Disclosure Statement
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Disclosure Statement
Diamond Farrow
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
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Next Steps
• Upon receiving a recommendation from Planning Commission, this request will be scheduled for a City Council
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
public hearing. Staff will inform the applicant and/or their representative of the date of the hearing in the
upcoming days.
• Following City Council’s decision, the applicant will receive a decision letter from Staff.
• Once the conditions of approval are in place and/or completed, the applicant must contact the Zoning Division
of the Planning Department to obtain verification that the conditions have been met. Contact the Zoning
Division at 757-385-8074.
• If the request requires land disturbance and/or a subdivision of property, please contact the Development
Services Center (DSC) to discuss next steps for site plan/plat review. Contact the DSC at 757-385-4621 or the
Development Liaison Team at 757-385-5692.
• Please note that further conditions may be required during the administration of applicable City Ordinances and
Standards. Any site plan submitted with this application may require revision during detailed site plan review to
meet all applicable City Codes and Standards. All applicable permits required by the City Code, including those
administered by the Department of Planning / Development Services Center and Department of Planning /
Permits and Inspections Division, and the issuance of a Certificate of Occupancy, are required before any
approvals allowed by this application are valid.
• The applicant is encouraged to contact and work with the Crime Prevention Office within the Police Department
for crime prevention techniques and Crime Prevention Through Environmental Design (CPTED) concepts and
strategies as they pertain to this site.
Diamond Farrow
Agenda Item 10
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A18
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real
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Diamond Farrow
4604 Pembroke Lake Circle, Suite 104
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Virginia Beach Planning Commission
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
July 10, 2024, Public Meeting Item # 10
Diamond Farrow Star Real Estate, LLC
Recommendation: RECOMMENDED FOR APPROVAL
Discussion
Ms. Cuellar: Thank you very much. Item #10 Diamond Farrow Star Real Estate,
LLC. Welcome. Could you please state your name for the record?
Ms. Farrow: Diamond Farrow.
Ms. Cuellar: Are the conditions acceptable to you?
Ms. Farrow: Yes, they are.
Ms. Cuellar: Okay, thank you very much. Is there any opposition to this item being
placed on the consent agenda? Hearing none, I've asked
Commissioner Coston to please read this into the record.
Mr. Coston: The applicant is proposing to operate an event rental space within a
1,050 square foot unit in the existing building on the site. Per the
zoning ordinance, an event venue is classified as an assembly use,
and as such a conditional use permit is required for property in the
B2 community business district. Specifically, the applicant proposes
to rent the venue to the public for small gatherings such as
networking events, business meetings, receptions, birthday
gatherings, and other various small private events. The discussed
item in an early meeting and deemed that this item was appropriate
for the consent agenda.
Ms. Cuellar: Thank you very much, Commissioner. Mr. Chairman, that was the
last item on the consent agenda. The Planning Commission places
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the following applications on the consent agenda. Items ##1, 4, 5,
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
6, 7, 8, 9, 10, 13, 14.
Mr. Alcaraz: Thank you, Vice Chair. Do I have a motion to approve this?
Ms. Cuellar: I move that these items be approved by consent.
Mr. Alcaraz: I got a motion by Ms. Cuellar. I need a second.
Mr. Coston: I need to just note abstentions. I'm sorry, 4 and 14.
Mr. Alcaraz: Thank you. Okay, I got it. Let me get a second.
Mr. Coston: Second.
Mr. Alcaraz: Second by Mr. Coston. Any abstentions?
Mr. Coston: Abstaining on items 4 and 14 for reasons set forth in a letter with the
city.
Mr. Alcaraz: Thank you.
Ms. Cuellar: I am abstaining from the item on Pembroke Lake Circle, item #10 for
reason stated in the letter that I've provided to the city attorney.
Mr. Alcaraz: All right, thank you.
Ms. Alcock: The vote is now open. By a vote of 10:0 with an abstention on #four,
one abstention on #10, and one abstention on item #14, agenda
items #1, 4, 5, 6, 7, 8, 10, 13, and 14 have been recommended for
approval.
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Vote Tally
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
AYE 9 NAY 0 ABS 1 ABSENT 1
Alcaraz AYE
Anderson AYE
Byler AYE
Cromwell X
Coston AYE
Cuellar ABS
Estaris AYE
Hippen AYE
Mauch AYE
Parks AYE
Plumlee AYE
CONDITIONS
1. The applicant shall obtain all necessary permits and inspections from the Planning
Department/Permits and Inspections Division. The applicant shall secure a
Certificate of Occupancy from the Building Official’s Office for use of the existing
building as an Assembly Use.
2. The maximum number of occupants of the building shall be as established by the
City of Virginia Beach Fire Marshall, but in no instance shall the occupancy exceed
49 people.
3. Any on-site signage for the establishment shall meet the requirements of the City
Zoning Ordinance, and there shall be no neon, electronic display or similar sign
installed on the exterior of the building or in any window, or on the doors. A separate
sign permit shall be obtained from the Planning Department for the installation of
new signs.
4. The hours of operation will be 6:00 pm to 12:00 am, Monday through Fridays, Noon
to 12:00 am on Saturdays and Sundays.
Further conditions may be required during the administration of applicable City
Ordinances and Standards. Any site plan submitted with this application may require
revision during detailed site plan review to meet all applicable City Codes and
Standards. All applicable permits required by the City Code, including those
administered by the Department of Planning / Development Services Center and
Department of Planning / Permits and Inspections Division, and the issuance of a
Certificate of Occupancy, are required before any approvals allowed by this application
are valid.
The applicant is encouraged to contact and work with the Crime Prevention Office within
the Police Department for crime prevention techniques and Crime Prevention Through
Environmental Design (CPTED) concepts and strategies as they pertain to this site.
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
7.K.a
Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, August 20, 2024 9:53 AM
To: Madison Byrd Harris Eichholz
Subject: Re: City Council Information
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Thank you for the information.
On Tue, Aug 20, 2024 at 9:46 AM Madison Byrd Harris Eichholz <MBHarrisEichholz@vbgov.com> wrote:
Hey Diamond,
Here is the email for the clerks office: abarnes@vbgov.com .
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
From: Madison Byrd Harris Eichholz
Sent: Tuesday, August 20, 2024 8:09 AM
To: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Subject: City Council Information
1
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Good morning Diamond,
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sorry I couldn’t get back to you yesterday I was busy catching up on some work from the weekend. Your City Council
Meeting will be held today at 6:00 pm in the City Council Chambers. This is located the same place as Planning
Commission was. Some council meetings can be quite busy so I would arrive a few minutes early to ensure you are
there for the full thing. If you have any documents or letters to be submitted to the council those will now be handled
through the City Clerks office. You can find any additional information on the City Council process here: City Council |
City of Virginia Beach.
Please let me know if you have any additional questions.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
2
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Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, August 16, 2024 3:35 PM
To: Madison Byrd Harris Eichholz
Subject: updated form added
Attachments: Parking Concern Overview.docx; I have read the agreed parking proposal for Deluxxe
Events and I agree to the changes that will be made to accommodate parking for
everyone.docx
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Please refer to this document and I will get signatures.
3
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Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, August 16, 2024 3:21 PM
To: Madison Byrd Harris Eichholz
Subject: Parking Concern overview agreement
Attachments: Parking Concern Overview.docx
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Please let me know if this is acceptable to send over to council thank you
4
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Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 25, 2024 6:58 PM
To: Madison Byrd Harris Eichholz
Subject: Petition pending a few signatures
Follow Up Flag: Follow up
Flag Status: Completed
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
5
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
7.K.a
Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 18, 2024 2:33 PM
To: Madison Byrd Harris Eichholz
Subject: Re: PUBLIC NOTICE SIGN POSTING
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
I'll pick them up tomorrow. I don’t get off until 5 and I have a list I’m getting every one to sign when is that due to turn
in
On Tue, Jun 18, 2024 at 11:29 AM Madison Byrd Harris Eichholz <MBHarrisEichholz@vbgov.com> wrote:
Hi Diamond,
Your replacement signs are ready for pick up! I also wanted to see how you were doing getting the signature or letter of
support from the adjacent apartments? Please let me know and pick up your signs ASAP!
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
7
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From: Madison Byrd Harris Eichholz
Sent: Tuesday, June 4, 2024 2:44 PM
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
To: diamondgodfrey2013@gmail.com
Subject: PUBLIC NOTICE SIGN POSTING
Good afternoon,
The Public Notice Sign for the Conditional Use Permit application for a Assembly Use at 4604 Pembroke Lake Circle, Suite
104 is Ready for Pick-Up.
Please ensure that the signs are posted on the property visible from the public right-of-way by no later than Monday,
June 10, 2022. The 2 signs can be picked up in the vestibule of our office, located at 2875 Sabre Street, Suite 500, Virginia
Beach, VA 23452 during our normal business hours: Monday – Friday from 8:00 a.m. – 5:00 p.m. The signs will have
‘Diamond Farrow’ on it so you will know which signs to grab.
Sign placement instructions and a map showing where the signs should be located are attached to this email and to the
signs.
Failure to post the public notice signs by Monday, June 10, 2024, may result in your application not being heard at the
July 10, 2024, Planning Commission Hearing. The Public Notice signs must be posted on the property 30 days prior to
the public hearing.
If you have any questions, feel free to contact me. Please provide a picture once the signs have been posted.
Have a great day,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
8
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2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
9
7.K.a
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
7.K.a
Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 11, 2024 9:33 AM
To: Madison Byrd Harris Eichholz
Subject: Re: CUP for Assembly Use - Parking
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Yes thank you
On Tue, Jun 11, 2024 at 8:39 AM Madison Byrd Harris Eichholz <MBHarrisEichholz@vbgov.com> wrote:
Hey Diamond,
I just wanted to follow up on our phone conversation and confirm that if you can get the parking study to us for review
by Friday June 14th then we can leave you on the July agenda and move forward. Please let me know if you need
anything or have any questions in the meantime.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
12
Packet Pg. 181
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Madison Byrd Harris Eichholz
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, June 7, 2024 11:28 AM
To: Madison Byrd Harris Eichholz
Subject: Re: Information Needed for CUP
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Thank you, I will do that. And I will pick up the sign today also the original email of the requirements needed for the
hearing deleted are you able to toward that back to me
On Fri, Jun 7, 2024 at 10:54 AM Madison Byrd Harris Eichholz <MBHarrisEichholz@vbgov.com> wrote:
Good morning Diamond,
I hope you are having a good week. We are continuing to work on your application however I have received a few
comments that will require you to submit some more information. Firstly, our Comprehensive Planning division
requested that you receive a letter of approval or support of your proposed use from the Pembroke Lakes Apartments.
You will need to reach out to them and receive that. We also had a few concerns about your parking as that shopping
center is short. Luckily, the last applicant also had the same issue and therefor they have done a parking study already. I
have attached. All you need to do is review it and update it with any changes in business’s operating in the other suites.
Please let me know if you have any questions regarding this. Please complete these as soon as you can so you can
continue to move forward with the tentative planning commission date.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
14
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Wednesday, August 21, 2024 7:54 AM
To: Diamond Godfrey
Subject: Conditional Use Permit Updates
Good morning Diamond,
With your deferral decision last means that you will return in front of City Council on September 3 rd ,
2024. You cannot operate any events on this site, personal or otherwise, until you have a Conditional Use
Permit approval letter. I will follow up shortly with any updates required to be made for your new City
Council date.
Please let me know if you have any questions in the meantime.
Thank you,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
1
Packet Pg. 184
7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, August 20, 2024 9:47 AM
To: Diamond Godfrey
Subject: RE: City Council Information
Hey Diamond,
Here is the email for the clerks o ice: abarnes@vbgov.com .
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
From: Madison Byrd Harris Eichholz
Sent: Tuesday, August 20, 2024 8:09 AM
To: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Subject: City Council Information
Good morning Diamond,
Sorry I couldn’t get back to you yesterday I was busy catching up on some work from the weekend. Your
City Council Meeting will be held today at 6:00 pm in the City Council Chambers. This is located the
same place as Planning Commission was. Some council meetings can be quite busy so I would arrive a
few minutes early to ensure you are there for the full thing. If you have any documents or letters to be
submitted to the council those will now be handled through the City Clerks o ice. You can find any
additional information on the City Council process here: City Council | City of Virginia Beach.
Please let me know if you have any additional questions.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
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Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, August 20, 2024 8:09 AM
To: Diamond Godfrey
Subject: City Council Information
Good morning Diamond,
Sorry I couldn’t get back to you yesterday I was busy catching up on some work from the weekend. Your
City Council Meeting will be held today at 6:00 pm in the City Council Chambers. This is located the
same place as Planning Commission was. Some council meetings can be quite busy so I would arrive a
few minutes early to ensure you are there for the full thing. If you have any documents or letters to be
submitted to the council those will now be handled through the City Clerks o ice. You can find any
additional information on the City Council process here: City Council | City of Virginia Beach.
Please let me know if you have any additional questions.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
4
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7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, August 16, 2024 3:39 PM
To: Diamond Godfrey
Subject: RE: updated form added
Good afternoon Diamond,
I believe those are appropriate for your use at Council. Again staff cannot review any changes made the
to the previous parking study.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
From: Diamond Godfrey <diamondgodfrey2013@gmail.com>
Sent: Friday, August 16, 2024 3:35 PM
To: Madison Byrd Harris Eichholz <MBHarrisEichholz@vbgov.com>
Subject: updated form added
CAUTION: This email originated from outside of the City of Virginia Beach. Do not click links or open attachments unless you
recognize the sender and know the content is safe.
Please refer to this document and I will get signatures.
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Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, August 16, 2024 3:38 PM
To: Diamond Godfrey
Subject: Follow Up Email
Attachments: 20190828-PLN-CUR-05-Shenell Latham.pdf
Good afternoon Diamond,
I am sending this email as a follow up to the phone call we had earlier. As far as your question about your
personal event planned for this Sunday my supervisor did confirm that even non ticketed personal events
fall under our definition of an Assembly Use. This means by holding the event you will be subject to a
Zoning Violation letter. As far as our phone conversation about your options at City Council. You can try
to resolve the issues and concerns before Tuesday, and I will be happy to help where I can. However, this
does not allow up time to review and approve a new parking agreement. You can also request a Deferral
at your set Council meeting. This would allow sta to review your parking agreement as well as provide
us time to help you iron out any remaining concerns. This however DOES NOT guarantee an approval
from Council at the next meeting. I would highly encourage you to gain support from your surrounding
neighbors and speak with your community prior to Tuesday. As also mentioned, I have attached the Sta
Report for the previous Assembly Use in that shopping center. Please let me know if you have any more
questions or concerns right now.
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
6
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7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Wednesday, August 14, 2024 8:10 AM
To: Diamond Godfrey
Subject: Contact Council Member
Good morning Diamond,
I am reaching out because our Deputy Director briefed our council on the August 20 th Planning Items,
which includes your application. The council member for your district just had a few questions regarding
your application. Nothing major just mostly regarding the parking I believe. Here is the contact
information for Council Member Joshua Shulman: 757-840-1291/jschulman@vbgov.com.
Please let me know if you have any questions. Thanks!
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
7
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Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, July 12, 2024 9:31 AM
To: Diamond Godfrey
Subject: CITY COUNCIL DATE CONFIRMED - PUBLIC NOTICE SIGNS UPDATE
Good morning,
The Conditional Use Permit application for Diamond Farrow was recommended for Approval
at the July 10th Planning Commission Hearing. This application is now scheduled for final vote
by the City Council on Tuesday, August 20th, 2024, at 6:00 p.m.
It is now time to update the orange public notice signs! Please update the orange public
notice signs on the property to indicate that the hearing will take place on August 20th, 2024,
At the bottom of the sign, there is a line with TBD on it. Please cover up the TBD with tape and
write legibly, August 20th , 2024.
Please provide a picture once the signs are updated. In order to meet the sign requirements
for this item to be heard at the August 20th, 2024 City Council Hearing, please update the
signs immediately. The signs must remain posted on the property until after the City Council
Hearing.
Feel free to contact me with any questions.
Have a great one,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
8
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7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Wednesday, July 3, 2024 12:51 PM
To: Diamond Godfrey
Subject: REMINDER: Planning Commission Hearing July 10th
Attachments: 2024.07.10_PLN-10_Diamond Farrow.pdf
This is a reminder that your Planning Commission hearing is scheduled for Wednesday, July 10th at 9am.
Wednesday’s Agenda:
The Staff Briefing begins at 9am- I will brief the Planning Commission on your project and staff’s
recommendation. Planning Commission will either approve the application and move it to the consent
agenda or request to hear the application. This Staff Briefing is not Live or recorded and you, the
applicant, are unable to speak but are welcome to attend this session. It is not required for you to
attend this session.
Planning Staff and Planning Commission will break for Lunch around 10:30/11 am.
The Public Hearing begins at 12:00 pm, I suggest arriving by 11:45 am as we start promptly at noon.
o If Planning Commission voted to move your application to the consent agenda, when your name
is called you are to proceed to the podium and give verbal approval of your conditions and
application.
o If Planning Commission voted to hear you application, you will have the opportunity to give a
rebuttal of your application and the Commissioners will ask questions. There might be citizens of
the community who are speaking in support of opposition, and they will also speak. After the
conclusion of speakers, Planning Commission will vote on your application.
Your day concludes when your application has been voted on and you may leave afterwards.
The address is:
Building 1, City Hall
Council Chambers
2401 Courthouse Dr, Virginia Beach, VA 23456
I have provided your Staff Report to this email for your convenience.
Have a great day and I look forward to seeing you Wednesday,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
9
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Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 25, 2024 8:01 AM
To: diamondgodfrey2013@gmail.com
Subject: RE: PUBLIC NOTICE SIGN POSTING
Hi Diamond,
I need you to pick up and post your signs by 12 pm today per our legal requirements. If this is not done we
will need to defer your item due to legal advertising requirements.
I am also following up on the signatures. I will need those today as well.
Thank you,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
From: Madison Byrd Harris Eichholz
Sent: Tuesday, June 18, 2024 11:30 AM
To: diamondgodfrey2013@gmail.com
Subject: RE: PUBLIC NOTICE SIGN POSTING
Hi Diamond,
Your replacement signs are ready for pick up! I also wanted to see how you were doing getting the
signature or letter of support from the adjacent apartments? Please let me know and pick up your signs
ASAP!
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
10
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7.K.a
From: Madison Byrd Harris Eichholz
Sent: Tuesday, June 4, 2024 2:44 PM
To: diamondgodfrey2013@gmail.com
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Subject: PUBLIC NOTICE SIGN POSTING
Good afternoon,
The Public Notice Sign for the Conditional Use Permit application for a Assembly Use at 4604 Pembroke Lake
Circle, Suite 104 is Ready for Pick-Up.
Please ensure that the signs are posted on the property visible from the public right-of-way by no later than
Monday, June 10, 2022. The 2 signs can be picked up in the vestibule of our office, located at 2875 Sabre Street,
Suite 500, Virginia Beach, VA 23452 during our normal business hours: Monday – Friday from 8:00 a.m. – 5:00
p.m. The signs will have ‘Diamond Farrow’ on it so you will know which signs to grab.
Sign placement instructions and a map showing where the signs should be located are attached to this email
and to the signs.
Failure to post the public notice signs by Monday, June 10, 2024, may result in your application not being heard
at the July 10, 2024, Planning Commission Hearing. The Public Notice signs must be posted on the property 30
days prior to the public hearing.
If you have any questions, feel free to contact me. Please provide a picture once the signs have been posted.
Have a great day,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
11
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7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 18, 2024 11:30 AM
To: diamondgodfrey2013@gmail.com
Subject: RE: PUBLIC NOTICE SIGN POSTING
Hi Diamond,
Your replacement signs are ready for pick up! I also wanted to see how you were doing getting the
signature or letter of support from the adjacent apartments? Please let me know and pick up your signs
ASAP!
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
From: Madison Byrd Harris Eichholz
Sent: Tuesday, June 4, 2024 2:44 PM
To: diamondgodfrey2013@gmail.com
Subject: PUBLIC NOTICE SIGN POSTING
Good afternoon,
The Public Notice Sign for the Conditional Use Permit application for a Assembly Use at 4604 Pembroke Lake
Circle, Suite 104 is Ready for Pick-Up.
Please ensure that the signs are posted on the property visible from the public right-of-way by no later than
Monday, June 10, 2022. The 2 signs can be picked up in the vestibule of our office, located at 2875 Sabre Street,
Suite 500, Virginia Beach, VA 23452 during our normal business hours: Monday – Friday from 8:00 a.m. – 5:00
p.m. The signs will have ‘Diamond Farrow’ on it so you will know which signs to grab.
Sign placement instructions and a map showing where the signs should be located are attached to this email
and to the signs.
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7.K.a
Failure to post the public notice signs by Monday, June 10, 2024, may result in your application not being heard
at the July 10, 2024, Planning Commission Hearing. The Public Notice signs must be posted on the property 30
days prior to the public hearing.
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
If you have any questions, feel free to contact me. Please provide a picture once the signs have been posted.
Have a great day,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
13
Packet Pg. 195
7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 11, 2024 8:39 AM
To: Diamond Godfrey
Subject: CUP for Assembly Use - Parking
Hey Diamond,
I just wanted to follow up on our phone conversation and confirm that if you can get the parking study to
us for review by Friday June 14th then we can leave you on the July agenda and move forward. Please let
me know if you need anything or have any questions in the meantime.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
14
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7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, June 7, 2024 11:32 AM
To: diamondgodfrey2013@gmail.com
Subject: FW: Conditional Use Permit for 4604 Pembroke Lake Circle, Suite 104
Here you go Diamond! The signs specifically will need to be posted on site by Monday!
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
From: Madison Byrd Harris Eichholz
Sent: Tuesday, May 14, 2024 9:35 AM
To: diamondgodfrey2013@gmail.com
Subject: Conditional Use Permit for 4604 Pembroke Lake Circle, Suite 104
This email is to inform you that the Conditional Use Permit for Assembly Use at 4604 Pembroke Lake Circle,
Suite 104 has been assigned to me. You are tentatively scheduled for the July 10, 2024, Planning Commission
Hearing.
The review and approval process is generally a 4-month process as follows:
- Project assigned to a Planner.
- Staff performs a field visit of the site.
- Staff routes the request to all applicable agencies and gets back to the applicant if there are requests for
additional information, concerns and/or recommendations.
- A sign (or signs) will be created for you that you will pick up and must post 30 days before the Planning
Commission Hearing. I will let you know when the sign is ready (around the middle of June). After the
Planning Commission, the sign (or signs) must stay up through the City Council Hearing.
- Staff prepares a report.
- The report is submitted to the Planning Commission, who also visits many of the sites.
- There is a Planning Commission Hearing (tentatively scheduled for (July 10, 2024) and vote, which is only a
recommendation to City Council.
- City Council makes the final decision (likely in 30 - 45 days after Planning Commission) – this date is not set
until the item is heard by the Planning Commission.
Initial Comments from Planner –
Public Outreach is an important component of our review process. It will be beneficial to you if you would provide to
me letters of support from your neighbors, supporting your proposal. This is not required but recommended. The City will
contact your adjacent neighbors and they will notice the orange public notice signs located in the front of your property. If
15
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you can, let your neighbors know what you are proposing. It will be very helpful when the Planning Commission and City
Council are reviewing your case. Having your neighbors support is one thing that the Commissioners and Council take into
consideration when making their decision. You may ask your neighbors to write a letter, or you can draft a letter that they
sign with their address, giving their support of your application.
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Have a great day,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
16
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7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Friday, June 7, 2024 10:54 AM
To: diamondgodfrey2013@gmail.com
Subject: Information Needed for CUP
Attachments: Parking Study for Shenell Latham.pdf
Good morning Diamond,
I hope you are having a good week. We are continuing to work on your application however I have
received a few comments that will require you to submit some more information. Firstly, our
Comprehensive Planning division requested that you receive a letter of approval or support of your
proposed use from the Pembroke Lakes Apartments. You will need to reach out to them and receive that.
We also had a few concerns about your parking as that shopping center is short. Luckily, the last
applicant also had the same issue and therefor they have done a parking study already. I have attached.
All you need to do is review it and update it with any changes in business’s operating in the other suites.
Please let me know if you have any questions regarding this. Please complete these as soon as you can
so you can continue to move forward with the tentative planning commission date.
Thanks,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
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Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, June 4, 2024 2:44 PM
To: diamondgodfrey2013@gmail.com
Subject: PUBLIC NOTICE SIGN POSTING
Attachments: Sign Posting Instructions.pdf
Good afternoon,
The Public Notice Sign for the Conditional Use Permit application for a Assembly Use at 4604 Pembroke Lake
Circle, Suite 104 is Ready for Pick-Up.
Please ensure that the signs are posted on the property visible from the public right-of-way by no later than
Monday, June 10, 2022. The 2 signs can be picked up in the vestibule of our office, located at 2875 Sabre Street,
Suite 500, Virginia Beach, VA 23452 during our normal business hours: Monday – Friday from 8:00 a.m. – 5:00
p.m. The signs will have ‘Diamond Farrow’ on it so you will know which signs to grab.
Sign placement instructions and a map showing where the signs should be located are attached to this email
and to the signs.
Failure to post the public notice signs by Monday, June 10, 2024, may result in your application not being heard
at the July 10, 2024, Planning Commission Hearing. The Public Notice signs must be posted on the property 30
days prior to the public hearing.
If you have any questions, feel free to contact me. Please provide a picture once the signs have been posted.
Have a great day,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
18
Packet Pg. 200
7.K.a
Madison Byrd Harris Eichholz
From: Madison Byrd Harris Eichholz
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Sent: Tuesday, May 14, 2024 9:35 AM
To: diamondgodfrey2013@gmail.com
Subject: Conditional Use Permit for 4604 Pembroke Lake Circle, Suite 104
This email is to inform you that the Conditional Use Permit for Assembly Use at 4604 Pembroke Lake Circle,
Suite 104 has been assigned to me. You are tentatively scheduled for the July 10, 2024, Planning Commission
Hearing.
The review and approval process is generally a 4-month process as follows:
- Project assigned to a Planner.
- Staff performs a field visit of the site.
- Staff routes the request to all applicable agencies and gets back to the applicant if there are requests for
additional information, concerns and/or recommendations.
- A sign (or signs) will be created for you that you will pick up and must post 30 days before the Planning
Commission Hearing. I will let you know when the sign is ready (around the middle of June). After the
Planning Commission, the sign (or signs) must stay up through the City Council Hearing.
- Staff prepares a report.
- The report is submitted to the Planning Commission, who also visits many of the sites.
- There is a Planning Commission Hearing (tentatively scheduled for (July 10, 2024) and vote, which is only a
recommendation to City Council.
- City Council makes the final decision (likely in 30 - 45 days after Planning Commission) – this date is not set
until the item is heard by the Planning Commission.
Initial Comments from Planner –
Public Outreach is an important component of our review process. It will be beneficial to you if you would provide to
me letters of support from your neighbors, supporting your proposal. This is not required but recommended. The City will
contact your adjacent neighbors and they will notice the orange public notice signs located in the front of your property. If
you can, let your neighbors know what you are proposing. It will be very helpful when the Planning Commission and City
Council are reviewing your case. Having your neighbors support is one thing that the Commissioners and Council take into
consideration when making their decision. You may ask your neighbors to write a letter, or you can draft a letter that they
sign with their address, giving their support of your application.
Have a great day,
Madison Eichholz
PLANNING & COMMUNITY DEVELOPMENT
Development Liaison Planner
O: 757-385-4621 | D: 757-385-8483
mbharriseichholz@vbgov.com I planning.virginiabeach.gov
2875 Sabre Street, Suite 500 | Virginia Beach, VA 23452
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Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
7.K.a
From: Marchelle L. Coleman
To: Marchelle L. Coleman
Subject: FW: Police Reports for 4604 Pembroke Lake Circle
Attachment: PLA 02_ARF Package for Diamond Farrow (4164 : Diamond Farrow (Applicant) Star Real Estate, LLC (Property Owners)
Date: Friday, August 23, 2024 10:46:48 AM
From: David Shoenbach <DShoenba@vbgov.com>
Sent: Friday, August 23, 2024 10:40 AM
To: Marchelle L. Coleman <MColeman@vbgov.com>; Madison Byrd Harris Eichholz
<MBHarrisEichholz@vbgov.com>; Allen L. Perry <ALPerry@vbgov.com>
Subject: Re: Police Reports for 4604 Pembroke Lake Circle
Officers responded to two separate calls at this address recently. The 1st was a fight involving
juveniles where the business owner stated this was a party for her nephew. The 2nd was to
assist the fire marshal for a head count because they were over capacity. They again spoke
with the business owner who stated this was a party for a family member. Officers spoke with
attendees who stated they were not family of the owner and they had rented the space for the
party. There was alcohol being consumed at the party. Officers informed the business owner
they needed to obtain a permit or business license from the city. No criminal charges resulted
from either incident.
MPO Shoenbach 3rd Precinct
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